savvier social media across the marketing blend
DESCRIPTION
Jayme Soulati presents at IABC Louisville and Digital Association on how social media integrates across marketing disciplines. Features J. Crew, Fashionbi, GE, Microsoft, 3 themes.TRANSCRIPT
SAAVVIER SOCIAL Savvier Social Media Across the Marketing Blend
IABC & Digital Marketing Assoc.September 10, 2013
Louisville, KY
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Today’s Goal
WHERE ARE YOU?3
Why should your business do social media? (Pick one.)
a. [] Everyone’s doing it.b. [] Our competitors are doing it.c. [] Boost the brand.d. [] Do business development and sell.e. [] Customers are engaging online.f. [] Control the message.g. [] ALL OF THE ABOVE
ANSWER is G (All of the above)
SOCIAL MEDIA QUIZ
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Social Media is much like cell phones says @Soulati. 500 models & ways.
#IABCLDA2013 (56)
It’s time to move the needle, says @Soulati. Think differently about
#socialmedia! Be Strategic! #IABCLDA2013 (31)
Tweet Alert!
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SAVVIER SOCIAL M
EDIA
NATURAL CONNECTIVITY
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Professional
Blogger Jayme Soulati
Fashion PR Pro pitchesSt
Blog on
J. Crew in Fortune
SlideShare
Steamfeed
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Uncover remarkable connections to create natural relationships for
strengthened engagement said @Soulati. #IABCLDA2013 (24)
Why?
#RockHot™ Tweet Alert
Tweet Alert!
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RECAP – THEME 1
Natural Engagement & Powerful Connectivity
Drive Savvier Social Marketing
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A Blended Marketing &
Social M
edia Approach
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J. CR
EW
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J. CREW – Public RelationsThe September Style Guide
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J. CREW
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J. CREW
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J. CREW
FASHIONBI ANALYSIS: J. CREW ON FACEBOOK
FASHIONBI ANALYSIS: J. CREW ON FACEBOOK
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J. CREW
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J. CREW
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J. CREW
ANALYSISJ. CREW ON TWITTER
Marketing Strategy
Marketing: Customers, Global Brand, Sell
PR: Earned media, influence salesauthority
Digital: Lists/lead genDirect: Context marketingAdvertising: Sell, Paid mediaSocial Media: Integrate
• Recurring Themes• High-End Photography• High-End Videography• Brand Engagement • #BehindTheScenes• Cross-Channel
Promotion• Big Data Analysis• Stylist to Consumer
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J. CREWSAVVIER SOCIAL MEDIA
Social Elements
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Select content themes, focus and amplify + #FUN = Savvier Social Media
says @Soulati. #IABCLDA2013 (42)
Savvier Social Media includes internal teams. Blend inside to
showcase brand power, says @Soulati #IABCLDA2013 (29)
Tweet Alert!
RECAP – THEME 2
Cross Pollination of Content Themes on All Social Media Channels
Drives Savvier Social Media Across the Marketing Blend
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BIG DATA BIG
DATA BIG DATA BIG
DATA BIG DATA
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The Weather Co.
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“We’re in the era of the product person rising to the top. The best sales executive in the world
cannot solve a lack of product vision.”
~Martha Josephson, Recruiter, Egon Zehnder
Savvier Social Media Focus on Products & Marketers
Bloomberg BusinessWeek, Sept. 2, 2013“Saving Microsoft From Extinction”
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I’m not sure a line exists between B to B and B to C. This is about a
journey to figure out how the DNA of GE’s brand can best intersect
with people who share our passion.
~Linda Boff, global brand marketing
General Electric
Goal is to position GE as an innovative technology
company. ~Beth Comstock, CMO
RECAP – THEME 3
Destroy Marketing Silos. Lead with Product Marketing to Earn Their Trust & Drive Savvier Social Media Across
the Marketing Blend
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Hybrid PR Blend: Digital, Social, Content Marketing & Message Mapping for Business
Book 1: Writing with Verve on the Blogging Journey, May 2013
Book 2: Message Mapping: A #RockHot Tool to Sizzle Your Social Marketing, October 2013
34 Jayme Soulati, Soulati Media, Inc.