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www.saphana.com/startupfocuswww.saphana.com/startupfocus

SAP Startup FocusThe Enterprise Innovation Agenda, Powered by

Startups.

© 2014 SAP SE or an SAP affiliate company. All rights reserved. 2

135 60%1,810

The Enterprise Innovation Agenda, Powered By Startups

Startups that are building applications on HANA

Validated solutions being sold to SAP customers

Of the startups are outside the traditional SAP ecosystem

57 201222Industries Countries When the program started


What Are Startups Building On SAP HANA?

Simulations, pattern recognition (e.g. Synerscope)

Personalized actions (e.g. Tracx)

Sense-and-respond cycles (e.g. Semantic Visions)

Healthcare(e.g. Convergence CT)

Wearables(e.g. APX Labs)

Internet of Things (e.g. Kopi)

Innovation beyond what we have traditionally seen


SAP Startup Focus Portfolio


Program benefits

Technology

FREE and Immediate access to cutting edge HANA technology platform

Resources

FREE access to technical HANA experts, marketing & sales enablement support

Customers

FREE access to our 250,000+ global customer base to sell market-ready solutions

Capital

Opportunity to pitch to the venture community including SAP Ventures

Community

Of entrepreneurs, partners, investors and thought leaders – free

No Equity

SAP Startup Focus does not take equity from participating startups


We are looking for a few good startups

Interested in developing their solutions on top of the in-memory database and application platform SAP HANA

Live and Virtual Events all around the world

Connect within the Startup Community

Learn about SAP HANA

Create a HANA Solution Description / Use Case

Live and Virtual SAP HANA Boot Camps

Technical Enablement and Coaching

Build a Proof of Concept on SAP HANA

Deliver a Commercial Solution on SAP HANA

STARTUP

ENGAGEMENT1. DEVELOPMENT

ACCELERATOR

GO TO

MARKET2. 3.

Prepare Startup for Market Readiness

Promote Startups solution via participation in SAP and SAP Sponsored Industry / Big Data Events

Help generate customer interaction and pipeline development for validated and qualified Startups

Advise on Route-to-market with SAP

HANA OverviewSAP HANA Technical Overview


SAP HANA IS?

Sub

-Seco

nd

Open

Re

alTi

mePlatform


SAP HANA: Sub Second Response

XX



Process data and application logic in parallel (MPP), using all cores in a multi-core

architecture by effectively partitioning data



Eliminate Disk I/O by keeping all data in memory using column store, and by significantly

compressing data

Access Data Faster using any column as an index, and by accessing only relevant

columns via dictionary-encoded column store


SAP HANA: A NEW PARADIGM


SAP HANA: Real-Time applications, Zero Latency



• Run both transactional (OLTP) and analytical applications on a single data model.

• Database tables support simultaneous high volume/speed transactional and analytical

processing without compromising data consistency (ACID compliance)

• Aggregate on-the-fly with no pre-materialisation on key figures, including current transactions,

using column store & parallel aggregation


SAP HANA: Simplified Programming

X XX

XX X


SAP HANA: Simplified Programming

X XX

XX X

Push-down code: Replace distributed application logic with reusable DB logic, written in

SQL script, Text Mining, Predictive/R Decision Tables

Efficient execution with built-in application services: use HANA application services

(Web Server) to avoid multiple layers of buffering, and reduce data transfers. .Optimised & Open : Built in SAPUI5 libraries with open integration to 3rd party libs for

desktop and mobile experience


SAP HANA: START-UP MIGRATION PATH

HTML 5

All logic on Application Server

Relational DB schema (without Stored Procedures)

Starting point

All logic on Application Server (AS) - HANA used as a relational column-store database

Intermediate step towards a real HANA application. Validate the schema, identify issues

(e.g. constraints, triggers).

Breakthrough performance is not expected !

Minimal logic on AS - HANA modeling & scripting => processing data directly in memory

Application server tier ideally becomes only used for UI rendering.

