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DESCRIPTION
Strategic Business UnitTRANSCRIPT
PandG
Ariel laundry detergent
Bounty paper towels, sold in the United States and Canada (sold as "Plenty" in the United
Kingdom)
Charmin bathroom tissue and moist towelettes
Crest toothpaste
Dawn dishwashing
Downy fabric softener and dryer sheets
Febreze odor control
Fusion blade cartridge and razors.
Gain laundry detergents, liquid fabric softener, dryer sheets and dish washing liquid
Gillette razors, shaving soap, shaving cream, body wash, shampoo, deodorant and anti-
perspirant
Head & Shoulders shampoo
Olay personal and beauty products
Oral-B inter-dental products, such as Oral-B Glide
Pampers & Pampers Kandoo disposable diapers and moist towelettes. The 2014 Financial
Report lists Pampers as Procter & Gamble's largest brand.[1]
Pantene haircare products
SK-II beauty products
Tide laundry detergents and products
Vicks cough and cold products
Wella hair care products
This list is incomplete; you can help by expanding it.
Ace stain remover liquid
Always feminine care products
Art of Shaving men's shaving products
Aussie haircare (shampoos/conditioners/styling aids)
Blue Stratos cologne
Bold laundry detergent
Bounce fabric-softener sheet for dryers
Camay , a lightly scented bath soap
Cascade dishwasher detergent
Cheer laundry detergent
Christina Aguilera perfume
Clairol , a personal products division of Procter & Gamble that makes hair coloring, hair
spray, shampoo, hair conditioner, and styling products
CoverGirl cosmetics
Dash laundry detergent
Daz laundry detergent
Doctor's Dermatologic Formula skincare
Dolce & Gabbana cologne and perfume
Dreft laundry detergent
Dunhill cologne
Era laundry detergent
Escada perfume
Eukanuba dog and cat foods
Fairy dishwashing liquid, toilet soap, household soap, laundry detergent and dishwasher
detergent
Fibresure supplements
Fixodent denture adhesive
Flash cleaning product
Frederic Fekkai hair care products
Gucci cosmetics
Herbal Essences haircare products
High Endurance body washes, deodorants by Old Spice
Hugo Boss perfume
Infacare baby wash
Ivory soap
Jar dishwashing liquid and dishwasher detergent
Joy dishwashing liquid
Lacoste colognes
Luvs disposable diapers
Max Factor cosmetics
Metamucil bulk fiber supplement
Mr. Clean household cleaning products
Natura Pet Products brands, which include Innova, Evo, California Natural, Karma,
Healthwise and Mother Nature
Nice 'n Easy hair color product
Nicky Clarke hair products
Old Spice colognes, deodorants, body washes, body sprays
Puffs tissues
Rejoice shampoo
Safeguard soaps
Sebastian Professional hair products
Secret deodorant, body sprays
Silvikrin haircare products
SK-II beauty products
Swiffer cleaning products
Tampax feminine care products
Tip laundry detergent
Viakal cleaning products
Vizir laundry detergent
Wash & Go haircare
Whisper female hygiene product
Zirh skin care
Divested brands[edit]
Brands owned by Procter & Gamble in the past, but since divested:
Actonel (pharmaceutical division was spun off into Warner Chilcott in 2009)
Aleve, naproxen sodium (NSAID) drug,[2] acquired by Bayer in 1997
Asacol
Attends , a line of incontinence and sanitary products. Sold to PaperPak in 1999.
Biz Originally an enzyme-based laundry pre-soak, later a detergent booster, then an all-
fabric bleach, sold to Redox Brands in 2000
Chloraseptic , throat medicine and lozenges sold to Prestige Brands.
Cinch, an all-purpose glass and surface cleaner, was sold to Shansby Group, a San
Francisco investment firm, later acquired by Prestige Brands.
Clearasil , over-the-counter acne medicine sold to Boots Healthcare.
Coast , bar-soap brand sold to Dial Corporation in 2000. Dial now owned by Henkel, Coast
brand now owned by High Ridge Brands.
