Digital Marketing Evangelists & Consultants

Deliver

Create

Capture

A consulting company with core expertise in

Digital Marketing techniques.

A strong foundation of Industry Best Practices

and Principles.

Exposure of working with clients across all

domains, sizes and geographies.

A team of the best and the most innovative

brains available in the industry.

A certified network of the best and the most

efficient partners available in the market.

An end to end solution provider in the Digital

Marketing Domain.

Brand Marketing Strategy

Web Presence Strategy

Email Marketing Strategy

Integrated Marketing Strategy

Campaign Marketing Strategy

Digital Marketing Strategy

Content Marketing Strategy

Search Engine Marketing Strategy

Digital Media Asset Management Strategy

Social Media Marketing Strategy

Reputation Marketing Strategy

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Technically, Branding and Marketing are two different elements of any Go To Market strategy. Branding is more of a Strategic type and Marketing is more of being tactical.

But here, we merge the both in terms of using Brand image for marketing initiatives. It covers on how you would want your Brand associates to see you as a brand and then leverage them for marketing benefits.

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Defining the extent of presence on Digital Media is where it all begins. Web platforms such as Social, Directories, Communities, Mobile Platforms and any other that might seem relevant and fit into the Brand Marketing / Parent strategy to be evaluated.

We also set expectations from each presence and define how it complements the system in achieving the overall business objective.

A complete revamp or a facelift of the website may be necessary based on the overall parent strategy.

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Preparing a list of Assets that will go with the defined Parent Strategy.

Assets can be Websites, Social Profiles, Creatives, Info Graphics, Videos, QR Codes and any other copyright property that will be used across channels of Digital Marketing as deemed necessary.

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Content is the heart of Digital Media and is therefore given the topmost priority. Development of new and fresh content, moderation of the existing one is the main priority.

Content can be anything from a basic info Graphic to a complex research data. Use of relevant data on the right platforms can yield the best results and will therefore complement the parent strategy effectively.

Content is the key to convincing people that you are what you claim to be. This can be done through regular publishing of blogs, articles, newsletters, whitepapers, etc.

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There will always be people searching for products and services that your organization is dealing with.

If you are not on the top of a search result, you are losing out to your competition on the market share.

Making your digital assets search friendly so to be found by the search engines is of immense importance for any company who are beginning their entry into or relying on Digital Media.

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Being on Social Platforms is no longer an option for business enterprises, but a must these days.

This in today’s world is probably the fastest way of communicating with the masses.

The primary focus is to build a credible audience on the social platforms and forums who will consume, like and share content and actively contribute in spreading the much needed word in the market.

SAVAS has a unique way of understanding SOCIAL. Support, Optimize, Consumer first, Interactive, Align and Learn.

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Managing your online reputation is one thing and using that data for marketing purposes is another ball game all together.

We not only help you build an online reputation but will also market it to achieve the business objective as defined in the Parent Strategy. People today are more dependent on the internet looking at reviews before making a purchase decision.

This has extended from being localized only for electronics, books, gadgets, commodities, products and services across all categories. We will not only help you get a great reputation score but will also help you build a good consumer friendly corporate culture as well. Build and Nurture!

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This is one of the most misunderstood and inappropriately used strategies of all the elements in Digital Media. The US and the European markets see this differently compared to the developing world. Ever since spamming has been banned in the US, the email campaigns have pretty much been focused on the legit subscriber base mostly.

Email is not about spamming the recipient with marketing brochures; it is about maintaining a healthy communication channel built by trust and goodwill. There is a lot of valuable data that one can glean through effective email campaigns if used appropriately. This data if used wisely can change the state of the market share in your favour.

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Integrated Marketing Strategy is all about using quality Content, paid media, Social media, search elements, email marketing, offline channels such as events and conferences together as one complete cycle where one component complements the other in a way to achieve the overall business objective effectively.

Simply put, ‘This combination of all the elements as one, compliments the other in achieving the overall business objective and also the sole intent of the Primary strategy’.

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Every now and then there will be Marketing Campaigns activated as and when necessary to create awareness in the market.

The awareness can be about industry related knowledge sharing or about some product or services that the company deals with. It might also be an initiative of driving promotional campaign to generate revenue or to get attention for a product or a service launch.

Whatever the nature of the campaign and whatever the means, be it online or offline, we will enable the entire set of Digital assets to complement the campaigns to the fullest potential.

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You can have all the best laid plans, but there is always an element of surprise that might spring from how individuals would react to a certain campaign.

Even the corporate culture might contribute as a factor! We understand this and therefore leave no stone unturned during the strategizing phase.

And we don’t let go after that. Once the campaign is launched, there is continuous monitoring of the campaign and all parameters are checked and re-checked to fine tune the campaign for maximum impact.

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SAVAS is a team of Digital Marketing Consultants who advise clients on how to define and manage their Digital Marketing Strategies and Campaigns. We provide pure consulting services and help the execution via three distinct approaches.

Guide the in-house Digital Marketing team (if there is one) in achieving the overall business objective effectively.

Liaison with your preferred vendor (if you have one) in achieving the overall business objective effectively.

Own the execution through our Certified Vendors and also own the responsibilities for the outcome.

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Thank You!

Contact Us @

Regd. Office: No. 29, First Floor, Puttanna Road,

Basavanagudi, Bangalore 560004

www.savasinc.net

prash.hn@savasinc.net, +91 99809 94812