High algorithmic complexity => implement business logic in HANA & AS

No AS- all processing in stateless HANA app

Extremely low latency => perfect for lightweight analytical applications

Less useful for transactional application that require state & session management

Relational disk-

based row

store database

SAP HANA

First Step Hybrid HANA App Native HANA App


SAP HANA: More than just a database – a platform

Any AppsAny App Server

Other AppsLocationReal-timeHADOOPMachineUnstructuredTransaction

HANA Platform

SQL, SQLScript, JavaScript

Spatial Text SearchText

Analysis & Mining

Stored Procedure

& Data Models

Application &

UI Services

Business Function

Library

Predictive Analysis

Library

Database

ServicesSeries Data

Rules

Engine

Integration & Steaming Services

SAP HANA is the platform

for ALL Applications

A true platform

Converged OLTP + OLAP

Native processing services

Embedded business logic

Supports any application 60% of HANA use cases are outside of the SAP

Landscape

1,300+ start-ups & ISVs developing on HANA

Supports any Device

Market EnablementSubtitle


Market Enablement

How do you acquire customers?

Leverage the SAP Brand

Leverage SAP Marketing machinery

Access to 250,000+ Global Customers of SAP

Prepare Startups for Market Readiness

Marketing Assets development

Elevator pitch, DEMO, Solution Brief templates

Testimonial, Interviews, Blogs, Newsletters

Promotion through Events

SAP Events - SAPPHIRE Now, FKOM,

NON-SAP Events – Industry events like BIGDATA Summit, CEBIT, Mobile World Congress, etc.

Pipeline & Business Development

High Touch Model (Co-SELL with SAP)*

Low Touch Model ( SAP Marketplace)

* - Qualified Startups only

26© 2013 SAP AG or an SAP affiliate company. All rights reserved.© 2014SAPSEoranSAPaffiliatecompany.Allrightsreserved.

GLORIA – Global Risk Early Warning System

Approved:Pending

COMPANYSeman cVisionsistheworldleaderinseman candpredic veanalysis,runninganunrivaledweb-miningsystemthatprovidesunprecedentedintelligencefordecision-making.SOLUTION

• Akeydifferen atoristhecombina onofanunparalleledweb-miningsystem,themostsophis catedseman cengine,withthefastestdatabaseresul nginanunmatchedscope,speedandprecision

• GLORIAanalyzestheglobalrisklandscapesinreal me,allowingcustomerstodetect,manage,mi gateoravoidthevariousthreatstotheirorganiza on,peopleorpremises.Automa callydetectsandpredictsbasedoninforma onfromcyberspace

• GLORIAanalyzes90%oftheworld’snewscontent,millionsofsignalsintheworld’stop10languages

• GLORIAdis nguishescri calsignalsfromirrelevantnoiseandgivesourcustomersthesitua onalintelligencetheyneedtorespondappropriately

BUSINESSVALUE• Drama callyenhancesexis ngthirdpartyriskmanagementapplica ons

• Providesunprecedentedreal- meintelligenceonawiderangeofthreatstoprotectcustomers’organiza on,employees,premisesandwiderbusinessinterests,worldwide

INDUSTRIESCross-Industry

HIGHLIGHTSü SAPHANAasprimaryDBand

warehouseü On-premandclouddeploymentü ComplementsSAPSCMso ware

offeringsü Cer fiedasPoweredbySAPHANA

ü SFPtechnicalvalida onSAPASSET• Tes monial:

h p://vimeo.com/97106858

STARTUPASSET• Demo:

h p://www.seman c-visions.com/gloria.php


Automated Root Cause Analysis for Aerospace

Approved: (DS) 02-12-14

COMPANYWarwick Analytics has developed software for automated root cause analysis for resolving manufacturing and maintenance faults. The technology is based on proprietary ‘non-statistical’ algorithms developed over a decade of academic research. It can be used on SAP HANA as an Early Warning and Prevention system (EWAP) aka SigmaGuardian.

