sarath ppt
TRANSCRIPT
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Effective Writing
Clear, concise, direct
Thoughts are complete
Attention given to details such as
grammar, spelling
Flow of thoughts
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Quantitative Research
Reporting
Recall, the opening sections of the
proposal should be the foundation of
the section introduction Background
Research Problem (w/ research
concepts) Methodology & Procedure
Sample frame
Research Instruments
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Reporting The Findings
Frame a percentages and proportions
in absolute numerical terms
“Sixty percent (n= 18) of the sample
either strongly agreed or agreed with
the statement that the holiday seasontends to cause a great deal of anxiety.”
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The Use of Data In Reports
Tables should support
discussion points
“Third quarter performance
peaked dramatically in
the East relative to the
West and North.
Overall brand
performance remainedstagnant from region to
region in the first,
second, and fourth
quarters.”
0
10
20
30
40
50
60
70
80
90
1st Qtr 2nd Qtr 3rd Qtr 4th Qtr
East
West
North
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Discussion & Interpretation
Graphics, tables in the context of the
written presentation should be
minimized
More is not necessarily better
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Discussion & Interpretation
Revisit the Research Problem
Statement
Organize discussion around concepts ofinterest, research concepts
Don’t just spout numbers; tell the storybehind the data
Highlight, topline, and synthesize
information
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Discussion & Interpretation
Leave the reader with food for thought
What does the quantitative data
suggest? Based on complete evidence in the data
gathered, what conclusions can be
drawn?
What recommendations, suggestions can
be made to address the marketing
problem?
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The Conclusion &
Recommendations
Make proactive recommendations for
marketing the product based on the
evidence uncovered in research Look for opportunities to appeal to the
target market
Are there benefits that should beaddressed?
Are there attributes that have unique
appeal?
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The Conclusion &
Recommendations
Look for opportunities in target market
segmentation
Are there segmentation considerations?
What should the message strategy
be?
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Appendix References
Cite Exhibit tables in a separate
appendix section
Each table labeled with a numericalidentifier
Columns are clearly labeled
Reminder: SPSS printouts should be not be
bound with the report
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The Use of Data In Reports
Bar charts are appropriate for category
comparisons
Pie charts visually represent portions
of the whole
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The Written Presentation –
Part II
Organization of the written
presentation for Quantitative Research
should follow a recommended format
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The Written Presentation –
Part II
Introduction/Background
Research Objectives
Concepts of Interest
Research Method Discuss method, instrument, and
implementation of method (e.g., means forrecruiting, )
Research Sample Discuss sample frame, number recruited, profile of
participants
Remember: Classification questions
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The Written Presentation –
Part II
Findings Organize presentation sub-topics by COI
Discuss questions that fall logically into COI
area
Quantitative Research Conclusions
Limitations
Recommendations for Future Research
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The Written Presentation –
Part II
Marketing recommendations
Recall the purpose of the researchexercise was “to understand collegestudents’ knowledge, attitudes, andbehaviors” toward the Nintendo Wii
Based on what your team found, whatcan you offer Nintendo in terms ofresearch insights that can be used formarketing?
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Remember
The final project should:
Reflect a comprehensive research report
(including secondary, qualitative, &quantitative)
Include recruitment screeners from
qualitative research
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The Oral Presentation
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Tips for the Presentation
All members need not present, but all
must attend
Put the strongest person(s) forward
Use others’ strengths where necessary
Support your team members
Support other teams
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The Biggest Do
Be professional, but DO HAVE FUN
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Presentation Don’ts
Don’t hide behind an avalanche ofslides/overhead transparencies
Don’t be a distraction to yourself or to thespeaker (Be attentive)
Don’t stop the presentation because the“script,” or the technology, isn’t working It’s not about the show, its about the information
No one knows the data better than you and your
team
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Presentation FAQs
Can we use Powerpoint technology to
make the presentation?
Are all group member required to
present?
Will the instructor need a copy of our
presentation in addition to the report?
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Course FAQs
When will I get my final grade?
How should I access my grade?
Can I email or call you earlier than theposting date to get my grade?
Will I be able to see the final project
after the grade is in? Can I or my team have the final project
returned at the end of the semester?
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Details
Office hours during the exam period
Please review your scores thoroughly
before Friday, December 12, to ensure
accuracy in points total