Scaling New

Heights

Marketing

Plans 2016

Dublin Monday 30 November 2015

Paschal

Donohoe TD Minister for Transport, Tourism and Sport

Niall

Gibbons Chief Executive

Scaling New

Heights

Visitor Growth 2010 - 2015

Visitor Growth 2010 - 2015

Visitor Growth 2010 - 2015

Visitor Growth 2010 - 2015

Ireland accounts

for 10% of all

US visits to Europe

North America

Visits to Ireland from Europe

are growing three times

faster than visits to other

countries in Europe

Mainland Europe

Visits from GB to Ireland are

growing 33% faster than visits to

other European destinations

Great Britain

Spending by visitors

from long haul

markets will exceed

€500M

this year ADM

2015 – Best Ever Year

+13%

+11%

+14%

+14%

+13% Visitors

CSO Jan - Oct 2015

Million

V I S I T O R S

Billion 7.9M

visitors

€X.XBn

revenue

R E V E N U E

2015 Outturn

Ireland is Strong

World-class branding

No.5 in the world

Investing for Growth

Culturally Curious Social Energisers Great Escapers

60% 30% 10%

Easier to get here

Ireland’s Ancient East Ad

Global Greening

16.5M views

2015

+21% visits

Jan-Oct

+71% growth via

mobile

Our digital footprint

Social Media Reach

#3 in the world

3.3m+ Fans

Avg. 200 Friends

Reach of 700m+

#2 in the world

317,000 Followers

#2 in the world

21m+ views

Community

Engagement

Overseas Publicity

€320

M EAV

Overseas Publicity

€320

M EAV

Overseas Publicity

€320

M EAV

Digital Publicity

Campaigns with partners

€9.6M co-funded

Campaigns with partners

€9.6M co-funded

Campaigns with partners

€9.6M co-funded

Campaigns with partners

€9.6M co-funded

Season Extension

Italy REVIEW

Spain REVIEW

Collaboration

www.tourismireland.com/industryopportunities

Scaling New

Heights

2016 – Targets

Million

V I S I T O R S

Billion

R E V E N U E

B E S T Y E A R E V E R

Thank

You.