Satisfy Your CLE, CPE, CPD and Privacy Requirements!

®

Sixteenth AnnualInstitute on Privacy &Data Security Law• NEW! The New Faces of Customer Tracking

• NEW! Implementing Reasonable Security: Practical Guidance on Doing a Risk Assessment and Creating a WISP

• NEW! Cybersecurity and Privacy in Deals: Managing Cyber Risk in M&A, Outsourcing, Cloud Services and Other Commercial Transactions

• Hear directly from privacy and security regulators

• Learn international data security requirements from all over the globe

• Discuss new challenges in global privacy with CPOs

Register Online at www.pli.edu/PHK5 or Call (800) 260-4PLI

May 18-19, 2015San Francisco

June 8-9, 2015New York City

Cincinnati, Cleveland, Philadelphia,Pittsburgh, Mechanicsburg and New Brunswick Groupcast Locations

Live Webcast

July 13-14, 2015Chicago

Francoise GilbertManaging DirectorIT Law GroupPalo Alto

Chair:

Francoise GilbertManaging DirectorIT Law GroupPalo Alto

Co-Chairs:

Thomas J.SmedinghoffLocke Lord LLPChicago

Reserve your place today, call (800) 260-4PLI.

Why You Should AttendThis program focuses on current critical issues of informationprivacy, cybersecurity and data protection faced by all companies.The Internet and evolving mobile and virtualized informationtechnologies, both wired and wireless, have prompted thedevelopment of powerful tools for the collection, processing, storage and use of personal information. More than ever, businesses are becoming digital and data-driven. These trendscreate a wide range of compliance risk and liability issues regardingcorporate rights to use personal information. They also raise thestakes for protecting such data in increasingly challenging riskenvironments, ranging from internal vulnerabilities to criminalcyberhackers and other persistent threats. Legislators, regulatorsand the courts are rapidly developing new law and complianceobligations to address the privacy and security implications of the expanding information economy and its continuously evolvingrisks. This annual conference focuses on these developments with the goal of keeping attorneys and other privacy professionalsinformed and up-to-date in this complex and dynamic area of laws and regulations.

What You Will Learn• The latest U.S. federal and state legislation, regulations,

decisions and policy initiatives regarding privacy and security

• Developments in international data protection law and theirimpact on U.S. companies, including the new EU Data ProtectionRegulation and developments in Asia-Pacific countries and Latin America

• Current consumer privacy enforcement priorities of the FTC and state attorneys general

• Information privacy and security issues raised by technologytrends, such as the emerging mobile computing ecosystem, cloud computing, social networking, big data and analytics

• How the developing federal cybersecurity framework will affectprivate sector businesses

• Addressing privacy and data security risks in transactions, such as outsourcing, cloud computing and acquisitions

• Latest developments in workplace privacy law, including NLRB and EEOC guidance

• Ethical and cyber risk management issues for lawyers in usinginformation technology

• Evolving online data collection and marketing techniques and their impact on privacy law

Special Features• Earn one hour of CLE Ethics credit

• Earn Continuing Privacy Education credit

John B. KennedyWiggin and Dana LLPStamford

Co-Chairs:

Lisa J. SottoHunton & Williams LLPNew York City

Sixteenth AnnualInstitute on Privacy &Data Security Law

Ewa M. Abrams Vice President –

Associate General Counsel& Chief Privacy Officer

Tiffany & Co.New York CityAaron BursteinAttorney AdvisorOffice of Commissioner Julie BrillFederal Trade CommissionWashington, D.C.Ron BusharGlobal Director –

Security Program ServiceMandiantAlexandria, VirginiaKeith EnrightLegal Director, PrivacyGoogle, Inc.Mountain View, CaliforniaH. Leigh FeldmanVP, Chief Privacy OfficerAmerican Express CompanyNew York City

Matthew F. FitzsimmonsChair, Privacy Task ForceAssistant Attorney GeneralConnecticut Attorney

General’s OfficeHartford, ConnecticutDavid GlocknerRegional Director, Chicago

Regional OfficeU.S. Securities and

Exchange CommissionChicagoMarc M. GromanPresident & Chief

Executive Officer Network Advertising Initiative Washington, D.C.Pamela HendersonLegal Counsel, Data

Privacy Compliance – North America

Accenture LLPSeattle

Julia HorwitzDirector, EPIC Consumer

Privacy ProjectElectronic Privacy

Information CenterWashington, D.C.Adam KardashPrivacy and Data ManagementOsler, Hoskin & Harcourt LLPTorontoMargaret A. KeaneDLA Piper LLP (US)San FranciscoVictoria KingGlobal Privacy OfficerUPSAtlantaTravis LeBlancChiefBureau of EnforcementFederal Communications

CommissionWashington, D.C.

