scaling quality v1.2
Post on 17-Oct-2014
7.205 views
DESCRIPTION
TRANSCRIPT
![Page 1: Scaling Quality v1.2](https://reader033.vdocuments.site/reader033/viewer/2022042518/544151c9afaf9f52208b46bf/html5/thumbnails/1.jpg)
SCALING QUALITY How to make remarkable content at scale for marketing success
@iPullRank
![Page 2: Scaling Quality v1.2](https://reader033.vdocuments.site/reader033/viewer/2022042518/544151c9afaf9f52208b46bf/html5/thumbnails/2.jpg)
DOWNLOAD THIS DECK http://iacq.co/scaling-quality
@iPullRank
![Page 3: Scaling Quality v1.2](https://reader033.vdocuments.site/reader033/viewer/2022042518/544151c9afaf9f52208b46bf/html5/thumbnails/3.jpg)
iacquire.com @iPullRank
So Everybody’s talking about content…
![Page 4: Scaling Quality v1.2](https://reader033.vdocuments.site/reader033/viewer/2022042518/544151c9afaf9f52208b46bf/html5/thumbnails/4.jpg)
Eloqua released a recent study comparing Content Marketing and Paid Search showing the CPL for Content
Marketing is substantially lower than Paid Search over time. iacquire.com @iPullRank
…And expects this…
![Page 5: Scaling Quality v1.2](https://reader033.vdocuments.site/reader033/viewer/2022042518/544151c9afaf9f52208b46bf/html5/thumbnails/5.jpg)
iacquire.com @iPullRank
…And lots of this…
![Page 6: Scaling Quality v1.2](https://reader033.vdocuments.site/reader033/viewer/2022042518/544151c9afaf9f52208b46bf/html5/thumbnails/6.jpg)
iacquire.com @iPullRank
…Really users react like this…
![Page 7: Scaling Quality v1.2](https://reader033.vdocuments.site/reader033/viewer/2022042518/544151c9afaf9f52208b46bf/html5/thumbnails/7.jpg)
Most content is not made with a given audience in mind and it falls flat because no one cares. iacquire.com @iPullRank
…and this…
![Page 8: Scaling Quality v1.2](https://reader033.vdocuments.site/reader033/viewer/2022042518/544151c9afaf9f52208b46bf/html5/thumbnails/8.jpg)
iacquire.com @iPullRank
…and this
![Page 9: Scaling Quality v1.2](https://reader033.vdocuments.site/reader033/viewer/2022042518/544151c9afaf9f52208b46bf/html5/thumbnails/9.jpg)
iacquire.com
BECAUSE YOUR CONTENT LOOKS LIKE THIS… Ugh. Make it stop.
@iPullRank
![Page 10: Scaling Quality v1.2](https://reader033.vdocuments.site/reader033/viewer/2022042518/544151c9afaf9f52208b46bf/html5/thumbnails/10.jpg)
iacquire.com
BECAUSE YOUR CONTENT LOOKS LIKE THIS… Ugh. Make it stop.
@iPullRank
![Page 11: Scaling Quality v1.2](https://reader033.vdocuments.site/reader033/viewer/2022042518/544151c9afaf9f52208b46bf/html5/thumbnails/11.jpg)
SERIOUSLY IN 2013 THERE IS NO0000000 EXCUSE FOR BAD CONTENT There are far too many cost-effective resources out there to settle for bad content
@iPullRank iacquire.com
![Page 12: Scaling Quality v1.2](https://reader033.vdocuments.site/reader033/viewer/2022042518/544151c9afaf9f52208b46bf/html5/thumbnails/12.jpg)
there’s more data than ever… …on how users think and what they are interested in. Why are we
still making so much stuff that no one cares about?
iacquire.com @iPullRank
![Page 13: Scaling Quality v1.2](https://reader033.vdocuments.site/reader033/viewer/2022042518/544151c9afaf9f52208b46bf/html5/thumbnails/13.jpg)
iacquire.com @iPullRank
One of seo’s issues is this…
CONTENT STRATEGY “A shared set of goals, guiding principles, and
success metrics that guides the creation,
delivery, and governance of content across an
organization.”
CONTENT MARKETING “Multichannel custom publishing.”
