scott shumaker leaflets text messages
TRANSCRIPT
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Acoustic Communication
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Components of Conversation
Immediate discussion in real-time
Requires skill in interpretation (body language)
Oppo t nit to pi ot theOpportunity to pivot the topic
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The Benefits of One-on-One
Captive audience!
Emotional investmentEmotional investment
Time to mobilise
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Modifying assumptionsModifying assumptions • Our members don’t spend time on the internet!Our members don t spend time on the internet!
• Very few members have computers!
• No one will give us their email addresses!• No one will give us their email addresses!
• Who has time to do online actions?
• How can we communicate effectively• How can we communicate effectively
without being there?
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2003 – 20062003 – 2006• Developing an active audience outside traditional union members and Developing an active audience outside traditional union members and allies
• Tailor-made online actions
• Aggressive database (re)construction
• Cleanup, cleanup, cleanupp, p, p
• Training for locals and member activists
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2006 – 2008
• BLOGOSPHERE
• TEXT MESSAGING
OBAMA CAMPAIGN• OBAMA CAMPAIGN
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• Get with the times
• Advanced training for communicators• Advanced training for communicators
• Open up global possibilities
E b d lli• Engage brand-new allies
• Adapt effective models
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• ‘Old thinking’
• Sheer size• Sheer size
• Fast moving campaigns
I t t d di l• Interrupted dialogue
• Falling out of favour
• Institutional organisation
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• ½ million email addresses that affirmatively opt in (not bought)
• Gathering cadre of activists on healthcare immigration• Gathering cadre of activists on healthcare, immigration, Employee Free Choice Act, social justice issues
• Utilisation of new media post-Free ChoiceUtilisation of new media post Free Choice
• Entire department devoted to new media
• Cooperation with campaigns• Cooperation with campaigns(organisers, communicators)
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