Bakchic New Collection Defile Bakchic by Sofia el Arabi

BY Camille Dezamis

- SCOP - I. Project objective

The customer, Sofia el Arabi would like to present her new collection for her brand; Bakchic. The main objective is to organise and deliver an impressive, classy and memorable defile in the spirit of the brand. The defile would be in honour of the origin of the brand: a Moroccan company that put together new inspiration and occidental taste gathered with authentic Moroccan style and fashion.

II. Business case

• Bakchic by Sofial el Arabi • Independent fashion label • Based in Morocco • Ship internationally • Created in 2008

III. Deliverables

• Authentic defile located in Marrakech, Morocco • Presentation of 25 new clothes from the new collection Bakchic

• Defile that gathered the authentic tradition of Marrakech with an occidental defile • Defile planned for July, 21 2018

IV. Milestones

• Final delivery July, 21 2018 • The project begins in beginning of November

✦ November 1: Beginning of the project ✦ January 1: Looking for places ✦ March 1: Final agreements with partnerships to promote the event ✦ June 1: Receive goodies ✦ July 1: Technical problems fixed ✦ July 21: Defile

V. Technical requirements

In order to deliver a defile really memorable, we need to gathered different elements with high level of technical procedures

• Catwalk structure “T” format. Length 20 metres • Lights (orange + pink + red + white + yellow) • DJ specialist in mixing oriental and occidental music • Chairs choose by Sofia el Arabi herself. Chairs chose from Houzz boutique • Partnership with brands to promote the event (Redbull, Ruinard for champagne, la Gazette de Morocco…) • Hire 25 models. Oriental background. Casting by Sofia el Arabi • Hire hair dresser / make up artist • Invitation: letter format, handwriting by Sofia el Arabi

V. Limits & exclusions

The real demand of the client is to organise an event focus on the clothes but also with a good atmosphere that stick to the origin of the brand

• Good work environment. If not an happy and positive contribution to the team work, chances to be fire

• Every actions have to be legal and controlled by the client, Sofia el Arabi • Sofia el Arabi, the client, is the only person who has the final word

VI. Reviews with customers

✓ Because Sofia el Arabi wants to be in the heart of the project a non stop communication will be maintain during the whole process thats to email and phone calls

✓ Every week a Skype will be organised between the different parties to see how the project is doing ✓ Every month a physical meeting would be organised between Sofia el Arabi and the most important partners to prepare this defile:

the defile planner

VIII. Payment schedule

The most important information is that when the defile on July 21 2018 happens, all the payments have to be done. The event can not exist if some bills are not paid.

๏ Every month during the reviews with customers, a boost will be send to all the partners who still have to give money ๏ 3 months before the event, a huge boost will be made by Sofia el Arabi herself ๏ $500,000 has been allocated

Bakchic New Collection Defile Bakchic by Sofia el Arabi

BY Camille Dezamis

- SCOP - 1. Define the project 1.1 Explain what we do 1.1.1 Do the charter 1.1.2 Sign the charter 1.2 Explain with who and for who we do this event 1.2.1 Do the Scope 1.2.2 Sign the Score 1.3 Explain when the event will be ready 1.3.1 Do the milestone

2. Find a location 2.1 Look online for a place that already hosted a defile in Marrakech, Morocco 2.2 Visit the top 5 places seen online 2.3 Drive in the Marrakech neighbourhood to try to find a place that Sofia el Arbi enjoy but not find on internet 2.4 Ask customers 2.4.1 Prepare a survey to show them different places previously selected 2.4.2 Put the survey online on the website of Bakchic 2.4.3 Collect feedback 2.5 Do a meeting with all the team and lead by Sofia el Arabi to choose a final location in Marrakech, Morocco 2.5.1 Take into consideration all the feedbacks and visits done

2.6 Select a final location 2.6.1 Choose for final location the hotel La Mamounia in Marrakech, Morocco

3. Find sponsors 3.1 Do a meeting, leading by Sofia el Arabi 3.2 Select few items we would like to have sponsorship on 3.2.1 Choose Ruinard for the Champagne 3.2.2 Cartier for the jewellery 3.3.3 Fauchon for the food 3.3 Call the selected brands 3.4 Negotiate contracts 3.5 Sign contracts

4. Prepare invitations 4.1 Do a meeting, leading by Sofia el Arabi 4.2 Decide of a specific style for the invitations 4.3 Order the papers and decorations for invitations online 4.4 Create them by hand

5. Hire employees 5.1 Hire models 5.1 Organise a casting leading by Sofia el Arabi 5.1.1 Choose girls with an oriental background 5.1.2 Select the 25 models 5.1.3 Call them by phone 5.1.4 Sign their contract 5.1.5 Try their clothes for the defile 5.1.6 Take dimensions if necessity to change the length 5.2 Hire Dj 5.2.1 Organise a casting where DJ have to improvise a mix, leanding by Sofia el Arabi 5.2.2 Choose one Dj who knows how to mix occidental and oriental music 5.2.3 Sign his contract 5.2.3 Elabore the playlist in partnership with the team and the Dj 5.3 HiRe make up artist 5.3.1 Choose Jasmine el Arabi, Sofia el Arabi’s sister, make up artist 5.4 Hire hair dresser 5.4.1 Choose Paloma el Arabi, Sofia el Arabi’s cousine,, hair dresser 5.5 Hire a chief 5.5.1 Hire the chief Cyril Liniac, a famous French chief and friend of the family of Sofia el Arabi 5.6 Hire waitress 5.6.1 Take contact with the agency Florence Doré to find waitresses well trained 5.7 Hire help assistants backstage to help models to dress up quickly

6. Promote the event 6.1 Create an event on Facebook 6.2 Update the website

6.3 Prepare everything to do a live stream during the defile 6.4 Promote the event on social medias 6.4.1 Promote the event on Facebook 6.4.2 Promote the event on Instagram 6.4.3 Promote the event on Twiter 7. Send invitations 7.1 Do a meeting to elaborate the final list 7.1.1 Send to family and friends 7.1.2 Send to internet influencer 7.1.3 Send to other fashion designers 7.1.4 Send to the press

8. Decorate the room of the event 8.1 Do a meeting to discuss the general aspect of the room, leading by Sofia el Arabi 8.2 Buy the decorations 8.3 Decor the room the previous day of the event with Sofia el Arabi, the staff and her family

9. Prepare financial papers