A branding and traffic driving activation campaign that delivers a true ROI.

Table of Contents

Included in this Presentation • What is Sassy City Chicks? • Who We Are • Our Audience • Past Press • Social Media Landscape • Past Sponsors • 2013 Event Calendar • Ride & Drive Event Presence • Ride & Drive Online Presence • Past Ride & Drive Objective • Past Ride & Drive Strategy • Past Ride & Drive Result • Past Ride & Drive Other Ideas • Past Ride & Drive Press • Ride & Drive ROI • Ride & Drive Program Costs • Ride & Drive Benefits • Ride & Drive Event Timeline • Contact Information

312.730.8262 320 W Illinois Street, Ste 516 Chicago, IL 60654

3 4 5 6 7 8 9 10 11 12 13 14 15 16 19 21 23 25 26

What is Sassy City Chicks?

• Since 2001, The Sassy City Chicks brand offers shopping events geared towards a sophisticated cosmopolitan female audience of 21-45 years in search of a ‘girls night out’ experience through beauty, fashion and style. • Sassy City Chicks offers shoppers great perks such as complimentary spa services, complimentary cocktails, beverages and treats, luxury goodie bags and direct access to a variety of corporate brands via sponsorship presence at the event. • Shoppers also are actively engaged at the event with the Sassy City Chicks brand via its strong social media presence and platforms from Facebook, Twitter, Pintrest, Intagram and more in addition to it's on-site blogging trending lounge, exclusive invitations and giveaways, and the latest insider scoops on the sweetest deals in fashion.

ATLANTA • CHICAGO • DALLAS • LAS VEGAS • LOS ANGELES • MIAMI • NEW YORK • SAN DIEGO • SAN FRANCISCO

Attendees Attracts over 1000+ shoppers per market

Designers Offers approximately 40 designers and boutiques per market

Sponsors Provides the ultimate platform to engage in on-site face-to-face interaction

Locations & Venues 9 markets in premium downtown locations

Media Coverage Ongoing national and local media coverage; TV segments, blog mentions, etc

Who we are: Raymi Productions

Sassy City Chicks is produced by Raymi Productions www.raymiproductions.com @cecemelinda • Our mission is to a create social and empowering shopping experience for every woman on any budget • We are a promotion and event activation agency that specializes in compelling consumer interaction as the catalyst for success • We are leaders in the multi-city ‘Girl’s night out’ events managing and executing some of the largest shopping events and promotions nationwide in the most influential and affluent markets • Our key to success is leveraging our organically grown databases of designers and shoppers to create successful events • We create win-win relationships that expose your brand directly to your target demographic

ATLANTA • CHICAGO • DALLAS • LAS VEGAS • LOS ANGELES • MIAMI • NEW YORK • SAN DIEGO • SAN FRANCISCO

Cece Gonzales & Melinda Joseph

Our Audience

SAVVY – SOCIABLE - SUCCESSFUL

is the Sassy City Chick? who ATLANTA • CHICAGO • DALLAS • LAS VEGAS • LOS ANGELES • MIAMI • NEW YORK • SAN DIEGO • SAN FRANCISCO

AGE RANGE 21-49 years old

MEDIAN 31 years old

INCOME 78% earn over $70K/yr

OCCUPATIONAdvertising/Marketing/PR, Finance, Business, Sales

CONSUMER PROFILE

Fashion forward fashionistas, social, trend setting, intelligent, chic, professional

ONLINE PRESENCE90,000 LOYAL SUBSCRIBERS350,000 SITE HITS/MONTH

Past Press ATLANTA • CHICAGO • DALLAS • LAS VEGAS • LOS ANGELES • MIAMI • NEW YORK • SAN DIEGO • SAN FRANCISCO

CLICK HERE TO VIEW! CLICK HERE TO VIEW!

Social Media Landscape ATLANTA • CHICAGO • DALLAS • LAS VEGAS • LOS ANGELES • MIAMI • NEW YORK • SAN DIEGO • SAN FRANCISCO

87% Female

AGE: 13-17 1% 18-24 14% 25-34 40% 35-44 22% 45-54 7% 55-64 2% 65+ 1%

@SassyCityChicks Over 3,000+ followers

Channel: SassyCityChicks1 Featuring TV segments and shopper reviews!

http://pinterest.com/sassycitychicks/ Featuring photos from the Fashion Bash by city!