@halvorson
![Page 14: Scaling Quality v1.2](https://reader033.vdocuments.site/reader033/viewer/2022042518/544151c9afaf9f52208b46bf/html5/thumbnails/14.jpg)
iacquire.com @iPullRank
Content strategy Is the answer
Content Strategy is understanding the who, what, when, why and how of content. Following this process we will build
content with an inherent audience, workflow and governance.
![Page 15: Scaling Quality v1.2](https://reader033.vdocuments.site/reader033/viewer/2022042518/544151c9afaf9f52208b46bf/html5/thumbnails/15.jpg)
@iPullRank iacquire.com
Diversify content types
PRESS
BLOGS VIDEO
UGC
COMICS
PRODUCTS
PHYSICAL SPACE
ADS
PHOTOS
INFOGRAPHICS
SERVICES
EVENTS
UI ELEMENTS
PDFS TOOLS
APIS
ANIMATIONS
COMMENTS
DATA
PLATFORMS
PRINT MATERIAL SLIDE DECKS
PLUGINS
TWEETS
![Page 16: Scaling Quality v1.2](https://reader033.vdocuments.site/reader033/viewer/2022042518/544151c9afaf9f52208b46bf/html5/thumbnails/16.jpg)
@iPullRank iacquire.com
Focus on the roi
See my mozcon Deck: http://iacq.co/YHXlZa
![Page 17: Scaling Quality v1.2](https://reader033.vdocuments.site/reader033/viewer/2022042518/544151c9afaf9f52208b46bf/html5/thumbnails/17.jpg)
Iacquire.com @iacquire
Map content to kpis
The main objective is to show business value, not just like and share counts. We tie our KPIs to and our content the
proper phase of the consumer decision journey to show how Social has affected the business goals.
![Page 18: Scaling Quality v1.2](https://reader033.vdocuments.site/reader033/viewer/2022042518/544151c9afaf9f52208b46bf/html5/thumbnails/18.jpg)
CONTENT PLANNING Tools for a quality strategy
@iPullRank
![Page 19: Scaling Quality v1.2](https://reader033.vdocuments.site/reader033/viewer/2022042518/544151c9afaf9f52208b46bf/html5/thumbnails/19.jpg)
Leverage Mural.ly for planning content across your team - http://www.mural.ly iacquire.com @iPullRank
Mural.ly
![Page 20: Scaling Quality v1.2](https://reader033.vdocuments.site/reader033/viewer/2022042518/544151c9afaf9f52208b46bf/html5/thumbnails/20.jpg)
Build out story boards for Creative people to follow when creating your content - http://www.storyboardthat.com iacquire.com @iPullRank
Storyboard that
![Page 21: Scaling Quality v1.2](https://reader033.vdocuments.site/reader033/viewer/2022042518/544151c9afaf9f52208b46bf/html5/thumbnails/21.jpg)
Build WYSIWYG wireframes - http://www.balsamiq.com iacquire.com @iPullRank
balsamiq
![Page 22: Scaling Quality v1.2](https://reader033.vdocuments.site/reader033/viewer/2022042518/544151c9afaf9f52208b46bf/html5/thumbnails/22.jpg)
Trello is a free project management software that is perfect for content planning and execution http://www.trello.com iacquire.com @iPullRank
trello
![Page 23: Scaling Quality v1.2](https://reader033.vdocuments.site/reader033/viewer/2022042518/544151c9afaf9f52208b46bf/html5/thumbnails/23.jpg)
Use images, bullets, formatting to capture the attention of more people. Define this structure in your styleguide
http://www.seomoz.org/blog/10-super-easy-seo-copywriting-tips-for-link-building iacquire.com @iPullRank
Great content has great structure
![Page 24: Scaling Quality v1.2](https://reader033.vdocuments.site/reader033/viewer/2022042518/544151c9afaf9f52208b46bf/html5/thumbnails/24.jpg)
FINDING GOOD IDEAS Ways to find things people care about
@iPullRank
![Page 25: Scaling Quality v1.2](https://reader033.vdocuments.site/reader033/viewer/2022042518/544151c9afaf9f52208b46bf/html5/thumbnails/25.jpg)
iacquire.com @iPullRank
build personas
At iAcquire our audience-focused SEO and Social process leverages data partnerships with Nielsen and Experian in
context with Social PPC inventories to build audience and buyer personas that ultimately drive the rest of our solutions.
