sbmp

Strategic Business Management and Planning Assessment Number: One

Powerpoint Presentation: 30% of the overall module grade Presentation Time – 15 minutes maximum

Learning Outcomes Covered: 4,5,7

Assessment Brief

Introduction

This is the first of two components that assesses the overall module. The presentation should address the tasks mentioned and you should ensure that they demonstrate that they have achieved the outcomes stated. You should prepare a supporting handout in which you summarise the key points of their presentation; you should also present the presentation slides and accompanying speaker notes when submitting this assignment.

You are advised to develop the slides in a professional manner. Ideally, you should refrain from including a large amount of information within a slide. You are advised to maximise the use of visual data on slides. You can use the slides to present important information in point form and use the speaker notes to provide comprehensive information. You should maintain consistency between what you present and what is contained within the handouts when presenting information during assessment,

Marks will be awarded for the format of the presentation along with the information contained within. Ensure that the speaker notes complement the slides as well as make sense without the visual aid of the slides when presented alone.

Tasks Your presentation should be based on a company of your choice. In your presentation you should; 1. Identify the external factors impacting upon the organisation 2. Identify the key forces acting upon the company 3. Highlight how the organisation can gain a competitive advantage in respect of the external

factors and forces 4. Identify potential and future challenges for the organisation

Strategic Business Management and Planning Assessment Number: Two

Individual Report: 70% of the overall module grade Word Count – 3000 words maximum

Learning Outcomes Covered: 1,2,3,4,5,6,7

Assessment Brief

Introduction

This assignment accounts for 70% of your overall module grade. It is an individually written assignment of about 3,000 words (10% -/+) excluding appendices, to be submitted to LSS Business School on the deadline shown in the student portal with the appropriate cover note according to the guidelines given in the student handbook.

Your work is expected to be analytical and evaluative, consolidate on relevant theory and indicate a good level of application abilities. In order to complete this assignment you are required choose a company of your choice and to provide a presentation identifying the external factors impacting upon the organisation, identify the key forces acting upon the company and highlight how the organisation can gain a competitive advantage in respect of the external factors and forces and identify potential and future challenges for the organisation.

Any material that you will decide to use as a result of your research would need to be submitted at the back of your assignment in the form of an appendix to ensure that the tutor is also briefed to the same level as you, when assessing your work.

Take great care and follow the wording below carefully, to ensure that you have covered all the requirements sufficiently, according to the given tasks below.

Tasks This task is based on critical evaluaton of the business planning and strategy of an organisation with which you are familiar. In particular, you are required to write a formal report of about 3,000 words (10% -/+) excluding appendices. 70% of the total mark is allocated for the report. In the process of doing so, you are expected to discuss all of the following aspects in the main body of the report:

x Identify the business planning and strategy used in the organisation (vision, mission statement).

x Identify their goals and values processes (ethical, cultural, environmental, social and business objectives).

x Identify how the organisation monitors and evaluates its objectives, strategies and goals.

Strategic Business Management and Planning

Assessment Criteria for all Assessments

% Grade Criteria

70-100%

Dis

tin

ctio

n

x Has presented an answer with an outstanding result with a minimal number of errors

x Reflects an excellent level of knowledge and understanding of related models, theories

and frameworks. Analytical techniques used are of high standards that display the

required breadth and depth.

x Ability to apply models, theories and frameworks to interrelate and contextualise

findings is of high standards.

x The analysis and interpretation of research related data, as well as the ability to use the

data to reach acceptable and accurate conclusions is outstanding.

x Answers reflect independent thought and clarity with an overall focused and evaluative

answer

x Has followed appropriate Harvard referencing in the bibliography.

60-69%

Me

rit

x The answer reflects an above average standard with errors.

x Reflects a good level of knowledge and understanding of related models, theories and

frameworks. The use of analytical techniques is evident throughout the answer in a

manner that reflects a very good level.


findings is of a good standard, however, is quite broad in certain instances.

x The analysis and interpretation of research related data, as well as the ability to use the

data to reach acceptable and accurate conclusions is of a good standard.


answer. Nevertheless, does not reflect consistency at all levels.

x Has followed appropriate Harvard referencing in the bibliography.

50-59%

Hig

h P

ass

x The answer reflects an above average standard with errors.

x Reflects a general level of sound knowledge and understanding of related models,

theories and frameworks, though with notable errors. The use of analytical techniques is

evident throughout the answer in a manner that reflects a very good level.


findings is of a reasonable level, however, the link between theory and practice projected

through the presentation of findings has been restricted.

x Reflects more assumptions rather than valid arguments based on analysis of research

data. However, has displayed sound interpretative and evaluative abilities.


answer. Nevertheless, does not reflect consistency at all levels.

x Relatively appropriate Harvard referencing is evident in the bibliography.

40-49%

Lo

w P

ass

x Displays several shortcomings throughout the answer.

x Reflects a limited level of knowledge and understanding of related models, theories and

frameworks.

x The use of analytical techniques is also limited.

x The degree of accuracy and research abilities are somewhat limited and the

interpretation and the application of findings reflect a superficial characteristic.

x A certain level of appropriateness is evident in Harvard referencing in the bibliography.

x Answer reflected is weak and lacks proper focus.

x Reflects a high level of poor grammar and spelling errors.

x Understanding of subject knowledge, related models, theories and frameworks is poor.

x Contextualisation, interpretation, and evaluation are of poor standard.

x Reflects basic level of Harvard referencing in the bibliography.

