scientific publishing in a connected, mobile world€¦ · scientific publishing in a connected,...
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Scientific Publishing in a Connected, Mobile World
Mark R. Abbott College of Earth, Ocean, and Atmospheric Sciences
Oregon State University
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Sacred
Profane
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• 1900 10/year
• 1930 100/year
• 1970 1000/year
• 2000 10,000/year
• 2150 1,000,000/year
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The Endless Cycle
Hypothesis
Experiment
Analysis
Publish
Promotion
New funding
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Mobile Disruptions (Mary Meeker, KPCB)
Since 2007 450 million iOS devices
2009 2% US adults own tablet/eReader
2012 29%
2006 1.3 billion land lines
2009 4.7 billion mobile lines
Encylopedia Britannica out of print after 244 years
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A Re-Imagination?
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Adapted from Graham, 2008
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From Darwin in London
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Durability and Predictability
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The Power of Kawaii: Viewing Cute Images Promotes a Careful Behavior and Narrows Attentional Focus
PLOS One, Sept. 2012
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On the one hand, there is the world of the printed word with its emphasis on logic, sequence, history, exposition, objectivity, detachment, and discipline. On the other, there is the world of television with its emphasis on imagery, narrative, presentness, simultaneity, intimacy, immediate gratification, and quick emotional response.
Neil Postman, Technopoly, 1992
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