pilot Screentime 1

SCREENfridge from pilot Screentime.

pilot Screentime 2

Youtube Link

Made in Germany

The problem at POS in supermarkets and grocery stores.

Customers in supermarkets are in a ‘‘passing-by situation“ and it is difficult

to attract their attention.

The SCREENfridge is a powerful „attention grabbing“ marketing and

communication tool in this instance.pilot Screentime 4

PASSING-BY SITUATION

REACH RECEPTION

WAITING SITUATION

SCREENfridge at POS

Time spent at the supermarket.

The average time customers spend at the supermarket:

drugstore 5 minutes

discounter 8 minutes

supermarket 13 minutes

departement stores 21 Minuten

attention grabbing screen communication increases brand and product

awareness at POS in cases where customers have more time on their hands

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Source: "INSITU - European Marketing Research" http://www.research-results.de/fachartikel/2006/ausgabe6/kalkuliertes-risiko.html

SCREENfridge (without connectivity).

SCREENfridge with a 47“ transparent display,

freestanding for retail purposes

Time switch for day and night operation

Front with safety glass

Back panel (suited for freestanding operation)

Custom designed LED-lighting for maximum

visibility of the products

Housing in white (alternative RAL colors available)

Designed specifically for the European market

Mediaplayer (with USB stick) for video playback in

full-HD (1080p)

On-site content replacement only!

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SCREENfridge (with connectivity).

The SCREENfridge with connectivity

includes everything a customer would

require of a fully automated and

dynamic POS marketing tool

Windows PC with WLAN, UMTS and LAN

Content hosting and 3G data contract

Online (browser based) control of your

content with individual customer login

Dynamic content possibilities

Proof of play (reporting) of all content

delivery

Online and realtime monitoring (hardware

& software)

1st-level support and service (hotline)

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The full potential with connectivity.

Real-time dynamic playout of content, depending on date and time.

Location based services such as weather, news or traffic.

Integration of partners to show relevant information for the location.

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Communication funnel for the SCREENfridge.

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AWARENESS INTEREST TRIAL LOYALTYLoyality & endorsement

PURCHASERe-purchase

„Eyecatcher“ content

„Service“ content

„Editorial“ content

„Product“ content

FOCUS

Example: Content playlist Mon-Sat 7am-8pm.

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24 20 23 1630

20 10 16 25 10

Eyecatcher Service EditorialProduct

160 Sec. 72 Sec. 33 Sec. 25 Sec.

290 Sec.

20

10

10

56

Playlist video example (290 seconds).

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Youtube - Link

English and German language versions available

Example: location based information.

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Pictogram 1-5

Welcome Copy

1-5

Location

Temperature

Description

Logo

Example: integration of partners.

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Brand

Partner

Copy

Benefits overview.

Without connectivity With connectivity

initial-content (up to 60 seconds) and upload

to the player

x x

video-playback in full-HD in 1080p x x

central control of the content, independent of

location

- x

dynamic playlists - x

location based data in real-time

(weather service + location information)

- x

„proof of play“ reporting and real-time

monitoring

- x

support hotline (Mon- Fri 9am to 5pm) - x

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Measurements of the SCREENfridge.

Weight without content: 167 kg

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Optional finishing of the SCREENfridge.

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e.g. campaign motive

Foil on all four sides

Manufacturer

logo

Roll-Out checklist and protocol for delivery and installation.

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Connectivity Set-Up Timer Set-UpShelf filling manual

English and German language versions available

Smart screens from pilot Screentime.

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pilot Group.

pilot Screentime is part of the pilot Group. Exemplary in digital marketing,

pilot is one of the largest digital agencies in Europe, with a turnover of over

30€ million and 370 employees.

Agency locations: Hamburg, Berlin, München, Stuttgart, Wien.

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Cross-

Channel

Performance

Marketing

RTB

SEO

SEA

Affiliate

Content &

Creation

Web-TV,

Branded

Entertainment,

Campaign

development,

Multiscreen

Design,

Motion

Graphics,

Video-Postpro-

duction

Media

Planning &

Buying

Online,

TV,

Print,

OoH/Billboard

Radio,

Cinema,

Mobile,

DooH,

POS

Support &

Service

Hosting,

Tracking,

Adserving,

Reporting,

Automatic

Optimisation,

Hotline Support

SoftwareDevelopment

Multiscreen

Tools and

Techno-

logies,

Websites,

Microsites,

Apps,

Digital

Signage

Social

Media

Marketing,

Community

Managment

Consulting

Media,

Advertising,

Content,

Technology

Digital Signage,

Smart TV

pilot Screentime

Crossmedia solutions since 1999.

20

Full service

communication

pilot Hamburg

pilot Research

Market research

and advertising ,

Double Play, pre-

tests, customer

journey analysis,

efficiency

evidence,

Modellings

pilot Screentime

References.

pilot Screentime GmbH 21

Musik- und Kongresshalle Lübeck

Content and advertising for all digital marketing-touchpoints.

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Online platforms

Customer websites/

-channels with CMS

Procter & Gamble

AcerHeinemann

Direct LineNewYorkerOTTO

Community Life

Tablet PC apps

Smart TV apps

stern

Mobile apps

Websites POS

Branded

entertainmentDooH

Yellostrom

pilot Screentime based in Hamburg.

Training roomsVideo and audio post-

productionScreentime LAB

Support and Service

teams

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Content, advertising and technology for digital signage networks.

SoftwareContent & production Installation managementHardware purchase

2 5

Service & Support

Smartphone Smart TVPCTablet

Digital „Customer Journey“ plaform integration

Strategy, planning and project management

1

64

7

3

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Digital screen communication at POS and POI.

Digital screen communication with emotional content, information and

advertising controlled via one content management system.

Video walls

Digitale Plakate

Menu boards

Interactive kiosks

Guides

Produkt demos

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Digital signage workflow.

We use a content management system, that can either be operated by us

or by the customer himself.

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Roll-Out Management, Media Technology, IT System & Service.

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Energy Star, EPEAT, TCO,

Eco-Flower, “Blauer Engel”

and RoHS compliance

Warranty management,

Pick-Up & Return-Service

Air and dust protection,

IPx certification

Indoor screens Outdoor screens Touch screens

Contact.

pilot Screentime GmbH

Neue Rabenstraße 12

20354 Hamburg

Germany

Daniel Kunkel

Project Manager

Tel.: +49 (0)40 – 30 37 66 – 835

E-Mail: d.kunkel@pilot-screentime.de

Web: http://www.pilot-screentime.de

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pilot Screentime GmbH