scoring big with campaign automation
TRANSCRIPT
SCORING BIG WITHCAMPAIGN
AUTOMATIONCampaign automation, also known as nurture marketing or drip
marketing, involves sending a series of relevant and timelycommunications to leads or customers over time. These
automated campaigns respond to recipients’ actions for more personalized experiences and more marketing victories.
Sources: MarketingSherpa, Aberdeen Group, Forrester Research, ANNUITAS
TIMINGSchedule messages
appropriately based on the audience – sales-ready leads, for example, would
have a shorter timeline than inactive leads.
It takes anaverage of
10 marketing-driven
“touches” to progress a lead
from the top of the funnel to revenue
generating
CONTENTCreate campaign automations that contain information that will be of value to your leads and customers.
CONSISTENCYMessages should reinforce the organization’s brand, which will help your nurture campaign establish trust and credibility.
PERMISSIONEnsure that your nurture emails – and all other emails – don’t violate spam rules and are sent to recipients who have opted in.
PERSONALIZATIONDon’t just develop a series of generic
emails; create personalized experiences with dynamic content
and targeted messaging.
DATAUsing data in your CRM system or
from web tracking can help you understand your audience and more effectively nurture them.
of prospects say lead nurturing
content targeted to their specific
industry is more valuable
82%
Businesses that use marketing automation to nurture prospects
experience a
451% increase in
qualified leads
http://clickdimensions.com/campaignautomation DOWNLOAD THE eBOOK:
Companies thatexcel at lead
nurturing generate
50% more sales-ready leads at
33%lower cost
Nurtured leads make
47% larger purchases
than non-nurtured leads
Winning Plays: Nurture Market ing Best Pract ices
1Personalized emails
improve click-through
rates by
14%and conversion
rates by 10%