sap social media analysis q4 2015
TRANSCRIPT
SAP: Social Media Report
This report looks at how
SAPperformed on social media between
October 1st – December 31st, 2015
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Brand Overview
FANS NEW FANS FAN GROWTH COUNTRY DEMOGRAPHICS
666,755 40,077 6.40%Worldwide
Mostly Older, Male and Attached.
SAP
Engagement Score Total Fan Posts
24 611
Total Posts Brand Response Rate
140 0.33%
Total Likes Avg. Reply Time
5,549 3 hrs, 38 mins
Total Comments General Sentiment
189 Neutral
Total Shares
878
Most Engaging Content Type
Product Features
Least Engaging Content Type
Brand News
Most Prolific Content Type
Others
Most Engaging Campaign
Official premium partner of DFB-Team
BRAND POSTS FAN POSTS
Brand Overview
CONTENT & CAMPAIGNS
600K
610K
620K
630K
640K
650K
660K
670K
1-Oct 15-Oct 29-Oct 12-Nov 26-Nov 10-Dec 24-Dec
Fan Growth
Total Fans
666,755
New Fans
40,077
Community Analysis
SAP fans are mostly Older, Male and Attached. SAP fans are largely from India followed by Brazil.
Fan Demographics Distribution of Fans
56%
44%
male female
0% 10% 20% 30%
Below 21
21-30
31-40
41-50
51-60
Over 60
0% 10% 20% 30% 40%
Single
In a Relationship
Engaged
Married
UnKnown
0K 50K 100K 150K 200K
India
Brazil
United States
Mexico
Germany
Egypt
Peru
Italy
Indonesia
Georgia
0
1
2
3
4
5
6
1-Oct 15-Oct 29-Oct 12-Nov 26-Nov 10-Dec 24-Dec
Brand Posts
Top keywords used Frequency
SAP 21
business 18
SAP Social Media Team 15
company 11
innovation 7
Most Engaging Brand Posts
14-NOV-15, SAT 4:10PM
SAP updated their profile picture.
ENGMT.
LIKES COMMENTS SHARESSENTIMENT
477 2,075 27 71 Positive
31-DEC-15, THU 2:02PM
2015 was a remarkable year for SAP thanks to game-changing partnerships in sports and health, the su ..
ENGMT.
LIKES COMMENTS SHARES SENTIMENT
287 284 8 122 Positive
Brand Posts - Analysis
Brand Post Types Days of the week
0 20 40 60 80 100
0 10 20 30 40 50 60
Videos
Photos
Links
Plain Text
Polls
Number of Posts
Engagement Score
Engagement Score Number of Posts
0 10 20 30 40
0 20 40 60 80
Monday
Tuesday
Wednesday
Thursday
Friday
Saturday
Sunday
Number of Posts
Engagement Score
Engagement Score Number of Posts
Top Keywords Used Frequency
SAP 359
RonR 73
hybris Software 73
SAP SAP 49
via SAP 47
User Posts
0
10
20
30
40
50
60
1-Oct 8-Oct 15-Oct 22-Oct 29-Oct 5-Nov 12-Nov
19-Nov
26-Nov
3-Dec 10-Dec
17-Dec
24-Dec
31-Dec
Positive Neutral Negative
Most of SAP posts were around 'Others', and posts around 'Product Features' received the highest engagement.
Content Intel
0 2 4 6 8 10 12 14 16
0 5 10 15 20 25 30 35 40 45
Brand News
Others
Event
Product Features
Corporate Social…
Product/Software Release
Ad Campaigns
Photos
Question
Promotions/Offers
Contest
Facebook App
Like This/Engagement…
Number of Posts
Engagement Score
Engagement Score Number of Posts
In SAP Posts about Technology, Fact posts received the highest engagement.
In SAP Posts about General Happenings, the category Others received the highest engagement.
