scoring a career

Sports and Entertainment Marketing© Thomson/South-Western

Chapter Chapter Chapter Chapter

Scoring A Career

15.1 Choosing and Preparing for a 15.1 Choosing and Preparing for a Career Career

15.2 Student Professional 15.2 Student Professional Organizations Organizations

15.3 Continued Professional 15.3 Continued Professional DevelopmentDevelopment

15

Chapter 15Slide 2


Winning Strategies

Internships offer an inside track to entry-level positions.

Competition for jobs in sports broadcasting is fierce.

Many TV sports anchors work several years in small markets for small paychecks.

From Intern to Sports Anchor

Chapter 15Slide 3


Lesson 15.1

Choosing and Preparing for a Career Goals Describe the wide range of careers

available in sports and entertainment marketing.

Explain the skills needed and ways to prepare for a career in sports and entertainment marketing.

Chapter 15Slide 4


Terms Occupational Outlook Handbook public relations specialist marketing manager jargon

Chapter 15Slide 5


A WIDE WORLD OF CAREERS

Two Roads to Success There are two general categories of

sports marketing opportunities. management activities technical services

Chapter 15Slide 6


Marketing Jobs

Occupational Outlook Handbook a Bureau of Labor Statistics publication that

provides an excellent overview of marketing-related jobs

Through 2010, among the fastest growing opportunities in the nation are: marketers advertisers public-relations specialists

Chapter 15Slide 7


an individual hired to build and maintain positive relationships between his or her employer and the public

marketing manager the person who drives the creative

development of the company’s messages about its products to its target customers

public relations specialist

Chapter 15Slide 8


plan and coordinate game day activities to attract fans and commit sponsors to finance events

agents represent athletes and celebrities to

negotiate contracts and endorsements directors of corporate sales

work to establish partnerships with businesses for sponsorship of sports and entertainment events

promotions managers

Chapter 15Slide 9


responsible for filling stadium and arena seats

market researchers conduct surveys to gather research on

sports trends team statistics sports associations sports retailers manufacturers

ticket operations directors

Chapter 15Slide 10


Compensation for Sports and Entertainment Marketing Positions

entry-level marketer $30,000 per year

experienced marketer $75,000 annually

marketers with prominent roles $150,000 or more per year

Chapter 15Slide 11


List five careers related to sports and entertainment marketing.

Chapter 15Slide 12


GETTING THERE FROM HERE

Narrow Your Choices decide specifically what you want to do research the required skills for the position learn what jobs exist in your area of

interest research companies that employ

individuals in your area of interest

Chapter 15Slide 13


Skill Requirements

skills required of marketing employees include math communications interpersonal skills

Chapter 15Slide 14


print radio television the Internet

jargon language that relates to a specific area makes communication more concise

marketing media opportunities include:

Chapter 15Slide 15


Old-Fashioned Hard Work

Drive, persistence, and hard work are fundamental to a successful career.

Tenacity can yield results. A willingness to start with basic tasks

and work up to more complex tasks is important.

Unpaid internships can lead to full-time employment.

Chapter 15Slide 16


What are the top skills needed in marketing careers?

Chapter 15Slide 17


Lesson 15.2

Student Professional Organizations Goals List and describe three national student

professional organizations. Explain the benefits of involvement in

student professional organizations.

Chapter 15Slide 18


Terms professional organizations networking student professional organizations leadership

Chapter 15Slide 19


THE VALUE OF NETWORKING

professional organizations associations for professionals of the same

or similar industries formed for continuing education and networking

networking involves associating with other

professionals for the benefit of sharing best practices

Chapter 15Slide 20


Get Involved Early

Involvement in professional organizations can facilitate obtaining a position through networking.

student professional organizations offer great professional development

conferences and healthy competition

Chapter 15Slide 21


DECA

DECA is an international association of students, teachers, and administrators whose objective is to strengthen marketing and management skills.

DECA is committed to: supporting marketing education increasing and maintaining business and

education partnerships

Chapter 15Slide 22


training conferences publications competitive events

Many of today’s business leaders were involved with DECA as students.