![Page 26: Scaling Quality v1.2](https://reader033.vdocuments.site/reader033/viewer/2022042518/544151c9afaf9f52208b46bf/html5/thumbnails/26.jpg)
iacquire.com @iPullRank
followerwonk
iacquire.com @iPullRank Use the word clouds from your followers or a competitor’s to develop co-relevant content ideas. Beware of the small
sample size. http://www.followerwonk.com
![Page 27: Scaling Quality v1.2](https://reader033.vdocuments.site/reader033/viewer/2022042518/544151c9afaf9f52208b46bf/html5/thumbnails/27.jpg)
iacquire.com @iPullRank
Simplymeasured + tagcrowd
iacquire.com @iPullRank Using SimplyMeasured’s free follower report with tag crowd gets you insights from a sample size of 10k.
http://www.simplymeasured.com + http://www.tagcrowd.com
![Page 28: Scaling Quality v1.2](https://reader033.vdocuments.site/reader033/viewer/2022042518/544151c9afaf9f52208b46bf/html5/thumbnails/28.jpg)
iacquire.com @iPullRank
Social trends
iacquire.com @iPullRank Bottlenose’s Sonar feature allows you to identify what terms are showing up in social media which allows you to
create co-relevant content with built-in audience. http://www.bottlenose.com
![Page 29: Scaling Quality v1.2](https://reader033.vdocuments.site/reader033/viewer/2022042518/544151c9afaf9f52208b46bf/html5/thumbnails/29.jpg)
Pose and/or identify questions using Question & Answer forum Quora to determine how popular an idea will before
putting the effort into creating something. iacquire.com @iPullRank
quora
![Page 30: Scaling Quality v1.2](https://reader033.vdocuments.site/reader033/viewer/2022042518/544151c9afaf9f52208b46bf/html5/thumbnails/30.jpg)
Use keyword research tools to vet content ideas, they are a direct look into the psyche of the population.
http://ubersuggest.org/ http://www.google.com/trends https://adwords.google.com/ko/KeywordPlanner/Home iacquire.com @iPullRank
Keyword research
![Page 31: Scaling Quality v1.2](https://reader033.vdocuments.site/reader033/viewer/2022042518/544151c9afaf9f52208b46bf/html5/thumbnails/31.jpg)
Can’t come up with an idea? Use Yutongo to crowdsource it http://ideation.yutongo.com/ iacquire.com @iPullRank
Crowdsource ideas
![Page 32: Scaling Quality v1.2](https://reader033.vdocuments.site/reader033/viewer/2022042518/544151c9afaf9f52208b46bf/html5/thumbnails/32.jpg)
DATA COLLECTION SOURCES There’s way too much data out there…
@iPullRank
![Page 33: Scaling Quality v1.2](https://reader033.vdocuments.site/reader033/viewer/2022042518/544151c9afaf9f52208b46bf/html5/thumbnails/33.jpg)
iacquire.com @iPullRank
Surveymonkey Audience
iacquire.com @iPullRank Get custom data right from your audience with SurveyMonkey Audience http://www.surveymonkey.com/audience
![Page 34: Scaling Quality v1.2](https://reader033.vdocuments.site/reader033/viewer/2022042518/544151c9afaf9f52208b46bf/html5/thumbnails/34.jpg)
iacquire.com @iPullRank
Google consumer surveys
iacquire.com @iPullRank Do the same with Google Consumer Surveys: http://www.google.com/insights/consumersurveys/
![Page 35: Scaling Quality v1.2](https://reader033.vdocuments.site/reader033/viewer/2022042518/544151c9afaf9f52208b46bf/html5/thumbnails/35.jpg)