Over 3,000 likes

Past Sponsors ATLANTA • CHICAGO • DALLAS • LAS VEGAS • LOS ANGELES • MIAMI • NEW YORK • SAN DIEGO • SAN FRANCISCO

2013 Events Calendar ATLANTA • CHICAGO • DALLAS • LAS VEGAS • LOS ANGELES • MIAMI • NEW YORK • SAN DIEGO • SAN FRANCISCO

Sass up your brand in 2013!

* Markets, dates & locations are subject to change

REACH OVER 20,000 WOMEN ANNUALLY!

MARKET DATES Chicago SUNDAY, July 28th San Diego THURSDAY, August 22nd San Francisco THURSDAY, September 12th Miami THURSDAY, October 17th Los Angeles THURSDAY, November 21st Atlanta FRIDAY, December 6th Chicago SUNDAY, December 15th

Sponsorship ‘Ride & Drive’ Program - Event Presence ATLANTA • CHICAGO • DALLAS • LAS VEGAS • LOS ANGELES • MIAMI • NEW YORK • SAN DIEGO • SAN FRANCISCO

DIRECT ACCESS TO ATTENDEES RIDE & DRIVE PROGRAM STATIC VEHICLE DISPLAY CONTESTS & GIVEAWAYS LIVE TWEET LOUNGE VIP MEDIA PREVIEW

Sponsorship ‘Ride & Drive’ Program - Online Presence ATLANTA • CHICAGO • DALLAS • LAS VEGAS • LOS ANGELES • MIAMI • NEW YORK • SAN DIEGO • SAN FRANCISCO

SOCIAL MEDIA & WEBSITE INCLUSION OVER 150,000 FEMALE DATABASE NATIONWIDE DEDICATED EMAIL PROGRAM 2 BLOG POSTS per event (1 pre-event, 1 recap) 2 DEDICATED EMAILS per event 5 DEDICATED FACEBOOK POSTS per event 16 DEDICATED TWEETS per event

Past Sponsorship ‘Ride & Drive’ Program - Objective ATLANTA • CHICAGO • DALLAS • LAS VEGAS • LOS ANGELES • MIAMI • NEW YORK • SAN DIEGO • SAN FRANCISCO

In 2011 & 2012 Sassy City Chicks partnered with leading industry manufacturer, General Motors. GM approached SCC with a need to connect the Chevrolet brand with a high end, all-female demographic. The objective: Put 35-50 “butts in seats” per show & create a buzz surrounding the launch of their electric vehicle. The brainstorm: SCC worked closely with Chevrolet’s event team to identify viable strategies and tailor a program that not only met goals, but exceeded them. A clear message grew from this discussion and became the focus of the partnership. The message: Chevrolet stands for stylish, eco-conscious, luxury vehicles – at a fraction of the luxury price!  

Past Sponsorship ‘Ride & Drive’ Program - Strategy ATLANTA • CHICAGO • DALLAS • LAS VEGAS • LOS ANGELES • MIAMI • NEW YORK • SAN DIEGO • SAN FRANCISCO

The strategy: GM/Chevrolet signed on for 6 events in: San Diego

Los Angeles San Francisco

and Miami

The idea was to reach a wide range of shoppers from multiple industries, income brackets, and ethnic groups.

Not only did face-to-face interaction with attendees truly engage the target audience, but over 2,500 female consumers were able to get behind the wheel – that’s 416 women participating per show, surpassing all expectations and goals!  

Past Sponsorship ‘Ride & Drive’ Program - The Result ATLANTA • CHICAGO • DALLAS • LAS VEGAS • LOS ANGELES • MIAMI • NEW YORK • SAN DIEGO • SAN FRANCISCO

The result Sassy City Chicks generated was unique: a turnkey event program incorporating on-site test drives, static display vehicles, enticing ‘freebies’ and enhanced social media coverage. RIDE & DRIVE: An ingenious expansion of the classic college campus program! Attendees were able to test drive hot new vehicles during the event. Guests were also shuttled to pick up free snacks, giving consumers the opportunity to experience the vehicle and grab a bite to eat after a night of shopping. TRUNK SHOW: A fun twist on the classic “trunk show.” The sponsor selected two designers to feature their merchandise out of the trunks of their most stylish cars, stationed on the show floor. The trunk show became the hottest spot at the event for shoppers and media alike. CHEVROLET LOUNGE: A dedicated area of the show floor where guests could sit and relax before their test drives. Features included direct access to the Chevrolet VOLT (GM’s ‘buzz vehicle’ that year), a live Twitter feed, and a branded photo booth. VIP PREVIEW: An exclusive early-access portion of the event, to allow more ‘butts in seats!’ Select shoppers and media guests were invited to test-drive vehicles and experience the Chevrolet Lounge before the general public event began. Special perks included VIP swag bags, special sweet treats, and more!

