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LUCRARE DE DIPLOMA MIXUL DE MARKETING AL FIRMEI S tudi u de caz - L AN S ARE A PROD U S UL U I "CLORURA DE CALCI U" LA  S .C. CH I M OLDON S.A. BORZESTI   CUPRINS INTRODUCERE  pag. 4 CAPITOLUL I - PREZENTAREA GENERALA A S.C. CHIMOLDON  S.A. BORZESTI 1.1. Istori cul S.C. CHIMOLDON S.A. BORZESTI.pag. 5 1.2. Analiza mediului de marketing al firmei..pa g. 6 1.2.1 Mediul externpag. 9 1.2.2 Mediul intern.pag. 14 CAPITOLUL II - COMPONENTELE MIXULUI DE MARKETING  2.1. Aspecte teoretice legate de mix-ul de marketing..pag. 15 2.2. Politica de produs. Prezentarea produselor S.C. CHIMOLDON S.A. Borzesti..pag. 17 2.3. Politica de pret la S.C. CHIMOLDON S.A. Borzestipag. 25 2.4. Politica de distributie in cadrul S.C. CHIMOLDON S.A. Borzestipag. 29  2.5. Politica de promov are la S.C. CHIMOLDON S.A. Borzestipag. 34 CAPITOLUL III - STUDIU DE CAZ - MIXUL DE MARKETING PENTRU LANSAREA PRODUSLUI "CLORURA DE CALCIU" LA S.C. CHIMOLDON S.A. BORZESTI  3.1. Analiza celor 4 P..pag. 48 3.1.1. Politica de produs.pag. 48 

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http://www.scritub.com/management/marketing/LUCRARE-DE-DIPLOMA-MIXUL-DE-MA81861.php#_ftnref2
http://www.scritub.com/management/marketing/LUCRARE-DE-DIPLOMA-MIXUL-DE-MA81861.php#_ftnref1

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