Why and how to shop for a Sari: Sari in relation to Global Apparel Trends

Sarbani Roy

What is a Sari? Sari, India’s traditional national dress for women, is now over 5,000 years old.

Sari : An apparel of mystery with many pleats and folds.

A long length of fabric, six to nine yards, elegantly wrapped around the body.

Sari as an apparel in relation to global apparel trends

Figure : Country-wise Market Share , retrieved fromhttp://www.fashionproducts.com/fashion-apparel-overview.html

% of

share

In 2006, the largest manufacturers and exporters of apparels were countries from Asia-Pacific region. including China & India.

The global apparel industry’s total revenue in 2006 was US $ 1, 252.8 billion. Asia Pacific constitutes the largest amount of production and trade in the apparel industry worldwide.

oTypes of Saris and their costs

Every state across India has special weaves and fabrics for its saris.

Most popular & traditional types: Banarasi and Kanjeevaram

A cheap sari can be only 150 rupees ($3.50) whereas upper price limits can easily extend to 50,000 rupees ($ 1,170)Banarasi Kanjeevaram

Beware of imitaton saris with copies of Kanjeevaram and other patterns

Check the quality of silk and zari on the sari

Sometimes, weavers use fake gold thread for the zari(embroidery) on sari

Why would you want to shop for a sari? Is it fun?

Thank You!

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