Jay LeekChief Information Security OfficerThe Blackstone GroupNew York CityVincent LiuBishop FoxPhoenixSarvesh MahajanWiggin and Dana LLPNew York CityMatthew H. MeadeBuchanan Ingersoll & Rooney PCPittsburghLaura Juanes MicasSenior Legal Director,

International Privacy & PolicyYahoo!Coral Gables, FloridaAlan Charles RaulSidley Austin LLPWashington, D.C.

Alfred J. SaikaliShook Hardy & Bacon, LLPMiamiAaron P. SimpsonHunton & Williams LLPNew York CityJoAnn StonierEVP, Chief Information

Governance and Privacy Officer

MasterCard WorldwidePurchase, New YorkZoe StricklandGlobal Chief Privacy OfficerJPMorgan Chase & Co.New York CityHarry ValetkBaker & McKenzie LLPNew York CityMiriam H. Wugmeister Morrison & Foerster LLPNew York City

Jonathan D. Avila Vice President,

Chief Privacy OfficerWal-Mart Stores, Inc.Bentonville, ArkansasMerri A. Baldwin Rogers Joseph O’DonnellSan FranciscoIan C. BallonGreenberg Traurig, LLPEast Palo Alto &

Los Angeles, CaliforniaGenie BartonVice President and Director,

Online Interest-BasedAdvertising AccountabilityProgram & Mobile Marketing Initiatives

Council of Better BusinessBureaus, Inc.

Arlington, VirginiaLaura BergerAttorneyDivision of Privacy &

Identity ProtectionFederal Trade Commission

Regional OfficeSan Francisco

Cathy BumpGlobal Privacy Director Expedia, Inc.Bellevue, WashingtonBrian ChaseGeneral CounselFoursquare Labs, Inc.New York City Eve ChaurandGeneral CounselChange.orgSan FranciscoD. Esther ChavezSenior Assistant Attorney

General, ConsumerProtection Division

Office of the Texas Attorney General

Austin, TexasWarren DanielDirectorPricewaterhouseCoopers LLPChicagoJennifer J. DanielsBlank Rome LLPNew York City

Jonathan FoxDirector of Data PrivacyMcAfee. Part of Intel Security.Santa Clara, CaliforniaKathryn J. FritzFenwick & West LLPSan FranciscoBeth GivensExecutive DirectorPrivacy Rights ClearinghouseSan DiegoRudy GuyonDirector LegalMcAfee. Part of Intel Security.Santa Clara, CaliforniaJohn F. HylandRukin Hyland Doria & Tindall LLPSan FranciscoKatherine L. KettlerHR Legal AttorneyIntel CorporationSanta Clara, CaliforniaKarl KronenbergerKronenberger Rosenfeld, LLPSan Francisco

Leslie K. LambertChief Security and

Strategy Officer GuruculLos AngelesBarbara LawlerChief Privacy OfficerIntuitMenlo Park, CaliforniaRebecca MatthiasAssistant General Counsel

and Director of PrivacyVMWare, Inc.Palo AltoJoanne McNabbDirector of Privacy

Education and PolicyOffice of the Attorney GeneralCalifornia Department of JusticeSacramento, CaliforniaDouglas MillerGlobal Privacy LeaderAOL Inc.Dulles, Virginia

Yen P. (TiTi) NguyenDeputy Attorney GeneralPrivacy Enforcement

and Protection UnitCalifornia Department of JusticeSan FranciscoEnrique OchoaLanglet, Carpio y Asociados, S.C. Mexico CityJeff Rohlmeier Director of Privacy - Law &

Public Policy DepartmentMotorola Mobility LLCChicagoRandy V. Sabett Cooley LLPWashington, D.C.Paula SelisSenior CounselWashington State Attorney

