Saving the

WebsiteUser

and the

between yourMarriage

And how does that make you feel?

2

Let’s make sure we’re speaking the same language.

First PaintThe second the eyes recognize the first burst of the screen rendering

3

APIProtocol intended to be used as an interface by software components to communicate with each other

4

Above the FoldThe time it takes for the page to finish rendering in area visible without scrolling

5

6

Ok, let’s get started. Are you happy in the relationship?

AlertSiteby SMARTBEAR

http://www.webperformancetoday.com/2013/01/23/flow-happiness-web-performance

7

Instead of offering a series of smoothly sequential actions, human-computer interaction is characterized by lag, downtime, and restarts.

– Joshua Bixby, President of Strangeloop Networks

http://www.ca.com/us/~/media/files/supportingpieces/final_webstress_survey_report_229296.aspx

8

A 2010 CA study on the temporal factors of mental work found that interruptions (like slow page load and poor responsiveness) had a negative impact on emotion and well-being.

Science shows that poor Web performance is physically stressing people out!

9

Are your users suffering from Web stress?

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10

Well, you can put that bottle down.

There’s something you can do.

11

Maybe things are moving too fast … not likely.

http://loadstorm.com/2012/web-performance-statistic-week-page-load-time

12

of consumers expect a page to load in 3 seconds or less…

http://newmediaandmarketing.com/a-1-second-delay-in-webpage-load-time-could-cost-you-2-5-million/website-basics

13

of consumers will abandon a website if the page does not load within 3 seconds

http://loadstorm.com/2012/web-performance-statistic-week-page-load-time

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25% of them will abandon the Web page completely if it takes longer than 4 seconds to load.

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http://www2.smartbear.com/the-cost-of-poor-web-performance.htm

15

Speed is more than a feature; speed is the most important feature. If your application is slow, people won’t use it.

- Fred Wilson, Principal of Union Square Ventures

16

http://loadstorm.com/2012/web-performance-statistic-week-page-load-time

increase in conversions by

Shopzilla reported that retailers saw a

reducing page load time to 2 seconds.

17

Things can also be difficult when your mobile site isn’t built for speed.

AlertSiteby SMARTBEAR

http://www.nytimes.com/2012/03/01/technology/impatient-web-users-flee-slow-loading-sites.html

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Users’ expectations are getting shorter and shorter, and the mobile infrastructure is not built for that kind of speed.

Tom Leighton, co-founder and chief scientist at Akamai

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Well, that was fast.

Unlike this guy

20

The Web performance ménage à trois

...Ooo la la

Third Party Content

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21

Third party content is a huge component of the functionality and user experience of many websites today.

Heavy load on these APIs and external plug-ins can cause slowdowns on your page.

22

The most common third party sources are:

Web analyticsSocial mediaContent

Image & carousel management

23

Third Party Viagra

third party plug-ins from slowing you down

ways to prevent

24

Turn off non-essential third party content on your website during peak shopping days (like Valentines Day).

These will be the times when service providers/vendors, the same ones that serve many retailers, will be under incredible shared load, and you don’t need that impacting bounce rates, time on site, page views, conversions or order sizes.

25

Reduce, to as little as possible, the third party calls on your mobile websites.

Mobile connections are not efficient at handling multiple simultaneous connections. Failure to recognize this can cause severe Web performance problems for users.

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http://blog.smartbear.com/software-quality/bid/251013/Avoiding-the-Grinch-this-Holiday-Season-Reduce-3rd-Party-Content

26

Ensure that you’re using the latest third party scripts that are non-blocking or asynchronous.

27

You’ve got to see things from her point of view

28

Speed is important, but let’s start thinking about speed from a user’s perspective.

What image loads first?

What’s the DOM load time?

How long

does

your site

take

to render above

the fold?

29

These metrics affect how your website is actually perceived.

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30

Visual Experience metrics show how the page renders in real time from the user’s point of view.

Available in advanced web performance monitoring tools like this.

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Visual Experience metrics are like robot eyeballs!

[View the Infographic]

32

Instead of solely measuring the speed of the entire page, focus on the most important pieces.

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33

Perception is reality when it comes to a user’s Web experience.

Ken Godskind, VP of Monitoring Products at SmartBear Software

http://www2.smartbear.com/the-cost-of-poor-web-performance.html

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According to a 2012 study from TRAC Research, 40% of DevOps professionals name “lack of visibility into in-screen transactions” as a major concern in their monitoring.

Honey, I can’t read your mind!

http://www.nytimes.com/2012/03/01/technology/impatient-web-users-flee-slow-loading-sites.html

35

Speed is in the Eye of the Beholder

Studies show that a person will be more patient waiting for a video clip to load than for a search result.

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From Web speed to APIs to visual experience metrics, you can create an environment that users will love.

And how does that make you feel?

AlertSiteby SMARTBEAR

37

Roses are redViolets are blue

Optimize your Web performance metrics

And visitors will love you!

Isn’t it time you started monitoring your website’s performance?