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Page 1 SPPU/BBASYALLBUS STRUCTURE/CBCS/2019 PATTERN Savitribai Phule Pune University Faculty of Commerce and Management Structure for Three Years Bachelor of Business Administration- BBA Degree Programme (Choice Based Credit System - CBCS) with effect from June 2019. 1. Preamble The programme structure of BBA is basically designed to create right understanding and awareness regarding various business systems. This course will cultivate desired business acumen amongst the students. This program is designed with specific objectives of developing skills, aptitude and awareness amongst the students as to prevailing business system that governs various types of business organizations. The course structure is divided into three parts which are interlinked in a systematic manner so as to maintain a right flow and consistency in teaching learning process and method of evaluation for every topic as mentioned in the syllabus. The present program will develop entrepreneurial attitude and ability to think independently and take rational and appropriate decisions at various levels of management. It also aims to develop professional and managerial attitude and to develop managerial leadership amongst the youth. Programme Objectives BBA is a professional program inculcating managerial and entrepreneurial attitude amongst the learners and helps them to become a successful business leader. It is basically a leadership development program for enhancing leadership abilities, cultivating rational business vision. 1. To develop right understanding about the business environment and different types of organizations 2. To develop leadership aptitude to work independently and in the organized group. 3. To cultivate desired qualities of as effective a manger capable of taking decisions and communicating effectively with different types of publics 4. To develop a right understanding regarding various financial institutions and agencies governing aspects of business the business. 1. Introduction :- The degree shall be titled as Bachelor of Business Administration (B.B.A.) under the Faculty of Commerce and Management. First Year B.B.A. w.e.f. the academic year 2019-2020, Second Year B.B.A. w.e.f. 2020-2021 and Third Year B.B.A w.e.f. 2021-2022. 2. Eligibility:- A candidate for being eligible for admission to the Degree course in Bachelor of Business Administration - shall have passed 12 the Std. Examination (H.S.C. 10

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Savitribai Phule Pune University

Faculty of Commerce and Management

Structure for Three Years Bachelor of Business Administration- BBA

Degree Programme (Choice Based Credit System - CBCS) with effect from

June 2019.

1. Preamble

The programme structure of BBA is basically designed to create right understanding and

awareness regarding various business systems. This course will cultivate desired business

acumen amongst the students. This program is designed with specific objectives of

developing skills, aptitude and awareness amongst the students as to prevailing business

system that governs various types of business organizations. The course structure is divided

into three parts which are interlinked in a systematic manner so as to maintain a right flow

and consistency in teaching –learning process and method of evaluation for every topic as

mentioned in the syllabus.

The present program will develop entrepreneurial attitude and ability to think independently

and take rational and appropriate decisions at various levels of management. It also aims to

develop professional and managerial attitude and to develop managerial leadership amongst

the youth.

Programme Objectives

BBA is a professional program inculcating managerial and entrepreneurial attitude amongst

the learners and helps them to become a successful business leader. It is basically a leadership

development program for enhancing leadership abilities, cultivating rational business vision.

1. To develop right understanding about the business environment and different types of

organizations

2. To develop leadership aptitude to work independently and in the organized group.

3. To cultivate desired qualities of as effective a manger capable of taking decisions and

communicating effectively with different types of publics

4. To develop a right understanding regarding various financial institutions and agencies

governing aspects of business the business.

1. Introduction :-

The degree shall be titled as Bachelor of Business Administration (B.B.A.) under the

Faculty of Commerce and Management.

First Year B.B.A. w.e.f. the academic year 2019-2020, Second Year B.B.A. w.e.f.

2020-2021 and Third Year B.B.A w.e.f. 2021-2022.

2. Eligibility:-

A candidate for being eligible for admission to the Degree course in Bachelor of

Business Administration - shall have passed 12 the Std. Examination (H.S.C. 10

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+2) from any stream with English as passing subject and has secured 40% marks

at 12thstd.

Three Years Diploma Course after S.S.C. i.e. 10th

Standard of Board of

Technical Education conducted by Government of Maharashtra or its

equivalent.

Two Years Diploma in Pharmacy after H.S.C., of Board of Technical Education

conducted by Government of Maharashtra or its equivalent.

MCVC

3. Rules of A.T.K.T. and Standard of Passing

A student shall be allowed to keep term for the Second Year, if he/she has a backlog

of not more than four theory heads of total number of subjects of the First Year

examination, which consist of First & Second Semester.