Content Intel
About Technology About General Happenings
0 10 20 30 40 50
0 10 20 30 40
Fact
Others
Advice/Tips
Technology News
Events in the…
Question to fans
Like…
Number of Posts
Engagement Score
Engagement Score Number of Posts
0 5 10 15
0 20 40 60
On Social Media
On Sports
Others
Question
Entertainment
Festival/Greetings
Current Affairs
Number of Posts
Engagement Score
Engagement Score Number of Posts
Campaign Intel
0 1 2 3 4
0 5 10 15 20 25 30
Cyber Monday 2015
#DigitalTransformation
#SAPtd 2015 Las Vegas
Number of Posts
Engagement Score
Engagement Score Number of Posts
This is the performance of a selection of SAP campaigns that have been tagged and tracked
by Unmetric and are not restricted to the time period analyzed
Brand Overview
FOLLOWERS NEW FOLLOWERS FOLLOWER GROWTH COUNTRY
175,518 8,466 5.07% Worldwide
SAP@SAP
Engagement Score
104
Total Proactive Tweets
796
Retweets Total
35
Replies Total
22
Favorites Total
9,726
Total Mention
14,718
Total Retweets
12,280
Response Rate (%)
0.15%
Average Reply Time (mins)
1002
BRAND TWEETS USER TWEETS
Brand Overview
162K
164K
166K
168K
170K
172K
174K
176K
178K
1-Oct 15-Oct 29-Oct 12-Nov 26-Nov 10-Dec 24-Dec
Follower Growth
Total Followers
175,518
New Followers
8,466
0K
0K
0K
0K
0K
0K
0K
0K
1-Oct 15-Oct 29-Oct 12-Nov 26-Nov 10-Dec 24-Dec
Followee Growth
Total Followees
354
0
5
10
15
20
1-Oct 15-Oct 29-Oct 12-Nov 26-Nov 10-Dec 24-Dec
Proactive Tweets Retweets
Brand Tweets
Proactive Tweets Retweets
796 35
By 2030, 2 billion jobs will disappear because of tech advances. That's
50% #FutureofWork
https://t..
23-Oct-15, Fri 02:27PM
ENGMT. FAV. REPLIES RETWEETS
895 195 18 314
Top Engaging Tweets
SAP is part of the change! #One4 building a better world for
@refugees @ImagineDragonshttp://t.co/..
12-Oct-15, Mon 05:35AM
ENGMT. FAV. REPLIES RETWEETS
793 156 7 219
Posts with Hashtags engage the best. Those with Mentions are the most frequent
0 100 200 300 400 500 600 700 800 900
0 20 40 60 80 100 120
Links
Plain Text
Hashtags
Mentions
Number of Posts
Engagement Score
Engagement Score Number of Tweets
Brand Tweet Types
0 20 40 60 80 100 120 140
0 500 1000 1500 2000 2500 3000 3500 4000
#futureofwork*
#one4*
#saptd*
#cloud*
#iot*
#digitaleconomy*
#iwasme*
#bigdata*
#saphana*
#sap*
User Tweets about Hashtag
Brand Tweets about Hashtag
Brand tweets User Tweets
Volume of Tweets with Hashtags
0
100
200
300
400
500
600
700
1-Oct 6-Oct 11-Oct 16-Oct 21-Oct 26-Oct 31-Oct 5-Nov 10-Nov 15-Nov 20-Nov 25-Nov 30-Nov 5-Dec 10-Dec 15-Dec 20-Dec 25-Dec 30-Dec
futureofwork one4 saptd cloud iot
Spread of Hashtags by day
0 50 100 150 200 250 300
#digitaleconomy*
#sap*
#saphana*
#saptd*
#iot*
#cloud*
#iwasme*
#one4*
#bigdata*
#futureofwork*
Engagement Score
Hashtags - Engagement
Positive Negative Neutral
Customer Service
REPLY ANALYSIS REPLY SENTIMENT
0
2
4
6
8
10
12
14
Request ForDirect
Message
Request ForContact
Request ForView a Link
Request ForEmail
BrandApology
Plain Text
0
500
1000
1500
2000
2500
3000
3500
Monday Tuesday Wednesday Thursday Friday Saturday Sunday
Replies Mentions
Day of the week
0
200
400
600
800
1000
1200
1400
12:00 AM 2:00 AM 4:00 AM 6:00 AM 8:00 AM 10:00 AM 12:00 PM 2:00 PM 4:00 PM 6:00 PM 8:00 PM 10:00 PM
Replies Mentions
Time of the Day
Total number of Retweets : 12,280
-200
0
200
400
600
800
1,000
1,200
1-Oct 6-Oct 11-Oct 16-Oct 21-Oct 26-Oct 31-Oct 5-Nov 10-Nov 15-Nov 20-Nov 25-Nov 30-Nov 5-Dec 10-Dec 15-Dec 20-Dec 25-Dec 30-Dec
Retweets of Brand Tweets Brand Tweets
Retweets
Total number of Mentions: 14,718
-50
0
50
100
150
200
250
300
350
400
450
1-Oct 6-Oct 11-Oct 16-Oct 21-Oct 26-Oct 31-Oct 5-Nov 10-Nov 15-Nov 20-Nov 25-Nov 30-Nov 5-Dec 10-Dec 15-Dec 20-Dec 25-Dec 30-Dec
Mentions Brand Tweets
Mentions
Influencers
Name Followers Tweets
Forbes 8,818,496 33
Hootsuite 7,583,318 2
Manchester City FC 3,087,271 1
Forbes Tech News 2,320,146 2
NEW YORK KNICKS 1,359,117 13
TOP 5 INFLUENCERS
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