14 – 16 April, 2019Jeddah Center for Forums & Events

Organised by

Saudi Arabia’s leading trade fair for Security, Safety and Fire Protection

www.Intersec-KSA.com

Meet the largest and fastest growing security market in the Middle EastIntersec Saudi Arabia was successfully held for a 2nd year in April 2018 in Jeddah, Saudi Arabia.

The overwhelming response from our launch partners, exhibitors and visitors showed the industry’s demand for a third edition of Intersec Saudi Arabia. Intersec Saudi Arabia is organised by Al-Harithy Company for Exhibitions (ACE), Saudi Arabia’s leading event organiser and is licensed by Messe Frankfurt Exhibition GmbH, one of the world’s largest exhibition organisers.

Why Jeddah?

2018 Show Profile

2018 Show highlights

The 2018 event was under the patronage of :

HRH Prince Mishael bin Majed bin AbdulazizGovernor of Jeddah.Inaugurated on his behalf by the Director General of Civil Defence

• Exhibitor profile Manufacturers, Service Providers, Distributors of Safety & Security Products and Services

• Visitor profile

Wholesale Trade: Manufacturer, Wholesaler, Distributor, Import / Export and Trade Agent

Government Authorities:

Police Forces, Law Enforcement, Civil Defence, Military / Armed Forces, Customs, Utility Services, Airport and Port Operations

• Jeddah is the largest commercial city in Saudi Arabia• Population of almost 5 million• Economic and tourism capital• Trade hub for many years• Major port for all non-oil related goods• Access to the major cities of Mecca, Medina,

Taif and the industrial port city of Yanbu

What to expect at Intersec Saudi Arabia 2019?Industries:Engineering IT / Network / TelecommunicationsIntegration of Security / Fire ProductsInstallation of Security / Fire ProductsContracting / Property DevelopmentConsultancyOil & GasFacility ManagementArchitecture / DesignHotel / Leisure / EntertainmentEducationHealthcareBanking / Finance / InsuranceGuarding ServicesLogistics / Freight Forwarding / WarehousingAviationTrade Associations

SupportersIn association with

With the support of

Official Supporters

We used Intersec Saudi Arabia to showcase our products and for brand awareness here in the Saudi market - the response from visitors was very good. We made some small direct sales at the expo and have many good leads to follow-up on.

Samer Akkad Business Development Manager HIKVISION

RIYADH

BAHRAIN

YEMEN

MeccaJeddah

Medina

20 Exhibiting Countries

Over 500 Leading Brands

150 Exhibitors

World’s Top Security Companies

2 Product Groups

2

2 Informative Forums Programmes - Security & Fire Safety

Over 5000 visitors

Visitor Profile

A 28% YesB 72% No

Have you visited Intersec in Dubai?

A

B

Service provider types

(all figures in %)

Engineering

IT / Network / Telecommunications

Instalment of security / fire products

Integration of security / fire products

Contracting / Property Development

Architecture / Design

Consultancy

Facility Management

Healthcare

Hotel / Leisure / Entertainment

Logistics / Freight Forwarding / Warehousing

Oil & Gas

Banking / Finance / Insurance

Education

Guarding Services

Aviation

Trade Association

0 5 10 15 20

11

12

5

7

15

16

5

9

3

3

1

1

3

2

2

2

3

A 24% Very satisfied

B 60% Satisfied

C 16% Less satisfied

Visitors’ satisfaction

A

B

C

A 93% NationalB 7% International

Regional breakdown of visitors

A

B

62% Joint or Sole Responsibility

24% Advisory Influence

14% No Influence

Purchasing authority of visitors

42% Definitely will

34% Probably will

14% Might / Unsure

9% Probably /Definitely not

How likely are you to attend the show in 2019

Visitors’ professions

(all figures in %)

Business Development / Sales

Engineer / Installer / Technician

Senior Management (MD / CEO)

I.T.

Marketing / PR

Consultancy

Fire Safety

Operations

Procurement / Purchasing

Security

Health and Safety

Other

Production

Research & Development

Finance

Customer Service

H.R.

Telecoms

System Integrator

0 5 10 15

11

1

1

16

14

11

5

4

4

4

4

3

2

2

2

1

1

1

Business Type

35% Service Provider

17% Distributor

16% Manufacturer

10% Retailer

7% Wholesaler

6% Government

Source: Visitors’ Post Show Report conducted by D2i Systems Ltd., Dubai Branch, UAE

I have managed to collect various brochures, name cards and flyers from all quality exhibitors. I have managed to acquire new knowledge and product information in just one day. That saves me months of my research time.

