INBOUND15

Getting Ink: Inbound Strategies for Building Relationships with Traditional Media Outlets and Bloggers

@ScottKirsner, Columnist, Blogger & EditorBoston Globe / Innovation Leader

My objectives:

1. You ask lots of questions, at any point

2. One of the most useful sessions you go to at INBOUND

3. I need volunteers willing to talk about challenges or

successes they’ve had in getting media coverage.

Imagine tomorrow morning’s Wall Street Journal…

…TechCrunch…Business Insider

Why did that happen?

Just as inbound works for customers, it can also work for media

coverage.

Some essentials:

• Establishing thought leadership/credentials

• SEO matters

• Contact information

• Response time

The pro tips:

• Building relationships before you need them

• Serving up story tips not related to your company

• Being a source on other stories

• How to follow up on an interview

Volunteers:

What challenges or problems have you run into trying to get

coverage?

What approaches have you used successfully?

What advice do you have?

#INBOUND15

Thank you!

@ScottKirsnersk@scottkirsner.comboston.com/innovationinnovationleader.com