UNSW Business School School of Marketing Annual Report 2014

Never Stand Still Business School Marketing

Annual Report 2014School of Marketing UNSW Business School Room 3038 Level 3 South Wing Quadrangle Building UNSW Australia UNSW SYDNEY NSW 2052 AUSTRALIA

T +61 2 9385 3385F +61 2 9663 1985E marketing@unsw.edu.au W business.unsw.edu.au/about/schools/marketing

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Table of contents

 

Mission and objectives 1 

The year in review 2 

Staff: Academic 3 

Staff: Other academic 15 

Staff: Casual academic 16 

Staff: Professional and technical 18 

Staff matters 19 

Teaching – Undergraduate 20 

Teaching – Undergraduate 21 

Teaching – Undergraduate 22 

Teaching – Postgraduate 23 

Teaching – Postgraduate 24 

Scholarships and student prizes 25 

Research theses - completed 26 

Research theses – in progress 27 

Research grants 29 

Research seminars 30 

Marketing in Asia Speaker Series 31 

Research publications 32 

Editorial board memberships 40 

Reviewers for journals 42 

Service to the university 46 

Professional and community relations 47 

 

1

Mission and objectives The mission of the School of Marketing is to sustain our position as the premier marketing school in the region. This position of leadership in marketing thought is accomplished through high quality scholarship that is not only published in world class academic and practitioner-based trade journals, but also disseminated to our various stakeholders – students, peers, corporations and the community at large. The mission of the School is interpreted within the mission of the faculty (UNSW Business School) of creating and disseminating business knowledge for the benefit of students, organisations and society. The three areas of focus (1) An Outstanding Career Focused Student Learning Experience; (2) High Impact Research; (3) Sustainable Two-way Engagement with Asia that underpin the BUSINESS SCHOOL 2020 strategy are the guiding principles for the school. School of Marketing academics produce high quality research that has real-world impact. This is reflected on one hand by staff consistently publishing in internationally recognised high quality journals. Several staff members have distinguished themselves by winning highly prestigious research awards, sitting on editorial boards of leading journals in the discipline, and advising corporations and government agencies on important business and community matters. In the latest Federal Government’s Excellence in Research for Australia (ERA 2012) ranking exercise, the school not only maintained the highest possible score of 5, a score representing research performance significantly above world standard, but also came equal first in the country. This is an attestation to the breadth of world-class research that we undertake in the School. Four staff members are Fellows of the Australia New Zealand Marketing Academy (ANZMAC), while three have received ANZMAC Distinguished Researcher Awards. Our scholars not only publish in leading marketing and business journals but are also invited to national and international conferences to present their work and to make keynote speeches. We are also continuously involved in a dialogue with the practitioner community and the community at large through numerous initiatives such as the Marketing in Asia speaker series. The purpose of this speaker series is to bring eminent speakers from Asia to engage in an exchange of ideas with the business community in recognition of the growing importance of the fast developing and growing Asian region to Australia. Our staff teach on numerous postgraduate, undergraduate and post-experience programs helping to develop the business and marketing leaders of tomorrow. As a School, we pride ourselves on being participant centred, and this is reflected in the number of staff who received faculty, university and national teaching awards. These include Marion Burford, Tania Bucic and Mohammed Razzaque. Our School hosts several domestic and overseas scholars and practitioners every year. Recent visitors have included scholars from Duke University, Free University of Berlin, National University of Singapore, Hong Kong Polytechnic University and Monash University. Two of our PhD students travelled to the US to confer with scholars in their fields of research: Frank Mathmann to Columbia and Rebecca Scott to the University of Arizona. The fractional appointment of eminent marketing scholar, Professor Ko De Ruyter from Maastricht University, continues to strengthen our links to European and Dutch universities, while enhancing an already strong research culture that exists in the School.

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The year in review As I reflect on the year that has just gone by, I am pleased to note that the school has accomplished a lot over this time period in the areas of scholarship, teaching and service. The year in review highlights some of the achievements of faculty, postgraduate students and administrative staff members. This year the School’s research productivity has been exceptional with many faculty members having their papers published in or received acceptances from high quality A* and FT45 journals: Journal of Service Research, IJRM, British Journal of Management and Journal of Travel Research. I congratulate staff who have published papers in these high quality journals: John Roberts, Paul Patterson, Adrian Payne, Jenny Lee and Larry Dwyer. What is even more pleasing to note is the performance of our PhD students this year. In 2014, our students have published in high quality A and A* journals. I would like to congratulate Abdul Rehman Ashraf, Chris Chen, Bhuminan Piyasathanan and Nico Neumann for publishing in Journal of International Marketing, Tourism Analysis, International Journal of Electronic Commerce and Journal of Retailing respectively. I would also like to congratulate Frank Mathmann who won the 2014 ANZMAC-EJM Early Career Research Award for his paper entitled, “Is There Value in Abundance? Assessment Orientations Increase the Valuation of Choices in Large Assortments,” that he published with Mathew Chylinski, Ko de Ruyter and E. Tory Higgins. Congratulations go to his supervisors as well: Mathew Chylinski and Ko de Ruyter. I would also like to congratulate a visiting student, Isabella Maggioni, for winning the same award for the paper entitled, “Servicescape and Shopper Cognitive Responses: The Moderating Role of Market Structure,” that she published with Mark Uncles. I congratulate both Nitika Gary and Liem Ngo on being promoted to the position of associate professor. Their promotion is richly deserved, as both have shown excellence in research and teaching, as well as played an important part in the life of the School and faculty at large. The Marketing in Asia Speaker series was a resounding success with several high profile practitioners from Asia: James Parsons (Asia Managing Director Flamingo), Achal Agarwal (President, North Asia Region, Kimberly Clarke), Mathew Godfrey (President, Young and Rubicam), an Award winning Indian director and producer, Partho Sen-Gupta, while the October seminar featured the CEO of Blackmores, Christine Holgate, who spoke about the challenges and rewards in penetrating the Asian Health Supplements Market. These presentations were well attended and well received by the audiences. I would like to take this opportunity to officially thank the series co-ordinator Professor Paul Patterson for organising an excellent speaker series. On a personal note, as the third year as the Head of School draws to an end, I am humbled by the support that I have received from my colleagues. It has been a rewarding year, albeit a challenging one. A special vote of thanks goes to the School Manager, Nadia Withers, who works tirelessly to make the School run efficiently and seamlessly, and also to my executive assistant, Margot DeCelis, who makes me look more efficient than I actually am! As always, this is a journey – a work in progress. Nevertheless I am pleased to note, we have a set a very high bar for our peers, and we are on the path to undoubtedly becoming the premier school not only in the country but also in the region. Ashish Sinha .

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Staff: Academic Professors

Larry Dwyer BCom (Hons), UNSW BA (Hons), Sydney PhD, Western Ontario

Larry Dwyer publishes widely in the areas of tourism economics, management and policy, with 200 publications in international journals, government reports, books, book chapters, and monographs. He receives many invitations to give keynote addresses at international tourism conferences and workshops worldwide, and has been awarded numerous research grants to contribute to tourism knowledge. Larry maintains strong links with the tourism industry at international, national, state and local levels. He has undertaken an extensive number of consultancies for public and private sector tourism organisations within Australia including Tourism Research Australia, and for international agencies, including the United Nations World Tourism Organisation. Professor Dwyer is President of the International Academy for Study of Tourism, the world's peak tourism academic association with a cap of 75 members world-wide. He is also President of the International Association for Tourism Economics, and a member of the International Advisory Board of the Business Enterprises for Sustainable Tourism Education Network (BESTEN), He is an appointed member of the Editorial Boards of twenty one international tourism journals. He is the most cited Australian tourism researcher over the past decade.

Roger Layton BEc (Hons), MEc, Sydney

Roger Layton is Emeritus Professor and Professor of Marketing at UNSW. He is a Fellow of the Australian and New Zealand Marketing Academy, Fellow of the Australian Market and Social Research Society, the Australian Institute of Management, the Australian Marketing Institute and an Honorary Fellow of the University of New South Wales. In 2012 he was honoured by a special issue of the Australasian Marketing Journal. Professor Layton has published widely in the research literature and is the joint author of several books including Fundamentals of Marketing and Contemporary Hospitality Marketing – A Service Management Approach. His current research interests centre on the nature and role of marketing systems and the interplay of function and structure in the evolution of such systems. His contribution to an understanding of marketing systems in macromarketing has been recognised through the award of the Charles Slater Memorial Award in 1990, 2008, and 2011, the 2010 Shelby D Hunt Award for the most frequently cited paper and through George Fisk best paper awards in 2006, 2007 and 2011. His most recent achievement was the Robert W. Nason Award for extraordinary and sustained contribution to the field of macro-marketing at the recent meeting of the Macromarketing Society. In 1998 Roger was made a member of the Order of Australia (AM) for his services to Marketing. Professor Layton took an active interest in the development of UNSW links with Chinese universities and with the Chinese higher education system. He initiated the Master of Commerce degree in Guangzhou, one of the first overseas degrees to be fully recognised by the Academic Degree Committee of the State Council. The Guangzhou City Government through the award of the Ram City Friendship Prize in 1996 acknowledged his work in Guangzhou, and in 2000 followed with the award of an Honorary Citizenship of Guangzhou City.

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Staff: Academic

Paul Patterson BBus, UTS MCom, UNSW PhD, Wollongong

Prior to joining academia, Paul Patterson held management and marketing positions in the banking, telecommunications, marketing research and public sectors, and later with an international management consultancy firm. He has taught or been a Visiting Professor at the universities of Wollongong, Sydney (Graduate School of Management), Michigan State University, Assumption University (ABAC) Graduate School, Mahidol, Chiang Mai and Thammasat Universities in Thailand, Fudan University in China and, more recently, Vietnamese National University in Ho Chi Minh city. He is Adjunct Professor at Chiang Mai University. Paul was Head of the School of Marketing at UNSW from 2005 until 2012. Paul’s research, teaching and consulting interests revolve around marketing in service industries, specifically studying consumer and front-line employee psychology, including customer and employee satisfaction, consumer loyalty & switching barriers, complaining behaviour & service recovery, as well as productivity issues and the internationalisation of service firms. His more recent research is cross-cultural in nature - in particular examining customer rage spectrum expressions, emotions and behaviours in failed service encounters across East-West cultures. His research has been published in the Journal of Retailing, Journal of the Academy of Marketing Science, Journal of Service Research, International Journal of Research in Marketing, Journal of International Business Studies, European Journal of Marketing, California Management Review, Journal of Business Research and Journal of Service Management amongst others. He was awarded the Distinguished Researcher Award at the 2010 ANZMAC conference and was made a fellow of the Academy. His co-authored textbook, Services Marketing: A South-East Asian & Australian Perspective, is now in its 6th edition. In 2013 Paul received the American Marketing Association’s ‘Career Contribution’ award to Service Science.

Adrian Payne MSc, Aston MEd , Melbourne PhD, Melbourne

Adrian Payne is a frequent keynote speaker at public and in-company seminars and conferences around the world. He has practical experience in marketing, market research, corporate planning and general management. His previous appointments include positions as Chief Executive for a manufacturing company and he has also held senior company appointments in strategic planning and marketing. He has worked widely in the IT, financial services professional services, telecoms and utilities sectors He has also worked with many manufacturing firms and government departments. His research has appeared in a wide range of journals, including the Journal of Marketing, Journal of the Academy of Marketing Science & Journal of Business Research, and he is an author of fifteen books including the first text to be published on Relationship Marketing. His books include: Strategic Customer Management [Cambridge University Press, 2013] and Marketing Planning for Service Businesses [Wiley, 2011]. Adrian has run numerous workshops and executive programmes in CRM, Marketing Strategy, Customer Retention and Services Marketing, and has lectured at over twenty leading academic institutions around the world including: Darden School, University of Virginia, Northwestern University, INSEAD, London Business School, Oxford University and Cambridge University.

