Social Media: Behind the Scenes2013.week 01

Overview of themes and issues

WhoWhatWhyHowWhen?

Who?

Fabrice EpelboinEntrepreneurJournalistHacktivist

What

Social Media?

Social Media

Social Media

Social Media?

off topic

eee

MarketingBrandingReputation

MarketingBrandingReputation

eee

eBULLSHIT

SOCIAL MEDIA

ALIENS

Social Media

Social MediaJournalist

Social MediaJournalist

Media

Media

TechnologyMedia

Social Technologies

Course objectives

Why?

Plato - 427BC-347BC

Allegory of the Cave

A group of people who have lived chained to the wall of a cave all of their lives, facing a blank wall.

They watch shadows projected on the wall, the shadows are as close as the prisoners get to viewing reality.

You are here

You are here

Media & Marketers

You are here

Media & Marketers

Course aims

You are here

Media & Marketers

Course aims

You in 4 months

You are here

Media & Marketers

Course aims

You in 4 months

How?

When?

1. Social Technologies: The Big Bang TheoryA little social technology epistemology, from Samuel Morse to Mark Zuckerberg

2. (Social) Networking TopologyMixing sociology and computer networking can give birth to some weird stuff, here's why.

3. Code is law. Deal with it.Anonymous, 4chan, the Netocrats, LOLcats, and a whole new meaning for identity in the web 2.0 ages.

4. Ethics and technologyFrom Shoah to SOPA, find out how deep misunderstanding and misuse of social technologies has lead to various disasters

5. Property is Theft!Capitalism is shaking: digital property is at stake and serious alternatives are showing a growing traction.

6. Transparency Crisis ManagementA theoretical framework to help understand today's governance ‘confidence crisis’

7. PRISM is just the tip of the icebergNSA is without a doubt the organization gathering the biggest amount of social data on the planet.

8. Manufacturing Consent 2.0Modern propaganda, a.k.a. "public relationship", has its modern counterpart on social networks.

9. Transparency and datalovehow social technologies are changing political governance and the nature of citizenry.

10. ƒ(information)=powerInfowar, a sociological and technological equation

11. You say you want a Revolution?Telecomix, Anonymous & Wikileaks' implication in the Arab Spring

Work

Term paper on a research topic(individual work - 40% of the final grade)

Imagine a digital strategy enabling some grassroot information leveraging in order to gain political or consumer power.

Establish a target user audience (community) and some issues where your digital strategy could contribute to change.

You don’t have to create ex-nihilo a social technology for this reseach paper, you can just imagine a usage of an existing one, such as Wordpress, Mediawiki, Facebook, Twitter, Ushaïdi, Etherpad…

400 to 1200 words max. Papers should be submitted using digital files only.

Due date: week 10

Case study presentation(team-work - 40% of the final grade)

Team up (4 per group) in order to create a 5 to 10 minutes podcast (a slideshow with a voice-over) about a corporate transparency crisis of yout choice

Podcast should describe a transparency/confidence crisis, explain what the corporation got wrong (or right) and give recommendations to improve the outcome of future crisis.

(prior approval of case by teacher required)

Q & A

Thanks