scale11 - cebit - europas business-festival für … · · 2017-01-18scale11 – unfolding ideas...
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SCALE11 – Unfolding ideas
Next show:
20 – 24 March 2017
www.cebit.de/scale11
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CeBIT SCALE11 2
SCALE11 – Where Startups meet Global Player, Investors and Politicians
BUSINESS:
granting all startups access
to international sales
markets/clients
NETWORK:
connecting corporations with
young entrepreneurs with
investors with politicians
KNOWLEDGE TRANSFER:
sharing experiences, ideas,
challenges and methods
DIVERSE:
numerous and different
formats serve heterogeneous
needs
DISRUPTIVE:
ignores traditions, standards
and rituals
FAIR:
taking needs and necessities
of startups seriously
450+ startups
from more than 40
countries present
their ideas & products
200,000 industry professionals and potential
customers
venture capitalists
looking for
innovations
250+ 1000+ international startups
come as visitor to
benefit from networking
and knowledge transfer
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CeBIT SCALE11 3
Impressions 2016
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More than 350 exhibiting startups from 40 nations (doubling compared to 2015),
30,000 visitors
Premium Event Partner: Deutsche Bahn
Other Corporate Partner: SAP, Volkswagen, Schaeffler, Unify, Salesforce, KfW,
HPe, Bosch Car Multimedia
Owned Community Areas organized by BMZ, Digitale Wirtschaft NRW, WKÖ, EU,
Hong Kong Science Parc and Ankara Development Agency.
Media partner: Gründerszene, FAZ, t3n, Venture Capital Magazine
Conferences: Corporate Startup Excellence, FinTech Summit,
Go International Summit, NCapital with 120 investors
Pitches: Startup Stage, Founders Fight Club, Best of CeBIT, NCapital and
industry pitches and scoutings
InnoJam++: Hackathon powered by SAP in cooperation with Volkswagen
http://www.volkswagenag.com/content/vwcorp/info_center/de/news/2016/03/Progra
mmierwettbewerb.html
Female Founders Breakfast by BMWI and Brigitte Zypries
Evening Events: Captains‘ Dinner, Startup Meetup, etc.
Matchmaking & Speeddating
CeBIT SCALE11 4
Facts & Figures 2016
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CeBIT SCALE11 5
SCALE11, 2017
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CeBIT SCALE11 6
Event areas of CeBIT 2017
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CeBIT SCALE11 7
What you can expect
EXHIBITION TALKS NETWORKING PITCHING WORKSHOPS
Owned Community Areas
startup networks organized as
joint pavilion
Corporations
presenting their
startup initiatives
Organized Community
Areas
B2B startups organized in
17 community areas
Highlight Speaker /
Keynotes
Lunch Break
Sessions
Expert Talks
Best Practices
Startups meet
corporations meet
investors meet
politicians
CxO-Speeddatings
Executives meet Startups
Female Founders
Breakfast
SCALE11 Community Events
Industry / Capital
Pitches
Investors Club
Startup
Scoutings
Impulse Area
Workshop topics:
Business Modelling, HR,
Legal, Finance,
Marketing, Sales, …
Inspiration
talks
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Organized Community Areas (topic cluster)
1. Artificial Intelligence (AI)
2. Big Data & Analytics
3. Blockchain
4. Cloud & XaaS
5. Digital Health
6. Commerce
7. HR (Education, Gamification, Recruiting)
8. FinTech
9. Hardware
10. Transportation & Logistics (Public Mobility)
11. Internet of Things
12. Media & AdTech
13. Mobility & Automotive (Private Mobility)
14. Security
15. Smart Cities
16. PropTech / Smart Home
17. Virtual Reality
CeBIT SCALE11 8
Setting hall 11 – Taking needs and necessities of startups seriously (Draft)
Co-
Working
Space
Conference Room
Workshop
Lounge
Fo
od
co
urt
Organized
Community
Areas
Organized
Community
Areas
Owned
Community
Areas
Owned
Community
Areas BMWi Joint
Pavilion Pitch Stage
Investors Club
Organized
Community
Areas
SCOPE
Spin-offs
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CeBIT SCALE11 9
How to participate
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CeBIT SCALE11 10
Participation opportunities
SCALE11 is the „place to be“ at CeBIT for you and your startup. Choose your participation in one of our 16 Organized
Community Areas (topic cluster area) or decide to book a Startup Workstation within an Owned Community Area.