A student shall be allowed to keep term for the Third Year, if he/she has no backlog

of First year & if he/she has a backlog of not more than four theory heads of total

number of subjects of the Second year examination, which consist of Third &

Fourth Semester.

Standard of Passing – The programme shall be a full time course and the duration of

the programme shall be of three years divided into six Semesters. A candidate is required to

obtain 40% marks in Internal Assessment, Projects and Semester end SPPU examination.

There will be separate passing for SPPU examination.

4. Specialization Subjects – The student has to select one specialization subject in the

Second Year and student will study eight papers –

Specialization Electives –Marketing , Finance , Human

Resource and Services

5. Medium of instructions - Medium of instruction shall be in English only.

6 . Teaching Workload - As per prescribed guidelines under the commerce and

management faculty.

7. Method of Evaluation and Evaluation Criteria: - 1. Internal Assessment 2. Projects

Examination 3. University

Examination (SPPU) 70 marks

1. Instructions for teachers for internal Assessment for 30 Marks - The purpose of

internal evaluation is to assess the depth of

knowledge, understanding and awareness. For this purpose a teacher is expected to

use different evaluation methods in order to have rational and objective assessment of the

learners and available resources

The class work will carry 30 marks in each course. Internal Evaluation includes continuous

evaluation of a student by adopting variety of techniques, Assignments, Presentation, Internal

examination, Group discussions etc. There shall be two small projects for internal evaluation as

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compulsory part of assessment (Semester I and II)

2. Projects- Business Exposure (Semester III& IV) there will be viva voce examination of 50

marks and written Report on Industrial visits , interviews of successful industry/Business experts

,case studies, presentations on learning outcome etc. Visits and interviews shall be arranged

under the supervision of the subject teacher.

For course on Project work (Semester V&VI) there will be Written Report of 100 marks at SPPU

level Student shall complete a computer course relevant to specialization subject -The Fees /

Expenses towards computer course will be borne by the students. Appropriate allocation of

project work (Internship / Hands on experience is essential) shall be arranged by the students

under the guidance of the teacher and all the expenses will be borne by the students.

3. External Examination: - There will be written Examination of 70 marks and 3 hrs duration

for every course at the end of each Semester.

Setting of Question Papers

1. A candidate shall have to answer the questions in all the subjects in English

only.

2. The question papers shall be framed so as to ensure that no part of the syllabus

is left out of study by a candidate.

3. The question paper shall be balanced in respect of various topics outlined in the

syllabus.

4. The question papers shall have a combination of long, short answer and MCQ

type questions.

8. University terms (Backlog)

a) A student shall be allowed to keep term for the Second Year, if he/she has a

backlog of not more than four theory heads of total number of subjects of the

First Year examination, which consist of First & Second Semester.

b) A student shall be allowed to keep for the Third Year, if he/she has no backlog

of First Year & if he/she has a backlog of not more four theory heads of total

number of subjects of the Second Year examination, which consist of Third &

Fourth Semester.

9. Restructuring of courses –Equivalence and Transitory Provision

The University will conduct examination of old course for next three academic years

from the date of implementation of new course.

The candidate of old course will be given three chances to clear his subjects as per the

old course and thereafter he will have to appear for the subjects under new course as per

the equivalence given to old course.

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10. Structure of Transcript :-

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11 Scheme of Credits - CC- Core Course , DSE – Discipline Specific elective , CCT- Core Course Tutorials , AECC – Ability

Enhancement Compulsory Courses , SEC- Skill Enhancement Courses.

Total - 132 Credits for Three years Programme

Sr.

No.

Semester CC –

Credit

DSE –

credit

CCT-

Credit

AECC-

credit

SEC –

Credit

Lectures + Project

+add on courses=

Total Credits

1 I 12 8 4 12+8 +2=22

2 II 12 8 12 +8 +2=22

3 III 12 8 2 12+8 +2=22

4 IV 12 8 2 12+8 +2=22

5 V 12 10 12 +10=22

6 VI 12 10 12+10=22

Total 72 36 16 2 6 72+36+16+2+6=132

– Discipline Specific Elective ( DSE) - Specialization – 1. Marketing , 2. Finance , 3. Human Resource 4. Services

12 . Skill Enhancement Course ( 30 hours) Add on courses - Per year students must complete one add on course of 30 hours per

semester or 60 hours per year a suggestive list of courses given

List of suggestive Skill Enhancement Courses

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Sr. No Add on courses Sr. No Add on courses

