screen based design for graphic designer

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SCREEN BASED DESIGN For graphic (print) designers First edition: JULY 28, 2010 Updated: JAN 9, 2013 by Bow Kraivanich http://www.inmysmallroom.com | [email protected] Wednesday, January 9, 13

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Designing website, mobile application or other screen based design are different from print design. Yes, the basic design concept is not changed but there are so many things that you have to concern more than about colour proof, texture of paper.... Digita kind of designs are display and used on screen, you can not touch it, OK, we all use touch screen mobile phone but we are not actually TOUCH it like we touch the paper. It's intangible; it's all about the usability and user-experiences.

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Page 1: Screen Based Design for Graphic Designer

SCREEN BASED DESIGNFor graphic (print) designers

First edition: JULY 28, 2010 Updated: JAN 9, 2013

by Bow Kraivanich

http://www.inmysmallroom.com | [email protected]

Wednesday, January 9, 13

Page 2: Screen Based Design for Graphic Designer

PRINT DESIGN VS.

WEB DESIGN

.... What is the differences?

Wednesday, January 9, 13

Page 3: Screen Based Design for Graphic Designer

Types of mediaAudienceLayoutColorFonts

Graphics

Wednesday, January 9, 13

Page 4: Screen Based Design for Graphic Designer

Types of mediaPrint Web & Screen based

LogoBusiness cardPosterMagazine advertisingProduct packagingBillboardEnvironment graphicETC.

Standard HTML websitesFlash websitesEmail newsletters, E-Direct MailBanner advertisingWeb application interfaceMobile ApplicationsMobile GamesETC.

Wednesday, January 9, 13

Page 5: Screen Based Design for Graphic Designer

In Print

Tangible & Physical perception

Audience?

In Web

User-friendly & User Experiences

Wednesday, January 9, 13

Page 6: Screen Based Design for Graphic Designer

In Print

Know what’s space, measured in inches

Layout?

In Web

Monitor sizes & resolutionliving by pixels

Wednesday, January 9, 13

Page 7: Screen Based Design for Graphic Designer

Screen Resolution Stats

others20.0%

1920x12004.6%

1680x105010.0%

1440x90010.5%

1280x80017.0%

1280x102418.0%

1024x76820.0%

1024x768 1280x1024 1280x800 1440x900 1680x1050 1920x1200 others

*in 2010

Wednesday, January 9, 13

Page 8: Screen Based Design for Graphic Designer

Screen Resolution Statsin 2012

Wednesday, January 9, 13

Page 9: Screen Based Design for Graphic Designer

Screen size1680x1050 - 10%

1024x768 - 20%

1280x800 - 17%Wednesday, January 9, 13

Page 10: Screen Based Design for Graphic Designer

Fixed size layout vs. Fluid layout

Wednesday, January 9, 13

Page 11: Screen Based Design for Graphic Designer

Fluid Page Design examples

Wednesday, January 9, 13

Page 12: Screen Based Design for Graphic Designer

In Print

CMYK - Monitor to physical materials

Color?

In Web

RGB - Monitor to Monitor

Wednesday, January 9, 13

Page 13: Screen Based Design for Graphic Designer

CMYK vs. RGB

RGB color VS. CMYK

Wednesday, January 9, 13

Page 14: Screen Based Design for Graphic Designer

RGB CODE Red Green Blue

Wednesday, January 9, 13

Page 15: Screen Based Design for Graphic Designer

In Print

All in your font library

Fonts?

In Web

Use standard fonts* These days, there are a lot of font embed solutions provided to use on the web, but still limited for designer

Wednesday, January 9, 13

Page 16: Screen Based Design for Graphic Designer

HTML safe fonts

Wednesday, January 9, 13

Page 17: Screen Based Design for Graphic Designer

In Print

300dpi - TIFF, EPS

Graphic?

In Web

72dpi - JPG, GIF, PNGToday, the screen resolution tends to be larger and larger.Giving time, the hight-resolution screen such as ‘retina display’ will replace the standard 72dpi as we all have seen in the mobile devices such as iPhone & iPad and the latest, Macbook Pro with Retina display.

Wednesday, January 9, 13

Page 18: Screen Based Design for Graphic Designer

Vector vs. Bitmap

Wednesday, January 9, 13

Page 19: Screen Based Design for Graphic Designer

JPG vs. GIF vs. PNG

+ Super high quality file+ Can have transparent background+ May be the next standardfor image file in future; both vector and bitmap

- Big file size- May be not supported by some old browsers

+ Perfect for vector basedgraphic with low-detailed,not much colors+ Can have transparent background but not as goodas PNG

- Small file size

+ This is a standard file typeused over the world today+ Best use with bitmap filee.g. photograph+ Can optimized:best quality to poor qualitydepends on file size desire.

Wednesday, January 9, 13

Page 20: Screen Based Design for Graphic Designer

FAQ. & GlossariesFlash vs. HTML based website

HTML&CSS

web programming, database and CMS?

Backend vs. Frontend

SEO

Domain name, Hosting

FTP upload?

Cloud computingGoogle can answer your clues better than me!

Wednesday, January 9, 13

Page 21: Screen Based Design for Graphic Designer

WHAT’S NEXT?‣ How’s web & internet works‣ Basic HTML knowledges‣ website usabilities‣ web design tool (photoshop, illustrator, firework)

Wednesday, January 9, 13

Page 22: Screen Based Design for Graphic Designer

๏ http://www.smashingmagazine.com/๏ http://www.alistapart.com/๏ http://www.noupe.com/๏ http://www.uxbooth.com/๏ http://mashable.com/๏ http://www.sitepoint.com/๏ http://www.webdesignerwall.com/

Wanna learn more?

Wednesday, January 9, 13