Past Sponsorship ‘Ride & Drive’ Program - Other Ideas ATLANTA • CHICAGO • DALLAS • LAS VEGAS • LOS ANGELES • MIAMI • NEW YORK • SAN DIEGO • SAN FRANCISCO

Sassy City Chicks knows the power of reinvention- we are happy to retool and fine-tune existing programs to meet YOUR OBJECTIVE. Additional fresh ideas include: ‘STYLE ON WHEELS: BLOG MEETS BRAND PARTNERSHIP’ SCC will vet ideal media partners from a close network of online fashion, beauty, and lifestyle bloggers in a given market. Selected blogger will have the opportunity to test sponsor’s vehicle for a week, chronicling the journey online and encouraging followers to attend the event and test drive the car themselves. ‘SASSY SOUNDS: REVVING UP THE SPONSOR LOUNGE’ A fun way to encourage shopper interaction with static display vehicles during an event. Within the sponsor lounge area, SCC’s DJ will set up his/her equipment in the trunk of one of the vehicles and DJ there throughout the event.

Past Sponsorship ‘Ride & Drive’ Program - Press ATLANTA • CHICAGO • DALLAS • LAS VEGAS • LOS ANGELES • MIAMI • NEW YORK • SAN DIEGO • SAN FRANCISCO

CLICK TO WATCH: NBC4 – LOS ANGELES

Past Sponsorship ‘Ride & Drive’ Program - Press ATLANTA • CHICAGO • DALLAS • LAS VEGAS • LOS ANGELES • MIAMI • NEW YORK • SAN DIEGO • SAN FRANCISCO

CLICK TO WATCH: NBC4 – SAN DIEGO

Past Sponsorship ‘Ride & Drive’ Program - Press ATLANTA • CHICAGO • DALLAS • LAS VEGAS • LOS ANGELES • MIAMI • NEW YORK • SAN DIEGO • SAN FRANCISCO

Past Sponsorship ‘Ride & Drive’ Program - ROI ATLANTA • CHICAGO • DALLAS • LAS VEGAS • LOS ANGELES • MIAMI • NEW YORK • SAN DIEGO • SAN FRANCISCO

LOS ANGELES – 1,500 ATTENDEES per event ‘Butts in Seats’ Breakdown: 600 TOTAL -350 Test Drives -150 Shopper Preview Attendees -100 Press/Media Attendees SAN FRANCISCO– 1,200 ATTENDEES per event ‘Butts in Seats’ Breakdown: 400 TOTAL -200 Test Drives -125 Shopper Preview Attendees -75 Press/Media Attendees

SASSY STATS: Ride & Drive Breakdown

Past Sponsorship ‘Ride & Drive’ Program - ROI ATLANTA • CHICAGO • DALLAS • LAS VEGAS • LOS ANGELES • MIAMI • NEW YORK • SAN DIEGO • SAN FRANCISCO

SASSY STATS: Ride & Drive Breakdown (cont)

MIAMI – 1,150 ATTENDEES ‘Butts in Seats’ Breakdown: 450 TOTAL -200 Test Drives -150 Shopper Preview Attendees -100 Press/Media Attendees SAN DIEGO – 1,000 ATTENDEES ‘Butts in Seats’ Breakdown: 350 TOTAL -200 Test Drives -110 Shopper Preview Attendees -40 Press/Media Attendees

Sponsorship ‘Ride & Drive’ Program - Program Costs ATLANTA • CHICAGO • DALLAS • LAS VEGAS • LOS ANGELES • MIAMI • NEW YORK • SAN DIEGO • SAN FRANCISCO

SPONSORSHIP TYPE INCLUDES PRICE RANGE (PER EVENT)

TITLE SPONSORSHIP 150-500 sq ft Lounge (6' tables, standard chairs, WIFI access)

RIDE & DRIVE ACTIVATION AREA

STATIC VEHICLE DISPLAY AREA

(up to 2 vehichles)