DECA involvement provides networking opportunities.

To enhance students’ learning experience, DECA sponsors:

Chapter 15Slide 23


FBLA

FBLA is a nonprofit educational association of students preparing for careers in business and business-related fields.

The mission of FBLA to bring business and education together in a

positive working relationship through innovative leadership and career development programs

Chapter 15Slide 24


BPA

BPA is a student organization that educates students about working effectively in an office setting and in other business situations.

BPA offers a wide range of professional development opportunities.

Chapter 15Slide 25


Corporate Support

DECA, FBLA, and BPA enjoy the support and/or endorsement of major corporations.

Corporations know the skills that are needed by future employees. can help plan the training of future

employees

Chapter 15Slide 26


List three student professional organizations that foster leadership development and networking opportunities.

Chapter 15Slide 27


GETTING THE MOST FROM MEMBERSHIP The benefits of joining a student

organization increase with active involvement.

Chapter 15Slide 28


Leadership

leadership the ability to influence or encourage others

to accomplish organizational goals

Chapter 15Slide 29


Professional Memberships After Landing the Career Business leaders take active roles in

their communities, religious institutions and professional organizations. provides a broader picture of the world facilitates networking

Chapter 15Slide 30


Why is it important for business leaders to become actively involved in community and professional organizations after they have landed a great career?

Chapter 15Slide 31


Lesson 15.3

Continued Professional Development Goals Explain the need for continuous

professional development. Give examples of professional

development opportunities.

Chapter 15Slide 32


Terms professional development mentor

Chapter 15Slide 33


CONTINUING EDUCATION CONFERENCES professional development

includes all meetings, courses, networking opportunities, and seminars that improve an individual’s knowledge and performance in his or her career area

Chapter 15Slide 34


Costs

Professional development conferences can be very expensive.

Employers may pay for attendance at conferences.

Chapter 15Slide 35


Topics

Topics at professional conferences may include industry trends new products and services new rules and regulations

Chapter 15Slide 36


Getting Away

National conferences are frequently held in cities noted for tourism.

A change in scenery helps participants focus on new ideas with a fresh perspective.

Chapter 15Slide 37


Why is continuing education important for all career fields?

Chapter 15Slide 38


BOOT CAMPS AND ACADEMIES

The AMA Marketing Boot Camp Major topics covered include

What Marketing Is Not and What It Is How Marketing Works A Demonstration of the Marketing Process

Case Study

Chapter 15Slide 39


Differentiating Yourself from Competitors Organizing, Implementing, and Evaluating

Marketing Plans

Analyzing Marketing Opportunities and Selecting Markets to Serve

Chapter 15Slide 40


NCAA Men’s Coaches Academy The Men’s Coaches Academy consists

of three programs Advanced Coaching Program Expert Coaching Program Executive Coaching Program

Chapter 15Slide 41


The Best Never Stop Growing Professionally mentor

an experienced professional who willingly acts as a role model

provides guidance encouragement training

Chapter 15Slide 42


One-day seminars focus on today’s news and tomorrow’s

trends

Many professional organizations and universities offer professional development courses.

Hot Topic Series

Chapter 15Slide 43


What are the functions of a mentor?

Chapter 15Slide 44


PERFORMANCE INDICATORS EVALUATED Define brand management and why it is

important for major companies. Explain the rationale for conducting

research.

Chapter 15Slide 45


Explain how the results of the research project will influence brand management decisions.

Communicate a clear plan of action for implementing research findings.

Define the procedure for learning about the entire market and competitors.

Chapter 15Slide 46


THINK CRITICALLY

1. Why do popular companies conduct research on their competitors?

2. What groups should be surveyed to ensure you meet the goals of this brand recognition project?

Chapter 15Slide 47


4. Why is it important to interview a wide range of sports leaders to determine the favored brands in the marketplace?

3. What types of research can be used to gather the necessary information for this project?

scoring a career

Documents