Sarz-RansomMusic Video Analysis

Amani Nyeila

In what way does your media produce, use, develop or challenge forms and conventions of real media products?

This is the opening scene of the

music video, it sets the scene with

him on looking into the vista.

Here is a piece of borrowed footage we used; it is the skyline of London. We chose to use this as he says “London town stand up”

Examples

We decided to have a theme that was consistent throughout the video, as you can see this is of basketball. This acts as an analogy of basketball players in a similar position. Both sarz and the players are trying to be the best in their respective professions. The bottom image is showing basketball being used in a hip-hop video.Here is the 1st establishing shot of the music video; This creates a relationship between the artist and the audience. What he is wearing also creates a bond, the snap back and also the logo on the polo. “rocawear” which is a brand the rapper Jay-Z founded. The target audience can relate to this. Below is an example of the shot being used commercially

Ex

am

pl

es

This part of the song Sarz says “ I

need a world wide stage” this shot has been created so that he is on looking the scenery. This is the world wide stage he is talking

about. Somewhere where everyone will know his name and

hear his voice. He is also opening

his arms, which is an endearing gesture, almost inviting people in.

Here we are using the lift in a

different length of shot but still at the

lift. This allowed us to use the lift area

in another interesting way.

Example