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Staff: Academic

John Roberts BA (Hons), Melbourne MCom, Melbourne MSc, Massachusetts Institute of Technology PhD, Massachusetts Institute of Technology

John Roberts is a Professor of Marketing in the UNSW Business School and a Fellow at the London Business School. He has extensive senior executive experience and the company that he founded, Marketing Insights, an Asian leader in strategic marketing consulting, is now a part of the world’s largest marketing information company, A C Nielsen. John is winner of the American Marketing Association’s John A. Howard Award, its William O’Dell Award, and its Advanced Research Techniques Best Paper Award. He has also been a Finalist in the John Little Award for the best paper in marketing science and the Gary Lilien Marketing Science Practice Prize three times. John sits on the Editorial Boards of the Journal of Marketing Research, Journal of Forecasting, Marketing Science, International Journal of Research in Marketing, and Australian Journal of Management. He has won the Australian Graduate School of Management Distinguished Teacher and Distinguished Researcher Awards, the Australian and New Zealand Academy of Marketing Distinguished Educator and Distinguished Researcher Awards, and been Runner Up in the London Business School EMBA Distinguished Teacher Award. John is a Fellow of the Australian Academy of Social Sciences, the Australian Institute of Management, the Australian Marketing Institute, the Australian Market and Social Research Society and the Australian and New Zealand Academy of Marketing, as well as being a US Harkness Fellow and a Fellow of the UK Twenty First Century Trust. He has been a visiting professor at Stanford, MIT, the University of Hamburg, and the Hong Kong University of Science and Technology. He is a Fellow of the Institute for Sustainable Innovation and Growth at Fudan University. John has served on the Academic Advisory Boards of the Marketing Science Institute (based in Cambridge MA), the Chief Marketing Officers’ Council (Menlo Park, CA), the Centre for Brand Management and Marketing (Hamburg) and AiMark (Tilburg), the Applied Economics Bulletin and Quantitative Abstracts in Marketing. He sits on the Australian Research Council’s College of Experts and is currently Vice President Practice of the Society for Marketing Science.

Ashish Sinha BEng, PEC, India PhD, Alberta

Ashish Sinha is Head of the School of Marketing. His major area of interest lies in developing models that help managers make better decisions. This interest is a natural extension of his work at Information Resources Incorporated, Chicago, USA, where in the role of Vice President and Chief Modeler of the Analytics Insight Group he spearheaded the development of several multi-million dollar products. He has consulted for many blue chip companies, including Kraft, Pepsico, Frito-Lays and Campbell Soup Company and has previously advised Synovate AZTEC in Australasia and MMA in the United States. Professor Sinha has published several papers in academic and trade journals, such as the Journal of Marketing Research, Marketing Science, Journal of Retailing and Marketing Letters. He also has been the recipient of many academic awards including the Davidson Award for Best Journal of Retailing Paper (Honourable mention), AMA MRSIG Best Paper Award, AMA BrandSIG award, Academy of Marketing Science Best Dissertation Award (Honourable mention) and Australasian Marketing Journal Best Paper Award. In addition to this, he has been twice a runner-up for the prestigious Gary Lilien Practice Award. In 2011, CMO Asia Chapter recognised his contributions to the discipline in the region by awarding him the “Best Marketing Professor” award. He was recently awarded the 2013 ANZMAC Distinguished Researcher Award for his sustained and continued research performance.

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Staff: Academic

Chris Styles BCom (Hons), University of Western Australia PhD, London Business School

Chris Styles is Dean of UNSW Business School. Prior to his appointment as Dean, Chris was Deputy Dean and Director of the Australian Graduate School of Management (AGSM). As head of AGSM he was responsible for post experience general management programs that come under the AGSM brand. This included Executive Education, MBA (full-time), MBA Executive, and the Master of Business and Technology Program. This appointment followed four years as Associate Dean (Management Education) at the University of Sydney Business School, where he led the School’s entry into mainstream Management Education (MBA/Executive Education/pre-experience Master of Management). Prior to this, Chris was Professor and Chair of the Marketing Department within the University of Sydney Business School. This followed seven years in the School of Marketing at the Faculty of Economics and Commerce, UNSW. His expertise is in strategic and international marketing, international entrepreneurship and corporate strategy. He has taught on undergraduate, post-graduate and executive programs at the China Europe International Business School (CEIBS) in Shanghai, London Business School, Duke Corporate Education, Trinity College (Dublin), the University of Sydney and the AGSM. Chris’ research focuses on international marketing and strategy, and in particular issues relating to the internationalisation process, international alliances and international entrepreneurship. Chris has published a number of research papers, case studies and management articles in a range of leading academic journals, management texts, government reports and business publications. His book, The SILK Road to International Marketing, co-authored with Tim Ambler of London Business School, has been used in Masters programs throughout the world.

Mark Uncles BSc (Hons), PhD, University of Bristol, UK

Mark Uncles is Deputy Dean (Education), UNSW Business School. He is responsible for providing strategic and operational leadership for learning and teaching, extending across both undergraduate and postgraduate coursework programs. Mark is a member of the Senior Management Team and Business School Executive Committee. His portfolio includes the Associate Deans for Undergraduate and Postgraduate Programs, the Student Centre, the Educational Development Unit, eLearning and Indigenous Business Education, International Education and Accreditation. Mark serves on several UNSW-level committees, including the HR Systems Replacement Project Board, the TELT Project Board, and various University education committees. He previously held the position of Deputy Dean (Faculty) and Associate Dean for Undergraduate Programs in the Business School and has served on the Academic Board of UNSW. Mark is also a Professor of Marketing, a position he has held since 1996. For the period 1998-2004 he was Head, School of Marketing. His research and teaching interests are in the areas of: brand management (the management of brands, brand performance measurement, employer branding, branding in China); consumer loyalty (repeat-buying and retention, loyalty-building initiatives, savvy consumers, word-of-mouth); retail management (store loyalty patterns, the buying of private labels, retail modelling and analysis, store patronage in China); and marketing science (empirical generalisation and replication in marketing, longitudinal data analysis, the uses of consumer panels, and data analytics). Following postgraduate research in geographical sciences at the University of Bristol, Mark spent nine years as a Marketing academic at London Business School, as well as working in the industry-sponsored Centre for Marketing and Communication. Prior to being appointed at UNSW, Mark spent two years as H.J. Heinz Professor of Brand Management at Bradford Management Centre where he served as Director of the Brand Management Research Group and was Acting Head of the Marketing Area

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Staff: Academic Associate professors

Jack Cadeaux BA, Pomona College MA, Stanford PhD, California, Berkeley

Jack Cadeaux is Deputy Head of the School of Marketing and the Postgraduate Research Coordinator for the School. His major areas of research interest include studies of vertical coordination and flexibility in distribution channels, performance in retail assortment management, and theories of positive consumption externalities and market transformation via entrepreneurial marketing strategy and innovation. His has published in a variety of journals including Decision Sciences, the European Journal of Marketing, Journal of Strategic Marketing, Journal of Macromarketing, Journal of Business Research, Industrial Marketing Management, Journal of Business and Industrial Marketing, Journal of Nonprofit and Public Sector Marketing, International Review of Retail, Distribution, and Consumer Research, and the International Journal of Operations and Production Management. He is on the Editorial Board of the Australasian Marketing Journal and on both the Editorial Policy Board and the Editorial Board of the Journal of Macromarketing.

Mohammed Razzaque BSc Engg, Dhaka MBA, IU, Bloomington AdvDip Ind Mgt, RVB, Holland PhD, UNSW

Prior to UNSW, Mohammed Razzaque was an Associate Professor at the National University of Singapore. He has also taught at the University of Khartoum in the Sudan and the University of Dhaka in Bangladesh. As a visiting professor, he has taught at the Rutgers University, New Jersey, USA; Helsinki School of Economics, Finland, and North South University, Bangladesh. He has also worked as a consultant for a number of organisations in the Asia-Pacific region. Mohammed was awarded the Bill Birkett Teaching Excellence Award (2007), UNSW Vice Chancellor’s Teaching Excellence Award (2008) and Australian Learning and Teaching Council (ALTC) Citation (2009). Mohammed’s areas of research and Higher Degree Research supervision interest include Cross-cultural Consumer Behaviour as well as Value Research with a particular interest in Marketing to Muslim Consumers; Marketing in Asian Countries and Internet Marketing, He has supervised a number of PhD, Masters by research and Hons students to successful completion and examined about 25 Higher Degree Research theses from different Australian and overseas universities. Mohammed has authored or co-authored more than sixty research and conceptual papers which have been published in internationally refereed journals such as Journal of Business Ethics, Journal of Marketing Theory and Practice, Journal of Business and Industrial Marketing, Journal of Business to Business Marketing, Journal of Consumer Marketing, International Journal of Physical Distribution and Logistics Management, Journal of Islamic Marketing, Journal of Business and Policy Research, Asia Pacific Journal of Marketing and Logistics and in conference proceedings (such as AMA, AMS, ANZMAC, World Marketing Congress and others). He sits in the editorial board of Journal of Consumer Behaviour, Journal of Islamic Marketing and International Journal of Applied Decision Sciences. Mohammed Razzaque has also co-authored a book and contributed chapters in several edited books.

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Staff: Academic Senior lecturers

Tania Bucic BBus, PhD, UTS Grad Cert in University Learning and Teaching, UNSW

Tania Bucic is the School’s Learning & Teaching Coordinator. She is the recipient of the following teaching awards: 2011 Vice Chancellor's Award for Teaching Excellence, UNSW; 2011 UNSW Business School Bill Birkett Award for Teaching Excellence; 2012 Pearson – ANZMAC Marketing Educator of the Year Award; 2013 Office of Learning and Teaching, Citation for Outstanding Contribution to Student Learning. Tania has several publications in learning and teaching, and in 2014 published an introductory Marketing textbook. Tania’s research focuses on the process of innovation in organisations. More specifically, identifying the mechanisms organisations should implement to facilitate the process of innovation and deliver targeted outcomes. This includes related sub-topics such as creativity, learning, knowledge and goal orientation. Tania’s has been awarded several research grants and has worked with companies such as Fairfax, Flight Centre and McDonald’s. Her research has appeared in the Journal of Business Ethics, Marketing Intelligence and Planning, International Journal of Innovation Management, Journal of Workplace Learning, and Management. She has also published many conference papers at national and international levels, as well as in mass media outlets including Marketing Magazine, Australian Financial Review, BOSS Magazine, Sydney Morning Herald, and National Australia Bank Directors Magazine.

Mathew Chylinski BCom Economics (Hons) PhD, AGSM, UNSW Grad Cert in University Learning and Teaching, UNSW

Mathew Chylinski’s research focuses on understanding adaptive consumer decision processes. More specifically, identifying the dynamics of consumer learning and engagement. The methodological focus of Mathew’s research combines algebraic modelling and experimental testing of dynamic processes. Mathew’s research has appeared in the Marketing Science, European Journal of Marketing, and Journal of Marketing Education. He has also published many conference papers at national and international levels. Mathew is a past director of the Business School’s Experimental Research Lab.