SASSY TRUNK SHOW (SCC vendors displaying merch in trunks of

sponsor vehicles)

VIP PREVIEW (spa services provided in lounge enhances

media coverage, media meet & greet)

2-4 DEDICATED EMAIL BLASTS SOCIAL

MEDIA CAMPAIGN

$10,000 & up

RIDE & DRIVE RIDE & DRIVE ACTIVATION AREA

100 sq ft BOOTH (6- table, standard chairs)

1-2 DEDICATED EMAIL BLASTS

SOCIAL MEDIA CAMPAIGN

$5,000-$9,000

Sponsorship ‘Ride & Drive’ Program - External Costs ATLANTA • CHICAGO • DALLAS • LAS VEGAS • LOS ANGELES • MIAMI • NEW YORK • SAN DIEGO • SAN FRANCISCO

• ADDITIONAL FURNITURE (highboy tables, stools, etc. - for lounge area) • OUTDOOR HEATERS (for Ride & Drive area – market specific) • RAIN BARRELS (for Ride & Drive area – market specific) • TENTS (for Ride & Drive area – market specific) • VIP GIVEAWAY ITEMS • GENERAL PUBLIC SWAG BAG ITEMS • VEHICLES (for Ride & Drive program and static display) • RED CARPET (for lounge area) • FOOD (for Ride & Drive participants- optional) • TV & AV CONNECTION (for ‘Live Tweet’ Twitter Lounge - optional) TOTAL COSTS PER EVENT: $2,000 - $5,000 (market specific)

*Additional expenses that agency/sponsor may incur, based on Sponsor’s costs*

Sponsorship ‘Ride & Drive’ Program - Partnership Bene!ts ATLANTA • CHICAGO • DALLAS • LAS VEGAS • LOS ANGELES • MIAMI • NEW YORK • SAN DIEGO • SAN FRANCISCO

In conjunction with the Ride & Drive Program, SCC plans to bring added value to the events by creating unique partnerships with fashion-forward print, web, & broadcast media. Sample ideas include: • FASHION ON THE ROAD: partner with 2 reputable bloggers in each market; sponsor will loan each a different car, bloggers will document their stylish rides via Instagram and Facebook for 1 week. • MEDIA PREVIEW: Hosted before event, VIP media attendees and RSVP’d guests can interact with vehicles in sponsor lounge. Q & A will be hosted with Fashion on the Road bloggers, and sponsor can capture video interviews to post via social media in a post-event recap.

Sponsorship ‘Ride & Drive’ Bene!ts Overview ATLANTA • CHICAGO • DALLAS • LAS VEGAS • LOS ANGELES • MIAMI • NEW YORK • SAN DIEGO • SAN FRANCISCO

Pre-event • Logo on all event email blasts • Logo on website event page • Rotating ad banner on website (with link) • Pre-event coordination • Name in pre-event PR campaign Event exposure • Designated booth space to promote at each event • Ability to place brand signage on event floor (provided by sponsor) • Sampling to attendees • Verbal mentions • Multiple branding opportunities • Hands-on interaction with your product to over 1,000+ shoppers per market • Ample time to set-up and break-down Event staff and activation • Raymi Productions to activate the event (# of staff based on event) Follow-up • Post-event pictures on multiple photo galleries • Post-event communication thanking guests - Continue to “speak” to these attendees Tickets to each event • Additional access for employees to activate

Sponsorship ‘Ride & Drive’ Event Timeline ATLANTA • CHICAGO • DALLAS • LAS VEGAS • LOS ANGELES • MIAMI • NEW YORK • SAN DIEGO • SAN FRANCISCO

WEEKEND DAY EVENT 7am-11am: Unload and set-up with tables set and ready 11am-4pm: Shopping Event 4pm-5:30pm: Break down and clean up EVENING EVENT 1pm-5pm: Unload and set-up with tables set and ready 5m-10pm: Shopping Event 10pm-11:30pm: Break down and clean up

Sass up your brand in 2013! ATLANTA • CHICAGO • DALLAS • LAS VEGAS • LOS ANGELES • MIAMI • NEW YORK • SAN DIEGO • SAN FRANCISCO

Gain MAXIMUM exposure for your brand, products, & services in 2013.

Contact Sassy City Chicks for details on becoming a valued venue sponsor.

Cece Gonzales at 312.730.8262 or cece@raymiproductions.com

Shop • Sip • Socialize