scaph xchange zurich talk

INSIGHTS INTO APPLIED GAMES

Dr. Paul Pivec

24. September 2014 Scaph Xchange

WHO AM IDr Paul Pivec

• PhD in Game design Frameworks

• Masters in Cognitive Learning from Games

• Graduate Diploma in Games for Disabilities

• 10 years in Academia teaching at Masters Level

• 35+ years in Software & Technology Development

Scaph Xchange - Dr Paul Pivec

WHAT I HAVE DONE

Technology Industry

• 1980 - Developed first NZ Database eCommerce system

• 1990 - Created First Multiprotocol System for Aust. Govt.

• 1995 - Designed/Developed Graphical Interface for AT&T

• 1998 - Developed Drag&Drop Multimedia IDE

• 2002 - Designed unbreakable Encryption program


WHAT I HAVE DONE

Game Industry

• 1986 - Sole Programmer: Space Wars (multiplayer text)

• 1991 - Sole Programmer: Bonzo (2D Platform)

• 1995 - Lead Programmer: Road Wars (3D multiplayer FPS)

• 1998 - Lead Designer: Various (Flash Promotional Games)

• 2005 - Producer: Cube (AAA Title, Playstation PSP)


WHAT I AM DOINGCurrent Products

• Nigel McGill’s SaxApps - Recording, Beats, Tuner, etc

• SellPro - CRM iOS Small Business Database Systems

• SelfieCam - Social Networking Photo app

• Game Design Campus - Online Game Design & Development

• Summer School Promo - Unity 3D FP Mobile 2013/2014

• Digital Me - Game Framework to offset learning disabilities

• Dexterity - Mobile Puzzle game with cognitive learning


CURRENT APPS


APPLIED GAMES

“a serious game or applied game is a game designed for a primary purpose other than pure entertainment.”


Wikipedia, 2014

APPLIED GAMES

“a serious game or applied game is a game designed for a primary purpose other than pure entertainment.”


Wikipedia, 2014

an applied game can be a game designed for entertainment and applied to a learning objective.

APPLIED GAMES


Commercial games (cots) used to teach….• Minecraft• Portal• Zoo Tycoon• Myst• Civilisation• Sim City• Buzz• Dance Dance Revolution• Grand Theft Auto

APPLIED GAMES


Commercial games (cots) used to teach….• Minecraft• Portal• Zoo Tycoon• Myst• Civilisation• Sim City• Buzz• Dance Dance Revolution• Grand Theft Auto

Cost: € 10 - 100 million

APPLIED GAMES


Serious games used to teach….• PING• InQuizitor• Global Conflict• Mingoville• Dimexian• CityOne• Robocode• Ludwig• Science Pirates

APPLIED GAMES


Serious games used to teach….• PING• InQuizitor• Global Conflict• Mingoville• Dimexian• CityOne• Robocode• Ludwig• Science Pirates

Cost: € 50 - 500k

APPLIED GAMES


Games for Health• Rehabilitation / Treatment• Cognitive Advancement / Diagnosis• Fitness / Exergaming• Weight Issues / Nutrition• Health Monitoring / Assessment / Awareness• Sexual Health / Awareness• Empathy Training / Condition Management Games• Medical Training / Recruitment / Sustainability

GAMES FOR HEALTH


• Rehabilitation / Treatment

https://www.sparx.org.nz/

“SPARX”

GAMES FOR HEALTH


• Cognitive Advancement / Diagnosis

http://www.lumosity.com

http://digitalme.piveclabs.com

GAMES FOR HEALTH


• Fitness / Exergaming

http://www.stepmania.com

GAMES FOR HEALTH


• Weight Issues / Nutrition

http://www.escapefromdiab.com http://www.rhinomob.com

GAMES FOR HEALTH


• Health Monitoring / Assessment / Awareness

http://www.clinicalvirology.org

http://immuneattack.org

GAMES FOR HEALTH


• Sexual Health / Awareness

http://www.ovos.at

“SpermEx”

GAMES FOR HEALTH


• Empathy Training / Condition Management Games

http://gambit.mit.edu

http://www.re-mission.net

GAMES FOR HEALTH


• Medical Training

http://www.anatomylab.com

http://www.virtualheroes.com

GAMES FOR HEALTH


• Medical Recruitment

http://www.defencejobs.gov.au http://syrum-game.com

APPLIED GAMES


• Game Platforms

APPLIED GAMES


• Game Markets

APPLIED GAME DESIGN


Design for Platform

• Computer

• Browser

• Tablet

• Smartphone

APPLIED GAME DESIGN


Design for Platform

• Computer

• Browser

• Tablet

• Smartphone

PC/Windows, Mac/OSX

IE, Firefox, Chrome, Safari

Android, Windows, iOS


APPLIED GAME DESIGN


Design for Platform

• Computer

• Browser

• Tablet

• Smartphone

PC/Windows, Mac/OSX

IE, Firefox, Chrome, Safari



Age Group Audience

Gender Preferences

Anytime, Anywhere

Cultural location

APPLIED GAME DESIGN


Game Genre Target Audience Preferred Platform

APPLIED GAME DESIGN



Your Game

APPLIED GAME DESIGN



Your Game

Your Budget

APPLIED GAME DEVELOPMENT


Take Home 1: Know your Market• Platform• Genre• Culture• Learning Style



Take Home 1: Know your Market• Platform• Genre• Culture• Learning Style

Example: Recruitment games



Take Home 2: Design your Game for• Target Market• Learning Objectives• Replayability• Sustainability



Take Home 2: Design your Game for• Target Market• Learning Objectives• Replayability• Sustainability

Example: Replayabilty



Take Home 3: Develop within your Budget

• Gamify proven Theories• Involve Subject Experts• Consider Indie Developers



Take Home 3: Develop within your Budget

• Gamify proven Theories• Involve Subject Experts• Consider Indie Developers

Example: Development Costs



Take Home 4: Look to the Future

• Anytime, Anywhere learning• Casual Learning, Small learning Bites• Build a Brand, Likeable Characters



Take Home 4: Look to the Future

• Anytime, Anywhere learning• Casual Learning, Small learning Bites• Build a Brand, Likeable Characters

Example: Future Proofing



• Know your Market - Specify your Requirements• Design your Game - 60% Design, 40% Development• Develop within your Budget - Start with MVP and Grow• Look to the Future - Iterative Development, Plan for Updates




Example: Commercial Costs

Facebook GameDev Time: 12-24 mnthsCost: € 300-700k

3D GameDev Time: 24+ mnthsCost: € 1 - 10m

Mobile GameDev Time: 6-9 mnthsCost: € 200-500k




Example: Indie Costs

Facebook GameDev Time: 9-12 mnthsCost: € 70-150k

3D GameDev Time: 12+ mnthsCost: € 100 - 500k

Mobile GameDev Time: 4-6 mnthsCost: € 30-90k

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