30-39%

Fa

il

x Requires more work on overall answering skills.

x Very little evidence of appropriate subject knowledge has been reflected.

x The evidence of the use of appropriate models, theories and frameworks is quite poor.

x The analytical skills and contextualisation is almost non-existent.

x Answer produced has little relevance to the assignment briefs.

x The overall output is well below the required standard.

0-29% Fa

il x Considerable amount of work is needed as the overall answer it quite weak and

unacceptable.

Cross Referencing SBMP learning outcomes against GMSDI, MSME and SMMI

Task Learning Outcome –SBMP Learning Outcomes - GMSDI Learning Outcomes - MSME Learning Outcomes - SMMI One 4. Critically analyse the impact of political,

economic, social, technological, environmental and legal factors on an organisation. 5. Identify the key forces that represent both opportunities and threats to organisations whether for profit or not-for-profit. 7. Critically analyse future challenges affecting strategic business management and planning

1. Identify and critically evaluate the main characteristics of product and service design and innovation from the marketing perspective; 2. Distinguish between the key characteristics of the design process in the context of stylistic change, fashion and consumer taste, including the nature of design management and the importance of design and innovation in enhancing competitiveness; 3. Critically appraise the importance of patenting ideas, design registration, trade marking and intellectual property on new products and services; 4. Critically examine the impact of current developments in design and product/service diffusion and innovation on mass customisation and marketing communications. 6. Critically evaluate the internationalisation process for a range of companies in various international markets, including the evaluation of successful criteria 7. Critically assess the possible cultural issues facing firms entering international markets

1. Analyse the critical success factors for an SME within an industry where it is operating. 3. Identify the key challenges faced by organisations in the third sector.

1. Identify the value proposition of an organisation and demonstrate how it provides a competitive advantage for the organisation; 2. Critically evaluate the value propositions of a range of companies competing in a market sector; 3. From the analysis of the value propositions in 1 and 2, synthesise a value proposition for a company identifying how it will gain a competitive advantage; 4. Manage information from a range of sources in the formulation of a viable value proposition. 5. Critically evaluate opportunities in a sector of the economy with respect to marketing concepts and theories.

Two 1. Critically assess the nature, scope and need for strategic business management and planning in international profit and not-for-profit organisations. 2. Critically evaluate classic and contemporary models, concepts and tools in business strategy and planning. 3. Appraise processes by which organisations identify their goals and values. 4. Critically analyse the impact of political, economic, social, technological, environmental and legal factors on an organisation. 5. Identify the key forces that represent both opportunities and threats to organisations whether for profit or not-for-profit. 6. Critically evaluate the strategy process for an organisation to achieve competitive advantage 7. Critically analyse future challenges affecting strategic business management and planning

5. Identify, develop and apply appropriate marketing strategies for international markets 8. Effectively manage information from a range of sources in the production of a marketing strategy

2. Critically evaluate an entrepreneurial approach to marketing operations in SME’s. 5. Design a theoretical construct which reflects the cultural, political and organisational dimensions associated with the role of marketing in the public sector. 6. Critically analyse the value of such a construct in contributing to the changing agenda of customer focus in the public sector. 7. Critically evaluate the role and effectiveness of marketing in the public sector.

6. Construct the framework for an integrated strategic marketing plan as it relates to an organisation operating in the chosen sector of the economy. 7. Design marketing campaigns, or parts thereof, embracing new and innovative concepts which push forward the knowledge base of the discipline, for example in the arts, services, relationship or technology marketing. 8. Develop a critical working knowledge of the important management tools and techniques in the marketing planning process, synthesising and applying these where possible towards new customer/client solutions and benefits.

Strategic Business Management Mark Sheet

Student Name:

Student Number:

First Marker: Suggested Mark: %

Second Marker: Suggested Mark: % Agreed Mark: %

Assessment 1 (30% of the overall Assignment Mark)

First Marker: Second Marker: Agreed Mark:

Marking Criteria Comments Marks

Allocated% Marks

Gained %

For a company of your choice you are required to provide a presentation identifying the external factors impacting upon the organisation; identify the key forces acting upon the company; highlight how the organisation can gain a competitive advantage in respect of the external factors and forces; identify potential and future challenges for the organisation

100

Total marks for the Presentation 100

Overall Comment:

Second Markers Comment:

Assignment 2 (70% of the overall Assignment Mark)

Student Name:

Student Number:

First Marker: Suggested Mark: %

Second Marker: Suggested Mark: % Agreed Mark: %

Marking Criteria Comments Marks

Allocated% Marks

Gained %

1) Identify the business planning and strategy used in the organisation (vision, mission statement)

15

2) Identify & evaluate the goals and values process (ethical, cultural, environmental, social and business objectives)

30

3) Identify & evaluate how the organisation monitors and evaluates its objectives, strategies and goals.

45

4) Format and Presentation x Executive Summary x Relevance to the tasks x Use of supporting concepts

and frameworks x Harvard Referencing x Professional tone and

references x Application of theory x Percentage of plagiarism

report

10

Total marks for the report 100

Overall Comment:

First Marker: Second Marker: Agreed Mark:

Overall total:

Second Markers Comment:

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