iacquire.com @iPullRank
Google Public Data
iacquire.com @iPullRank http://www.google.com/publicdata/directory
![Page 36: Scaling Quality v1.2](https://reader033.vdocuments.site/reader033/viewer/2022042518/544151c9afaf9f52208b46bf/html5/thumbnails/36.jpg)
iacquire.com @iPullRank
Marketing charts
iacquire.com @iPullRank Marketing Charts is an interesting site with hundreds of random data points about random things related to marketing
http://www.marketingcharts.com/
![Page 37: Scaling Quality v1.2](https://reader033.vdocuments.site/reader033/viewer/2022042518/544151c9afaf9f52208b46bf/html5/thumbnails/37.jpg)
iacquire.com @iPullRank
Consumer Barometer
iacquire.com @iPullRank Consumer Barometer is a microsite by Google that features data on consume buying behaviors
http://www.consumerbarometer.com/
![Page 38: Scaling Quality v1.2](https://reader033.vdocuments.site/reader033/viewer/2022042518/544151c9afaf9f52208b46bf/html5/thumbnails/38.jpg)
iacquire.com @iPullRank
Zanran
iacquire.com @iPullRank ZanRan is a search engine for data & stats http://www.zanran.com/
![Page 39: Scaling Quality v1.2](https://reader033.vdocuments.site/reader033/viewer/2022042518/544151c9afaf9f52208b46bf/html5/thumbnails/39.jpg)
iacquire.com @iPullRank
Data Market
iacquire.com @iPullRank Data source aggregator http://www.datamarket.com
![Page 40: Scaling Quality v1.2](https://reader033.vdocuments.site/reader033/viewer/2022042518/544151c9afaf9f52208b46bf/html5/thumbnails/40.jpg)
iacquire.com @iPullRank
datahub
iacquire.com @iPullRank Data source search engine http://www.datahub.io
![Page 41: Scaling Quality v1.2](https://reader033.vdocuments.site/reader033/viewer/2022042518/544151c9afaf9f52208b46bf/html5/thumbnails/41.jpg)
iacquire.com @iPullRank
Get The Data
iacquire.com @iPullRank Question based Data Search Engine http://getthedata.org/
![Page 42: Scaling Quality v1.2](https://reader033.vdocuments.site/reader033/viewer/2022042518/544151c9afaf9f52208b46bf/html5/thumbnails/42.jpg)
iacquire.com @iPullRank
Data360
iacquire.com @iPullRank News-driven data http://www.data360.org
![Page 43: Scaling Quality v1.2](https://reader033.vdocuments.site/reader033/viewer/2022042518/544151c9afaf9f52208b46bf/html5/thumbnails/43.jpg)
QUALITY OUTSOURCING Great resources to get your content made for you
@iPullRank
![Page 44: Scaling Quality v1.2](https://reader033.vdocuments.site/reader033/viewer/2022042518/544151c9afaf9f52208b46bf/html5/thumbnails/44.jpg)
iacquire.com @iPullRank
99designs
iacquire.com Get creatives to compete for your business http://www.99designs.com
![Page 45: Scaling Quality v1.2](https://reader033.vdocuments.site/reader033/viewer/2022042518/544151c9afaf9f52208b46bf/html5/thumbnails/45.jpg)
iacquire.com @iPullRank
dribbble
iacquire.com Identify Creatives in your area to hire based on the pre-existing work. http://www.dribbble.com
![Page 46: Scaling Quality v1.2](https://reader033.vdocuments.site/reader033/viewer/2022042518/544151c9afaf9f52208b46bf/html5/thumbnails/46.jpg)
iacquire.com @iPullRank
Contently
iacquire.com Organize high quality writers into a content calendar, manage their pitches and their submissions.