Comet , long-time P&G brand of cleanser owned now by Prestige Brands
Crisco (vegetable oil and shortening) sold to The J.M. Smucker Company
Crush/Hires/Sun Drop carbonated soft drinks (sold to Cadbury Schweppes in late 1980s)
Dantrium , sold to JHP Pharmaceuticals and SpePharm
Dryel home dry-cleaning kit sold to The OneCARE Company.
Duncan Hines packaged cake mixes, sold to Aurora Foods (now Pinnacle Foods) in 1998
Duracell batteries and flashlights, sold to Berkshire Hathaway in 2014
Fisher Nuts , sold to John B. Sanfilippo and Son Company in 1995
Fit, a fruit and vegetable cleaning wash, licensed to HealthPro Brands in January 2004
Folgers coffee was acquired by The J.M. Smucker Company based in Orrville, Ohio in June
2008.
Frymax shortening (sold to ACH in 2001)
Hawaiian Punch , now owned by Dr Pepper/7up
Infusium 23 (shampoos/conditioners), sold to Helen of Troy Limited's Idelle Labs unit in
March 2009
Jif (peanut butter)--divested by Procter & Gamble in a spin-off to their stockholders, followed
by an immediate merger with The J.M. Smucker Company in 2002
Lava , sold to WD-40 in 1999
Lilt Home Permanents, Including "Push Button" Lilt, The First "Foam-In" Home Permanent In
A Can. Sold To Schwartzkopf/DEP in 1987, later discontinued
Millstone coffee was acquired by The J.M. Smucker Company as part of its Folger's coffee
acquisition in Orrville, Ohio in June 2008.
Monchel , a beauty soap
Noxzema , a skin cream and beauty products line, sold to Alberto-Culver in 2008
Oxydol sold to Redox Brands in 2000; Oxydol was P&G's first popular laundry soap, then
later became a laundry detergent after Tide was introduced in 1946.
Pert Plus , introduced in 1987 as the first "2-in-1" shampoo incorporating conditioner in one
bottle. It was the market leader in 1992 with a 10.1 percent share. Now in a "declining
stage", sold to Innovative Brands, LLC in July 2006. The original Pert was introduced in
1979, but declined to less than 2% before Pert Plus turned it into a 2-in-1 product.
Prell shampoo, sold to Prestige Brands International in 1999
Primex shortening (sold to ACH in 2001)
Pringles potato chips sold to Kellogg Company in June 2012[3]
Pur (brand) , a brand of water filtration products. The brand as acquired from Recovery
Engineering, Inc. in 1999 for approximately US$213 million. P&G sold Pur to Helen of Troy
in January 2012 for an undisclosed amount.[4]
Royale (Canada), a brand of toilet paper. The original product was merged into the Charmin
brand; Irving Tissue then acquired the trademark and re-introduced the brand on its own
products.
Salvo, a brand of detergent tablets which was sold from around 1958 up to circa February 8,
1974[5]
Spic and Span , now owned by The Spic and Span Company, a division of Prestige Brands
Star Margarine and Dari Creme, originally from P&G Philippines, was sold to San Miguel
Corporation in 1994.
Sunny Delight orange drink, spun off in 2004
Sure , anti-perspirant/deodorant line was sold in October 2006 to brand-development firm
Innovative Brands
ThermaCare brand heat wraps, sold to medical company Wyeth in 2008
Thrill, a peach-scented brand of dishwashing liquid, discontinued after 1973.