Book your Startup Workstation for 2,100 EUR!
SCALE11 Corporate Partner will get early access to numerous startups exhibiting at SCALE11, and will benefit from
perfect brand awareness in a highly innovative environment.
Get your SCALE11 Community Partner Package!
Are you looking for the next unicorn? Well, it might be at SCALE11 in 2017 – who knows!?
Become SCALE11 Investor Partner!
Media like Gründerszene, t3n, FAZ and VC-Magazine supported SCALE11 in 2016. With these strong media brands,
SCALE11 benefited from an extremly broad and valuable media coverage. Not to forget more than 3,500 journalists,
reporting live from CeBIT every year.
Benefit from this media attention and be part of SCALE11 in 2017!
STARTUPS
CORPORATE PARTNER
VCS / BUSINESS ANGEL / INVESTORS
MEDIA / JOURNALISTS
450+ startups from more than 40
countries present their ideas & products
200,000 industry professionals and potential
customers
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Take your chance and be part of SCALE11, 2017!
You will get direct access to B2B decision makers, potential
business partners, customers, investors and know-how.
Book your Startup Workstation now!
Startup Workstation
CeBIT SCALE11 11
Startup Workstation
Footprint 8sqm incl. stand, infrastructure and
stand cleaning in specific community area
Triangular element with graphics, workspace and locker,
2 bar stools, lighting and trash
3-way socket
Internet
Carpet
1 pitch slot at our Startup Stage
Participation at SCALE11 Community Event for 2 pers.
incl. online profile on relevant channels
incl. processing fee (400 EUR)
Option (extra charge): 32‘‘ Display
Regular Price*: 2,100 EUR
* Offer only valid for legally independent enterprises that have been in business for less than five years.
All prices excl. VAT.
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Be part of the joint pavilion „Junge Innovative Unternehmen“
powered by Federal Ministry for Economic Affairs and Energy
(BMWi). Benefit from a strong brand and attractive conditions
for this participation opportunity.
We are happy to advise you about the criteria for funding!
Startup Workstation @ BMWi Joint Pavilion
„Junge innovative Unternehmen“ (offer valid for German startups)
CeBIT SCALE11 12
Startup Workstation 8m² (607 EUR / sqm)
Footprint 8sqm incl. stand, infrastructure and stand cleaning
Triangular element with graphics, workspace and locker,
3 bar stools, lighting, trash and brochure display
3-way socket
Internet
Carpet
1 pitch slot at our Startup Stage
Participation at SCALE11 Community Event for 2 pers.
incl. online profile on relevant channels
incl. processing fee (400 EUR)
Option (extra charge): 32‘‘ Display
Regular Price: 4,856.00 EUR
Price incl. BAFA-Funding* (max. 60%): 1,942.40 EUR
* Criteria for BAFA-Funding: Businesses with headquarter and operations in Germany; which fulfills
the valid EU definition of a small business (max. 50 employees, balance sheet or annual turnover of
max. EUR 10 million) and in business for max. 10 years. All prices excl. VAT.
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What a chance: Present your startup initiatives and offers in
one of the fastest growing, international startup communities,
benefit from maximum visibility and awareness as highly
innovative brand.
Get your Premium Event Partner Package now!
Premium Event Partner
CeBIT SCALE11 13
Premium Event Partner
Marketing & Communication Package (Basis): 25,000 EUR
Premium Event Partner branding in all our marketing / press
material and communication activities
Marketing & Communications Package “L”:
logo integration on red carpet wall, displays at startup stage and
lounge, on SCALE11 website, CeBIT App, communication within
our social media activities
CeBIT Press Preview: Booth “L”
CeBIT Press Preview: Speakerslot
Additional Services for individual presentation: 40,000 EUR
Create your individual upgrade. We are happy to present you our
package with additional services.
Premium Event Partner (Basis + Indiv. Pres.): 65,000 EUR
* All prices excl. VAT.
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You run your own startup network and want to enable your
startups to reach new sales markets and business
opportunities?