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Staff: Academic

Rita di Mascio BSc Hons, UNSW PhD, GDipMgt, Sydney Grad Cert in University Learning and Teaching, Master of Education UNSW

Rita Di Mascio is the School of Marketing’s Co-op Program Co-ordinator. Rita has worked as an engineer in ICI Plastics and then as a business analyst in the Sales & Service unit of ICI Chemicals. Since joining academia in 1997, Rita has taught a variety of marketing and management subjects, most recently Customer Relationship Management, and Non-Profit and Social Marketing. Her primary research interests are in understanding frontline employee behaviour and service process design. Her research has been published in the Journal of Marketing, Journal of Service Management, Journal of Personal Selling & Sales Management, and the Journal of Process Control. One article was selected by the International Society of Robust Engineering Professionals as a top-rating article in the field of quality control. Another was selected by the American Marketing Academy SERVSIG as one of three best services marketing articles published in 2010. Rita is Associate Editor of Services Industries Journal and is on the editorial review boards of Managing Service Quality and Academy of Management Learning & Education.

Nitika Garg BSc, St. Stephen’s, Delhi MBA, Indian Institute of Management PhD, Univ. of Pittsburgh

Nitika Garg's primary research interest focuses on studying the influence of affect on consumer judgment and decision making including choice and consumption. Specifically, she examines the effect of discrete emotional states such as anger, happiness, and sadness, on various aspects of consumer behaviour especially, consumption of hedonic products. She is interested in exploring the implications of these relationships for stakeholders such as managers, public policy officials, and consumers, and in testing strategies to mitigate affect's sometimes deleterious, influence on consumers. Professor Garg's research has appeared in the Journal of Marketing, Journal of Consumer Research, and Journal of Consumer Psychology.

Rahul Govind BA (Econ), Delhi MBA, Indian Institute of Management PhD, Pittsburgh

Rahul Govind is the School of Marketing’s Undergraduate Honours Program Coordinator. Dr Govind's research utilises spatial dependence in empirical data to study marketing problems. He studies the geographical similarity between consumers in devising solutions for services marketing by creating new tools for spatial marketing. He also utilises geographical similarity between consumers to analyse health problems focused on consumption to devise spatially variant health marketing strategies for public policy officials to combat the problems that can arise out of negative consumption. His research has appeared in the Journal of Marketing and the International Journal of Research in Marketing.

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Staff: Academic

Gary Gregory BSc, MBA Central Michigan PhD, Texas

Gary Gregory was recently Undergraduate Program Coordinator and Study Abroad Coordinator for the School of Marketing. His primary research interest focuses on cross-cultural marketing and issues in international marketing. Specifically, he examines the effects of cultural values on responses to advertising messages and cultural/national elements (e.g., national identity, ethnocentrism) on product and branding issues. His additional research interests include exporting and the role of new technologies (e-commerce) on internationalisation of small and medium-sized firms. Recent research interests also include volunteering and donation behavior and branding issues for non-profit companies. His research has appeared in the Journal of International Marketing, Journal of Business Research, International Marketing Review, Psychology and Marketing, Journal of Applied Social Psychology, Journal of Macromarketing, Marketing Theory, Journal of Consumer Marketing, and Journal of Brand Management among others.

Jennifer Harris BA (Hons), Macquarie PhD, UNSW

Jennifer Harris is Associate Dean, Undergraduate in the UNSW Business School. Dr Harris’ primary research interest is the understanding and modelling of repeat behaviour within various services. Other research interests include cause-related purchasing, and the measurement and impact of advocacy. She has published in journals such as Journal of Service Research, Journal of Business Ethics, Journal of Service Management, Marketing Intelligence and Planning, Journal of Nonprofit and Public Sector Marketing and Marketing Education Review. She has many years’ experience in management within the higher education sector, formerly being Undergraduate Coordinator for the School of Marketing, Undergraduate Program Director for the UNSW Business School, and is currently Associate Dean Undergraduate for the Business School.

Christine Mathies MSEc, Innsbruck PhD, UTS

Christine Mathies’ is Undergraduate Program Coordinator and Study Abroad Coordinator for the School of Marketing. Christine’s research focuses on the areas of services marketing and consumer decision making. She is particularly interested in psychological effects on customer choices, revenue management, the customer service understanding of frontline service staff and the effect of humour in service delivery. Her research has been published in a range of international journals, book chapters, and conferences. Christine has won the 2011 Best Paper Award of the Australasian Marketing Journal, and a 2012 Highly Commended Award of Managing Service Quality.

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Staff: Academic

Nina Mistilis BA (Hons), Macquarie PhD, ANU

Dr Nina Mistilis publishes extensively in leading tourism journals, her current tourism research interests being tourism policy as well as Information and Communication Technology (ICT) and tourism management (including Visitor Information Centres).She has received a number of competitive tourism grants. She is a foundation board member and vice president of the Australasian Chapter of the International Federation of Information Technology and Tourism (IFITT) and was a member of the Council of Australian University Tourism and Hospitality Education (CAUTHE). Her earlier industry experience includes senior policy positions in a global banking corporation and in a tourism lobby group. From 2007 to 2010 she was program director for BCOM Services Marketing - Tourism and Hospitality and 2009 to 2012 Director of the Master of Commerce (Tourism Marketing) Program providing strong leadership and successfully enhancing these programs She has a long history of involvement in state and local not for profit organisations, driving policy development and successful project implementation with government and other key stakeholders. Nina speaks Modern Greek. She has a Bachelor of Arts with honours in politics from Macquarie University and a Doctorate of Philosophy in Political Science from the Institute of Advanced Studies, Australian National University.

Liem Ngo BEng, HoChiMinh City University of Technology MBA, Asian Institute of Technology PhD, Newcastle

Before joining UNSW, Liem Viet Ngo was a Lecturer in marketing at the University of Newcastle, where he was also the Program Convenor of the Master of Marketing Program. He began his academic career as a lecturer in management at the School of Industrial Management, Ho Chi Minh City University of Technology (HCMUT) from 1994 to 2002. From 1998 to 2000 Liem led the Small and Medium Enterprises Support Office under the umbrella of the United Nations Industrial Development Organisation (UNIDO). Liem also has extensive experience in management and marketing practices as marketing and business development manager of the Centre for International Education, Vietnam National University, Ho Chi Minh City and has held several management positions in international education programs. Liem's research has been published in the Journal of Product Innovation Management, British Journal of Management, Journal of Marketing Management, Industrial Marketing Management, European Journal of Marketing, Journal of Business Research, European Business Review, Journal of Services Marketing, Asia Pacific Journal of Marketing & Logistics and the International Journal of Innovation Management, and in refereed conference proceedings such as ANZMAC, ANZAM, Society for Marketing Advances and the Academy of Marketing Science.

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Staff: Academic Lecturers

Marion Burford BSc, Sydney MCom, UNSW Grad Cert in University Learning and Teaching, UNSW PhD, UTS

Marion Burford has had a long association with the school of Marketing UNSW as both a Lecturer and Associate Lecturer. Initial experience in the pharmaceutical industry led to a passion for marketing particularly in the areas of strategic marketing management. More recently Marion’s research focus has moved to services marketing including exploring education as a service. Expertise in teaching has been acknowledged through the 2009 Bill Birkett Award for Teaching Excellence, UNSW Business School and the 2010 Vice-Chancellor’s Award for Teaching Excellence, UNSW.

Zixi (Veronica) Jiang BA, Economics, China Foreign Affairs University PhD, Guanghua School of Management, Peking

Veronica Jiang joined the School in mid-2013. Her primary research interest is in how consumers, or humans in general, are influenced by cues in their environment. These cues or contextual factors can shape people’s mental representations, and the way of information processing. Contextual factors influence people’s judgment but shall not if people are absolutely rational. Veronica is also interested in research regarding assortments and product variety: the choice difficulty or satisfaction associated with choosing from large variety, the influence of the exposure to large variety on people’s information processing, etc. Her research has appeared in the Journal of Consumer Research, and Journal of Marketing Research.

Jenny (Jiyeon) Lee BS, Ewha Womans University, BS, Purdue MHM, Houston PhD, Texas A&M

Jenny Lee previously taught at the University of Houston and Texas A&M University prior to the commencement of her academic career in Australia in 2009. She also has many years’ experience in the hospitality industry in the U.S. Her research interest lies in tourism and services marketing and management, focusing on place meaning/attachment, consumer psychology and behaviour, and structural equation modelling. In 2013 Jenny received the ASB (now UNSW Australia Business School) Non-Professorial Research Achievement Award for her outstanding performance research in 2012. Her research has spanned a wide domain to address managerial and marketing issues, both the public and private sectors of the leisure, tourism and hospitality industry. Her work is published in various tourism and marketing journals and a book chapter and presented at numerous national and international research symposia. She is serving on the editorial board of an event journal.

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Staff: Academic

Kyung Jin Lim BS (Applied Statistics), Yonsei University PhD, University of North Carolina at Chapel Hill

Kyung Jin Lim has an academic background in statistics and marketing. She completed her doctoral studies at the University of North Carolina at Chapel Hill. Her primary research interest focuses on studying socially responsible corporate initiatives and their implications for firms, consumers, and social welfare. In particular, she examines the effects of internal and external environmental approaches on firm profitability, consumer response, and the environment. She is interested in understanding how consumers differentially react to specific approaches, how firms can manage their portfolio of green initiatives, and the resulting effects on society and the environment.

Dean Wilkie BCom, UWS MCom, UNSW PhD, Sydney

Dean Wilkie has over 15 years’ experience in brand management and as a result, his primary research focus is on areas which will have the greatest impact for practising brand managers. Specifically, his research examines how the interaction between the brand, its products, its entry position into a category and consumer learning, combine to affect its overall performance. As well as this, as marketing intelligence becomes a greater source of competitive advantage, Dr Wilkie is also interested in exploring the relationship between academic research and the decisions made by brand managers. His research has appeared in the European Journal of Marketing, Marketing Letters and the Journal of Marketing Management and he has twice received the ANZMAC Best Paper Award in the Entrepreneurship, Innovation and New Product Development track (2010 and 2012).

Ting Yu MMgt, Monash PhD, UNSW

Ting Yu is the School’s Postgraduate Coursework Coordinator. She completed her Master of Management at Monash University and her Ph.D. at the University of New South Wales. She has worked in Australia, Switzerland and Singapore as a Lecturer, Product Research and Development Manager, Market Research Consultant and Research Analyst. Ting was the recipient of the American Marketing Association’s Selling and Sales Management Special Interest Group’s best dissertation award (first runner-up), Sasakawa Young Leaders Fellowship Fund Scholarship, Centre for Applied Marketing Research Scholarship Award (UNSW), The UNSW Business School Research Scholarship (UNSW) and a European Marketing Academy Conference (EMAC) bursary. Her major research interests include: organisational ambidexterity (service versus sales; efficiency versus flexibility), relationship termination management, and consumer emotions. Her research has appeared in Journal of Service Research, Journal of Service Management, International Journal of Service Industry Management and Journal of Services Marketing.