Ahmed Sabban Department of Safety and Security

King Abdulaziz University

Unrivalled access to local market

Remarkable visitor satisfaction rates

Expanding market reach in Saudi Arabia

Exhibitors’ Feedback

Overall assessment

A 33% Very satisfiedB 49% SatisfiedC 18% Less satisfied

A

C

B

Participation in the next Intersec Saudi Arabia

A 28% CertainlyB 32% Most likelyC 32% PossiblyD 8% Probably not /

Certainly not

A

C

D

B

Source:• Exhibitors’ Survey conducted by Wissler & Partner - Trade Fair Marketing, Basel, Switzerland

Exhibitors’ feedback at Intersec Saudi Arabia 2018: Overall Assessment

(all figures in %)

Total number of visitors

Visitor profile

Sales success

Trade fair organisation

0 1.0 2.0 3.0 4.0 5.0

Very satisfied Satisfied Less satisfied

2441

22

2150

24

2551

16

2041

36

Exhibitors’ feedback at Intersec Saudi Arabia 2018: Visitor Profile

(all figures in %)

Reaching of relevant target groups

Decision-making authority of visitors

Number of new contacts

Visitor profile overall

0 1.0 2.0 3.0 4.0 5.0

Very satisfied Satisfied Less satisfied

3053

15

2447

25

2549

22

2450

21

The Intersec Saudi exhibition has given us the chance to discuss our franchise offering face-to-face with Saudi businessmen and I am pleased with the volume of leads we have generated.

Binoi Verghese Sr. Sales Manager-Middle East Western Digital

This Intersec exhibition has been great. We’ve met quality prospects that we wouldn’t have reached through our other marketing channels. Well worth the investment!

Ahmed Hamza Distribution Sales Manager ALANESOON

Product GroupsIntersec Saudi Arabia 2019 will bring together a variety of solutions from the safety, security and fire protection industries to the Saudi Arabian market.

Fire & Safety• Fire Prevention & Protection

• Emergency Alarm & Warning Systems

• Fire Fighting Equipment

• Rescue

• Safety Design

• Personal Protection Equipment

• Safety at Work Equipment

• Health at Work

• Security at Work

• Environmental Protection at Work

Security • Surveillance (Analog)• Digital & Network Surveillance • Transmission• Reconnaissance, Surveillance & Guarding Services• Electronics Access / Entrance Control • Intruder and Burglary Detection & Alarm Equipment• Smart Home & Building Automation

• Physical Access / Entrance Control

• Mechanical Security Systems & Devices

• Perimeter Security

• Information Security

• Homeland Security

It was a very good opportunity participate at Intersec Saudi Arabia 2018 and to interact with our potential customers in the market.

Abdellah Abdo Saudi Enterprise Marketing Manager Huawei

Jeddah – Bride of the Red Sea

Shell Scheme excl. furniture: USD 75/ sqm. Shell Scheme incl. furniture package (1 round table, 3 chairs, 1 counter): USD 250 per bundle

For bespoke designs and build services for customised stands please contact: Mr. Paris Theodorou, paris@arabexpo.me

Early Bird Discount5% off space-only price for bookings received by 31st October, 2018.The discount is applicable only if the booking is accompanied by payment of 30% of the space rental fee.

One Price PolicyBook for Intersec in Dubai and Jeddah to avail the One Price Policy and save another USD 10 per sqm.

Pricing Structure

Row Stand (one side open) : USD 465 per sqmCorner Stand (two sides open) : USD 475 per sqmPeninsula (head) Stand (three sides open) : USD 485 per sqmIsland Stand (four sides open) : USD 495 per sqmSecond floor in double storey stands : USD 100 per sqmSpace only (minimum) : 21 sqm

Jeddah has grown during the last two decades of the 20th Century, which made the city a centre for trade and business in the Kingdom of Saudi Arabia and a major port for exporting non-oil related goods as well as importing domestic needs. Jeddah is one of the most beautiful cities in Saudi Arabia. While the desert may suggest the country lacks natural beauty, there are several parks throughout the city that shows the port city is not only rich in oil reserves but has a fair share of lush greenery as well. The corniche houses the world’s highest King Fahd Fountain which is 312 metres high, the old town souk, warm beaches, spas and wellness centres. You will also find numerous educational and historical sites, and it is known for having many grand museums such as the Municipality Museum. The Jeddah Museum is the regional landmark that demonstrates historical archaeology and ethnography.

Jeddah aspires to be a world-class global commercial and tourist destination that enjoys distinctive environmental and human character within the context of a sustainable urban development.

Kingdom of Saudi Arabia’s “Vision 2030”With the launch of Vision 2030, by Prince Mohammad bin Salman bin Abdulaziz Al-Saud, Crown Prince, Minister of Defense and Chairman of the Council of Economic and Development Affairs, potential is now well-defined and backed by the country’s visionary leaders. The Vision 2030 document reveals a well-thought-out strategy that takes into consideration Saudi Arabia’s strengths and its capabilities.

The focus on specific sectors is deliberate and evidently backed by a solid socio-economic rationale. Prince Mohammad bin Salman bin Abdulaziz Al-Saud, Crown Prince, Minister of Defense and Chairman of the Council of Economic and Development Affairs, identified the security industry as one of the important areas for support. All of which the Kingdom is either already a major consumer of or regionally well-placed to be a hub for re-export. The future is now!

