science behind what’s next...big data the term "big data" often refers simply to the use...
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1Copyright © 2017 The Nielsen Company. Confidential and proprietary.
Science Behind What’s Next ERDEM TOLON: NIELSEN MEDIA GENERAL MANAGER
NIELSEN Central East Europe Business Development Director
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Global Digital 2016 Science Behind What’s Next
Total Population
7.476Billion
Urbanisation
54%
InternetUsers
3.773Billion
Penetration
50%
Active Social Media Users
2.789Billion
Penetration
37%
Unique Mobile User
4.917Billion
Penetration
66%
Active Mobile Social Users
2.549Billion
Penetration
34%
Sources: SOURCES: POPULATION: UNITED NATIONS; U.S. Census Bureau; Internet: Internetworldstats; Itu; Internetlıvestats; Cıa World Factbook; Facebook; Natıonal Regulatory Authorıtıes; Socıal Medıa And Mobıle Socıal Medıa: Facebook;
Tencent; Vkontakte; Lıveınternet.Ru; Kakao; Naver; Nıkı Aghaeı; Cafebazaar.Ir; Sımılarweb; Dıng; Extrapolatıon Of Tns Data; Mobıle: Gsma Intellıgence; Extrapolatıon Of Emarketer And Erıcsson Data.
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Turkey Digital 2016 Science Behind What’s Next
InternetUsers
48.00Million
Penetration
60%
Active Social Media Users
48.00Million
Penetration
60%
Mobile Subscriptions
70.91Million
vs. Population
89%
Active Mobile Social Users
42.00Million
Penetration
52%
Total Population
80.02Million
Urbanisation
74%
Sources: SOURCES: POPULATION: UNITED NATIONS; U.S. Census Bureau; Internet: Internetworldstats; Itu; Internetlıvestats; Cıa World Factbook; Facebook; Natıonal Regulatory Authorıtıes; Socıal Medıa And Mobıle Socıal Medıa: Facebook;
Tencent; Vkontakte; Lıveınternet.Ru; Kakao; Naver; Nıkı Aghaeı; Cafebazaar.Ir; Sımılarweb; Dıng; Extrapolatıon Of Tns Data; Mobıle: Gsma Intellıgence; Extrapolatıon Of Emarketer And Erıcsson Data.
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Tech Trends 2017 Science Behind What’s Next
Internet Of Things
The Internet of things (IoT) is the inter-networking of physical devices, vehicles, buildings, and other items - embedded with electronics, software, sensors, actuators, and network connectivity that enable these objects to collect and exchange data.
What To Expect in 2017
> Consumer-Facing Products> Consolidation of IoT Platforms> Security Solutions> New Business Models & Services> Voice Assistant Domination
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Tech Trends 2017 Science Behind What’s Next
Virtual Reality / Augmented Reality
Virtual Reality typically refers to computer technologies that use headsets to generate the realistic images, sounds and other sensations that replicate a real environment or create an imaginary setting.
What To Expect in 2017
> Better Games> Films, Animations & Documentaries> Social Experience> Mobile Integration> Haptics and Physics
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Tech Trends 2017 Science Behind What’s Next
Virtual Reality / Augmented Reality
Virtual Reality typically refers to computer technologies that use headsets to generate the realistic images, sounds and other sensations that replicate a real environment or create an imaginary setting.
What To Expect in 2017
> Better Games> Films, Animations & Documentaries> Social Experience> Mobile Integration> Haptics and Physics
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Tech Trends 2017 Science Behind What’s Next
Big Data
The term "big data" often refers simply to the use of predictive analytics, user behavior analytics, or certain other advanced data analytics methods that extract value from data, and seldom to a particular size of data set.
What To Expect in 2017
> Humanized Big Data> Predictive Analytics> Security & Privacy> Self-Service Big Data
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Tech Trends 2017 Science Behind What’s Next
Artificial Intelligence
Artificial Intelligence is development of computer systems able to perform tasks normally requiring human intelligence, such as visual perception, speech recognition, decision-making, and translation between languages.
What To Expect in 2017
> Machine Learning> Automation> Intelligent Business Applications> Positive Reinforcement
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Tech Trends 2017 Science Behind What’s Next
Autonomous Cars
An autonomous car (also known as a driverless car, auto, self-driving car, robotic car) is a vehicle that is capable of sensing its environment and navigating without human input.
What To Expect in 2017
> Society Shift > Autonomous Vehicles Regulation> Smart Cars
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2017 Internet Minute Science Behind What’s Next
900,000
$203,596
40,000
20.8 MILLION+
46,200
4.1 MILLION
70,000
452,000
51,000
1.8 MILLION
1.04 MILLION
1,389
3.5 MILLION
990,000
120+
Logins Messages Hours Watched
SnapsCreated
NewTweets
Search Queries
In Sales Photos
Hours Of Music
Loops Swipes
CarRides New AccountsDownloadsVideo Views
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Turkey Ad Spend 2016 Science Behind What’s Next
51,2%
24,2%
13,6%
6,3%
2,4%
1,3%
1,1%
Television:
Digital:
Newspaper:
Outdoor:
Radio:
Magazine:
Cinema:
Total Ad Spend
7,183.87Million TL
Source Benchmark: RD – TR
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Digital Ad Ratings Science Behind What’s Next
37% 56%
Too Many Digital Ads Are Still Missing The Mark
of impressions miss their target demo
of impressions are not seen
Source Benchmark: Nielsen benchmarks (Q1 2015) and Integral benchmarks (Q2 2015)
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13Copyright © 2017 The Nielsen Company. Confidential and proprietary.