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Staff: Academic Associate lecturers

Sumaiya Ahmed BBA, Dhaka MBus, ANU

Sumaiya Ahmed's research focuses on developing statistical models to assist managerial decision making with regards to a range of marketing problems. She is currently working on problems relating to movie marketing and product placements, as well as timing decisions for new product launch, while exploring ways to handle endogenetity in a range of marketing models. She has industry experience in the Real Estate Industry and Intergovernmental Organisations. Sumaiya has extensive teaching experience, and is currently teaching marketing brand management, having previously taught research and market analysis.

Nicole Lasky BBus, Griffith MBus, QUT

Nicole Lasky has a strong background in both university teaching and industry. Nicole has taught a variety of marketing subjects since 1996, combining both theory and practice to provide students with the skills they need to succeed in a competitive global marketplace. Nicole has also has experience in property development, doing large scale projects for Mirvac and AMP, where she was responsible for the strategic planning and implementation of design, financial planning, construction and marketing of business campuses and shopping centres. Nicole’s research interests are in innovation, specifically how organisations can develop a market orientation approach toward innovation by providing social affordance. Nicole won the Product Development Management Association (PDMA) Dissertation Proposal Competition in 2013.

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Staff: Academic Visiting professorial fellows

Ko de Ruyter MSc, University van Amsterdam MA, Free University Amsterdam PhD, University of Twente

Ko de Ruyter was appointed as an adjunct Professor in the School of Marketing (fractional appointment) in May, 2010. He has published six books and numerous scholarly articles in journals such as the Journal of Marketing, Management Science, Journal of Retailing, Journal of the Academy of Marketing Science, International Journal of Research in Marketing, Decision Sciences, Marketing Letters and the Journal of Management Studies. He serves on the editorial boards of various international academic journals, among which are the Journal of Service Research and the International Journal of Service Industry Management. His research interests concern international service management, e-commerce and customer satisfaction and dissatisfaction.

Munib Karavdic BBus, MCom, University of Sarajevo PhD, UNSW

Munib Karavdic has worked in a variety of marketing consulting and management roles for more than twenty years both overseas and in Australia. Currently he is Strategy Principal at AMP, the largest superannuation provider with the largest network of financial planners in Australia. In parallel with his full time engagement in the corporate world, Dr Karavdic has been a Visiting Fellow and involved in casual teaching at UNSW since 2004 and was appointed as Conjoint Professor in the School of Marketing in 2010. Prior to this he has held visiting academic posts at Macquarie Graduate School of Management (MGSM) and Wollongong University.

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Staff: Academic Other academic staff

Heather Albrecht

Heather Albrecht is a Digital Marketing Strategist and Trainer, and Casual Lecturer on the Master of Marketing program. Her skills cover a wide range of digital disciplines and channels, from the identification of digital communications trends and new revenue stream opportunities to the more traditional multi-channel, data-driven research, analysis and planning. She works across all digital and emerging media channels with a special interest in social media and social influence marketing. Heather has trained Australia’s leading media agencies (OMD, Zenith, OptiMedia, Starcom, Universal McCann, Initiative, Carat) in digital media communications and recently ran a series of Masters Classes for the Media Federation of Australia (MFA). In Australia, Europe and New Zealand she has trained major advertising agencies (the TBWA Network, Clemengers, DDB, Publicis Mojo, Saatchi & Saatchi, M&C Saatchi, BWM, JWT and Host) and major clients like the Commonwealth Bank, Nestle and Coke.

Ian Benton BCom, Otago MBA, UNE DBA, Southern Cross

Ian Benton is Non-Executive Director, Global Market Strategy for London-based and partially IBM owned multi-national Descisys Corporation. His professional specialty is guiding organisations in internationalising their marketing operations across unfamiliar cultures and in achieving agility whilst doing it. For over 30 years, Ian has maintained a dual-career developing business interests whilst in tandem lecturing management and marketing subjects at various universities across the world where business has taken him. He has taught in the UNSW MBA, MBT, Master of Marketing and MCom programs as an Adjunct Senior Lecturer since 2006. Ian is a member of the Australian Institute of Corporate Directors. and of the Australian Marketing Institute. He sits on a number of Australian and UK Boards.

Stephen Enemark BA, MEd, MEd Admin

Stephen Enemark is the director of Sales Management Systems. He works with senior managers in B2B companies in the areas of sales and negotiation. He develops and delivers customised sales improvement programs for clients in Australia, New Zealand, South Korea, Thailand, Taiwan, China, Malaysia, Singapore, the Philippines and Vietnam. He has been an adjunct lecturer in Marketing Management in the EMBA program; Marketing Management in the MBA program in 201 and currently, Sales and Key Account Management in the Master of Marketing program.

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Staff: Academic

Martin Salkild MSc Mgt Studies, Bradford

Martin Salkild is a long time practitioner in the advertising industry. He runs an advertising consultancy, reviews advertising campaigns for the Alcohol Beverages Advertising Code and lectures the AdSchool Foundation Course for the Communications Council as well as Advertising and Promotion Implementation on the Master of Marketing at UNSW. His first job in advertising was in the strategy department of the Publicis agency in London after graduating with a Master of Management Studies with a major in marketing. Over the years he has worked as an account director with a series of leading advertising agencies before becoming a founding member of a small agency running the Land Rover account. Martin’s many contacts in advertising form a stellar group of guest lecturers to share their knowledge with the UNSW Master of Marketing students.

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Staff: Professional and technical

Paula Aldwell Administrative Support

Paula Aldwell has been with UNSW since 1992 and offers administrative support jointly to the Schools of Accounting and Marketing. In a previous life, she worked as a legal secretary for Baker & McKenzie in their Sydney and London offices before joining Qantas Holidays as personal assistant to the General Manager

.

Margot DeCelis BA UNSW EA to Head of School

Margot DeCelis joined the School of Marketing in 1989, supporting the (then) new Tourism and Hospitality Management program. Margot came to UNSW after working as Assistant Private Secretary to the Minister for Consumer Affairs and Housing, and Parliamentary Liaison/Research Officer for the Minister for Sport, Recreation and Tourism.

Nadia Withers BA UNSW School Manager

Prior to joining the School of Marketing in 1991, Nadia Withers worked in the UNSW Faculty of Commerce and Economics Students’ Centre, Examinations and the Schools of Sociology and Political Science. Before joining UNSW she worked at the Bank of New South Wales and Email Ltd. Nadia was appointed as School Manager in 2011.

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Staff matters Staff on Leave During 2014

Gary Gregory (SSP) Jenny Lee (Maternity Leave) Liem Ngo (SSP)

Visitors

Dr Aron Gazley, Victoria University of Wellington, NZ Professor Simon Knox, Cranfield University, UK Professor Makoto Abe, University of Tokyo, Japan Professor Janet McColl-Kennedy, University of Queensland A/Professor Angela Paladino, University of Melbourne Dr Brad Shapiro, University of Chicago Booth School of Business Dr Tom van Laer, Cass Business School, City University, London Professor Kenneth H. Wathne, Professor of Marketing, University of Stavanger Business School, Norway Professor Pam Morrison, ANU

Staffing* statistics at 31 December Academic Staff Profile 2014

Professors (incl. fractional/conjoint) 7

Associate Professor (incl. fractional/conjoint) 2

Senior Lecturers 7

Lecturers 6

Associate Lecturers 2

(*excludes other academic and casual staff)

Professional & Technical Staff

Manager 1

Professional and Technical 1.4

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Teaching – Undergraduate Undergraduate program Peter Drucker famously stated that “because the purpose of business is to create a customer, the business enterprise has two–and only two–basic functions: marketing and innovation.” The School of Marketing strives to bring Drucker’s vision of marketing to life in our undergraduate teaching program. Aligned with a customer centric approach to marketing, students discover the theoretical and practical skills to create, communicate and sell successful products and services emerging from rich data and customer insights. Our courses focus on teaching excellence, rigour, and real-world relevance by incorporating the latest industry developments and innovations, cutting edge research, and innovations in teaching. Our enthusiastic and dedicated teaching staff immerse students in interactive and thought-provoking class environments. The business community works closely with the School to provide guidance on the latest industry practices and recruiting. Industry experts regularly visit classrooms to share their experiences and cutting-edge developments, and to showcase how marketing professionals apply marketing theory and concepts in their work. The School facilitates work opportunities and student competitions.

Christine Mathies Undergraduate Co-ordinator

Co-op program The School of Marketing Co-op program provides ongoing links between the School, students and industry. The program benefits students by:

giving them the opportunity to understand how concepts and frameworks covered in lectures are applied in practice;

helping develop the scholars’ professional and soft skills, such as teamwork and business communication skills; and

building professional networking contacts and mentoring relationships. The program benefits industry by providing:

access to students with good academic, communication and leadership skills; an opportunity to contribute to the development of some of the brightest young people in

Australia; an opportunity to assess students as potential employees; and, closer contact with UNSW through seminars, meetings and visitation programs.

For academics, the program also provides opportunities to foster collaboration in research and teaching. The sponsors in 2014 were American Express, Canon, Colgate Palmolive, Jaguar Landrover, McDonalds, Merck Sharp & Dohme, Reckitt Benckiser and Yahoo. Rita Di Mascio Co-op Program Co-ordinator

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Teaching – Undergraduate Honours program The UNSW Marketing Honours program aims to recruit a small number of elite UNSW marketing students and endow them with conceptual, analytical and research skills to set them apart from other marketing graduates in Australia. The program is designed to provide the best of our students with a distinct competitive advantage in the job market, through differentiation based on an extended set of analytical and research skills, rigorous understanding of marketing theory and its application to practice. This gives our Honours graduates the ability to command a price premium in the job market . The objective of the program from the academic perspective is also to facilitate the research culture at the UNSW School of Marketing, and expand opportunities for employment and/or continued doctoral study for our honours graduates. From 2014 the Honours program offered by the School is a separate one year degree awarded in addition to the regular Bachelor of Commerce degree. Students with a 70% or higher WAM will be eligible for the course. During the one year, students will work closely with a supervisor interested in their field of research, and the program coordinator. The aim will be to achieve a dissertation that will contribute to both academia and industry. Of course, completion of the Honours program also provides a springboard for those interested in further study. The School has established an enviable reputation of generating top class Honours graduates who have gone on to complete masters or doctoral degrees in the United States, United Kingdom and Australia, and have subsequently had distinguished academic and/or business careers. A few of them are:

David Lie – David graduated with a first class Honours in Marketing in 2014. His work was presented at the ANZMAC conference in 2014. He is currently enrolled in the PhD program at the School of Marketing. He also represented the school at the Honours colloquium during his tenure with the school. He is currently working with MEC Global media group, a part of Group M. His work with Dr Nitika Garg was presented at ANZMAC 2014.

Shachi D’Silva – After completing her Honours with first class Shachi went on to join Reprise Media Australia as an Account Coordinator. During her tenure with the school she also worked as a casual academic.