Top Job all-purpose cleaner, merged into the Mr. Clean brand in 1990
Whirl butter flavored oil (sold to ACH in 2001)
Wondra , a brand of hand lotion discontinued in 1989
Zest d
Coca Cola
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glacéau vitaminenergy glacéau vitaminwater glacéau vitaminwater 10 glacéau vitaminwater zero GLACÉAU VITAMINWATER® Gladiator Gold Peak Gold Spot Golden Crush Golden Drop Good Morning* Goombay Goongbi Goongbi Momegeoun Gosohan Gosohan Achim Goulburn Valley Goulburn Valley Dairy Guarana Jesus Guarapan Gwailchon Gwailchon Morning H2OK Haitai Hajime Hangguang Local Café Hani* Hatidar Hawai Healthworks Heppinger Hi Spot Hi-C Hit Honest Honest Ade Honest Fizz Honest Kids Honest Tea Honest Tea Zero Hot Point
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Uniliver
Billion-euro brands[edit]
These brands have annual sales of one billion euros or more:[1]
Axe / Lynx
Blue Band[2]
Dermalogica
Dove
Flora / Becel
Heartbrand
Hellmann's and Best Foods
Knorr
Lipton
Lux
Magnum
Omo
Rexona / Sure / Degree / Shield
Surf
Sunsilk
Food and beverages[edit]
Ades or Adez — soya-based drinks
Alsa — desserts and syrups
Amino — dehydrated soup (Poland)
Amora — French mayonnaise and dressings
Annapurna — salt and wheat flour (India)
Becel — also known as Flora/Promise; health-aware: margarine, spreads, cooking oil, milk,
fermented milk
Ben & Jerry's — ice cream
Best Foods — mayonnaise, sandwich spreads, peanut butter and salad dressings
Bertolli - Pasta sauces and spreads
Blue Band — family-aware: margarine, bread, cream alternatives
Bovril — beef extract
Breyers — ice cream
Brooke Bond — tea
Bru — instant coffee (India)
Brummel & Brown — margarine
Buavita — fruit juice, ice cream (Indonesia, acquired fromUltrajaya)
Bushell's — tea (Australia, New Zealand)
Calvé — sauces, ketchup, mustard, mayonnaise, peanut butter
Chicken Tonight — wet sauces range (excluding the United Kingdom and Ireland)
Choysa — tea, marketed mainly in Australia and New Zealand
Colman's — mustard, condiments, packet sauces, OK Fruity Sauce
Conimex — Asian spices (Netherlands)
Continental — side dishes
Country Crock — margarine
Darko (Дарко) — ice cream (Bulgaria)
Delma — margarine (Poland)
Du Darfst — (Germany)
Elmlea — pourable artificial cream available in different varieties (UK)
Fanacoa — mayonnaise, mustard, ketchup (Argentina and for export to Latin America)
Flora — margarine, light butter, jams
Fruco — ketchup, mayonnaise and condiments
Fudgsicle
Grom - gelato
Heartbrand — ice cream (umbrella logo)
Hellmann's — mayonnaise
I Can't Believe It's Not Butter — margarine spread
Imperial Margarine — margarine
Jif - lemon and lime Juice
Kasia — margarine (Poland)
Kecap Bango — soya sauce in Indonesia
Kissan — Ketchups Squashes and Jams (India and Pakistan)
Klondike — ice cream sandwiches
Knorr (Knorr-Suiza in Argentina) — sauces, stock cubes, ready-meals, meal kits, ready-soups,
frozen food range
Lady's Choice — mayonnaise, peanut butter and sandwich spreads (Philippines, Malaysia)
Lan-Choo — tea (Australia/New Zealand)
Lao Cai - seasoning
Lipton — tea
Lipton Ice Tea — ready-to-drink tea (partnership withPepsiCo)
Lizano Sauce (Salsa Lizano) — Costa Rican condiment
Lyons — tea (Ireland)
Maille — French mustard
Maizena — corn starch
Marmite — yeast extract spread (except in Australia and New Zealand, called Our Mate)
McCollins — tea (Peru)
Mrs. Filbert's — margarine (United States)
Paddle pop — ice cream (Australia, Indonesia, Malaysia [incorporated with Wall's])
Pfanni — Bavarian potato mixes
PG Tips — tea (UK / USA / Canada)
Phase — cooking oil
Planta — margarine