http://www.contently.com
![Page 47: Scaling Quality v1.2](https://reader033.vdocuments.site/reader033/viewer/2022042518/544151c9afaf9f52208b46bf/html5/thumbnails/47.jpg)
iacquire.com @iPullRank
skyword
iacquire.com Organize high quality writers into a content calendar, manage content. http://www.skyword.com
![Page 48: Scaling Quality v1.2](https://reader033.vdocuments.site/reader033/viewer/2022042518/544151c9afaf9f52208b46bf/html5/thumbnails/48.jpg)
iacquire.com @iPullRank
PlagTracker
iacquire.com Check if the article submissions are original or not http://www.plagtracker.com
![Page 49: Scaling Quality v1.2](https://reader033.vdocuments.site/reader033/viewer/2022042518/544151c9afaf9f52208b46bf/html5/thumbnails/49.jpg)
iacquire.com @iPullRank
grammarly
iacquire.com Check the grammar of article submissions at scale http://www.grammar.ly
![Page 50: Scaling Quality v1.2](https://reader033.vdocuments.site/reader033/viewer/2022042518/544151c9afaf9f52208b46bf/html5/thumbnails/50.jpg)
iacquire.com @iPullRank
Example outsource workflow
iacquire.com
![Page 51: Scaling Quality v1.2](https://reader033.vdocuments.site/reader033/viewer/2022042518/544151c9afaf9f52208b46bf/html5/thumbnails/51.jpg)
TOOLS FOR QUALITY CONTENT You can do it yourself
@iPullRank
![Page 52: Scaling Quality v1.2](https://reader033.vdocuments.site/reader033/viewer/2022042518/544151c9afaf9f52208b46bf/html5/thumbnails/52.jpg)
CAN YOU WRITE?
@iPullRank iacquire.com
![Page 53: Scaling Quality v1.2](https://reader033.vdocuments.site/reader033/viewer/2022042518/544151c9afaf9f52208b46bf/html5/thumbnails/53.jpg)
@iPullRank iacquire.com
![Page 54: Scaling Quality v1.2](https://reader033.vdocuments.site/reader033/viewer/2022042518/544151c9afaf9f52208b46bf/html5/thumbnails/54.jpg)
CAN YOU UPLOAD PICTURES?
@iPullRank iacquire.com
![Page 55: Scaling Quality v1.2](https://reader033.vdocuments.site/reader033/viewer/2022042518/544151c9afaf9f52208b46bf/html5/thumbnails/55.jpg)
@iPullRank iacquire.com
THEN YOU CAN MAKE GREAT CONTENT YOURSELF
![Page 57: Scaling Quality v1.2](https://reader033.vdocuments.site/reader033/viewer/2022042518/544151c9afaf9f52208b46bf/html5/thumbnails/57.jpg)
iacquire.com @iPullRank
piktochart
iacquire.com http://www.piktochart.com
![Page 58: Scaling Quality v1.2](https://reader033.vdocuments.site/reader033/viewer/2022042518/544151c9afaf9f52208b46bf/html5/thumbnails/58.jpg)
iacquire.com @iPullRank
Google fusion tables
iacquire.com http://www.google.com/drive/apps.html#fusiontables
![Page 59: Scaling Quality v1.2](https://reader033.vdocuments.site/reader033/viewer/2022042518/544151c9afaf9f52208b46bf/html5/thumbnails/59.jpg)
iacquire.com
ICHARTS Make charts and infographcis from google docs http://www.icharts.com
@iPullRank
![Page 61: Scaling Quality v1.2](https://reader033.vdocuments.site/reader033/viewer/2022042518/544151c9afaf9f52208b46bf/html5/thumbnails/61.jpg)
iacquire.com @iPullRank
pressbooks
iacquire.com http://www.pressbooks.com
![Page 64: Scaling Quality v1.2](https://reader033.vdocuments.site/reader033/viewer/2022042518/544151c9afaf9f52208b46bf/html5/thumbnails/64.jpg)
iacquire.com @iPullRank
Adobe edgefonts
iacquire.com https://edgewebfonts.adobe.com/
![Page 65: Scaling Quality v1.2](https://reader033.vdocuments.site/reader033/viewer/2022042518/544151c9afaf9f52208b46bf/html5/thumbnails/65.jpg)
iacquire.com @iPullRank
Example in-house workflow
iacquire.com
![Page 66: Scaling Quality v1.2](https://reader033.vdocuments.site/reader033/viewer/2022042518/544151c9afaf9f52208b46bf/html5/thumbnails/66.jpg)
COMMUNICATING WITH CREATIVES This can be difficult, let me help
@iPullRank
![Page 67: Scaling Quality v1.2](https://reader033.vdocuments.site/reader033/viewer/2022042518/544151c9afaf9f52208b46bf/html5/thumbnails/67.jpg)
Iacquire.com @iacquire
THIS IS YOU STARTING A CONTENT PROJECT
YAY! WE’RE MAKING
CONTENT!