General’s OfficeSeattleHolly K. TowleK & L Gates LLPSeattle

SAN FRANCISCO

NEW YORK CITY, GROUPCAST LOCATIONS AND LIVE WEBCAST

Program Attorney: Lauren E. Nochta

Facul ty

CHICAGO

Theodore P. AugustinosLocke Lord LLPHartford, ConnecticutJonathan D. Avila Vice President,

Chief Privacy OfficerWal-Mart Stores, Inc.Bentonville, ArkansasMerri A. Baldwin Rogers Joseph O’DonnellSan FranciscoIan C. BallonGreenberg Traurig, LLPEast Palo Alto &

Los Angeles, CaliforniaGenie BartonVice President and Director,

Online Interest-BasedAdvertising AccountabilityProgram & Mobile Marketing Initiatives

Council of Better BusinessBureaus, Inc.

Arlington, Virginia

Vicky Gage BernheimerData Privacy Officer,

North AmericaAvanade Inc. Legal GroupChicagoRuth Hill BroPrivacy attorney, speaker,

and authorChicagoDawn M. CassieAssociate General Counsel, LegalNavigant Consulting, Inc.ChicagoBrian ChaseGeneral CounselFoursquare Labs, Inc.New York City Warren DanielDirectorPricewaterhouseCoopers LLPChicagoRebecca S. EisnerMayer Brown LLPChicago

Kathryn J. FritzFenwick & West LLPSan FranciscoJohn P. HutchinsTroutman Sanders LLPAtlantaJoseph J. LazzarottiJackson Lewis P.C.Morristown, New JerseyChristine E. LyonMorrison & Foerster LLPPalo AltoPatrice MalloyChief, Multi-State and

Privacy BureauSenior Assistant

Attorney GeneralOffice of the Attorney GeneralFort Lauderdale, FloridaJoanne McNabbDirector of Privacy

Education and PolicyOffice of the Attorney GeneralCalifornia Department of JusticeSacramento, California

Douglas MillerGlobal Privacy LeaderAOL Inc.Dulles, VirginiaManeesha MithalAssociate DirectorDivision of Privacy and Identity

ProtectionFederal Trade CommissionWashington, D.C.Esther Donio B. NunesPinheiro Neto AdvogadoesSao PauloKathleen M. PorterRobinson & Cole LLPBostonJeff Rohlmeier Director of Privacy - Law &

Public Policy DepartmentMotorola Mobility LLCChicago

Randy V. Sabett Cooley LLPWashington, D.C.Jacob SpringerGlobal Privacy Officer and

Compliance Division CounselAbbott LaboratoriesAbbott Park, IllinoisHolly K. TowleK & L Gates LLPSeattleMatthew W. Van HiseAssistant Attorney GeneralConsumer Privacy CounselConsumer Fraud BureauIllinois Attorney General’s OfficeSpringfield, Illinois

Morning Session: 9:00 a.m. – 12:45 p.m.

9:00Opening Remarks and IntroductionSF: Francoise GilbertNYC, CIN, CLE, PHI, PITT, MECH, NB & WEB: John B. Kennedy, Lisa J. SottoCHI: Francoise Gilbert, Thomas J. Smedinghoff

9:15The Mobile Arena: An Evolving Landscape • The mobile ecosystem• Mobile privacy and data security challenges• U.S. federal landscape• Mobile payments• Mobile apps for kids• Adequacy of mobile privacy and billing disclosures• FTC enforcement actions and recommendations• California guidance and enforcement• Best practices for mobile stakeholders• European landscapeSF: Brian Chase, Douglas Miller, Holly K. TowleNYC, CIN, CLE, PHI, PITT, MECH, NB & WEB: H. Leigh Feldman, Aaron P. SimpsonCHI: Brian Chase, Douglas Miller, Holly K. Towle

10:15The New Faces of Customer Tracking • Cookies, tags, facial recognition and other

tracking mechanisms• Behavioral targeting: new frontiers?• Analytics, big data, and profiling• Self-regulatory efforts• Regulatory enforcement trendsSF: Jonathan D. Avila, Genie Barton, Joanne McNabbNYC, CIN, CLE, PHI, PITT, MECH, NB & WEB: Marc M. Groman, Julia HorwitzCHI: Jonathan D. Avila, Genie Barton, Joanne McNabb

