ScanLife Overview

Eli Dushinsky

Behind every product there is a story

Let us tell your story

In a nutshell

Scanbuy provides cloud-based mobile connection solutions and a platform to generate, manage, and measure intelligent

barcode campaigns

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Major Carrier Partnerships:

Company Snapshot

• Founded in 2000

• Headquartered in New York, with offices worldwide

• Developed the ScanLife Mobile Engagement Platform, used by 1 in 4 Fortune 100 marketers

• Bought by Microsoft in 2013.

• Investors include: Motorola Solutions Ventures & Motorola Mobility Ventures, Hudson Ventures and Masthead Venture Partners

• Holder of over 18 patents and cross-licensing agreements

• Pre Installed on over 50M handsets

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We Power Big Brands

Trends in the Industry

2015 - Explosive Growth in Scan Engagement

ScanLife alone processed over 17 million scans in Q3

1600% Growth in 2 years

Over 14 million new people scanned via ScanLife in 2012

Most Reported Reasons to Scan

Mobile Activities Continue to Grow

Where is the Market Going?

Mobile Marketing is Undergoing a Radical Transformation Primarily Driven by Consumers Expecting More Relevant and Meaningful Experiences

The Transformation Requires aUnified Engagement Marketing Strategy

New approaches.

Consumer driven

dialogues

Contextual experiences

Dynamic content

Path to conversion

New tactics.

New Approaches – Personalized Experiences

Brands must actively engage when consumer’s are at their highest point of interest

Gender: FemaleAge: 23Location: Atlanta, GALanguage: EnglishOS: AndroidInterest: Scanned previously

Gender: MaleAge: 43Location: Atlanta, GALanguage: SpanishOS: iPhoneInterest: First time

One Code…

Different Experiences

New Approaches – Relevant Experiences

New Tactics – Leveraging Mobile Technologies

We Believe Any, and All Mobile Technologies and Media Placements May be the Right Mix For A Brand

When it comes to consumers… let the business intelligence guide all marketing decisions

With ScanLife’s Mobile Engagement Platform your Clients are Empowered with…

• Consumer insights• Measurable data• Actionable business intelligence

Consumer is linked to brand indefinitely Link to a mobile website to learn more View ratings & reviews Watch video Shop

Requires 4-5 impressions

Instant Engagement with One QR CodeInteractive Print AdTraditional Print Ad

A Future-Proofed Engagement Platform

ScanLife Mobile Engagement Platform

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TrackGenerate Edit

• Enterprise-class• Easy to use• Advanced code actions• Edit anytime• Cloud-based• Administrative control• Centralized management• Real-time analytics• Bulk processing• API services• Service level agreements

The ScanLife Mobile Engagement Platform Is an Enterprise-class End-to-End Solution

User ID Number of scans

Operating System

Time/date

Location

Language

Smart Codes let you deliver even more relevant consumer experiences –increasing conversions

An Engagement Platform with Smart Codes

• Deliver a coupon based on time of scan• Deliver a discount based on location• Deliver content in the consumers language• And more…

Scan to Download!

Use dynamic OS detection to deliver device specific content

or experience

Smart Code: OS Detection

Same Code – Different LanguageScan for your Language!

In English In FrenchOR In French

Personalize content language delivery by detecting the user’s

device language settings first

Smart Code: Language Detection

Benefits of the Smart Codes

• Decrease printing costs by using a single code on various media

• Decrease development costs with pre-existing tools • Decrease time to market with some experiences

anyone can create

Business Intelligence

QR Code Scans Generate Hard Business Intelligence for Brands and Retailers Everyday

When

Where

Demographics

Phone type

What was scanned

Information is PowerDecisions Guided by Business Intelligence

Where should the next store be opened?

What time of day is your consumer most interest in learning

about you?

Which media type works best for your audience? Magazine? Package? Billboard? Flyer? Newspaper?

Which zip code is your highest traffic area?

What does your target market really

look like?

Which products are consumers most

interesting in learning more about?

How often does your consumer want

to learn?

What type of offer converts to a sale? Coupon? Discount?

Contest?

Unique Users375,426

Repeat Users57,391

80,000

64,000

48,000

32,000

16,000

0

Scans Unique Visitors

6 Week Campaign

How many are engaging with your

brand?

Assess Impact of the Campaign

Sharpie placed print ads in several weekly publications

Week 1 50% of total traffic

Weeks 2 and 3 (50% of total traffic)

What is the impact of your marketing investment over time?

Monitor and Measure Investment

Know the Audience in Real Time…

Scans by Hour of Day (EST) Demographics

Top Cities

Go Beyond the Scan - Applying AnalyticsCoke used the Local Mapfeature to track the effectivenessof the campaign around the country.

Through the NEW ScanLife advanced Location Feature, campaigns can receive detailed location data on over 50% of your scans

Realize Savings – Know What Works

SeaWorld tracked the effectiveness of different park signage locations

ScanLife Client Examples

Israel Ministry of transport – Bus stations codes

Value for the end-user Timing of the next bus (Connect to DB via XML) Alternative lines Mobile payment Sharing location with friends Calling the Call Center

Using 1D to Connect with AudienceFrito Lay

Goal:Rebranding

Strategy:Consumer education

Media:Existing

Packaging

Value for the end-user Exclusive video Recipes Nutritional info

Municipality of Tel AvivScan & Pay your taxes

Print Enables the Mobile ExperienceTaco-Bell

TV

Packaging

Radio

In-Store POP

Digital Ads

Website

Mobile Site

Social Media

Value for the end-user… Belonging to a community Participation to exclusive events

Goal:Community

building

Strategy:Brand

connection

Media:Packaging

Engagement through Multi-Touch PointsStarbucks

Goal:Drive

conversions

Strategy:Product

information

Media:Packaging

Value for the end-user Video demonstrations Vote and share their favorite coffee roast Conveniently shop online via mobile Locate the nearest store

Thank you