1 Basic managerial skills 11 Certificate course in selected computer software

2

Communication skills for managers

12

Port management

3

Tally and computer based accounting

13

Packing and material handling

4

Basic course in economic system

14

Carrying and forwarding activities

5

Vedic mathematics

15

Personality and soft skills development

6

Basic course in Environmental awareness

16

International etiquettes and mannerisms

7

Recent trends in costing and standers

17

Foreign language

8

Certificate course in marketing environment

18

Yoga and meditation

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9 Certificate course in analysis and presentation of data 19 Ground and sports management

10 Environmental awareness 20 Value Education and Gender Equality

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Savitribai Phule Pune University SPPU

- Bachelors of Business Administration - BBA - Syllabus structure

Pattern 2019

Semester I

Course

Code

Credits Course

Type

Title

101 3 CC Principles of Management

102 4 CCT Business Communication Skills

103 3 CC Business Accounting

104 3 CC Business Economics – Micro

105 3 CC Business Mathematics

106 4 CCT Business Demography

1 2( 30 hours) SEC Skill Enhancement Course ( 30

hours)-

Semester II

Course

Code

Credits Course

Type

Title

201 4 CCT Business Organization and

System

202 3 CC Principles of Marketing

203 3 CC Principles of Finance

204 3 CC Basics of cost accounting

205 3 CC Business Statistics

206 4 CCT Fundamentals of computers

2 2( 30 hours) SEC Skill Enhancement Course ( 30

hours)-

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Semester IV

Course

Code

Credits Course

Type

Title

401 3 CC Entrepreneurship Development

402 3 CC Import and Export Procedure.

403 3 CC Managerial Economics

404 3 CC International Business

405 3 DSE Specialization III – Theory

406 3 +2 =5 DSE Specialization IV 50 Theory Paper

& 50 marks external – Exposure & Cases – Examination at College Level

4 2( 30

hours)

SEC Skill Enhancement Course ( 30

hours)-

Semester III

Course Code

Credits Course Type

Title

301 3 CC Family Business Management.

302 3 CC Supply Chain Management.

303 3 CC Event Management.

304 3 CC Business Economics (Macro)

305 3 DSE Specialization I - Theory

306 3 +2 =5 DSE Specialization II - 50 marks

Theory & 50 marks external -

(Exposure & cases ) marks Examination at College level

3 2 AECC Ability Enhancement

Compulsory Course ( 30

hours)

Environmental Awareness

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Semester VI

Course

Code

Credits Course

Type

Title

601 3 CC Essentials of Ecommerce

602 3 CC Management Information

System

603 3 CC Business Planning and Project

Management

604 3 CC Management of Creativity

605 4 DSE Specialization - VII - Theory

and Tutorial

606 6 DSE Specialization IV –total 100

marks - Project 20 marks

presentation and Cases (and 80

marks for Internship- Project (60 Hours ) - SPPU Viva

Semester V

Course

Code

Credits Course

type

Title

501 3 CC Research Methodology

502 3 CC Agri Business Management.

503 3 CC Business Ethics

504 3 CC Strategic Management.

505 4 DSE Specialization V – Theory

and Tutorial

506 2+4 =6 DSE Specialization VI - 50

marks project SPPU Viva +

Computer training (60

hours )

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The subject wise Revised Syllabus for F.Y. BBA Program

Principles of Management Course Code 101

Credit -3 Depth of the course- Reasonable working knowledge Program Objectives

To understand basic concept regarding org. Business Administration To examining how various management principles To develop managerial skills among the students

Unit No. Unit Title Contents Purpose & Skills to be develop

1 Nature of management

1.1Meaning & Importance ,Functions1.2 Role of Managers1.3 Management as an Art, Science, Profession and a Social System 1.4Concept of Management, Administration, Organization &Universality of Management

Basic aspects of management thinking & Develop ability of managerial thinking and cultivate business acumen

2 Evolution of management thoughts

2.1 Concept of Managerial Thoughts 2.2 Contribution of Frederick Taylor, Elton Mayo, Henry Fayol and Peter Drucker 2.3 Indian Management ethos (Indian )anddifferent Styles for example (J.R.D Tata, Dhirubhai Ambani, N. R. Narayana Murthy, Verghese Kurien)…

To understand different approaches to management thoughts and philosophy & Ability to understand approaches to philosophy of management thinking