Rahul Govind Undergraduate Honours Co-ordinator

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Teaching – Undergraduate UNSW Australia Business School pre-business program (Preparation program for indigenous Australians) The School of Marketing participates in the Business School’s Pre-Business Program for Indigenous Australians, initiated in 2001. It is a free program offered to indigenous people who wish to discover their business potential. It is run annually over a three to four-week period. Successful graduates of the program are offered a place in one of Business School's undergraduate degrees. Topics covered in the program include: Accounting, and Business Finance, Business Law and Taxation, People Management and Business Communication, Business Statistics, Economics, and Marketing and Information Systems. The Marketing component covers a brief introduction to marketing with particular emphasis on the exploration of marketing opportunities relevant to indigenous business. This program has seen increasing numbers of indigenous students taking marketing as their major. Jennifer Harris Associate Dean, Undergraduate

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Teaching – Postgraduate Postgraduate coursework programs At the School of Marketing, we offer the Master of Commerce with a specialisation in Marketing (MARKAS8404). This program is designed to provide business graduates with the opportunity to acquire additional skills or to offer non-business graduates a pathway into marketing. Students have the option to extend the program by four courses to graduate with a Master of Commerce (Extension). This allows students to further their study in one particular area or to choose a second specialisation. Our courses continue to take an intellectually rigorous and managerially relevant approach to marketing to prepare students for real-world challenges. We maintain a network of business practitioners and marketers and together with them bring practical insights to our marketing courses. Ting Yu Postgraduate Coursework Coordinator

Master of Marketing The Master of Marketing is designed for marketing professionals who are looking to enhance their marketing knowledge and skills. In unique and innovative ways, it marries contemporary marketing issues with a critical, research-based approach to learning. The program provides a platform for high achievers to move into general management, to assume senior marketing roles or to become skilled leaders in a specialist area of marketing. Entry to this program requires an academic background in a marketing related field, and relevant work experience. Special consideration may be given to an applicant who does not have formal marketing studies where they have extensive (more than five years) professional marketing and business experience Students enrolled in the Master of Marketing must complete 3 core courses, 8 elective courses and 1 capstone course. The core and capstone courses are run over a six-week period on Saturdays, while the elective courses are taught on twelve weekday evenings. This degree has been especially designed with part-time students in mind. The degree is of one and a half year’s duration (full-time students) and three years’ duration for part-time students. However there is provision for eligible students to apply for exemptions based on prior work to allow course completion in 1 year (full time) or 2 years (part time). The Master of Marketing fulfils the educational requirements for both the Certified Practising Marketer qualification and Membership of the Australian Marketing Institute. The Certified Practising Marketer (CPM) qualification from the Australian Marketing Institute is the peak professional benchmark for marketers and shows you holders of this qualification are recognised for their extensive marketing experience and formal qualifications. Paul Patterson Master of Marketing Director

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Teaching – Postgraduate PhD program The School of Marketing is one of the best research schools in the field of marketing in the region. The School’s PhD program plays an important role in contributing to the School’s overall research profile. Research involving our students with their supervisors covers a wide range of areas in marketing including the marketing of services, consumer behaviour, marketing science, distribution strategy, macromarketing, brand management and many other areas. As of December 2014, 27 postgraduate research students were enrolled in the School, all of whom were working towards their PhD. The wide range of topics being researched by the candidates is a strong indicator of both the depth and breadth of the program. Some specific topics being pursued by current students include: marketing models in movie marketing; relationship value gap; attention in advertising; consumer disengagement; masochistic consumption; use diffusion; anti-consumerism; sustainable innovation; sustainable marketing systems; online customer satisfaction; design and consumer experience; predictive customer churn management; and stochastic brand availability models. In 2013/2014 PhD degrees were awarded to:

Dr Ryan Miller Dr William Neill Dr Nico Neumann Dr Bhuminan Piyathasanan

Jack Cadeaux Postgraduate Research Co-ordinator

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Scholarships and student prizes The following prizes were awarded in 2014:-. Undergraduate prizes

Nur Amira Liyana Abd Manaf The BESydney Prize in Marketing – SERV2001

Xiao Jun Sophia Chen The BESydney Prize in Marketing – SERV4001

Qizhen Zhao The BESydney Prize in Marketing – SERV4003

David Lie Business School Honours Scholarship

Edwina Ring Business School Honours Scholarship

JM Wilkinson Peter D Walker Prize in Marketing

Postgraduate prizes

Gerrit Booye Walters The Peter D Walker Prize in Marketing

Research scholarships and awards Jake An The Australian Postgraduate Award (APA) plus Business School Supplement

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Research theses - completed PhD

Miller R Making the first move: Toward a better understanding of new donor decision within the charity sector.

Supervisor: Gary Gregory

Neill W Gamifying marketing: Fusing games with consumer transactions to sustain engagement and accurate choices.

Supervisors: Ashish Sinha and Mathew Chylinski

Neumann N Three Essays on Reference-Dependent Choice.

Supervisors: Ashish Sinha and Mathew Chylinski

Piyathasanan B An examination of motives for engaging in creative crowdsourcing and the subsequent impact on value co-creation in a social media context.

Supervisors: Paul Patterson, Ko de Ruyter and Christine Mathies

BCom (Honours) Abdulsater M

Awareness, perceptions and purchase intentions towards Islamic general and life insurance products: An empirical study of Australian Muslim consumers.

Supervisor: Mohammad Razzaque

Donohoo M Understanding consumer ethics drivers and moderators.

Supervisor: Nitika Garg

D’Silva S Mind the gap! Investigating the cause of the attitude – Behaviour gap in ethical consumption.

Supervisor: Rahul Govind

Lie DS Team Identification, League Equity and Purchase Intention of League-Branded Merchandise.

Supervisor: Rahul Govind

Ring EH Is this fee fair? An examination of price fairness and justification in ancillary fees.

Supervisor: Veronica Jiang

Wong A Cultural Influences on Service Models.

Supervisor: Christine Mathies

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Research theses – in progress PhD

Agyapong Siaw C User situations and within-use diffusion.

Supervisors: Jack Cadeaux and Adrian Payne

Ahmed S Marketing models in movie marketing.

Supervisors: Ashish Sinha and Rahul Govind

Ashraf AR Empirical examination of the antecedents and consequences of online customer satisfaction and repurchase.

Supervisor: Mohammed Razzaque

An J "Prosocial motivation in service consumer behaviour"

Supervisor: Liem Ngo

Calmasini C Topic: Hidden costs and their influence on price perception in demand for online services

Supervisor: Mathew Chylinski and *Andreas Ortmann

Chan K

Online media consumption and attention to advertising.

Supervisors: Mark Uncles and Jennifer Harris

Chiew TM Exploring Humour Usage in Service Encounters: An Empirical Investigation

Supervisors: Paul Patterson and Christine Mathies

Deetlefs J Understanding Disengagement with Superannuation.

Supervisors: Mathew Chylinski and Andreas Ortmann

Duffy S Understanding the impact of marketing systems on the environment using the Institutional Analysis and Development Framework.

Supervisors: Roger Layton and Larry Dwyer

Gill O Topic: TBA

Supervisors: Liem Ngo and Tania Bucic

Kim D Brand Extension and Firm Value’

Supervisor: Ashish Sinha

Lasky N Skunk Works and Radical Innovation Success. Supervisors: Tania Bucic and Liem Ngo

Lie DS Topic: Private Labels and Store Brand

Supervisor: Rahul Govind

Lu T Corporate social responsibility and brand equity.

Supervisor: Gary Gregory

Luu TBN Relationship Investments and Relationship Value Gap.

Supervisors: Jack Cadeaux and Liem Ngo

Mathmann F The story of the tortoise and the hare: Comparisons, choice, movement and regulatory mode in consumer decision-making.

Supervisors: Mathew Chylinski and Ko de Ruyter

Mo C “I feel I am out of the loop” – Perceived partial ostracism in channels of distribution.

Supervisors: Ting Yu and Ko de Ruyter

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Research theses – in progress Naina-Mohamed J Customer attention, defection prediction and temporal models.

Supervisors: Adrian Payne and Rahul Govind

Nguyen H Three essays in marketing science: Consumer behaviour models.

Supervisor: John Roberts and Liem Ngo

Pham C The impact of tableware aesthetics on consumption.

Supervisor: Nitika Garg

Rauf A From consumerism to anti-consumerism: Can subculture participation transform consumer perceptions and practices of materialism?

Supervisors: Mohammed Razzaque, Ash Prasad and Paul Henry

Roongruansee R The impact of communication style on psychological comfort in a professional services context: An East-West cultural perspective

Supervisor: Paul Patterson

Scott R Showing they’ve got life: An investigation into masochistic consumption.

Supervisors: Mark Uncles

Septianto F The Effects of Pride and Gratitude on Consumer Judgement Proses

Supervisor: Nitika Garg

Shen Y Stochastic models of distribution and brand availability

Supervisors: Jack Cadeaux and Kyung Jin Lim

Teo T Understanding Social Networks in Consumer-Brand Relationship Theory.

Supervisors: Mark Uncles and Marion Burford

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Research grants Research grants – external Dwyer L ARC Discovery Grant – Consumer preferences for voluntary carbon mitigation in the

aviation sector ($180,000) with *Ritchie B, *Gossling S, 2015-2018

Research grants – internal

Govind R Service Failure and Recovery, customer defection modelling utilising big data analysis ($25,000)

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Research seminars Research Seminar Series Another successful seminar series was conducted by the School during 2014. Several research papers were presented, encompassing a wide range of topics and consumer research. External speakers February Professor Janet McColl-Kennedy, University of Queensland, Co-creating

service experience practices.

March A/Professor Angela Paladino, University of Melbourne, Journal of Product Innovation Management

May Dr Songting Dong, Australian National University, Testing Non-response Bias in Survey Data: An Updated Approach.

July Dr Brad Shapiro, University of Chicago, Booth School of Business, Positive Spillovers and Free Riding in Advertising of Prescription Pharmaceuticals: The Case of Antidepressants.

September Dr Steven Lu, University of Sydney, Examining the Impact of Item-Based Reward Promotions on Consumer Purchase Behaviour across Multiple Product Categories and over Time: An Empirical Analysis

October Professor Kenneth Wathne, University of Stavanger Business School, All for One, One for All? Franchisor-Franchisee Interdependence, Governance and Bankruptcy

November Professor Makato Abe, The University of Tokyo, Preference Reversal: Perspective from Generalized Construal Level Theory

December Dr Tom van Laer, Cass Business School, City University, London, The Extended Transportation-Imagery Model: A Meta-Analysis of the Antecedents and Consequences of Consumers’ Narrative

UNSW speakers August E/Professor John Roberts, Repositioning Kmart: This Time with Feeling – Kmart

Australia

Nitika Garg Seminar Co-ordinator

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Marketing in Asia Speaker Series The motivation behind the Marketing in Asia Speaker Series came about from the urge to create a forum where business leaders and academics together with students could come together and discuss important issues around business and marketing in Asia. This Speaker Series draws form the expertise of the Business School’s faculty as well as the experience of industry leaders to stimulate discussions of current ad relevant marketing issues such as innovation, branding or social media in the Asian context. It is also a way for the Business School to connect with practitioners, alumni and current students, in an environment of interaction and mutual exchange. The speaker series is built to stimulate a conversation around marketing in Asia and we are currently planning a series of initiatives to facilitate that conversation online and offline. Most recently, we created a new blog to promote the event and connect with alumni: http://blogs.unsw.edu.au/marketinginasia/ Past speakers Christine Holgate CEO, Blackmores Challenges and Rewards in

Penetrating the Asian Health Supplements Market

Huynh Ba Chan Nhu Deputy Managing Director, Axis Research Co. Ltd.

Marketing Trends in a Transitional Economy – the Case of Vietnam.

