sap pdp espedia

SAP PDP for Fashion by Espedia

Product Development Platform for Fashion and Retail

© 2014 SAP AG. All rights reserved. 2

Espedia in a nutshell

10 Years of Success; more than 60 Customers

Ecohub Partner for RDS Program

VAR for SAP Italia; 75% turnaround in Italy, 25% in other EMEA countries

40 Software Engineers for PLM/PPM/EHS and MII

2003

2004

2005

2006

2007

2008

2009

2010

2011

2012

2013

0

500

1000

1500

2000

2500

3000

3500

4000

Espedia

Espedia

2003

2004

2005

2006

2007

2008

2009

2010

2011

2012

2013

0

5

10

15

20

25

30

35

Espedia

Espedia

Sales

Resources


Disruptive Changes in Fashion/Retail Market

Business Problem: The Fashion and Retail industry is going through three disruptive changes:

• “Fast Fashion”, is new business model requesting a dramatic reduction of time between an idea of a new product and its launch on the market.

• “Customers Rule”: smart phones and other mobile appliances put the customer in a central position. Having real time information on the customer’s sentiment is a “must have” for designers and product portfolio managers.

• “Delocalization”: guaranteeing forecasted margins requires a permanent focus on costs during the entire lifecycle of a product, especially if manufacturing has been outsourced to low labor countries. Real time management of all modifications and an update of raw and semi-finished material products are becoming essential.

Slide 3


The solution: Product Development Platform

• Develop an HANA Based Platform to speed up and control the New Product Development Process in Fashion and Retail Companies

• The opportunity• Fashion and Retail PLM space are an emerging market and several software

Vendors are trying to enter the Fashion/Retail PLM Space• SAP is launching a new platform for Fashion called FMS: Starting Q4 2014 SAP

Accounts will be visiting the installed base;• Espedia is currently working in several customers in Fashion: Armani, Bottega

Veneta, Gucci, Balenciaga, YSL, Geox, Diesel…


Unique Selling points

• There are an open space in SAP Portfolio today in this area (no existing SAP solution could cover this area)

• SAP’s customers in fashion and retail need this solution to win on changed market conditions

• The New Product Development Process is strictly related to ERP and Supply Chain Processes (usually covered by SAP ECC)

• Hana allow a real time analysis and customer sentiment collection

• Fashion and Retail customer are looking for the new Fashion Management System suite from SAP; our solution is a natural completion of this suite


Common Understanding: some concepts in Fashion

Brand: it’s usually the High Level definition of a Company Product Portfolio (e.g. Armani Casa, Armani Kids, Armani Jeans, Giorgio Armani etc…)

Season/Collection: for every collection there are several seasons develop in one year (usually there are from 2 to 6 seasons in one Year)

Model: it is usually the look and feel of the material used for a specific product (e.g. Jeans texture stone washed)

Style: it is the physical designation of a fashion item (e.g. the appearance of a pair of trousers)

Size and colors: are usually the two dimensions of a fashion items

SKU (stock keeping unit): it is the final element needed in ERP to manage the logistical flows; usually is a combination from the Model/Aspect/Size/Color


Mood Board Management

Season and Line Planning

Product Data Management

Product Lifecycle Costing

Mood Board Management: a set of functions, both mobile and web browser based, to capture customer sentiment, trends and all other not structured information needed to define the “mood” of a new collection.

Product Portfolio Management: organizing the product portfolio for the new collection by brands/market/lines

Product Data Management: managing the basic data needed to transform the product idea into a SKU (Stock Keeping Unit) to be transferred to ERP/SCM systems in order to support the mass production processesProduct Lifecycle costing: managing

the product costs all along the entire lifecycle, providing real time analysis of cost modifications, coming from different sources of data

SAP PDP for FashionSolution Overview

Minimum Valuable Product


Solution Benefits

• Solution Benefits:

• SAP based ERP platform with a powerful integrated solution for Product Development in an emerging market

• Real time information for designers on trends and customer sentiments from social media, to better align new products to brand identity and emerging trends

• Fast search engine on all the product data, raw materials characteristics, suppliers information of previous collections helping designers to develop fashion products faster and with higher quality than today

• Real time alerts/reporting for product cost modifications, whether they occur in the internal production or in geographical distributed network of suppliers

Slide 8


SAP PDP for Fashion OverviewCollection Management and Product Development

Portf

olio

Proj

ect

Tech

nica

l D

ata

PORTFOLIO

STYLE

MODEL (linked to aspecific Collection)

Phase 2Phase 1 Phase 3

SKU (STYLE + MODEL)PROJECT LINK

Collection Management identifies 3 grouping levels: Portfolio, Product Development Project and Technical Data. The customization of Portfolio Structure will be shaped according to the Attributes and Dimensions relevant for

Collection Management and Product Development.