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3. Major managerial Functions

3.1 Forecasting: Meaning, Need Types, Methods, Advantages ,merits ,Disadvantages 3.2 Planning: Meaning, Need Types, methods, Advantages, merits, Disadvantages 3.3 Organizing: Meaning, Concept, Delegation of Authority: Meaning, Importance Decentralization: Concepts, Meaning And, Importance 3.4 Decision Making :Types, Process, and Techniques Directions nature and principles and 3.5 Motivation: Meaning, Importance, Nature, Principles, and Theories3.6 Controlling :Meaning, Needs, Process, Techniques

To understand the importance of functions of management and their roles & Ability to organize various programmes and events

4. Recent trends in Management

4.1 Management of change , management of crises, Total Quality Management (TQM): Meaning, Merits, Demerits,stress management .(Principles ,concepts merits ) 4.2Knowledge Management: Meaning, Merits, Demerits4.3 Outsourcing: Meaning, Merits, Demerits

To know what are the themes in modern management and changes in the business & To learn about new systems and trends in modern management

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Teaching Methodology

Teaching Hours

Innovative methods to be used Project Expected Outcome

13 Study the role and functions of different mangers

How an organizations manages its activities and functions

To develop managerial effectiveness through managerial thinking Knowledge of effective

13 Empirical management thoughts Preparing charts of management thinkers and profile presentations on major management thinkers

Learning about the management philosophy over the period od time

12 Situation analysis , Business games Case study

Implementing planning process in an org ,analysis of different decision and failure of different org and decision

How to plan and organize an activity and motivate the group

12 Developing applications of management of change and crises Installing quality management system for a group Case study on majors to reduce stress

Develop a program for management of change and case study on resistance to change and preparing the checklist Developing quality manual Project on stress reduction methods

To Develop understanding regarding new systems of management

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Evaluation

Subject Internal Evaluation External Evaluation Suggested Add on Course

Unit – I I Quiz on concept importance of mgt II Presentation on role of management in society and organization III GD on importance of management as profession

25% MCQ Short notes 35% Long answers 40%

Decision making and leadership skills

Unit – II I Presentation on contribution of management thinkers II case study on different approaches to mgt III posters on contributions of Indian management thinkers to management discipline

Unit – III MCQ on managerial functions II situation analysis how management fails or succeed III presentations on different types of decisions and case study on factors affecting decision making

Unit – IV MCQ on various new trends in management II case study on application of total quality management in an organization and compare two different intuitions. III Case study on management of change and crises IV situation analysis of determinants of stress

Total – 30 70

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Suggested references

Sr. No. Title of the Book Author/s Publication Place Management Concepts and Strategies J.S. Chandan Vikas Publishing House

Pvt. Ltd. New Delhi

Principles of Management Harold Koontz , Heinz Weihrich , A. RamachandraArysri

McGraw hill companies New Delhi

Management A Global and Entrepreneurial Perspective

Heinz Weihrich , Mark V. Cannice , Harold Koontz

McGraw hill companies McGraw hill companies

Management – 2008 Edition Robert Kreitner , MamataMohapatra

Biztantra – Management For Flat World

New Delhi

Introduction to Management John R. Schermerhorn Wiley India Pvt. Ltd. New Delhi Principles of Management P.C. Tripathi , P.N. reddy McGraw hill companies New Delhi Management Text and Cases R. Satya Raju , A.

Parthasarthy PHI learning Pvt. Ltd New Delhi

Management (Multi-Dimensional Approach )

H. R. Appannaiah , G. Dinakar , H.A. Bhaskara

Himalaya Publishing House Mumbai

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Business Communication Skills – Course Code: 102

Credit 4 Depth of the syllabus - Reasonable knowledge of the communication Program objectives 1 To understand what is the role of communication in personal and business world 2. To understand system and communication and their utility 3. To develop proficiency in how to write business letters and other communications required in business

Unit No.