Well, it‘s time to book your Owned Community Area
and bring your network with you!
Owned Community Area Partner
CeBIT SCALE11 14
Owned Community Area
Calculation for an Owned Community Area with 5 workstations
Footprint incl. stand, infrastructure and cleaning:
5 startup workstations consisting of triangular element with
graphics, workspace and locker, 2 bar stools, lighting and trash
Per workstation: 3-way socket, internet, carpet
Per startup: 1 pitch slot at our startup stage
Participation at SCALE11 community event for 10 pers.
incl. online profile on relevant channels
incl. processing fee (400 EUR / startup)
incl. processing fee for Owned Community Area Partner
Option (extra charge): 32‘‘ Display, additional services
Price for this offer*: 10,900 EUR
* Startup workstations only valid for legally independent enterprises that have been in business for less
than five years. All prices excl. VAT.
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Save the presence for your research network and spin-offs at SCALE11.
Use this great platform as a door opener to startups, corporates, decision makers,
potential business partners, customers & know how.
10/13/16
CeBIT SCALE11 15
Participation opportunities for Research Networks & Spin-Offs
Research Network Participation
Footprint incl. stand, infrastructure and stand
cleaning:
All days prensence at the fair
Minimum 2, maximum 10 spin-offs on the
ground
Full exhibitor listing in our CeBIT media
Free trade visitor tickets for invitations
Own furnished area on the stand
Branded stand with your logo
Access to our SCALE11 lounge
Speech in our forum (as long as available)
Price „all in“*: 2,000 EUR* + VAT
* For 10 spin-offs on the stand and the participation of the network the „all in“ price is 6,000 EUR.
Spin-Off Day Participation
Day participation on the footprint of a research
network for an assigned day:
Corporation will be named in the exhibitioners
listing (in arrangement with the network)
Free trade visitor tickets for invitations
Corporate presentation with own roll-up on
the day of presentation
Corporate presentation with information
material on all days of CeBIT
Access to our SCALE11 lounge on the day of
presentation
The spin-off participation will be charged by
Deutsche Messe AG
Price „all in“*: 400 EUR* + VAT
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We are looking for corporate partner to become Community
Captain of one of our 17 community areas. For exhibitors as
well as for visitors, the Community Captain will act as expert,
mentor and partner to answer questions and to support
startups to scale up their business.
Wanted: SCALE11 Community Captains 2017!
Organized Community Area Partner
(Community Captain)
CeBIT SCALE11 16
Community Captain
We do not offer usual community captain packages. Instead of
being just standard, you create your own partner package by
choosing one to many services, e.g.:
Logo package (branding community workstations)
Community Identity Element
Sponsor evening event
Individual startup pitch / scouting
Partner of workshop / barcamp area
Marketing- & communication packages
And a lot more possibilities…
Share with us your preferred services and we are happy to design
your individual offer.
Packages available*: 500 / 5,000 / … EUR
* All prices excl. VAT.
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At any stage of their business, startups are looking for
funding and partners they can collaborate with. If you have the
money to invest and if you are looking for investments in or for
partnerships with B2B startups, providing digital, technology-
driven solutions, you should participate in SCALE11.
Are you looking for the next unicorn?
SCALE11 Investor and Corporate Partner
CeBIT SCALE11 17
Investor / Corporate Partner
Individual Guided Visit 500 EUR
2-hour Guided Visit to max. 5 exhibiting startups
Selection of startups according to your requirements
Short startup profiles for perfect preparation in the run-up
Air time per startup: 20-25 minutes
Individual Startup Scouting 5,500 EUR
1:1 meetings with up to 10 startups
Organization of application and selection process incl. profiles
Promotion on SCALE11 communication/social media channels
Individual Startup Pitch 8,000 EUR
4-hour pitch competition with up to 10 startups
Organization of application and selection process incl. profiles
Promotion on SCALE11 communication/social media channels
Packages available*: 500 / 5,500 / 8,000 EUR
* All prices excl. VAT. Packages are available for investors and corporations.
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Become member of our newly established SCALE11 Investors
Club. As a member you will benefit from direct access to most
relevant startups. Meet them in a very private and relaxing
atmosphere, off the beaten path.
