saturday, 6 september 2014 presented by gerard byrne b com fcpa faim volunteering north queensland...
TRANSCRIPT
Saturday, 6 September 2014
Presentedby
Gerard Byrne B Com FCPA FAIM
Volunteering North Queensland Townsville City Council
Gerard Byrne
Chair, Townsville Lifelong Learning Strategic Leadership Group
Company Secretary, Northern Fury
Presenter, Volunteering North Queensland
Marketing for Community Organisations 2013
Major Trends
Competition
Global Impacts
Social Media
Marketing for Community Organisations 2014
What is marketing?
Marketing is the process by which you examine the world in which you operate - that includes your customers, your competition (or other similar groups to yours) and what you have to offer.
Source: www.ourcommunity.com.au
Marketing for Community Organisations 2014
What is community marketing?
Marketing is about the entire breadth of experiences people have with your group and the way in which people perceive your organisation- from promotional material to correspondence, to dealing directly with staff, members or volunteers.
Source: www.ourcommunity.com.au
Marketing for Community Organisations 2014
Marketing, Promotion, Advertising
Marketing – Why
Promotion - How
Advertising - Techniques
Marketing for Community Organisations 2014
Marketing Goals?
Achieve organisation’s goal Awareness and recognition Attract and retain members Attract support Grants, Support, and Sponsorship
Marketing for Community Organisations 2014
Challenges?
Time and commitment Resources and expertise Competition Internal Changes External Challenges
Marketing for Community Organisations 2014
Challenges?
https://www.youtube.com/watch?v=i7YE4xoh-94
https://www.youtube.com/watch?v=BSlniMlmDt0
Best Community Marketing Resources
