scaling bleeding edge technology in a fast-paced environment
DESCRIPTION
In the past 7 years, TubeMogul has been dealing with various load and technologies to end-up with a platform that manage multi-billions requests a day. During this talk, I will introduce you to TubeMogul business and some key points that helped us growing our product and infrastructure thru this unique journey.TRANSCRIPT
Scaling Bleeding Edge Technology in a Fast-paced Environment October 9th, 2014
Be Passionate
Jeffrey P. Bezos – About creating customer value
"As an entrepreneur if you are go ing to bu i ld a company, pick something you think is interesting that has in te rsec t ion w i th genuinely creating real customer value and just stay right there and let the wave catch you."
http://youtu.be/YlgkfOr_GLY
Company Overview
Comprehensive Software Solution for Video Advertising
Automate the Entire Buy
Real Time Buying Across Screens, Publishers
Be Pragmatic
http://www.ft.com/intl/cms/s/2/1fbea7a6-0106-11e4-b94d-00144feab7de.html
Paul Graham – What Silicon Valley is Like?
http://youtu.be/R9ITLdmfdLI
“Silicon Valley is a curious thing. It doesn’t have an architectural center, there is no forum that is the center of Silicon Valley. The center of Silicon Valley moves around, it is wherever there is at this m o m e n t t h e g r e a t e s t concentration of people who are going to make the next generation of stuff…”
This is Right Now the Center Of Silicon Valley
Iterate Often
AWS Initial Use Case from 2008
http://www.usenix.com/legacy/events/lisa11/tech/full_papers/Brousse.pdf
After Many Iterations…
Pay Your Debt
Ward Cunningham – The Debt Metaphor
http://youtu.be/pqeJFYwnkjE
"In other words, the whole debt metaphor, let's say, the ability to pay back debt, and make the debt metaphor work for your advantage depends upon your writing code that is clean enough to be able to refactor as you come to understand your problem."
Lot of Technical Challenges!
Be Passionate Be Pragmatic Iterate Often
Pay Your Debt
©2013 TubeMogul Inc. All rights reserved.SIMPLIFY. UNIFY. VERIFY.