![Page 68: Scaling Quality v1.2](https://reader033.vdocuments.site/reader033/viewer/2022042518/544151c9afaf9f52208b46bf/html5/thumbnails/68.jpg)
Iacquire.com @iacquire
This is You after you get it back FROM THE CREATIVES…
![Page 69: Scaling Quality v1.2](https://reader033.vdocuments.site/reader033/viewer/2022042518/544151c9afaf9f52208b46bf/html5/thumbnails/69.jpg)
Iacquire.com @iacquire
your communication leaves creatives
![Page 70: Scaling Quality v1.2](https://reader033.vdocuments.site/reader033/viewer/2022042518/544151c9afaf9f52208b46bf/html5/thumbnails/70.jpg)
Iacquire.com @iacquire
I wrote a long post about it
I reached out to some SEOs involved in remarkable content projects and asked them about their processes and such. I
also talked to our Creative Director about how to better communicate creative ideas. http://iacq.co/12YMSMo
![Page 71: Scaling Quality v1.2](https://reader033.vdocuments.site/reader033/viewer/2022042518/544151c9afaf9f52208b46bf/html5/thumbnails/71.jpg)
Iacquire.com @iacquire
The data viz brief
Audience
Wireframe
Data Look & Feel
Copy Story / Background
![Page 72: Scaling Quality v1.2](https://reader033.vdocuments.site/reader033/viewer/2022042518/544151c9afaf9f52208b46bf/html5/thumbnails/72.jpg)
Iacquire.com @iacquire
Audience, Story, visual description
We frame the data viz completely with the target audience, the story and oftentimes the methodology and conclusion
from whatever data collection exercise we did to give them complete context.
Target Audience
Men and women ages 21+ who are interested in topics in the marketing industry & may be marketing professionals themselves
The entertainment & movie studio industry community
Those who are engaged within the SEO and social media space
Story
There is one industry that starts back at square one when it comes to marketing a new product: the movie industry. Movie studios attempt to build
new communities for every individual film in order to have engaged audiences yet abandon these social properties once the film is released. Would
a studio’s time and money be better spent continuing to engage audiences? Center social audience focus on the studio itself rather than an
individual film? This infographic examines how and what drives moviegoers to spread the word about films and gives studios a better idea of
where there focus should be when promoting a new release.
Conclusion
When choosing or recommending a movie, people don’t care about the studios that make these movies – especially not those in the younger age
range. Young people are more likely to recommend a movie through social media, however, and those who are heavy social users are more likely
to follow a studio on a social network than an individual film. Younger people get more movie information from social network and TV commercials
while older people get more information from TV commercials and print.
Methodology Conduct a survey to find out the social behavior of moviegoers as well as how & where they talk about films.
Examine different social profiles for individual films as well as movie studios to find trends that are reflected in this data.
Utilize existing data to further inform survey and panel data.
![Page 73: Scaling Quality v1.2](https://reader033.vdocuments.site/reader033/viewer/2022042518/544151c9afaf9f52208b46bf/html5/thumbnails/73.jpg)
Iacquire.com @iacquire
data
We’ll give raw data as well as curated data points to give the designer as much latitude as a possible to tell a visual story
How Moviegoers Hear About Movies
For most people, movie trailers are still the “first look”
they are intended to be.
bar graph
49% Movie trailers
44% TV commercials
35% Recommendations from friends
How Moviegoers Choose What to See
People select movies based on the emotions they want
to experience – causing genre to be the top motivating
factor.
pie chart
40% Genre
38% Recommendations/reviews
0.2% Studio
![Page 74: Scaling Quality v1.2](https://reader033.vdocuments.site/reader033/viewer/2022042518/544151c9afaf9f52208b46bf/html5/thumbnails/74.jpg)
Iacquire.com @iacquire
Wireframe with copy
We’ll also hand the copy off in the deck, but here it is laid out on the wireframe.