ERP DataSAP Object Link

SEASON(i.e. FW14) STYLE



EVENT(i.e. Fashion Show)

COLLECTION 2014 COLLECTION 2015 COLLECTION 2016 …

…




Phase 4



SAP PPM / PDM OverviewCollection Management and Product Development

STYLE



SEASON(i.e. FW14)

COLLECTION 2014

SKU (STYLE + MODEL)PROJECT LINKSKU (STYLE + MODEL)

PROJECT LINK

Summary Views for a selected Collection including the details of the correspinding STYLEs, MODELs and SKUs. Product Sizes can be specified at MODEL level. Then SKU Sizes are derived from the corresponding MODEL.

Product Bill of Material can be managed for single Size or for all the allowed SKU Sizes. Colour Datasheet is defined at SKU level. STYLE, MODEL and SKU can be shared among different Collections (i.e. Carry Over)

STYLE



PROJECT LINKSKU (STYLE + MODEL)PROJECT LINKSKU (STYLE + MODEL)

PROJECT LINKSKU (STYLE + MODEL)PROJECT LINK

STYLE



PROJECT LINK

Marketing and Sales


Events

Past Events:

• PI Innovation (Berlin)

• SCM/PLM 2014 (Las Vegas)

• SCM/PLM 2014 (Nice – France)

• PI apparel (London)

Next Events

• International SAP PLM/PPM Conference (Dusseldorf – November)

• SAP World Tour (Milan – October)

• Web Summit (Dublin – November)

• SAP TechEdge/dCode (October/November) - TBD


Promo Material


Video Adv


Web Blogs

www.whichPLM.com

www.just-style.com

www.saphana.com

http://www.whichPLM.com/

http://www.just-style.com/

SAP PDP Overview


SAP PDP OverviewCollection Management and Product Development

STYLE

MODEL

SKU (STYLE + MODEL)

COLLECTION PLANNING

BOM Cost for Model

Colors

VAT Code

Model Type

Model Family

Materials

etc…

Sold Volume etc...

MASTER DATA ADMINISTRATION

LUMIRA ANALYTICS

PPM User

SAP PDP Architecture overview

© 2014 SAP AG. All rights reserved. 19P

PM

6 N

ET

WE

AV

ER

S

ER

VIC

ES SAP UI5 USERS

Copyright © Espedia srl 2014 All rights reserved.

Slide 19

XS

LUMIRA SERVER

NAME SERVERINDEX SERVER

LUMIRA USERS

HANA DB

TR

AD

ITIO

NA

L D

B

SKU AppApps

…

WEB DYNPROs

AJAX CALLS

Analytic views

ONLINE CONNECTION

Table

AD

BC

COSTANALYSIS

HTTP

HA

NA

Services

SOAP WEB SERVICES

AppsApps

WEB SERVER

SAP UI5 Apps

HTTP

Scenario 1 – SAP PPM not on HANA


PP

M6

NE

TW

EA

VE

R

SE

RV

ICE

S SAP UI5 USERS


Slide 20

XS

LUMIRA SERVER

NAME SERVERINDEX SERVER

LUMIRA USERS

HA

NA

DB

SKU AppApps

…

WEB DYNPROs

AJAX CALLS

Analytic views

ONLINE CONNECTION

Table

COSTANALYSIS

HTTP

HA

NA

Services

SOAP WEB SERVICES

AppsApps

WEB SERVER

SAP UI5 Apps

HTTP

Scenario 2 – SAP PPM on HANA



Slide 21

1. HANA

• Model – Tables, Views, Stored Procedures and Analytic Views

• XS Services – Consume data and serve SAP UI5 Apps

• PPM Services - Soap Web Services • Generate PPM objects (Collection, Model, SKU) created via SAP UI5 Apps

2. Netweaver

• PPM6 – Collection Development Management.

• Dynpros to embed SAP UI5 Apps & Lumira Views.

3. Lumira Server – Consume HANA Analytic Views

SAP PDP - Involved Systems


Data provisioning

SAP HANA

SAP ERP

SAP AFS

Other Systems

Slide 22

SAP Systems will communicate to HANA

via SAP Landscape Transformation

Cost analisys require information about:

Cost of raw materials

Production costs

Marketing costs

Transport costs

Sales Data

Ecc…

SAP PDP Technical Walkthrough

(Via SAP Hana Studio)

•Schema

•Web Apps & services

•Security

•Views (Calculation, attributes)


Q/A

Question / Answer

Slide 24

Grazie

Contact Information:

Gianni PelizzoMail: [email protected]

Espediawww.espedia.it

http://www.espedia.it/

sap pdp espedia

Software

sap ag

fast fashion

sap portfolio

opportunity fashion

sap italia

product idea

product portfoliofor

massminimumvaluable