Unit Title Contents Purpose & Skills to be develop

1 Concept of Communication and Introduction to Communication

Role of Communication in social and economic system Need for effective communication, meaning and definition, Principles of effective communication, Barriers to communication and over comings

To understand the basic purpose of communication. & Ability to understand and comprehend the meaning of different forms of communication

2 Methods and types of Communication

Written communication, forms of written communication. Qualities ,difficulties in written communication , Constraints in developing effective written communication Merits and Limitations of written communication Qualities, difficulties in written communication , Constraints in developing effective written communication

To understand how to write effective messages and different types of communication, & Ability to write meaningful and concise and effective messages

3. Business Correspondence

Concept ,need and functions of Business .Correspondence , Types of Business letters ,Layout Drafting of business ,letters Sales , Orders sales circulars and business promotion letters written methods& types of communication

To understand how to make effective Business Correspondence & Ability to write precise business letters and understanding about business correspondence

4. Analysis of different Media of

Fax communication ,voice mail ,emails ,tele conferencing , communication through social media

1.To understand how modern technology effects businesses and media based communication is working in present

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Communication

context. 2. Effects of new media on business is affecting on interpersonal relations and groups & Ability to use different formats of social communication and technology based communication effectively

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Teaching Methods

Teaching Hours

Innovative methods to be used

AV Applications Project Expected Outcome

Unit I -11

Role Play Films on communication Life without communication Ability to understand implication of effective communication

Unit II - 13

Paraphrasing \,praise writing complete the sentence and interpretation of given sentences

Films on understanding written communication

How to write effective message , Story writing

To develop an appropriate understanding role and utility of written communication in life

Unit III- 13

Demonstrations of layout of good business letters analysis of good business letters of different forms Drafting of good business letters

Analysis of real life business situations

Writing letters for different situations Case study of Analysis different correspondence

To develop proficiency for different purposes for different organizations

Unit IV - 11

Demonstrations hands on experience

Analysis of implications and utility of different forms of social media , case study

Projects To develop proficiency in effectives uses of various media of communication To communicate interact effectively by using different forms of social media

Total 48

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Evaluation methods

Internal Evaluation External Evaluation

Tutorial /Project

Method of evaluation I MCQ on concept factures and definition Presentation \- on application of communication in day to day business

25%MCQ Short notes 35% Long answers 40%

Communication skills for managers

I Group Discussions on appropriate methods of communication at different situations II – Case study on written communication- Errors in message building and interpretation of message

I Developing appropriate formats Drafting of appropriate Business letters II- cautions in uses of metaphors and idioms and phrases

I GD on selecting right media II preparation of charts on different media of communication III – case study on usages of social media Communication etiquettes’

Marks 30 Marks-70

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References Sr. No. Title of the Book Author/s Publication Place 1 Business Communication Meenakshi Raman ,

Prakash Singh Oxford New Delhi

2 Business Communication Homai Pradhan , N.S. Pradhan

Himalaya Publishing House Mumbai

3 Business Communication R.K. Madhukar Vikas Publishing House New Delhi 4 Business Communication and personality

Development BiswajitDas .ipswwtaSatpathy

Excel Books New Delhi

5 Business Communication – Concepts , Cases and applications

P.D Chaturvedi , MukeshChaturvedi

Dorling Kindersley New Delhi

6 Business Communication – Connecting at work

HorySankarMukerjee Oxford New Delhi

7 Business Communication Today Courtland L. Bovee , John V. Thill , Abha Chatterjee

Pearson New Delhi

8 Hand Book of internal Communication Eileen Scholes Infinity Books New Delhi

Web reference Sr. no

Lectures Films Animation PPTs Articles Sources

By R. Chandran IIT Kanpur

Film byJ. Balkru

A film on communication

barrier

By Matt Setter

1. Importance of communication

skills essay 2Importance of communication and effective communication

1. UK Essay 2. Zen growth

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Business Accounting – Code No. 103

Credit – 3 Depth of the syllabus Reasonable working knowledge Program objectives To develop right understanding regarding role and importance of monetary and financial transactions in business To cultivate right approach towards classifications of different transactions and their implications TO develop proficiency preparation of basic financial as to how to write basis accounting statement - Trading and P&L

Unit No. Unit Title Contents Purpose & Skills to be develop

1

Financial Accounting-

Definition and Scope, objectives, Accounting concepts, principles and conventions. Classification of accounts

To understand role and importance of accounting in Business and how accounting concept can be implemented in business & Computation ability in business ability to distinguished between various accounting concepts and practices

2

Accounting Transactions and Final Accounts

Problems on Voucher system; Accounting Process, Journals, Ledger, Cash Book , subsidiary books ,Trial Balance preparation of Final Accounts of Sole Proprietorship(Trading and Profit & Loss Account and Balance Sheet )

To understand how to record different financial transactions and their financial implications & Ability to write different accounting tractions and prepare basic financial tractions

3.

