school of social - confessions of a social media manager - greenpeace
TRANSCRIPT
“On social media, perhaps the best measure of success is the resounding sound of silence.”
- Pete Blackshaw, Nestlé
A bit of background
40 offices, 27 countries. 4 ships, many rhibs, a hot air balloon & a blimp More than 25 million “subscribers” (23.6 million in 2012)
me: @luceritooyarzun, digital convert.
You’ll find (at least one) of us on…
… and more
9 key thingsthe rainbow warriorstaught me about social media
Some things just work. Use them, but wisely. #1
If it’s going to be boring,don’t bother.(And yes, this is really hard!)
#2
If you’re going to jump in: make it good & fast.#2
#2) If you’re there LIVE, make it count.
Supporters: your bffs or your harshest critics.But they make things happen. So respect & celebrate them.
#3
#4 More followers ≠ more engagement, unless you put in a lot of extra work
Listening is vital.Do it right and act on what you hear.#5
It’s not the tool, it’s what you do with it(But volume does matter). #6
Don’t be afraid to mix & match,choose what works for you(r campaign)
#7
You’re never too cool for a second pair of eyes.But don’t let sign off kill the flow. #8
In campaigns, social media gets personal, fast. Get some distance if you need to. #9
Thanks for listening.
School of Social Amsterdam15-10-15
Lucero Oyarzun Online Campaigner
Greenpeace Netherlands @luceritooyarzun