11:15 Networking Break

11:30Government Enforcement: Top Priorities for Privacyand Security Regulators • The different phases of the enforcement process• Lessons to be learned from recent enforcement action• Interaction between the FTC and the State

Attorneys GeneralSF: Beth Givens (Moderator); Laura Berger, D. Esther Chavez,Yen P. (TiTi) Nguyen, Paula SelisNYC, CIN, CLE, PHI, PITT, MECH, NB & WEB: Aaron Burstein,Matthew F. Fitzsimmons, David Glockner, Travis LeBlancCHI: Ruth Hill Bro (Moderator); Patrice Malloy, Maneesha Mithal, Matthew W. Van Hise

12:45 Lunch

Afternoon Session: 1:45 p.m. – 5:00 p.m.

1:45Global Privacy I – EU Update • EU Data Protection Regulation update• Safe harbor challenges• How to prepare for the new EU legal and

regulatory landscapeSF: Francoise Gilbert, Rebecca MatthiasNYC, CIN, CLE, PHI, PITT, MECH, NB & WEB: JoAnn Stonier, Harry ValetkCHI: Vicky Gage Bernheimer, Francoise Gilbert

2:45Global Privacy II – Rest of World • Asia-Pacific: a quickly evolving landscape• Latin America: from habeas data to data protection

to data localization• Africa: the new frontier in data protection legislation• Canada: recent developments in federal and

provincial requirementsSF: Enrique Ochoa, Jeff RohlmeierNYC, CIN, CLE, PHI, PITT, MECH, NB & WEB: Adam Kardash,Laura Juanes Micas, Miriam H. WugmeisterCHI: Esther Donio B. Nunes, Jeff Rohlmeier

3:45 Networking Break

4:00The Cybersecure Practice of Law: Legal Ethics and the Use of Information Technology • Recent guidance, bar opinions, and disciplinary actions

addressing lawyers’ obligations regarding informationtechnology use

• Cybersecurity issues and vulnerabilities affecting legal practitioners

• Lawyer’s use of social media, mobile technology and cloud services

• Social engineering risks for lawyers• Trends in client engagement requirements

for secure technology and communicationsSF: Merri A. Baldwin, Kathryn J. FritzNYC, CIN, CLE, PHI, PITT, MECH, NB & WEB: Alfred J. SaikaliCHI: Merri A. Baldwin, Kathryn J. Fritz

5:00 Adjourn

Day One: 9:00 a.m. – 5:00 p.m.

Program Schedule

Save the Date — Upcoming 2015 Seminar!

Cybersecurity 2015: Managing the RiskNew York City & Live Webcast, September 25, 2015

For a complete list of PLI offerings, visit www.pli.edu

Morning Session: 9:00 a.m. – 12:15 p.m.

9:00The Latest Developments in Cybersecurity Law• New developments regarding the scope of the

duty to provide security• Defining reasonable security: the Wyndham case

and related decisions• Impact of the Cybersecurity Framework and other

“best practice” standards• The latest changes in breach notification law

requirements • Overall trends in data security lawSF: Jennifer J. Daniels, Randy V. SabettNYC, CIN, CLE, PHI, PITT, MECH, NB & WEB: Vincent Liu, Lisa J. SottoCHI: Theodore P. Augustinos, Randy V. Sabett

10:00Implementing Reasonable Security: Practical Guidance on Doing a Risk Assessment and Creating a WISP • What is a security risk assessment, why is it necessary,

and how do you do one?• Deciphering the legal concept of a comprehensive

written information security program (WISP) • How to implement a legally compliant WISP• Using a WISP as a safe harbor for “reasonable security” SF: Warren Daniel, Leslie K. LambertNYC, CIN, CLE, PHI, PITT, MECH, NB & WEB: Ron Bushar, Jay LeekCHI: Warren Daniel, Thomas J. Smedinghoff

11:00 Networking Break

11:15The Last Year in Privacy and Security Litigation• Highlights from key state and federal consumer privacy

and data breach litigation in the last twelve months• The state of consumer privacy and security class actions:

what’s working for plaintiffs, what’s holding the line for defendants?

