scegliere titoli che spaccano
TRANSCRIPT
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di Gianluigi Bonanomiwww.gianluigibonanomi.com
ImparapartyArcore – 4 marzo 2015
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“On average, 8 out of 10 people will read headline copy, but only 2 out of 10 will read the rest”
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nicorgenteltra-specificotile
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Informare il lettore Stimolare la curiosità Descrivere il contenuto dell’articolo Comprendere keyword (SEO) Rivolgersi a un target preciso Rispondere a un problema
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10 Best Titles That Encourage Visitors to Click-through to Your Posts –(by Doug Karr)
How to… More, Better, Faster — utilizing a How to in combination with a great result.Top 5, 10, 100 Lists — Not too many… unless you’re trying to make a big point. Readers love a list.Question? Answer — Ask a question that everyone asks and then hint at the answer.Amazing, Essential, Ultimate, Surefire — Utilize words that evoke a strong emotion that it’s the best information anyone could get anywhere.Free — Yup, people still love a free deal.What the Best, Famous, Rich Know — You want to know what they know, don’t you?Secret Guide, Formula — If it’s a secret, our curiosity gets the best of us.Quick, Fast, Timely — We don’t have a lot of time these days, use words that set expectations that the info can be retained quickly.Big Numbers, Big Percentages — Readers are attracted to big numbers.Overcome, Conquer, Win — People hate to lose. Show them how to avoid it! fonte
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Ti capita di commettere questi errori in inglese?
Sai dove sbagli nella tua strategia di web marketing?
Il posizionamento nei motori di ricerca ti sta facendo perdere i capelli?
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Stai facendo i salti mortali per mandare avanti
la tua attività commerciale?
Il tuo computer è così lento
che ti sta facendo impazzire?
Hai ottimizzato il sito per
i motori di ricerca, ma sei
comunque invisibile?
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Le tue headline trascurano questi precisi meccanismi psicologici?
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(max 70 caratteri)
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(promettere e non mantenere)
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www.linkiesta.it/fenomenologia-click-bait-giornalismo-online-virale
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www.postplanner.com/blog
http://blog.bufferapp.com
www.likeable.com/blog
https://blog.kissmetrics.com
www.salecycle.com/abandoned-cart
www.personalbranding.it
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www.classeweb.it
www.gianluigibonanomi.com
GRAZIE A TUTTI!