Edward (Chung-Cheng) Tu Director, Public Affairs for Uni-President Enterprises Corp

Innovation in Asia: 7-Eleven Taiwan's Transformation from Traditional Convenience Store to Service Centre

Partho Sen Gupta Independent film director and screenwriter

Beyond Bollywood - Marketing the new wave of Indian Cinema

James Parsons Asia Managing Director Flamingo

Branding in Asia

Achal Agarwal

President, North Asia Region Kimberly-Clark

Building Brands in China

Matthew Godfrey

President Young & Rubicam Asia

Innovation in Asia

Paul Patterson Marketing in Asia Seminar Coordinator

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Research publications Journal articles +Ashraf AR

Ashraf AR, *Thongpapani N, *Auh S, The Application of the Technology Acceptance Model Under Different Cultural Contexts: The Case of Online Shopping Adoption, Journal of International Marketing, 22(3), 68-93, ISSN: 1069-0031X

Bucic T

Bucic T, Harris J, *Arli D, *Lasmono H, Perceptions of corporate social responsibility among Indonesian college students, Journal of Asia-Pacific Business, 15, 231-239, 2014. http://dx.doi.org/10.1080/10599231.2014.934634 (See also Harris)

Bucic T *Tjiptono F, *Arli D, Bucic T, Consumer confusion proneness: Insights from a developing country, Marketing Intelligence and Planning, 32 (6), 722-734, 2014. DOI 10.1108/MIP-05-2013-0082

Cadeaux J *Arli D, Cadeaux J, Drivers of corporate community involvement and challenges in measuring its impact, Social Responsibility Journal, 10 (1), 161-183, 2014. DOI 10.1108/SRJ-10-2012-0116

+Chen N Dwyer L, +Chen N, *Firth T, Effect of dimensions of place attachment on residents' word-of-mouth behaviour, Tourism Geographies, 16 (5), 826-842, 2014. http://dx.doi.org/10.1080/146516688.2014.915877 (See also Dwyer)

+Chen N +Chen N, Dwyer L, *Firth T, Conceptualisation and Measurement of the Dimensionality of Place Attachment, Tourism Analysis 19(3), 323-338, http://dx.doi.org/10.3727/108354214X14029467968529 (See also Dwyer)

Chylinski M

*Ghorai K, *Jahan S, *Ray P, Chylinski M. “mHealth for Behaviour Change: Role of a Smart Phone based Multi- Intervention Service for Hypertension and Diabetes in Bangladesh”, International Journal of Biomedical Engineering and Technology, 16(2), 135–155, 2014. DOI: 0.1504/IJBET.2014.065655

De Ruyter K +Piyathasanan B , Mathies C, Wetzels M, De Ruyter K, Patterson P, A Hierarchical Model of Virtual Experience and its Influences on Customer Perceived Value and Loyalty, International Journal of Electronic Commerce, 19(2), 126-158, http://dx.doi.org/10.1080/10864415.2015.979484 (See also Mathies, Patterson and +Piyathasanan B)

Dwyer L Dwyer L, +Chen N, Firth T, Effect of dimensions of place attachment on residents' word-of-mouth behaviour, Tourism Geographies, 16 (5), 826-842, 2014. http://dx.doi.org/10.1080/146516688.2014.915877 (See also +Chen)

Dwyer L

+Chen N, Dwyer L, *Firth T, Conceptualisation and Measurement of the Dimensionality of Place Attachment, Tourism Analysis 19(3), 323-338, http://dx.doi.org/10.3727/108354214X14029467968529 (See also +Chen)

Dwyer L Dwyer L, *Tan J, Managing Distribution Channel Conflict in the Hotel Industry, International Journal of Marketing and Business Communication, 3 (1), 9-19, www.publishingindia.com

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Research publications Dwyer L Dwyer L, *Pham T, *Forsyth P, Spurr R, Destination marketing of Australia: Return

On Investment, Journal of Travel Research, 53 (3), 281-295, 2014. DOI: 10.1177/0047287513497836 (See also Spurr)

Dwyer L Dwyer L, *Forsyth, P, Spurr, R, Is Australian Tourism Suffering Dutch Disease? Annals of Tourism Research, 46, 1-15, 2014 http://dx.doi.org/10.1016/j.annals.2013.12.003 (See also Spurr)

Dwyer L Dwyer L, *Seetaram N, *Forsyth P, *King B, Is the Migration-Tourism Relationship only about VFR? Annals of Tourism Research, 46, 130-143, 2014. http://dx.doi.org/10.1016/j.annals.2014.03.009

Dwyer L Dwyer L, *Dragicevic V, *Armenski T, *Mihalic T, *Cvelbar L, Achieving destination competitiveness: an importance-performance analysis of Serbia, Current Issues in Tourism, published on line 2014, http://dx.doi.org/10.1080/13683500.2014.944487

Dwyer L Dwyer L, *Forsyth P, Spurr R, *Pham, T, The impacts of Australia’s departure tax: Tourism versus the economy? Tourism Management, 40, 126-136, 2014 http://dx.doi.org/10.1016/j.tourman.2013.05.011 (See also Spurr)

Dwyer L

Dwyer L, *Cvelbar LK, *Mihalic T, *Koman, M, Integrated Destination Competitiveness Model: Testing its Validity and Data Accessibility, Tourism Analysis, 19 (1), 1-17, 2014. http://dx.doi.org/10.3727/108354214X13927625340073

Dwyer L Dwyer L, *Edwards D, *Foley C, *Schlenker K, *Hergesell A, Evaluating the economic contribution of a large indoor entertainment venue: An inscope expenditure study, Event Management, 18(4), 407-420, 2014. http://dx.doi.org/10.3727/152599514X14143427352076

Dwyer L Dwyer L, *Forsyth P, Climate Change Policies, Long Haul Air Travel and Tourism, Journal of Tourism Economics, Policy and Hospitality Management, 2(1), 1-18, 2014. http://tourismresearch.cono.yamaguchi-u.ac.jp/jtephm/vol2/iss1/3

Dwyer L Dwyer, L, *Greenwood V, Challenges to Consumer Protection Legislation in Tourism Contexts, Journal of Tourism Consumption and Practice, 6 (2), 1-22, 2014. http://www.tourismconsumption.org/JTCAPV6N2GRE&DWY.pdf

+Fatima JK +Fatima JK, Khan H, Ali M, Determinants and recent development of sustainability reporting of banks in developing countries: The case of Bangladesh, Corporate Ownership & Control, 11(4), 507-519, 2014.

Garg N Govind R, Garg N, *Sun, W, Geographically varying effects of weather on tobacco consumption: Implications for health marketing initiatives, Health Marketing Quarterly, 31 (1), 46-64, 2014. http://dx.doi.org/10.1080/07359683.2014.87485 (See also Govind)

Govind R Govind R, Garg N, *Sun, W, Geographically varying effects of weather on tobacco consumption: Implications for health marketing initiatives, Health Marketing Quarterly, 31 (1), 46-64, 2014. http://dx.doi.org/10.1080/07359683.2014.87485 (See also Garg)

Gregory G

*Winit W, Gregory G, *Cleveland M, *Verlegh P, Global vs. local brands: How home country bias and price differences impact brand evaluations, International Marketing Review, 31(2), 102-128. 2014. http://dx.doi.org/10.1108/IMR-01-2012-0001

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Research publications Gregory G

*Crawford H, Gregory G, Humorous advertising that travels: A review and call for research, Journal of Business Research, 68 (3), 569-577. 2014. http://dx.doi.org/10.1016/j.jbusres.2014.09.005

Harris J

Bucic T, Harris J, *Arli D, *Lasmono H, Perceptions of corporate social responsibility among Indonesian college students, Journal of Asia-Pacific Business, 15, 231-239, 2014. http://dx.doi.org/10.1080/10599231.2014.934634 (See also Bucic)

Layton R Layton R, *Duan Z, Diversity in Marketing System Assortments, Journal of Macromarketing, 1-14, May, 2014, I DOI: 10.1177/0276146714536734

Layton R Layton R, Formation, Growth, and Adaptive Change in Marketing Systems, Journal of Macromarketing. 1-18, Sep 2014 DOI: 10.1177/0276146714550314

Lee J Lee J, *Kyle G, The affective-psychological process of festival visitor loyalty formation. Tourism Analysis, 19(3), 377-382, 2014 DOI: http://dx.doi.org/10.3727/108354214X14029467968727

Lee J Lee J, Visitors’ emotional responses to the festival environment Journal of Travel and Tourism Marketing, 31(1), 114-131, 2014. DOI:

10.1080/10548408.2014.861726

Mathies C Mathies C, Ngo L, New insights into the climate-attitudes-outcome framework: Empirical evidence from Australian service industries, Australian Journal of Management,39 (3), 473-491 (See also Ngo)

Mathies C +Piyathasanan B , Mathies C, Wetzels M, De Ruyter K, Patterson P, A Hierarchical Virtual Experience and its Influences on Customer Perceived Value and Loyalty, International Journal of Electronic Commerce, 19(2), 126-158, http://dx.doi.org/10.1080/10864415.2015.979484 (See also De Ruyter, Patterson and +Piyathasanan)

Mistilis N Mistilis N, *Buhalis D, *Gretzel U, Future eDestination marketing: Perspective of an Australian tourism stakeholder network’ Journal of Travel Research, Dec 2014, 1-13, DOI 10.1177/0047287514522874.

+Neumann N

Neumann N, Bockenholt U, A meta-analysis of loss aversion in product choice, Journal of Retailing, 90(2), 182-197, 2014. DOI:10.1016/j.jretai.2014.02.002

Ngo L *O’Cass A, *Heirate N, Ngo L, Achieving new product success via the synchronization of exploration and exploitation across multiple levels and functional areas, Industrial Marketing Management, 43(5), 862-872, 2014. http://dx.doi.org/10.1016/j.indmarman.2014.04.015

Ngo L *Siahitiri V, *O’Cass A, Ngo L, Exploring the roles of marketing and selling capabilities in delivering critical customer centric performance and brand performance outcomes for B2B firms, Journal of Strategic Marketing, 22(5), 379-395, 2014. http://dx.doi.org/10.1080/0965254X.2013.876083.

Ngo L *Frow P, Ngo L, Payne A, Diagnosing the supplementary services model: empirical validation, advancement and implementation, Journal of Marketing Management, 30(1-2), 138-171, 2014. http://dx.doi.org/10.1080/0267257X.2013.814703 (See also Payne)

Ngo L Mathies C, Ngo L, New insights into the climate-attitudes-outcome framework: Empirical evidence from Australian service industries, Australian Journal of Management,39 (3), 473-491 (See also Mathies)

35

Research publications Patterson P +Piyathasanan B , Mathies C, Wetzels M, De Ruyter K, Patterson P, A

Hierarchical Model of Virtual Experience and its Influences on Customer Perceived Value and Loyalty, International Journal of Electronic Commerce, 19(2), 126-158, http://dx.doi.org/10.1080/10864415.2015.979484 (See also De Ruyter, Mathies and +Piyathasanan B)

Patterson P Patterson P, Yu T, *Kimpakorn N, Killing two birds with one stone: Cross-selling during service delivery, Journal of Business Research, 67, 1944-1952, 2014. http://dx.doi.org/10.1016/j.jbusres.2013.11.013 (See also Yu)

Patterson P *Sarapaivanich N, Patterson P, The role of interpersonal communication in developing small-medium size enterprise (SME) client loyalty toward an audit firm, International Small Business Journal ,1-19, 2014. DOI: 10.1177/0266242614524259.