• The outlook for consumer privacy and data breachlitigation: what industries and business models are likely litigation targets?

• Potential impact of a national cybersecurity frameworkon liability standards

• Special issues with ISPs, search engines, social mediacompanies and other technology companies

SF: Ian C. Ballon, Karl KronenbergerNYC, CIN, CLE, PHI, PITT, MECH, NB & WEB: Matthew H. Meade, Alan Charles RaulCHI: Ian C. Ballon, John P. Hutchins

12:15 Lunch

Afternoon Session: 1:15 p.m. – 4:30 p.m.

1:15Cybersecurity and Privacy in Deals: Managing Cyber Risk in M&A, Outsourcing, Cloud Services and Other Commercial Transactions • How to identify and assess cybersecurity risk

and legal compliance issues in corporate and commercial transactions

• Relevant guidance on managing cybersecurity risk in contracts and third-party relationships

• Key negotiated terms related to privacy andcybersecurity, including: security-related performanceissues, compliance with laws, compliance withstandards, data breach response, warranty, limitations of liability, indemnification, audits

• Cloud services agreement and layered cloudarrangements: what’s negotiable on privacy andsecurity? What are the emerging market trends?

• Special privacy and security issues in IT and businessprocess outsourcing deals

• An M&A due diligence checklist for cybersecurity and privacy issues

SF: Cathy Bump, Rudy GuyonNYC, CIN, CLE, PHI, PITT, MECH, NB & WEB: Pamela Henderson, Sarvesh MahajanCHI: Rebecca S. Eisner, Kathleen M. Porter

2:15Privacy and Security Developments in the Workplace • Recent developments in workplace privacy in

the U.S. and abroad• Controlling employee data security risks• The privacy and security challenges of BYOD

and remote access• Strategies for balancing new technologies with

employee privacy and employer data security risk management

• Dos and don’ts in hiring, monitoring and background checks

• Privacy and security challenges in U.S. and global HR management

SF: John F. Hyland, Katherine L. KettlerNYC, CIN, CLE, PHI, PITT, MECH, NB & WEB: Margaret A. KeaneCHI: Joseph J. Lazzarotti, Christine E. Lyon

3:15 Networking Break

3:30CPO Challenges: Managing the Global Cacophony• Understanding the CPO’s governance role within

the organization• Managing the changing global privacy environment• Developing and managing relationships with regulators• Communication, training and awareness of privacy

throughout the entity• Privacy benchmarking• The CPO’s role in cybersecurity — proactive preparation

and breach responseSF: Eve Chaurand, Jonathan Fox, Barbara LawlerNYC, CIN, CLE, PHI, PITT, MECH, NB & WEB: Ewa M. Abrams,Keith Enright, Victoria King, Zoe StricklandCHI: Dawn M. Cassie, Jacob Springer

4:30 Adjourn

Please plan to arrive with enough time to register before the conference begins. A networking breakfast will be available upon your arrival.

Day Two: 9:00 a.m. – 4:30 p.m.

Gain all-inclusive accessto PLI’s eBook library24/7 access to over 5,000 segments of legal research in 22 practice areas• Treatises• Course Handbooks • Answer Books

• Legal Forms• Program Transcripts

For more information, contact PLI Library Relations p. (877) 900-5291e. discoverplus@pli.eduw. www.pli.edu/Discover

PLI’s Nationally Acclaimed Course Handbooks – Now Available Online Our Course Handbooks represent the definitive thinking of the nation’s finest legal minds, and are considered the standard reference in the field. The Handbook is prepared specifically for this program and stands alone as a permanent reference. The Course Handbook will be available online several days prior to the program!

Log in to www.pli.edu, go to My Online Library and click on the Course Materials tab. You can review the material or prepare questions to raise at the program. You will have access to the Course Handbook for one year from the program date. All attendees at the live program and Groupcast locations will also receive a bound or flash drive copy.

Pro Bono Efforts & ScholarshipsAs a nonprofit organization, PLI is deeply committed to the public service work of the legal profession.

We invest heavily in pro bono activities, including: full and partial scholarships to our institutes and programs • assisting public interest organizations with their legal training needs • free lectures for law students on ourwebsite, and • free programs in practice areas critical to the representation of low-income clients.