SOLUTION • Pinpoints causes of issues so they can quickly and efficiently be resolved• Doesn't require hypotheses – always find an answer from the available data• Works with dirty/incomplete data (non-statistical algorithms)• The early warning system limits the impact of failures and bottlenecks • Resolves root causes of faults and problems in near real-time• Integrates with other leading software and systems

BUSINESS VALUE• Reduce lifecycle Cost of Poor Quality – trend towards zero defects • Predictive/preventative maintenance – avoid and reduce impact of product recalls • Reduces expensive downtime • Frees up valuable and costly resources• Can be quickly deployed and scaled • Instant cause/correlation analytics on warranty claims

INDUSTRY/LINE OF BUSINESSAerospace & Defense

HIGHLIGHTS SAP HANA as primary DB and

warehouse R Server for statistical reporting On-prem and cloud deployment SFP technical validation

SAP SFP ASSETS• Demo:

http://spr.ly/SAPStartups_WarwickAnalytics

• Jon Reed Interview: http://spr.ly/Warwick_Jon_Reed1

• Testimonial: https://www.youtube.com/watch?v=RzLJcAewSUY

STARTUP ASSETS• Interview:

http://spr.ly/WarwickInterview• Demo:

http://www.warwickanalytics.com/downloads-resources/aerospace-downloads-resources/ improved data

processing + analyticsrun-time reduced

3 days to 35 secondsfaster query execution

+ performance

http://spr.ly/SAPStartups_WarwickAnalytics

http://spr.ly/Warwick_Jon_Reed1

https://www.youtube.com/watch?v=RzLJcAewSUY

http://spr.ly/WarwickInterview

http://www.warwickanalytics.com/downloads-resources/aerospace-downloads-resources/

29© 2013 SAP AG or an SAP affiliate company. All rights reserved.© 2014SAPAGoranSAPaffiliatecompany.Allrightsreserved. 1

Make the Most of Your SAP Processes and Performance

Approved:(BN)05-28-14

COMPANYCelonisdeliversprocessminingforSAPbyreconstruc ngtheprocessesinreal- mebasedonthedigitalfootprintscreatedbytheSAPERPsystem.SOLUTION

• FullyandtransparentlypairswithSAPmodulestodeliverreal- meinsightintoprocesses• Automa callyextractstheprocessdataoutoftheSAPdatabasesandreproducesthemina

real- megraphsandworkswithlivedata

• Real- meprocessanalysesiden fiesbo lenecksandenhancesautoma onrates• Instantanalysesofcri calvendors,lowvalueorders,purchaserequisi onsrates,etc.• Iden fiesotherwiseoverlookedcri calfraudpa erns• Intui veUIandnaviga onwithintheminedprocesses,withoutSQLknowledge

BUSINESSVALUE• Upto15%decreaseofprocesscoststhroughdecreasedbo lenecks• Iden fica onofcri calfraudpa ernsimprovesefficientlyandcompliance

• Significantdecreaseinthe meneededforanalysis• Abletoanalyzeterabytesofdataoutofmorethan20+SAPsystems

• Real- memonitoringandfulltransparencyviavisualiza onsofbusinessprocesses• Processminingforadeepdrilldownintotheprocessestorevealvariances• Filtersforthesegmenta onoftheprocessestogetthedesiredinforma on

INDUSTRYDiscreteIndustries,ConsumerProducts,IndustrialMachinery,Life

sciencesLINEOFBUSINESSProcurement,SupplyChain,Finance,SalesHIGHLIGHTS

ü On-premandclouddeploymentü SAPHANAasprimarydatabasefor

fastdataprocessingandanalysisü SAPHANAanaly calprocessing

forreal- merepor ngü Integra onwithanySAPsystems

anddatasourcesü Integra onwithSAPBOBJtools

forUIdashboardsandrepor ngü SFPtechnicalvalida on

ASSETS• SAPSFPdemo:

h p://spr.ly/SAPStartups_Celonis• Interview:

h p://spr.ly/celonis_interviewincreased efficiencies +

compliance up to 15% savings on

processing costs 10-15% improved PO

processing t ime

Startup Pitches

Your Next StepsSubtitle


Next Steps : Getting Accepted into SAP Startup Focus

Register for the program

Click Through Startup Focus Program Agreement

Complete a HANA Solution Description - simple description of what you intend to build on SAP HANA

Used for consideration into the development acceleration phase of the program

Business problem addressed

Proposed solution

Solution benefits

Statement of how SAP HANA will help

Please note : it is not a binding contract – you can revise and replace later.


We look forward to working with you

Americas: Mark Noronha, [email protected]

Europe, Middle East, Africa: Gary Parnell, [email protected]

Asia Pacific, Japan: Suraj Sudhi, [email protected]

mailto:[email protected]



www.saphana.com/startupfocuswww.saphana.com/startupfocus

Thank you.


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