Vivian MelendresTeam Assistant

Andreas RexShow Director

About ACE Exhibitions

About the Organisers

Ali AyoubProject Manager

To book a stand:

International

Ali Ayoubali.ayoub@uae.messefrankfurt.comMob. +971 56 9907384

National

Hisham Numanhisham@acexpos.com Tel. +966 (0) 12 654 6384 (Ext 101)

About Messe Frankfurt Middle East GmbHThe portfolio of events for Messe Frankfurt Middle East includes Intersec, Intersec Saudi Arabia, Automechanika Dubai, Automechanika Jeddah, Automechanika Riyadh, Beautyworld Middle East, Beautyworld Saudi Arabia, Hardware+Tools Middle East, Leatherworld Middle East, Light Middle East, Materials Handling Middle East, Materials Handling Saudi Arabia, Paperworld Middle East, and Prolight + Sound Middle East. The subsidiary also organises a series of conferences and seminars including the BOHS Worker Health Protection Conference, the Business in Beauty Summit, the Light Middle East Conference, Smart Traffic Middle East, and Future Mobility.

For more information, please visit our website at www.messefrankfurtme.com

Background information on Messe FrankfurtMesse Frankfurt is the world’s largest trade fair, congress and event organiser with its own exhibition grounds. With some 2,400 employees at 30 locations, the company generates annual sales of over €640 million. The Messe Frankfurt Group has a global network of 30 subsidiaries and 55 international sales partners, allowing it to serve its customers on location in 175 countries. Messe Frankfurt events take place at approx. 50 locations around the globe. In 2016, a total of 138 trade fairs were held under the Messe Frankfurt umbrella, of which more than half took place outside Germany.

Thanks to its far-reaching ties with the relevant sectors and to its international sales network, the Group looks after the business interests of its customers effectively. A comprehensive range of services – both onsite and online – ensures that customers worldwide enjoy consistently high quality and flexibility when planning, organising and running their events. The wide range of services includes renting exhibition grounds, trade fair construction and marketing, personnel and food services.

With its headquarters in Frankfurt am Main, the company is owned by the City of Frankfurt (60 percent) and the State of Hesse (40 percent).

For more information, please visit our website at: www.messefrankfurt.com

Messe Frankfurt Exhibition GmbH has licensed Jeddah based Al-Harithy Company for Exhibitions (ACE), Saudi Arabia’s leading event organiser and the first to own dedicated exhibition venues and organise international trade shows in the Kingdom. ACE Exhibitions has over more than 30 years, staged in excess of 500 successful exhibitions in Jeddah across a wide range of industry sectors.

www.acexpos.com

Ravi RamchandniSponsorship Manager

Leslie FailanoSponsorship Sales Manager

Arthur TolentinoHead of Sponsorship

Natalie WehbeMarketing Manager

Gareth WrightHead of Public Relations

Romit RegoMarketing Executive

Marketing and PR

Samah Mousa Communications Manager

Intersec Team

Sales (International)

Sales (National)

Jillaine HilarioTeam Assistant

Hisham NumanDirector of Sales

Amer Y. KayyalShow Manager

Sponsorship

Frankfurt am Main

Balkan region

Jeddah

Dubai

Mumbai

Taipei

Moscow

Guangzhou

Ho Chi Minh City

Bangkok

Buenos Aires

14 – 16 August, 2019

Ho Chi Minh City, Vietnam www.secutechvietnam.com

8 November, 2018

Moscow, Russia www.interlight-moscow.com

25 — 27 April, 2019

Mumbai, India www.secutechindia.co.in

20 – 22 January, 2019

Dubai www.intersecexpo.com

8 – 10 May, 2019

Taipei, Taiwan www.secutech.com

14 – 16 April, 2019

Jeddah, Saudi Arabia www.intersec-ksa.com

June, 2020

Guangzhou, China www.guangzhousecurity.com

12 – 13 March, 2019

Frankfurt am Main, Germany www.intersec-forum.messefrankfurt.com

26 – 28 August, 2020

Buenos Aires, Argentina www.intersecbuenosaires.com.ar

18 – 19 September, 2019

Skopje, Macedonia www.adriasecuritysummit.com

8 – 10 November, 2018

Bangkok, Thailand www.secutechthailand.com

8 – 13 March, 2020

Frankfurt am Main, Germany www.intersec-building.com

Global trade fairs and eventsSafety. Security. Fire.With eleven events, Messe Frankfurt is one of the world’s leading organisers of fairs and congresses for the expanding international field of civil security. These platforms provide optimum opportunities for gaining a foothold in dynamic growth markets all over the world. Presently Messe Frankfurt organises events in Germany, Asia, the Middle East, South America and Africa

Further information can be found at: www.safety-security.messefrankfurt.com

Licensed by

Messe Frankfurt Middle East GmbH P.O. Box 26761, Dubai, UAE Tel. +971 4 389 45 00 Fax +971 4 358 55 11 info@uae.messefrankfurt.com www.messefrankfurtme.com

Organised by

Al-Harithy Company for Exhibitions P.O. Box 40740 Jeddah 21511, Saudi Arabia Tel. +966 12 6546384 Fax +966 12 6546853 ace@acexpos.com www.acexpos.com

Launch PartnersThe following companies have already confirmed their attendance: