Science Recruitment Poster

Amy-Jane Patrick

• Bright, bold, contrasting colours, with bold text• Combination of around 3 colours• Blocks of colour - not really any shading, with thick

black outlines• Portray a fun, bold, outgoing emotion• Easily legible fonts• Okay for a reasonable amount of text• Patterns incorporated in

Work by Roy Lichtenstein (left) & Andy Warhol (center & right)“Retro Graphic Design, Pocket Essentials”

• One main colour used in a variety of shades• Combines people with mechanical aspects• Detailed shading, things look more realistic than they would in a

Pop Art style• A combination of images to build a letter• Certain styles more suited to Titles and descriptions• Varying degrees of complexity and relation to the Victorian era.• Mixture of both serifs and san serifs• Industrial, slightly ‘Cold’ emotion

•Victoriana

• Lack of saturated colour• Image is relatively realistic and takes up

most of the page• No part of the image is covered in

text, target audience is framed by the text• The creamy white border frames the

image – like it were in a picture frame.• Compared to a style like pop art, colouring

is subtle and toned down

• Similar to Pop Art the colours are limited to only a few, but in contrast blacks are used quite predominately rather than as an outline.

• Thick borders that highlight the poster by using a contrasting colour (off white on black)

• Not a fancy genre, not fancy fonts. No serif style fonts.

• Fonts could be easily aligned, e.g. in a justified alignment.

• Some fonts work as just Titles, others as descriptions too.

• A section dedicated to information

• Cartoon style, bold imagery

• Large imagery. Takes up the majority of the page

“SCIENCE”

Chemistry

PhysicsBiology

Human Body

How are we related to science

Everyday objects

Recognizable discoveries

Famous scientists

Plants

Earth spinning

eyes

brain

How do we think

How do things work

Rockets

Molecules

Bunsen Burners

Periodic table

Play on words Explosions

Physicist

Space

Solar system

Technical words

MedicineComplicated

Off-putting

Lab coats

White

Blue

Black Empty space

Unanswerable questions

• No interest in the subject – just not my thing

• Didn’t understand it

• Felt overwhelmed by it

• Off-put by the vastness of the subject

AIM: Change female perspective on science, make them WANT to study it

“SCIENCE”How are we related to science?

Everyday objects

Recognizable discoveries

Famous scientists

How do we think?

How do things work?

Bunsen Burners

Periodic table

Technical wordsComplicated

Lab coats

Unanswerable questions

Initial IdeasIdea 1:Catching attention through the display of everyday/relatable objects aimed at girls. Pop Art style, Tagline is a question – “use this?”, “do you?”.

Idea 2:Famous, recognizable scientists doing something that’s obviously not their job and what they’re known for. Using comedy to catch attention

Idea 3:Make girls appear equal to guys –“girls can blow stuff up too”. A girl in a lab coat with a smirk on her face, with a huge explosion behind her.

Initial IdeasIdea 3:Make girls appear equal to guys – “girls can blow stuff up too”. A girl in a lab coat with a smirk on her fair, with a huge explosion behind her.

Refocusing on the Target Audience and the Aim of the project

• Make a poster that recruits females to study science• Choose imagery and text that a female can recognize and relate with

What is the aim of the project? What is my personal aim for the project?

Who are the target audience?Girls, aged 16-18

How can I make sure my target audience relates to the poster?

• Stereotype them – what do they like. What are teenage girls interested in?

Stereotypes:- Relationships- Make Up- Social Networking- Fashion- What their peers are doing- Popular culture

What’s the problem with Science? Why aren’t people studying it?

Science does not have a reputation as a "cool" or "fun" subject to study

How can I take what I know about my target audience and turn it into

an idea?

Intertwine the subject to something they’re already interested in

Fashion & Science?

Now having 2 themes to combine, it was a lot easier to come up with taglines.

"What’s in my Science bag?”

"Wear Science on your sleeve”

"Science is the new black”

Fashion & Science

Now having 2 themes to combine, it was a lot easier to come up with taglines.

"What’s in my Science bag?”

"Wear Science on your sleeve”

"Science is the new black”

Fashion & Science

Carrying around science equipment “Science essentials”

Being proud of science

Science is positive

Science is popular

Science is the next big thing

Clothes

Fashion & Science“Science is the new black”

• The next big thing• Popularity• You should “get in on it”• People will be impressed if you study science• In a way, you’re following a crowd – your peers will study it too

The phrase “the new black”:“used to say that something is the most popular or fashionable colour or

thing at the moment”http://idioms.thefreedictionary.com/the+new+black

Suggests ideas of:

Fashion & Science“Science is the new black”

One of my initial answers to the brief suggested ideas of using something people recognize and making them interested in what the science of it was.

New Idea:Build the shape of a fashion item, e.g. a handbag or a dress, out of silhouettes of Scientific imagery (a planet, a magnifying glass, a DNA spiral etc.) to suggest the idea of everything being built out of things we know as “Science” as well as science being the “new black” – science is popular.

Pop Art style?Bright, bold and fun. Colours will no doubt be eye catching. Silhouettes suit the “cartoon” vector image style. Manipulated shapes sit better within this style.

Revisiting Pop Art

Images built up of lots of smaller shapes to create a realistic effect

Why build a shape out of silhouettes of science objects? What’s the meaning?

Further Ideas for design

Background? - Floral- Checked- Plaid- Polka dot – inspired by Roy Lichtenstein- Same use of silhouettes?

Get ride of bold black outline of the dress and use silhouettes for the entire background too. Use a different colour for the silhouettes to outline the shape of the dress?

I chose the dress shape as it’s recognizably female.

Developing idea: merging the background with the subject (e.g. making the entire background contain silhouettes) and then distinguishing the subject with colour

Existing example

Cross hatch Soft matte leather • Fashion orientated• Sleek• True to pop art or not?

Grid of an “outfit”, each shape made up of silhouettes of science imagery.

Either set against a plain, textured background or merged in with other silhouettes and distinguished in a different colour.

Colour

Pop Art colours are typically of a “rainbow” theme, with bold black outlines.

From my research on Pop Art I concluded that generally there’s an average of 3 main colours used on each piece.

• Yellow, red, black• Blue, cream and red, black outline• Red, yellow and cream, black outline• Blue, light blue & white, black outline

Colour

Pink on black: Strong combination – pink is a stereotypical way to appeal to girls

Off white, light shade –pops the brighter colours

Text combinations – comic book style with bold black outlines

Blue and pink are too of a similar shade – one or the other needs to be deeper in order for them to contrast enough to make text legible.

• Shapes represent the silhouettes of science imagery

• Should I continue to cover the entire background in silhouettes, or have them stop to create a “scattered” effect, and have a plainer looking background frame the poster?

• Shall I add a more “realistic” image to enhance fashion aspect?

- Bold, very “techy”, less feminine

- Serifs look like a “smarter” font, adds elegance. Jerky lines detract from this.

- Clip art, comic style. Suits the Pop Art style.

- Similar to No.1. Reminds me of a “physics” style.

- Most dramatic, not ideal for large blocks of text

- Childlike. Similar to No.4

- Very easy to read, thinner, slightly more feminine than others.

Proposal

• Pop art style recruitment poster• Tag line “science is the new black”