In 2013, PLI awarded over 42,000 scholarships in all programs to judicial law clerks, law professors, law students,attorneys 65 or older, law librarians, judges, attorneys who work for nonprofit organizations, and attorneys in transition.

PLI also partners with Privileged Member firms and organizations to offer free CLE training to their pro bonoclients. The selected nonprofit organizations, legal aid organizations and other pro bono groups have unlimitedaccess to PLI live seminars and On-Demand Learning content.

For more information on our pro bono initiatives, or to apply for a scholarship, please visit www.pli.edu/probono

About Practising Law Institute (PLI) – www.pli.eduPractising Law Institute is a nonprofit continuing legal education and professional business training organization,chartered by the Regents of the University of the State of New York. Founded in 1933 by Harold P. Seligson, PLI isdedicated to providing the legal community and allied professionals with the most up-to-date, relevant informationand techniques, through seminars and workshops, live Webcasts, and On-Demand learning. PLI also publishescomprehensive treatises and practice-focused Course Handbooks in print and also through Discover PLUS, our searchable eBook library and research database. PLI holds programs in its offices in New York and California,and elsewhere throughout the U.S., as well as in London, Hong Kong and Latin America. PLI annually awards morethan 50,000 scholarships to its programs, and its more than 4,000 speakers include the most prominent lawyers,judges, investment bankers, accountants, corporate counsel, and U.S. and international regulators.

Location/Hotel Information: Visit us on the Web at www.pli.edu orcall us at (800) 260-4PLI for information about seminar locations andhotel accommodations for this program.

Payment Policy: Registration fees are due in advance. Attendees may pay by check, Visa, MasterCard, American Express or Diners Club.

Cancellations: All cancellations received 3 business days prior to the program will be refunded 100%. If you do not cancel within theallotted time period, payment is due in full. You may substitute anotherindividual to attend the program.

CLE Credit: PLI programs offer CLE credit in all U.S. jurisdictions that have mandatory CLE requirements and some foreign jurisdictionswith CPD requirements. Please check www.pli.edu/credit for creditdetails, eligibility and approval status for your particular jurisdiction(s).New York: In accordance with the requirements of the Continuing LegalEducation Board, this non-transitional continuing legal education coursehas been approved for a maximum of 14.5 credit hours, of which 13.5credit hours can be applied toward the Professional Practice requirementand 1 credit hour can be applied toward the Ethics requirement.

California: This activity is approved for MCLE credit in the amount of 12.25 hours, of which 1 hour will apply to legal ethics.

Recommended CPE Credit: 14.5 credit hours (13.5 SpecializedKnowledge & Applications and 1 Behavioral Ethics). Program Level:Overview. Practising Law Institute is registered with the NationalAssociation of State Boards of Accountancy (NASBA), as a sponsor of continuing professional education on the National Registry of CPESponsors. For PLI’s official National Registry Statement, please visitwww.pli.edu/credit.

Continuing Professional Education for Privacy Professionals: This program has been submitted for approval by the InternationalAssociation of Privacy Professionals (IAPP) for 12 CPE credits.

Special Needs: If you have special needs as addressed by theAmericans with Disabilities Act, please notify Customer Service at least two weeks prior to your program.

Email: info@pli.edu

Visit Us On The Web: www.pli.edu/PHK5

MAIL: Practising Law Institute 1177 Avenue of the Americas New York, NY 10036Fax or mail completed Registration/Order Form on back cover

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Individual Privileged Membership — unlimited access to PLI’s live seminars and online programming for one flat annual fee!Privileged Membership is the simple answer to your ongoing training and CLE/CPE needs:for just $3,495, you can have unlimited, 24/7 access to over 400 live seminars and Webcastspresented by a prestigious faculty of more than 4,000 legal and business thought leaders.

Join the thousands of practitioners that have chosen PLI as their training partner —become a Privileged Member today!

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Each On-Demand program features the video and/or audio of the program, along withdownloadable Course Materials and an application for CLE credit.

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Reserve your front-row seat to watch PLI’s acclaimed faculty as they discuss the hottest legaltrends, developments, case law and regulations. . . . View all supporting material. . . . And earn CLE credit. It’s all part of PLI’s commitment to deliver an outstanding learning experience!

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