Patterson P *Surachartkumtonkun J, *McColl-Kennedy J, Patterson P, Unpacking customer rage elicitation: A dynamic model, Journal of Service Research, 1-16, 2014. DOI: 10.1177/1094670514556275.

Payne A Payne A, *Frow P, Deconstructing the value proposition of an innovation exemplar, European Journal of Marketing, 48 (1/2), 237-270, 2014. DOI 10.1108/EJM-09-2011-0504

Payne A Payne A, *Frow P, Developing superior value propositions: A strategic marketing imperative, Journal of Service Management, 25 (2), 213-227. DOI 10.1108/JOSM-01-2014-0036

Payne A *Frow P, * McColl-Kennedy J, *Hilton T, *Davidson A, Payne A, *Brozovic D, Value propositions: A service ecosystems perspective, Marketing Theory, 14 (3), 327-351. DOI: 10.1177/1470593114534346.

Payne A *Frow P, Ngo L, Payne A, Diagnosing the supplementary services model: empirical validation, advancement and implementation, Journal of Marketing Management, 30(1-2), 138-171, 2014. http://dx.doi.org/10.1080/0267257X.2013.814703 (See also Ngo)

+Piyathasanan B +Piyathasanan B , Mathies C, Wetzels M, De Ruyter K, Patterson P, A Hierarchical Virtual Experience and its Influences on Customer Perceived Value and Loyalty, International Journal of Electronic Commerce, 19(2), 126-158, http://dx.doi.org/10.1080/10864415.2015.979484 (See also De Ruyter, Patterson and +Piyathasanan)

Razzaque M *Fatima JK, Razzaque M, Service quality and satisfaction in the banking sector, International Journal of Quality & Reliability Management, 31(4), 367-379, 2014. DOI 10.1108/IJQRM-02-2013-0031

Razzaque M *Fatima JK, Razzaque M, Roles of trust on rapport and satisfaction in services, Asia Pacific Journal of Marketing and Logistics, 26(4), 566-578, 2014. DOI 10.1108/IJQRM-02-2013-0031

Roberts J Roberts J, *Kayande U, *Stremersch S, From academic research to marketing practice: Some Further Thoughts, International Journal of Research in Marketing, 31(2014), 144-146. http://dx.doi.org/10.1016/j.ijresmar.2013.12.006.

36

Research publications Roberts J Roberts J, *Kayande U, *Stremersch S, From academic research to marketing

practice: Exploring the marketing science value chain, International Journal of Research in Marketing, 31(2014), 127-140. http://dx.doi.org/10.1016/j.ijresmar.2013.12.001.

Spurr R Dwyer L, *Forsyth, P, Spurr, R, Is Australian Tourism Suffering Dutch Disease? Annals of Tourism Research, 46, 1-15, 2014 http://dx.doi.org/10.1016/j.annals.2013.12.003 (See also Dwyer)

Spurr R Dwyer L, *Pham T, *Forsyth P, Spurr R, Destination marketing of Australia: Return On Investment, Journal of Travel Research, 53 (3), 281-295, 2014. DOI: 10.1177/0047287513497836 (See also Dwyer)

Spurr R Dwyer L, *Forsyth P, Spurr R, *Pham, T, The impacts of Australia’s departure tax: Tourism versus the economy? Tourism Management, 40, 126-136, 2014 http://dx.doi.org/10.1016/j.tourman.2013.05.011 (See also Dwyer)

Styles C *Freeman J, Styles C, Does location matter to export performance? International Marketing Review, 31(2), 181-208, DOI: 10.1108/IMR-02-2013-0039

Uncles M *East R, Uncles M, *Lomax W, Hear nothing, do nothing: The role of word of mouth in the decision-making of older consumers, Journal of Marketing Management, 30(7-8), 786-801, 2014. http://dx.doi.org/10.1080/0267257X.2013.841275.

Uncles M *East R, Uncles M, *Romaniuk J, *Hand C, The decay of positive and negative word of mouth after product experience, Australasian Marketing Journal, 22(2014), 350-355, http://dx.doi.org/10.1016/j.ausmj.2014.10.001.

Uncles M *Page K, Uncles M, The complexity of surveying web participation, Journal of Business Research, 67(2014) 2356-2367. http://dx.doi.org/10.1016/j.jbusres.2014.02.001.

Wilkie Wilkie D, *Johnson L, Is there a negative relationship between the order-of-brand entry and market share? Marketing Letters, DOI 10.1007/s11002-014-9344-8. (Published online)

Wilkie Wilkie D, *Johnson L, *White L, Overcoming late entry: the importance of entry position, inferences and market leadership, Journal of marketing management, 31(3-4), 409-429, 2015. http;//dx.doi.org/10.1080/0267257X.2014.981567.

Yu T *Chen C-F, Yu T, Effects of positive versus negative forces on the burnout-motivation-commitment relationship, Journal of Service Management, 25 (3), 388-410. DOI 10.1108/JOSM-01-2012-0003

Yu T Patterson P, Yu T, *Kimpakorn N, Killing two birds with one stone: Cross-selling during service delivery, Journal of Business Research, 67, 1944-1952, 2014. http://dx.doi.org/10.1016/j.jbusres.2013.11.013 (See also Patterson)

37

Research publications Book chapters

De Ruyter K De Ruyter K, Patterson P, Yu T, Are you (appropriately) experienced? Service-sales ambidexterity, Handbook of Service Marketing Research, Chapter 13, 270-292, Rust Rand Huang MH. ISBN: 9780857938848, eISBN: 9780857938855, DOI: 10.4337/9780857938855.00021 (See also Patterson and Yu)

Dwyer L Dwyer L, *Jago L, Economic evaluation of special events: challenges for the future, The Future of Events & Festivals, chapter 8, 99-114, Yeoman I, Roberts M, McMahon-Beattie U, Smith K, Backer E (Editors), Routledge. (ISBN-13: 978-0-415-82462-0).

Dwyer L Dwyer L, Transnational corporations and the globalisation of tourism, The Wiley Blackwell Companion to Tourism, chapter 15, 197-210, Lew A, Hall M, Williams A (Editors), Wiley-Blackwell. (ISBN-13: 978-1-118-47448-8).

Dwyer L Dwyer L, *Koo TR, Air transport and spatiality of tourist flows: the case of Australia, Air Transport in the Asia Pacific, chapter 8, 125-142, Ashgate, UK. (ISBN-13: 978-1-4094-5406-9).

Layton Layton R Jerry Wind: The Global Marketing Scholar, Legends of Marketing: Contributions of Yoram (Jerry) Wind, Vol 6, chapter 29, editor Arun Jain, Sage Publications, ISBN: 9788132110033 (2014)

Patterson P De Ruyter K, Patterson P, Yu T, Are you (appropriately) experienced? Service-sales ambidexterity, Handbook of Service Marketing Chapter 13, 270-292, Rust Rand Huang MH. ISBN: 9780857938848, eISBN: 9780857938855, DOI: 10.4337/9780857938855.00021 (See also De Ruyter and Yu)

Yu T De Ruyter K, Patterson P, Yu T, Are you (appropriately) experienced? Service-sales ambidexterity, Handbook of Service Marketing Research Chapter 13, 270-292, Rust Rand Huang MH. ISBN: 9780857938848, eISBN: 9780857938855, DOI: 10.4337/9780857938855.00021 (See also De Ruyter and Patterson)

Conference papers

Bucic T Lasky N, Bucic T, Ngo L, Individual Innovators within Skunk Works, Product Innovation Management: Product Development Management Conference, 18-22 Oct 2014, Denver, US (See also Lasky and Ngo)

De Ruyter K Mo C, Yu T, de Ruyter K, Moral reasoning for immoral behaviour: An integrated model of opportunism, Australian and New Zealand Marketing Academy Conference, 1-3 December 2014, Brisbane. (See also Mo and Yu)

Lasky N Lasky N, Bucic T, Ngo L, Individual Innovators within Skunk Works, Product Innovation Management: Product Development Management Conference, 18-22 Oct 2014, Denver, US (See also Bucic and Ngo)

Layton R Layton R, On the (near) impossibility of managing a macromarketing system, Macromarketing and the Crisis of the Social Imagination 39th Macromarketing Conference, 2-5 July 2014, Royal Holloway, University of London, Egham, Hill, Egham, UK, ISSN 2168-1473.

38

Research publications Mo C Mo C, Yu T, de Ruyter K, Moral reasoning for immoral behaviour: An integrated

model of opportunism, Australian and New Zealand Marketing Academy Conference, 1-3 December 2014, Brisbane. (See also Mo and Yu)

Ngo L Lasky N, Bucic T, Ngo L, Individual Innovators within Skunk Works, Product Innovation Management: Product Development Management Conference, 18-22 Oct 2014, Denver, US (See also Bucic and Lasky)

Yu T Mo C, Yu T, de Ruyter K, Moral reasoning for immoral behaviour: An integrated model of opportunism, Australian and New Zealand Marketing Academy Conference, 1-3 December 2014, Brisbane. (See also DeRuyter and Mo)

39

Research publications Journal articles - forthcoming De Ruyter K Yu T, Patterson P, de Ruyter K, Converting service encounters into cross-selling

opportunities: Does faith in supervisor ability help or hinder service-sales ambidexterity? European Journal of Marketing. (Accepted 14 August 2014) (See Patterson and Yu) (FORTHCOMING)

Di Mascio R Di Mascio R, Razzaque M, *Fatima J, Modelling roles of commitment on rapport and satisfaction, International Journal of Bank Marketing, 19 DOI.10.1108/IJBM-11-2013-0130 (See also Razzaque) (Forthcoming)

Lee J Lee J. Antecedents and consequences of discrete emotions in hedonic consumption situations. Services Marketing Quarterly, 36(3) (Forthcoming)

Patterson P Yu T, Patterson P, de Ruyter K, Converting service encounters into cross-selling opportunities: Does faith in supervisor ability help or hinder service-sales ambidexterity? European Journal of Marketing. (Accepted 14 August 2014) (See DeRuyter and Yu) (FORTHCOMING)

Payne A *Frow P, *Nenonen S, Payne A, *Storbacka K, Managing Co-Creation Design: A Strategic Approach to Innovation”, British Journal of Management, accepted 2014 - in press

Razzaque M Di Mascio R, Razzaque M, *Fatima J, Modelling roles of commitment on rapport and satisfaction, International Journal of Bank Marketing, 19 DOI.10.1108/IJBM-11-2013-0130 (See also Razzaque) (Forthcoming)

Yu T Yu T, Patterson P, de Ruyter K, Converting service encounters into cross-selling opportunities: Does faith in supervisor ability help or hinder service-sales ambidexterity? European Journal of Marketing. (Accepted 14 August 2014) (See DeRuyter and Patterson) (FORTHCOMING)

Book chapters – forthcoming

Cadeaux J Cadeaux J, The Effects of Stability, Diversity and Density on Relationship Flexibility in an International Retail Supply Network: A Proposed Theory and Research Hypotheses, Advances in International Marketing Volume 25: Entrepreneurship in International Marketing, Chapter 12, Zou S, Xu H, Hui Shi L (editors), Emerald. (ISBN: 978-1-78441-448-1) (Forthcoming)

40

Editorial board memberships Cadeaux J Journal of Macromarketing

Australasian Marketing Journal

Di Mascio R Service Industries Journal (Associate Editor) Managing Service Quality Journal for the Advancement of Marketing Education Academy of Management Learning & Education