.Bank Reconciliation Statements

Meaning, importance and preparation of Bank Reconciliation Statement

To understand the kind of accounting relationship between customer and bank & Ability to write necessary set of entries in books of accounts and in cash book and compare them with bank statement to understand their implications and effect

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4

Computerized Accounting

Role of computers and Financial application, Accounting Software packages

Ability to understand growing importance of software and to know how to use software and to write books of accounts & Ability to use software like tally for writing of accounts

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Teaching Methodology

Teaching Hours

Innovative methods to be used AV Applications Project Expected Outcome

11 Appling accounting concepts in real life business Ability to distinguish between accounting tractions and real life business

Role of accounting in business

Importance of accounting of business and nonprofit organizations

To learn about importance of acc. In business

15 Using practical situations for writing Transactions And applying accounting concepts different situations

Writing ledger and cash book Developing model of Journals and model books of accounts Preparing flow chart of accordance of different tractions

Ability to distinguish between different tractions and its nature

12 Interpretation of bank passbook and its statement Comparative analysis of bank pass book and statement and their interpretation

Lesson on How to write bank reconciliations. Statement from YouTube

Preparing BR. With imaginary data Ability to prepare and interpret bank reconciliation statement

10 NIL To Understand how various tractions are recorded while using software and what cautions are need to be taken while recording transactions.

Film on silent features of tally accounting As business software

Appling software basic financial statement and converting row financial data into well written financial data

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Evaluation Method

Unit No Internal Evaluation External Evaluation Suggested Add on Course

I MCQ on various aspects of accounting Presentations on accounting and its importance in business

25%MCQ Short notes 35% Long answers 40%

Tally and computer based accounting

II Practical problems on how to write different accounting tractions and maintaining books of accounts

III Practical problems on Bank Reconciliation

IV Demonstrations and hands on of experience regarding application of Tally and other accounting software .

30 70 Sr. No. Title of the Book Author/s Publication Place

1 Advance Accounting Vou- I S.N. Maheshwari & S.K. Maheshwari

Vikas Publication New Delhi

2 Advance Accounting Vou- I M.C. Shukla , T.C. Grewal , S.C Gupta

S. Chand New Delhi

3 Accountancy (Vol- I ) S. Kr. Paul Central Educational Enterprises (P). Ltd.

Kolkata

4 Accounting (text and Cases ) Robert N. Anthony , David F. Hawkins , Kenneth A. Merchant

McGraw Hill Companies

New Delhi

5 Advanced Accountancy( Volume – I) R.L. Gupta , M. Radhaswamy Sultan Chand & Sons

New Delhi

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Business Economics – Micro Course Code: 104

Credit - 3 Depth of the syllabus - Reasonable knowledge of the Business Economics Program Objectives - 1. To understand role of economics as it influences society and business 2. To study how different decisions are taken in relation to price demand and supply 3. To develop right understanding regarding Monopoly, perfect competition, revenue Etc

Unit No. Unit Title Contents Purpose & Skills to be develop

1 Concept of Business economics.

Importance of economics in life, scope, forms of economy economic activities, economic problems , circular flow of economy Meaning and definition of business economics, scope of Business Economics Importance of economics in life, forms of economy, central problems of economics, market forces in solving economic problems, 5 sector flow of income and expenditure

Role and purpose of economics in society and economic & Ability to think in prudent manner

2 Demand and supply analysis

Concept of demand supply Concept of demand, determinants of demand, individual demand, market demand, Law of demand, elasticity of demand, types of elasticity of demand. Practical implementation of elasticity of demand. Methods of measuring elasticity of demand. Concept of supply, determinants of supply, elasticity of supply.

1.To understand how the concept of demand and supply works in particular economy 2.To study implications of different aspects of demand and supply & Ability to examine implications of changes in demand and supply on economics and ability to select right alternatives in a given situation

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3. Revenue and cost analysis

Concept and types of revenue Importance of revenue , methods of calculation of revenue Interrelationship between marginal , total, and average revenue Concept of cost definition and importance of cost ,typology of cost analysis of cost

1.To understand role and function of revenue in different economic decision 2. To examine what factors determine revenue and cost & Ability to comprehend the concept of cost and calculation of revenue and cost and Production.

