Scratch CalculatorTraining Guide

www.heinzsoupcalculator.com

• Select a soup from the drop down menu

• A basic scratch soup recipe will be displayed for the selected soup. The recipe yield is circled above.

• The recipe can be edited to match the Operator’s specifications and ingredient costs.

• To edit the recipe amounts or ingredient costs per measure, click on the cell to be edited.

• Note the recipe yield cannot be changed. If ingredient amounts are edited, they must equate to the recipe yield.

• Input the new recipe amount and/or updated ingredient cost for the measure listed in the red pop up box.

• Hit enter to save the change.

• To delete an ingredient in the recipe, click on the ingredient name and check the box next to “Yes.”

• The deleted ingredient will appear at the bottom of the screen.

• To add it back in, click the ingredient name. It will reappear in the recipe as the last item.

• Enter in the Operator price for the Heinz Prepared Frozen Soup.

• Enter in the cost of 2 gallons of milk for a Condensed Tub comparison.

• Enter in the Operator’s menu price for an 8 oz serving of soup.

(Default menu price is $2.00.)

• Enter the Operator’s hourly labor cost. (Default is $10/hr)

• Enter the Preparation Time that it takes to prepare the selected soup from scratch. (Default is 1hr 30 minutes)

• To evaluate the Scratch cost/profit comparison to the Heinz Prepared soup, analyze the results in the table highlighted above.

• The data is summarized and broken down into 4 portion sizes: • Gallon • 32oz • 12oz • 8oz

• Note: To look at cost/oz, look at the 8oz results and divide by 8.

Summary of Results - Definitions

• Ingredient Total: Scratch Recipe Ingredient Cost. Sum of the cost of all the ingredients listed in the scratch recipe selected.

• Scratch Total: Scratch Recipe Ingredient Cost including Labor. Cost of the Ingredients + Labor (based on Prep Time X Labor Cost)

• Heinz Prep Total: Cost of Heinz Prepared Soup (Operator Heinz List Price + Milk Cost if Condensed Tub)

• Scratch Profit: Menu Price – Scratch Total Cost

• Heinz Prep Profit: Menu Price – Cost of Heinz Prepared Soup

(Operator Heinz List Price + Milk Cost if Condensed Tub)

• Difference: The difference in profit from using Heinz Prepared Soup versus the Scratch recipe selected. (Heinz Prepared Soup Profit – Scratch Profit)

• The per oz profit comparison is highlighted at the top of the screen for re-emphasis.

• Translate the per oz profit into annual $ revenue by multiplying out the number of oz of soup sold in a year.

• This small difference may translate to thousands $$$ for the Operator.

• The results can easily be printed out in a customized report for the Operator.

• Fill in the Operator’s Name and the Heinz Sale Rep name in the boxes highlighted above.

• Click on the print icon to print the results. (Tip: Select the Microsoft Document Image Writer as your printer to save the file to your hard

drive so it can be emailed)

Report Example

• The cost analysis may not come out favorable to Heinz. To help sell beyond price, go to the top of the screen.

• Key selling benefits of using a frozen soup versus making soup from scratch are displayed across the top of the screen.

• Hover your mouse over the word “More” to view more selling tips.