Popsicle — frozen treats
Pot Noodle — cup noodles
Promise — Becel/Flora
Rama — margarine
Rani — fruit juice (Middle East, acquired from Aujan Industries)
Red Rose Tea — tea (Canada)
Royco — stock cubes, non-MSG stock (only in Indonesia)
Saga — tea (Poland)
Sana — msuncargarine (Turkey)
Sariwangi — tea (Indonesia)
Scottish Blend — tea
Sealtest — milk products
Slotts — mustard (Sweden)
Stork margarine
Streets - ice cream (Australia/New Zealand)
Sunce (Sun) — mayonnaise (Serbia, Macedonia, Bosnia and Herzegovina, Montenegro), brand
now discontinued, Sunce factory now produces Unilever brand Knor mayonnaise
T2 - premium Australian tea
Tortex — ketchup (Poland)
Tulipan — margarine (Spain)
Turun sinappi — mustard (Finland/Sweden)
Unilever Food Solutions — professional markets (food service)
Unox — soups, smoked sausages
Vaqueiro — cooking margarine, cooking oil
Partial list of national brands variants of the Heartbrand[edit]
Algida — Bulgaria, Croatia, Czech Republic, Cyprus, Greece, Estonia, Hungary, Italy, Kosovo,
Latvia, Lithuania, former Yugoslavian Republic of Macedonia, Malta, Poland, Romania, Russia,
Serbia, Slovakia, Slovenia, Turkey
Bresler — Chile
Cargills — Sri Lanka
Eskimo — Austria
Frigo — Spain
Frisko — Denmark
GB Glace — Finland, Norway, Sweden
Glidat Strauss — Israel, United States
Good Humor — Canada, United States
HB — Ireland, United Kingdom (Northern Ireland)
Helados La Fuente — Colombia
Holanda — Mexico, Central America
Ingman Ice Cream — Nordic Countries
Inmarko — Russia
Kibon — Argentina, Brazil, Falkland Islands
Kwality Wall's — Bhutan, Brunei, India, Nepal, Pakistan, Sri Lanka
Langnese — Germany
Lusso — Switzerland
Miko — France
Napoca - Romania
Ola — Belgium, Luxembourg, Netherlands, South Africa
Olá — Cape Verde, Macau, Portugal
Pingüino — Ecuador
Selecta — Comoros, Philippines, Tanzania
Streets — Australia, New Zealand
Swedish Glace
Tio Rico — Venezuela
Wall's — China (incl. Hong Kong), Indonesia, Malaysia, Pakistan, Singapore, Thailand, Vietnam,
United Kingdom (Great Britain)
Home and personal care brands[edit]
[5]
All - laundry detergent (United States)
Ala — laundry detergent (Argentina)
Andrelon
Aviance Cosmetics
Axe — deodorant, shower gel, bodyspray (Lynx in the UK, Ireland and Australasia)
Ayush (India)
Baba (East Europe)
Badedas — shower gels
Biotex — laundry detergent
Block & White — whitening lotion, soap and deodorant (Philippines, acquired from Sara Lee
Philippines in 2010)
Breeze - laundry detergent (Philippines)
Brilhante — laundry detergent (Brazil)
Brisk - hair-styling products for men (Southeast Asia, North America)
Brut — cologne, aftershave
Brylcreem — hair-styling products for men
Caress — soap
Cif — cleaning products
Citra - women's hand and body Lotion, beauty soap, and scrubs (Indonesia and Middle East)
Clear (hair care) — anti-dandruff, scalp care shampoo and conditioner (China, Southeast Asia,
Australia, Romania, Pakistan, Poland, Hungary)
Clinic — dandruff shampoo
Close-Up — toothpaste
Coccolino — softener (Hungary, Italy, Poland, Romania)
Comfort
Cream Silk — conditioner (Philippines)
Degree — deodorant (United States and Canada)
DERO (Romania)
Dimension (Indonesia and Malaysia)
Domestos — bleach (Australia, Bulgaria, Czech Republic, France, Germany, Hungary,
Indonesia, Israel, Italy, Poland, Romania, Russia, Spain, Turkey and the United Kingdom)
Dove — skin care, hair care, and deodorant
Dove Spa
Dusch Das — shower gels
Eskinol — women's facial care (Philippines, acquired fromSara Lee Philippines in 2010)
Fair and Lovely — skin lightening product (available
