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TRANSCRIPT
TriVita School of Business Presents:
The Power of the 25 Customer Model
Live BroadcastTuesday, October 4, 2011, North America
Start: 5:00pm Pacific US / 8:00pm Eastern USDuration: Approx. 45 Minutes
Free internet audio available through your computer speakers or headset.
Part 4. Co-Op Media Overview
TollPhoneAudio
United States: +1 (516)453-0014Canada: +1 (778)783-0791Australia: +61 (0) 2 8014 9491New Zealand: +64 (0) 4 974 7248
Ted HernandezAffiliate Member
Marketing Director
Corporate Presenters
Terry NewsomeInternational
Sales Director
Best Practices Presenter
Mitch Lover
Presidential Director
Corporate Updates
Corporate Updates
Corporate Updates
25 Customer Webinar Series
Corporate Updates
Replay Webinar View Slides Q & A Responses
Terry NewsomeInternational Sales Director
Corporate Updates• Moving and/or Proselytizing (Cross-Recruiting) Members and AMs/ITBO
– Members and AMs/ITBOs may not be moved for any reason. It is prohibited for an AM/ITBO to solicit, recruit or request that a Member or AM/ITBO be moved regardless of the reason.
• Policy for Moving Personally-Enrolled, Recruited or Sponsored Members and AMs/ITBOs– Personally-enrolled new Members and AMs/ITBOs placed on your first tier
may be moved by you one time. This one-time move must occur during the balance of the month of their enrollment, or the next full calendar month. You may remain as the enroller or you may elect to give the enrollment to the person with whom you placed them.
• Co-Operative Advertising Program Policy for Moving Co-Op Advertising Media Contacts– Media Contacts acquired through TriVita’s Co-Op Advertising Program are not
classified as your “Personally-Enrolled” Members and cannot be moved, even when upgraded to an AM/ITBO. Once a media contact is placed and lineage is established, movement of said media contact is prohibited.
September 30, 2011Highest Sales Day!
TriVita Historical Sales Month
TriVita Historical Sales Month
September 24-30, 2011Highest Sales Week!
TriVita Historical Sales Month
September, 2011Highest Sales MONTH!
Ted HernandezAffiliate Member Marketing Director
Poll Question #1North American Affiliates.
Have you made a Co-op media reservation in the past year?
A. Yes
B. No
Poll Question #2North American Affiliates.
If you have not make a Co-op reservation in the past year, tell us why.A. Cost
B. I am not building through media
C. Don’t understand the program
D. Was not aware of the Co-op program
Webinar Series:
The Power of the25 Customer Model
Acquiring 25 Customers
• TriVita has two ways to acquire customers:
1. Personal Referrals (Parts 1-3)
2. Co-Op Media
Acquiring 25 Customers
• TriVita has two ways to acquire customers:
1. Personal Referrals
2. Co-Op MediaFOCUS
Poll Question #3What country are you joining us from today?A. United States
B. Canada
C. Australia
D. New Zealand
E. Other
Webinar Content is Country-Specific
Part 4Co-Op Media Overview
Terry NewsomeInternational Sales Director
Co-Op Media Overview
Co-Op Advertising Program Overview• Option for AMs to expand their customer base
and contacts
• Allows AMs to acquire contacts through TriVita’s media efforts
• Contact rate based on current advertising rates
• Compensation paid on contacts’ product purchases through the Compensation Plan
Co-Op Advertising Success• Predictable results on a small scale
• Co-Op goes beyond personal warm markets
• TriVita back-end marketing
• Affiliate Member follow-up
• Business Value
– Personal purchases made by media contact
– Media contact’s referrals
• Asset Value
Co-Op Media Time Line
To Learn More about Co-Op Media
Ted HernandezAffiliate Member Marketing Director
It’s easy to qualify to participate in the
Co-Op Reservation System
Co-Op Reservation QuestionnaireFor First-Time Reservations
• Protects everyone with a consistent & accurate description of the program
• Participants demonstrate program understanding and agree to terms and conditions
• Encourages participants to follow-up
• Allows TriVita to contact participants for complete program understanding
• AMS Department contacts participants
• Don’t disqualify participants by taking the questionnaire for them
Back Office Demo
Poll Question #4North American Affiliates.
What percentage of your business volume comes from media contacts?A. 0%
B. 1-25%
C. 26-50%
D. 51-75%
E. More than 75%
Terry NewsomeInternational Sales Director
Mitch LoverPresidential Director
BEST PRACTICES
Mitch LoverPresidential Director
Best Practices
• Co-operative Marketing Model is Time-Tested
– Purchased Millions in B-12 & Nopalea Co-Op since 2002
• Unique in the Industry
– Key point of differentiation
– Icebreaker: Fear of Loss- Appeals to traditional Business people
• Perfect for building in addition to Referral Marketing
– Traditional Networking Background
– Co-op Media accelerates growth
Mitch LoverPresidential Director
Best Practices• Levels the Playing Field
– Anyone can do it!
– 18 year old daughter Sydney to grandmother Alveda B.
• Best Practices for Co-Op Structuring
– Use as a motivator or to recognition
• Stimulate business and motivate Affiliates
– Enroller/Placement Strategy
• Best Practices for Team Building
Ted HernandezAffiliate Member Marketing Director
Let’s give away some prizes!Submit your response in the ‘Question for Staff’ window
Type your questionPress the SEND button
“How do you use Co-Op Media to complement the building of your TriVita business?”
Gift to Selected RespondentsAttivo Sport Duffel
Next Week’s Webinar:Co-Op Media – How to Present
Best Practices Presenter
Tony KentPresidential Director
Thank you for Attending!
Terry Newsome Ted Hernandez Mitch Lover