Enjoy networking with relevant startups and other investors.
SCALE11 Investors Club
CeBIT SCALE11 18
Investors Partner
Investors Club Ticket, incl. following services: 150 EUR
Free access to startup profiles (SCALE11 exhibitors)
5-day-access to SCALE11 Investors Club1)
Networking with our network partners, other investors / VC‘s /
family offices / business angels
Opportunity to host an event at the club
1) Limited access for startups,only with confirmed investors appointment.
Investors Club Demopoint incl. following services: 2,900 EUR
Individual space 6sqm incl. carpet
Demo point incl. Branding, graphic works and 30“ screen
2 bar stools
Cleaning, power supply and internet access
Investors Club Ticket *: 150 EUR
Investors Club Demopoint: 2,900 EUR
* All prices excl. VAT.
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And even more brand awareness…
CeBIT SCALE11 19
Lanyards
As an exclusive sponsor you will achieve optimum visibility on
4,000 lanyards for the participants‘ badges.
Lanyards (1x) 7,000 EUR
Staff shirts
Our staff wear special polo shirts featuring the key visual of
SCALE11. You have the option of placing your logo on at least
30 of these shirts in Hall 011.
Staff shirts (1x) 5,000 EUR
Coffee cups
As the exclusive sponsor you will achieve optimum visibility on
20,000 coffee cups distributed daily in our Networking Lounge.
Coffee cups (1x) 8,000 EUR
Stools
The SCALE11 cube seats are deployed in the lounge, information
area and on the central podium. If required, you can equip your own
community (stand area) with these cubes. The package comprises
the use of 25 cubes (48x48x48cm) on a co-branding basis.
Stools (4x) 5,500 EUR
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CeBIT SCALE11 20
what our partners and exhibitors say …
„Die SCALE11-Area auf der CeBIT ist sicher eine perfekte Startup-Bühne, denn wir
hatten eine Woche lang Zeit für Gespräche mit anderen Gründern, potentiellen
Kunden und möglichen Kooperationspartnern. Die CeBIT 2016 war somit ein
großer Erfolg für uns und unsere Partner. Vielen Dank an das SCALE11-Team für
die großartige Organisation.“
Toni Klätke, onBill, CEO:
„For us, the main reason participating at SCALE11
were the pitching opportunities. The Founders Fight
Club and Best of X were especially rewarding and
should be build up over the years.This event format
hosted at CeBIT bears so much potential. Go for it.“
Dr. Jama Nateqi,
symptoma, CEO:
„It‘s one of the biggest events of ist kind. So for us it‘s a
very important week, where we can meet people – that
can really make a difference to our business. It‘s a
really good way to meet future clients and customers.“
Nicky Clarke, SharpCloud
Head of Marketing:
„Es ist grandios. Wir sind total überwältigt von
dem Zulauf, den wir bekommen. (…) Die CeBIT
bedeutet für uns, ganz viele wertvolle
Gespräche, viele Kunden- und Partnerkontakte,
viel Input für unser Produkt.“
Kathrin Röhrich, smapone, Head of Marketing: „vielen Dank für die toelle
Möglichkeit, uns auf der CeBIT zu
präsentieren. Wir hatten fünf
wirklich anstrengende, aber auch
sehr erfolgreiche Tage. Wir freuen
uns schon auf das nächste Mal.“
Sebastian Klenk, 5analytics,
Managing Director:
„Der individuell gestaltete Rundgang bei den SCALE11
Startups traf den Nagel auf den Kopf. Wir hatten direkten
Zugang zu den für uns wichtigen Startups.“
Jan Hartwig, IT-Innovationsmanager
„Das CxO Speeddating mit „SCALE11 Startups ist ein erfrischendes und
anregendes Format, um auf unkomplizierte Art- und Weise Kontakte zu
Querdenkern zu knüpfen.“
Ralf Giesler, Director ICT Services & Control
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CeBIT SCALE11 21
Testimonial symptoma
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Join us @ SCALE11
CeBIT SCALE11 22
CeBIT 2017 20 – 24 March
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Insert | Text | Header & Footer Your contact:
Dagmar Wolf
Project Manager Strategic Formats
Project Director SCALE11
+49 511 / 89-33113