inIndia, Malaysia, Indonesia, Singapore, Brunei and Timor Leste)
FDS — skin care range
Gessy (Brazil) — soap
Glorix (Netherlands)
Good Morning — soap (Egypt)
Impulse — deodorant and body spray
Ioma - premium skin care range
Lakmé — cosmetics
Lever 2000 — soap
Lifebuoy — soap
Lux — women's soap, shower gel, and lotions (Caress in the United States)
Lynx — men's deodorant
Lysoform — home care (Italy)
Master — men's facial care (Philippines, acquired fromSara Lee Philippines in 2010)
Matey — children's bubble bath
Minerva — laundry and dishwasher detergents (Brazil)
Mist — soap (Egypt)
Neutral — laundry detergent
Noxzema — skin care range
Omo (South Africa, Norway, Brazil and Chile) — laundry detergent
Origins
Organics — shampoo and conditioner
Pears Transparent Soap
Pepsodent — dental (outside of the United States)
Persil (Malaysia, Singapore, Ireland, United Kingdom, France, New Zealand)
Pond's
Prodent — toothpaste
Quix — dishwashing liquid (Chile)
Q-Tips — cotton swabs
Radox — shower gels and bubble bath
Rexona — deodorant (Latin America, Europe [except UK and Ireland], Asia [except India, Japan
and Korea], Australia and New Zealand; known in Japan and Korea as Rexena)
Rinso
Robijn — softener
Sedal - shampoo and conditioner (Spanish-speaking Latin American countries; known in Brazil
as Seda)
Shield - deodorant (South Africa)
Signal — toothpaste
Simple — skin and body care range
Skip — laundry detergent
SR — toothpaste
St Ives — hand and body care
Suave
Sun — dishwasher detergent
Sunlight
Sunsilk (Sedal in Spanish-speaking Latin American countries, Seda in Brazil) — shampoo and
conditioner
Sure deodorant (United Kingdom, Ireland and India)
Surf — laundry detergent
Swan Soap (defunct)
Thermasilk — shampoo and conditioner
Tholl — skin care
TIGI — shampoo and conditioner for hair salons[6][7]
Timotei — shampoo and conditioner
Toni & Guy — hair care range
TRESemmé — hair care range (Argentina, Australia, Brazil, Canada, Chile, Denmark, Finland,
India, Indonesia, Mexico, Norway, New Zealand, Philippines, South Africa, Spain, Sweden,
Thailand, United Kingdom and United States)
Ultrex — dandruff shampoo (Greece)
Vaseline — body lotion, shower gel, deodorant (Vasenol in Portugal, Brazil, Italy, Spain and
Mexico)
Vibrance — shampoo and conditioner
Vim (Bangladesh, Canada, India, Pakistan)
Vinólia — soap (Brazil)
Viso — laundry detergent (Vietnam and Indonesia)
Wheel (India)
White Beauty — skin lightening cream
Williams — men's care
VO5 — hair care/styling
Xedex
zendium — toothpaste
Zhonghua — toothpaste
Zwitsal — baby care range (Netherlan
Lopez
The Centro Group houses are:
Centropelle the high-end brand showcasing high-fashion ladies’ footwear,
Maritalia the genuine leather men’s shoes by Rusty Lopez’s very own Maritalia and
Bags Unlimited the newest addition to the group and the company carrying all types of fashionable and high-quality ging from casual, evening, school, travel and even laptop bags.
Russ is the brand primarily for the youth. Streetwear for teens (both boys and girls) is its character. Russ also carries school shoes that are made from synthetic leather. Compared to Centropelle and Rusty Lopez, Russ has a lower price point to be able to reach out to its primary market-the youth.
Walk-over is a consignor-based brand which is limited to boys and girls’ school shoes made of synthetic leather. Its affordable price makes it competitive given its consignor-based set-up.
Azaleia on the other hand is the company’s franchise from Brazil. Having the working class as its pri
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Suyen
Pepsi
Nestle
URC
San Miguel