![Page 75: Scaling Quality v1.2](https://reader033.vdocuments.site/reader033/viewer/2022042518/544151c9afaf9f52208b46bf/html5/thumbnails/75.jpg)
Iacquire.com @iacquire
The end result
![Page 76: Scaling Quality v1.2](https://reader033.vdocuments.site/reader033/viewer/2022042518/544151c9afaf9f52208b46bf/html5/thumbnails/76.jpg)
MAKING A SCROLLER IN 5 MINUTES Being creative is actually not that hard at all
@iPullRank
![Page 77: Scaling Quality v1.2](https://reader033.vdocuments.site/reader033/viewer/2022042518/544151c9afaf9f52208b46bf/html5/thumbnails/77.jpg)
You should learn to code There’s plenty of resources out there to learn HTML, CSS and JavaScript at the minimum. Learning minimal code opens up possibilities to make anything you want. Here’s an example…
iacquire.com @iPullRank
![Page 78: Scaling Quality v1.2](https://reader033.vdocuments.site/reader033/viewer/2022042518/544151c9afaf9f52208b46bf/html5/thumbnails/78.jpg)
iacquire.com @iPullRank
Make/procure an image
![Page 79: Scaling Quality v1.2](https://reader033.vdocuments.site/reader033/viewer/2022042518/544151c9afaf9f52208b46bf/html5/thumbnails/79.jpg)
iacquire.com @iPullRank
Save as .svg
![Page 80: Scaling Quality v1.2](https://reader033.vdocuments.site/reader033/viewer/2022042518/544151c9afaf9f52208b46bf/html5/thumbnails/80.jpg)
iacquire.com @iPullRank
Use the link setting
![Page 81: Scaling Quality v1.2](https://reader033.vdocuments.site/reader033/viewer/2022042518/544151c9afaf9f52208b46bf/html5/thumbnails/81.jpg)
iacquire.com @iPullRank
Put skrollr in your html
Download Skrollr: https://github.com/Prinzhorn/skrollr
![Page 82: Scaling Quality v1.2](https://reader033.vdocuments.site/reader033/viewer/2022042518/544151c9afaf9f52208b46bf/html5/thumbnails/82.jpg)
iacquire.com @iPullRank
Open your .svg file
Vector coordinates In this file Adobe Illustrator has generated the
path coordinates needed for the path-based
scroller we are building.
![Page 83: Scaling Quality v1.2](https://reader033.vdocuments.site/reader033/viewer/2022042518/544151c9afaf9f52208b46bf/html5/thumbnails/83.jpg)
iacquire.com @iPullRank
Add the css to path tags css style attribute This style attribute was predefined in the example
code. I’m using it here to show easy it is to make
something cool.
![Page 84: Scaling Quality v1.2](https://reader033.vdocuments.site/reader033/viewer/2022042518/544151c9afaf9f52208b46bf/html5/thumbnails/84.jpg)
iacquire.com @iPullRank
You now have a path drawing scroller
![Page 85: Scaling Quality v1.2](https://reader033.vdocuments.site/reader033/viewer/2022042518/544151c9afaf9f52208b46bf/html5/thumbnails/85.jpg)
WRAPPING UP A word from my sponsor
@iPullRank
![Page 86: Scaling Quality v1.2](https://reader033.vdocuments.site/reader033/viewer/2022042518/544151c9afaf9f52208b46bf/html5/thumbnails/86.jpg)
we do all of this at iacquire I direct Marketing and Digital Strategy at iAcquire. Content Strategy
and building quality content at scale is what we do.
iacquire.com @iPullRank
![Page 87: Scaling Quality v1.2](https://reader033.vdocuments.site/reader033/viewer/2022042518/544151c9afaf9f52208b46bf/html5/thumbnails/87.jpg)
Coming soon ClearVoice is a new product from iAcquire for connecting high quality content creators and a publishers at scale. Your one stop for amazing content. http://www.clearvoice.com to find out more.
iacquire.com @iPullRank
![Page 88: Scaling Quality v1.2](https://reader033.vdocuments.site/reader033/viewer/2022042518/544151c9afaf9f52208b46bf/html5/thumbnails/88.jpg)
iacquire.com @iPullRank
I’m out!
![Page 89: Scaling Quality v1.2](https://reader033.vdocuments.site/reader033/viewer/2022042518/544151c9afaf9f52208b46bf/html5/thumbnails/89.jpg)
wwww.iacquire.com
Thank you / Q&A Michael King Director of Inbound Marketing @iPullRank