4 Pricing under various market conditions

Concept of market and competition Meaning of market, types of markets - perfect competition, Monopoly, monopolistic competition, duopoly, and oligopoly. Price and output determination in different market conditions. Concept of Total Revenue, Average Revenue and Marginal Revenue, Methods of measuring TR, AR and MR, interrelationship between TR, AR and MR

To understand concept of market and different forces affecting completion of market under different economic circumstances & Ability to understand market forces governing economic situations

Teaching Methodology

Teaching hours

Innovative methods to be used

AV Applications Project Expected Outcome

10 Situation analysis evaluation of different alternatives selection of right options

Film on role of economics in life

Understands the importance of economics in life

To understand different facets of economics and importance of prudent thinking

13 Case studies on Market Situation analysis and Market analysis

Films on fluctuations in economy and market and their impact on social life

Case studies on demand and supply analysis , Examining market trends and their impact on market supply

To understand variation in demand and supply. How it affects the different economic situations and various factors of production

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13 Case studies , analysis of a particular economic decisions comparative analysis of revenue and cost decisions

Animation and graphics on cost and revenue ascertainments

Examination of various cost sheet and revenue statement

1.To understand how the revenue is calculated for different situations and factors determined revenue. 2. To know the system of determination and factors consider in cost determination

12 Preparation of graphics for different market situations Analysis of market different market forces affecting demand and supply of various products

Films on monopoly and its effect Films on perfect competitions

Case studies Empirical analysis and projection of market trends

To understand how pricing determination is affected by different market players and forces and its impact on market and society

Unit Internal Evaluation External Evaluation

I I- MCQ on concept meaning II- presentation on role of economic in society III- Presentations on life without economic

25%MCQ Short notes 35% Long answers 40%

II I - MCQ II- Practical problems on various demand and supply as they influence market III - model illustrations explaining practical illustrations practical demand and supply

III I practical problems on computation of revenue II illustrations on explaining different types of revenue Case study on impact on change in cost structure

IV I MCQ on monopoly and perfect competition II real life situations on monopolistic pricing III Illustrations on impact of variations in equilibrium of firm on pricing under different circumstance

30 70

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Suggested references

Sr. No.

Title of the Book Author/s Publication Place

1 Business Economics Andrew Gillespie Oxford Press New Delhi 2 Business Economics Rob Dransfield Vikas Publishing House Noida – New Delhi 3 Business Economics – Theory and

Applications Dr. D.D. Chaturvedi , Dr. S. L. Gupta

International Book House Pvt. Ltd.

New Delhi

4 Economics for management – Text and Cases S,K. Sarangi Himalaya Publishing House Mumbai

5 Economics Principles and Applications N. Gregory Mankiw Cengage Learning India Pvt. Ltd.

New Delhi

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Business Mathematics

Course Code – 105 Credit 3

Depth of knowledge - Reasonable working knowledge Program objectives To develop appropriate understanding as how to use mathematic like computation interest, profit etc To cultivate right understanding regaining numerical aptitude To develop logical approach towards analytical approach data

Unit No. Unit Title Contents Purpose & Skills to be develop

1 Numerical Methods for Business Managers

Time and distance Stock and shares Commission ,brokerage ,premium , Banking and taxation Simple and compound interest Matrix and Determinant

To understand how to apply the concept of interest and methods of calculation of interest & To develop Mathematical competence for various interest related transactions and other activities

2 Numerical Methods for Business Managers

Profit and loss Time and work , Percentages ,Ratio and proportion , Averages Permutation And Combination

Ability to examine concept of discount in different business situations

3.

Numerical Methods for Business Managers

Volume and surface area of solids , Calendar , Summation of series , Divisibility Matrix and Determinant

Ability to apply the various concepts in business situations

4

Numerical Methods for Business Managers

Data interpretation , Algorithm Log and antilog , Linear Programming Problem

Ability to develop the skills for data interpretation and inferences.

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Teaching Methodology

Teaching Hours

Projects and classroom practice

13 Impact of interest of profits and how loan helps business solvency

12 To develop appropriate model for estimation of profit. Applying ratio to interpreted and evaluate Financial data collection of 5 years reports of various companies for analysis

12 Problems related with mensuration of solids

11 Analyzing for different situations with multiple number of parameters

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Evaluation methods

Internal Evaluation External Evaluation

1 Basic mathematical aspects reading Interest , II. Practical problems

20% MCQ , and 40% marks for 3 marks each problem 40% are for 4 marks each problem