Dwyer L Journal of Travel Research Tourism Management Annals of Tourism Research Journal of Sustainable Tourism Tourism Review International Tourism Economics Tourism Analysis Event Management Anatolia China Tourism Research Turizam International Journal of Event Management Research European Journal of Tourism Research Acta Turistica Tourism Focus International Journal of Hospitality Management Policy Research in Tourism, Leisure and Events Malaysian Management Journal International Journal of Management Studies and Research Tourism Recreation Research International Journal of Event and Festival Management Current Issues in Tourism Journal of Air Transport Studies Revista de turism - studii si cercetari in turism Ecoforum Contemporary Tourism Reviews

Gregory G International Marketing Review

Harris J European Journal of Marketing

Layton R Journal of Macromarketing Asia Pacific Journal of Management

Mathies C Journal of Revenue and Pricing Management

Mistilis N Journal of Travel and Tourism Marketing International Journal of Tourism Research

Ngo L Industrial Marketing Management International Journal of Business Management

Patterson P Journal of Services Marketing Journal of Service Research Australasian Marketing Journal European Journal of Marketing Journal of Service Management Asian Marketing Journal

41

Editorial board memberships Payne A International Journal of Customer Relationship Marketing and Management

Journal of Business Market Management Journal of Service Research

Razzaque M Journal of Consumer Behaviour International Journal for Applied Decision Sciences Journal of Islamic Marketing

Roberts J Journal of Marketing Research Journal of Forecasting Marketing Science International Journal of Research in Marketing Australian Journal of Management Customer Needs and Solutions

Sinha A Australian Management Journal (Area Editor) Journal of Business Research Journal of Revenue and Pricing Management Asian Journal of Business Research

Uncles M Chair, Management Committee, Australian Journal of Management International Journal of Research in Marketing Journal of Brand Management Journal of Product and Brand Management Australasian Marketing Journal Journal of International Consumer Marketing Journal of Direct, Data and Digital Marketing Practice

Wilkie D Australasian Marketing Journal

42

Reviewers for journals Bucic T Journal of Services Marketing

Journal of International Marketing Academy of Management Learning and Education Academy of Management Journal Journal of Consumer Behaviour Management Journal

Cadeaux J Asia-Pacific Journal of Marketing and Logistics Australian Journal of Management Journal of the Academy of Marketing Science International Journal of Research in Marketing European Journal of Marketing Decision Sciences Technovation International Review of Retail Distribution & Consumer Research International Journal of Operations & Production Management Journal of Business Research

Di Mascio R International Journal of Bank Marketing Academy of Management Learning & Education Service Industries Journal Journal of Marketing Education Managing Service Quality

Dwyer L Annals of Tourism Research Tourism Management Journal of Sustainable Tourism Journal of Travel Research International Journal of Tourism Research Current Issues in Tourism Tourism Analysis Tourism Economics Anatolia Acta Turistica European Journal of Tourism Research International Journal of Event and Festival Management Turizam Journal of Cleaner Production Event Management

Garg G Journal of Marketing Journal of Consumer Research Journal of Consumer Psychology Journal of Applied Social Psychology Motivation and Emotion Personality & Social Psychology Review Australian Journal of Management Psychology and Marketing Journal of Advertising

43

Reviewers for journals Govind R Journal of Marketing

International Journal of Research in Marketing Marketing Science Australian Journal of Management Journal of Advertising

Gregory G Journal of International marketing International Marketing Review Environmental Behaviour Management International Review

Harris J Journal of Service Research Journal of Business Ethics Service Industry Journal

Layton R Journal of Macromarketing European Journal of Marketing Journal of Historical Research in Marketing

Lee J Journal of Hospitality and Tourism Research Tourism Management Journal of Revenue and Pricing Management Journal of Hospitality Marketing and Management Journal of Services Marketing Cornell Hospitality Quarterly International Journal of Tourism Research

Mathies C Australian Journal of Management Australasian Marketing Journal Asia Pacific Journal of Marketing and Logistics European Journal of Marketing International Journal of Services Technology and Management International Journal of Electronic Commerce Journal of Behavioral and Experimental Economics Journal of Business Ethics Journal of Business Research Journal of Hospitality Marketing and Management Journal of Revenue and Pricing Management Journal of Services Marketing Journal of Socio-Economics Managing Service Quality Service Industries Journal Transportmetrica

Ngo L Journal of Marketing Management Asia Pacific Journal of Marketing and Logistics Journal of Business Research Industrial Marketing Management Journal of Services Marketing Journal of Strategic Marketing Canadian Journal of Administrative Sciences European Business Review Journal of the Academy of Marketing Science Journal of World Business International Journal of Nonprofit and Voluntary Sector Marketing

44

Reviewers for journals Patterson P California Management Review

Journal of Retailing Journal of Business Research Australian Journal of Management The Services Industry Journal

Payne A Journal of Marketing Journal of Retailing Journal of the Academy of Marketing Science Journal of International Business Studies Journal of Operations Management Industrial Marketing Management International Journal of Service Industry Management Journal of Marketing Management International Journal of Business Performance Management European Management Journal Economic Record International Journal of Service Industry Management

Razzaque M Journal of Islamic Marketing Industrial Marketing Management Omega Australasian Marketing Journal Journal of Business Ethics Journal of Business-to-Business Marketing International Journal of Physical Distribution and Logistics Management Asia Pacific Journal of Management

Roberts J Journal of Consumer Research Journal of Retailing Management Science European Journal of Marketing

Sinha A Journal of Revenue and Pricing Management Marketing Science Journal of Strategic Marketing Journal of Brand Management European Journal of Marketing

Uncles M Australian Journal of Management International Journal of Research in Marketing Journal of Brand Management Australasian Marketing Journal Journal of International Consumer Marketing Journal of Product and Brand Management European Journal of Marketing Journal of Marketing Management Journal of Business Research Journal of Organizational Behavior

45

Reviewers for journals Wilkie D Australasian Marketing Journal

Australian Journal of Management

Yu T Journal of Service Research Journal of Services Marketing Group & Organization Management Australian Journal of Management Long Range Planning European Journal of Marketing Customer Needs and Solutions

46

Service to UNSW Australia Staff contributed to the activities of the University in the following ways: Bucic T Learning and Teaching Coordinator

Member, Business School Assurance of Learning Subcommittee

Burford M Grievance Officer (S2, 2014)

Cadeaux J Deputy Head of School Postgraduate Research Coordinator Member, Research Committee, Business School Member Standing Committee, Business School

Di Mascio R Academic Coordinator for the Marketing Co-op Program

Garg N Member, Human Research Ethics Advisory (HREA) Panel School Representative, Business School Lab Committee School of Marketing Research Seminar Coordinator

Govind R Honours Program Coordinator, School of Marketing

Gregory G Chair, Business & Technology Services Advisory Committee, Business School Member, Single Investment Plan (SIP) Committee, Business School

Harris J Associate Dean Undergraduate Member, Academic Board

Member, Academic Programs Committee

Member, DVC (A) Board of Studies

Member, Undergraduate Re-enrolment Appeals Committee

Member, Faculty Board

Member, Faculty Education Committee

Layton R Member, Centre for Healthy Brain Aging (CHeBA) Advisory Board Member, Dementia CRC Advisory Board

Member, Dementia CRC Consumer Panel Lee J SERV Program Coordinator

Grievance Officer (S1, 2014)

Mathies C Undergraduate Program Coordinator, School of Marketing

Member, Business School Undergraduate Coursework Education Committee

Ngo L Postgraduate Research Coordinator, School of Marketing Business School Postgraduate Research Committee

Patterson P Coordinator of the Marketing in Asia Speaker Series Director, Master of Marketing Program

Payne A Member, Business School Postgraduate Coursework Education Committee

Member, Business School Assurance of Learning Committee

Razzaque M Member, Business School Faculty Standing Committee

Sinha A Head of School

Styles C Dean, UNSW Business School

Uncles M Deputy Dean, Education

Wilkie D Industry Engagement Coordinator

47

Professional and community relations Members of the School undertake many positions within the profession and community: Bucic T Elected Member, Executive Committee, ANZMAC

Secretary, ANZMAC Awards Sub-Committee Chair, ANZMAC

Burford M Australian Marketing & Social Research Society Australian Marketing Institute Higher Education Research & Development Society of Australasia Qualitative Research Group, UNSW Business School

Di Mascio R Australian Marketing Institute representative

Dwyer L President, International Academy for the Study of Tourism Fellow, Council of Australian University Tourism and Hospitality Educators Member, International Advisory Board, International Association for Tourism Economics Member, International Advisory Board, Building Excellence in Sustainable Tourism Network (BESTEN)

Garg N Member, Association for Consumer Research Member, Society for Consumer Psychology Member, Australia and New Zealand Marketing Academy Member, European Marketing Academy

Gregory G Member, Academy of International Business Member, Australia and New Zealand Marketing Academy

Harris J Member, Australian Market and Social Research Society Member, Australia and New Zealand Marketing Academy

Layton R Foundation President, Council Member Australia and New Zealand Marketing Association Fellow, Australian Institute of Management (FAIM) Fellow, Australian Market and Social Research Society (FAMSRS) Fellow, Australian Marketing Institute (FAMI) (CPM) Fellow, Australia and New Zealand Marketing Academy Member, American Marketing Association Member, Institute of Management Science Member, Academy of Marketing Science Member, Royal Australian Historical Society

Lee J Member, World Leisure Organisation Member, Council for Australian University Tourism and Hospitality Education (CAUTHE) Member, Australia and New Zealand Marketing Academy Member, International Council on Hotel, Restaurant and Institutional Education (I-CHRIE) Member, Hospitality Finance and Technology Professional (HFTP)

Mistilis N Vice President, International Federation of Information Technology and Tourism (IFITT) – Australasian Chapter

Ngo L Member, Australia and New Zealand Marketing Academy Member, Australia and New Zealand Management Academy Member, Society for Marketing Advances Member, Academy of Marketing Science Member, Australian Marketing Institute

Patterson P Member, American Marketing Association Member, Australian Marketing Institute Fellow, Australia and New Zealand Marketing Academy

48

Professional and community relations Payne A Fellow, Chartered Institute of Marketing

Fellow, Institute of Directors, UK Fellow, Higher Education Academy Fellow, Royal Society of Arts Member, Academy of Marketing Member, Australia and New Zealand Marketing Academy Member, European Marketing Academy (EMAC)

Razzaque M Fellow, World Business Institute, Australia Member, Academy of Marketing Sciences, USA Member, American Marketing Association Member, Australian Institute of Marketing Member, Chartered Professional Engineer, Australia Member, Australian Institute of Management

Roberts J Member, Australian Research Council College of Experts Member, Academic Trustee, Centre for Advanced International Marketing (AiMark)

Uncles M Fellow, Australia and New Zealand Marketing Academy (ANZMAC) Member, European Marketing Academy (EMAC) Member, Academy of Marketing AM Member, Institute for Operations Research and the Management Sciences (INFORMS) Member, American Marketing Association (AMA) Member, Awards Judge, Interactive Advertising Bureau (IAB)

Wilkie D Member, Australia and New Zealand Marketing Academy Member, Academy of Marketing Science

Yu T Member, American Marketing Association Member, Sasakawa Young Leaders Fellowship

UNSW Business School School of Marketing Annual Report 2014

Never Stand Still Business School Marketing

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