Computations on various financial transactions and other transactions

Mathematical aspects related with Geometry and progression

Data interpretation

30 70

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Suggested references

Title Author Publisher

1 Arithmetic for business students Harvey,J.H. Cassell,London

2 Business Mathematics Dr. Amarnath Dikshit & Dr. Jinendra Kumar Jain.

3 Business Mathematics – Padmalochan Hazarika Sultan chand & sons, Delhi

4 Business Mathematics Bari New Literature publishing company, Mumbai

5 Operations Research V.K. Kapoor Sultan chand & sons

6 Operations Research Dr. S. D. Sharma Sultan Chand & Sons.

7 Operations Research Dr. J. K. Sharma – Sultan Chand & Sons.

8 Business mathematics Dr.Anwar Shaikh, Prof.R.G.Gurav, Prof.Tawade, Prof. Vaibhav Joshi

Success Publication,Pune

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Business Demography Code: 106 Credit 4

Depth of the course - Reasonable working knowledge Program objectives 1. To give proper understanding regarding concept of demography in modern economic setup 2. To study how population and structure changes affecting quality of life and business 3. To develop clarity of concept regarding social economic process and urbanization and its impact on society

Unit No. Unit Title Contents Purpose Skills to be develop

1 Concept of demography

Meaning, importance and need of demography. Studies Study of demography. As an essential discipline of social economic change ,Scope and components of Demography Factors affecting mortality, fertility rate, Methods to calculate fertility and mortality rate.

Growing importance of modern economics and society. To Develop Rational understanding of demography, analysis and effects on society

2 Distribution of population and population growth

Density and population distribution Concept of over and under population Method of assessment of population growth

To understand how population growth influences aspects on society To develop understanding regarding growth process and social economic changes

3. Population as resources

Importance of human resource as development of the nation Concept of literacy and its importance in modern society Concept of sex ratio age and sex pyramid Concept of working and dependent population

To understand importance in modern and socio economic statues and to learn about role of literacy in economic development Ability to examine implications of changes in population

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4

Urbanization and its implications

Concept of urbanization factors affecting urbanization. and rural population , Features and importance Urbanization. Behavioral and demographic Structure and various factors responsible for urbanization

To understand the various determinants of urbanization and migration Ability to understand how urbanization affects the resource allocation and resource planning

Teaching Methodology

Teaching hours

Innovative methods to be used AV Applications Project Expected Outcome

12 Analysis of censes reports Examining the tends in population curve

Films on population explosion Mapping of various components of Demography Case study on impact on changes in demographic structure

Ability to understand the components of demography. Factors governing of a particular economics and government. Socio economic changes as a outcome of demographic changes

12 Analysis of trends in variation population and its impact on budget ,economic planning and social development

A film on population explosion A film on topography

A study of demographic changes in India Difference provinces in India

Ability to examine how demographic changes - influences different aspects of policy formulation and social development

12 Designing of population pyramid Developing charts of implications of changes in sex ratio of economy on society

Project on examining population change as a determinant A film on relation on literary and development

NIL To learn about implications of changes in population and structure of population on economy and society

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12 Prepare charts and Study of urbanization taken place from last two decades With its effects on business

Case studies on urbanization and sustainability and problems of over exploitation of recourses

Study of particular factor of production in district or state and their effects on various sectors

Equal and unequal Distribution of resources and factors of production and its impact on society

Evaluation Methods

Subject Internal Evaluation External Evaluation Tutorial /Project

Unit – I I MCQ on meaning concept and applications of demography II profile preparation on regional III Interpretation of data

25% MCQ Short notes 35% Long answers 40%

Unit – II MCQ on density of population various aspects of population II Application based questions on measuring assessment of population of method III analysis of particular aspect of censes report

Unit – III Presentation on HR Development in growth II Presentation on role of literacy on growth III Interpretation of statistical data

Unit – IV I GD on effects of urbanization on society II quiz on Urbanization on society III Poster or exhibitions on urbanization of society

Total – 30 70

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Suggested references Sr. No. Title of the Book Author/s Publication Place The Methods and uses of anthropological

Demography Alaka M. Basu Columbia university press

The demographic dividend – A new perspective on the Economic consequences of Population Change

David E. Bloom, David Canning

The Continuing Demographic Transition G.W. Jones ,R.M.Douglas Demographics :A casebook for business and

Government Hallie .JKintner ,,Thomas W.Merrick

Population , Ethnicity and Nation Building By Calvin C.Goldscheider Population Dynamics :A new Economic

Approach C.Y. Cyrus Chu Oxford