sap innovation awards 2020 entry pitch deck · sap cloud platform (cloud foundry) poc: development...

SAP® Innovation Awards 2020 Entry Pitch Deck

Accenture Technology JapanZUKA-DO : Virtual Media Solution powered by AR and machine learning

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Company Information

HeadquartersIndustryWeb site

AccentureProfessional Serviceswww.accenture.com

Accenture is a leading global professional services company, providing a broad range of services andsolutions in strategy, consulting, digital, technology and operations. Combining unmatched experience andspecialized skills across more than 40 industries and all business functions—underpinned by the world’slargest delivery network—Accenture works at the intersection of business and technology to help clientsimprove their performance and create sustainable value for their stakeholders. With 505,000 people servingclients in more than 120 countries, Accenture drives innovation to improve the way the world works andlives. Accenture Technology Japan helps clients build IT business platforms using cutting-edge technologies from

Japan and abroad. Through Technology Labs, Liquid Studios and other advanced technology research &development facilities both inside and outside Japan, through our global delivery network of developmentfacilities worldwide, through alliances with major IT vendors and through key locations in Japan withexperts, we offer a neutral, one-stop service for developing, implementing and carrying out technologystrategies and combining optimal IT solutions that suit the needs of each client.


Challenge

Solution

Outcome

There is no shortcut to innovating something, but I couldn't help thinking that this must be the way how digital disruption can be initiated.

Hiroki IrisawaAccenture Technology Principal Director

Accenture Japan

This is built as an iOS application using SAP Cloud Platform Mobile Service and SDK for iOS. When the iOS device camera ispointed at the poster, detailed information posted by the publisher is automatically translated into the (native) default language setby the iOS user and will be displayed as an AR object. Also, user’s activity information (By whom, where and how) can be trackedand analyzed in real-time by SAP HANA .

Now people from different background (countries & languages) can understand the Noticeboards and Advertisement. They canreceive the information same as from local's perspective. By real-time tracking and analyzing user’s activity information, along withlocation information will help to improve the services of these poster’s publishers.

>100

The media such as noticeboards and advertisement found in the city are targeted only for locals and cannot understood byforeigners. While society is globalizing, these local information media in analog form is difficult to reach foreigners. Advertisementbusiness target shrinking has been an issue due to this. By providing this solution, foreigners from different background (countries &languages) can easily get information. Also, we are challenging on the expansion of business targets to reach information properlyfor these people.

UX using augmented realityAR User’s activity

analysis in Real-time.

Real-time

Virtual Media Solution powered AR and machine learning

Support more than 100 language translations

Posters*: Noticeboards and advertisements


Business Challenges and Objectives Despite the advanced translation technology is available so far, generally the information media from advertisements and

posters that can be seen around the cities are written in local (native) language, which can be understand by the locals only.

This PoC will use SAP’s latest cloud and mobile technology. By this we’re challenging to provide a solution that the foreigners from any background (countries & languages) able to exchange information easily.Challenging to build a UX, using mobile and AR technology. This enables to access the information in more realistic

perspective.Challenging on analyzing the publishment effect and future prediction by building a solution for tracking and analyzing

the user’s activity in real-time. The PoC currently targets internal media (office noticeboards and advertisements), but we believe that this solution can be

extended to advertisement industry. In the future we’re planning to develop an Android based application too.

Expanding the target:Through this solution, our aim is to expand the analog information media (posters seen around the cities) which the publisher wants to deliver.

Fairness in Information exchange:We’re building this solution to provide information to eliminate the language barrier of foreigners and able to exchange the information in their original language (as in local language and common language like English)

Accurate effect measurement based on location information:Until now this media is available in analog form (as posters), so we’re aiming is to test methods of effective measurement and predictive analytics, that haven’t implemented so far. It will be implemented by tracking and analyzing the user’s history when using this solution (the features such as display count, click count, order history, etc.) in real- time and accurately indigital form.


Project or Use Case Details

Project Background and the issues learned

Proceeding with this Project Ideation: To provide varies solution ideas on the theme below, we held a design thinking session among

the international and local employees.

How can we help foreigners staying in a countries of which is not their native language and receive information from local media (advertisements, noticeboards, etc.) same way as local people?

Development: from above mentioned theme, we developed the prototype in agile method, repeating the cycle as Build → Ideation → Feedback.

In Accenture Japan, International employees from different background (countries and languages) communicate with each other. Inside office many information media such as posters and noticeboards are available in Japanese and due to lack of Japanese most of these employees find it difficult to get necessary information from them. This is taken as an issue because it's necessary to provide information to by overcoming language barrier.

Focusing at society, we noticed that there is a similar issue with commercial media and notice boards, and the information is not reaching to the people properly. This causes the shrinking of business scope.



This PoC will use SCP and mobile technology. By this we’re challenge to build a solution which foreigners from any background (countries & languages) able to exchange information easily.

E.g. Local Noticeboard E.g. Local Advertisement

Most of the noticeboards and advertisement are targeted for the locals who are nativespeakers. As for foreigners, it is difficult to understand the information on these posters dueto language barrier

As mentioned above, Currently following points are seen as the disadvantage of these media. Posters written in other language : Complicated Design / difficult to understand by all Universal Design : Less Information / Ambiguity



This solution provides following 2 applications.ZUKA-DO : Virtual Media Solution

Information displayed in AR(Mobile app for end-users)

Tool for Effective Analysis(Web app for business users)

What's the meaning of “ZUKA-DO ” ? ZUKA-DO’s meaning is derived from combination of Japanese 3 kanjis as in 図迦道 ( 図-zu, 迦 - ka, 道 – do).

図 - zu : Illustration drawn in a paper迦 - ka : A destined meeting道 - do : way (as in way of life)

Combined together ZUKA-DO’s means ‘destined meeting with posters along the way (as in posters written in papers with illustration)

App1

App2



Information displayed in AR (Mobile app for end-user)Displaying Information in Default language set by iOS user. when iOS device camera is pointedat the poster, Auto-translated Information will be displayed as AR object.

Main Features Noticeboards Advertisement• Auto translated to native language ✔ ✔• Link displayed for Web pages/Social media ✔ ✔• Push notifications for interested users ✔ ✔• 1-Click ordering ✔• Display browse/order history ✔

App1

Detailed pictures with main features are shown in next pages

1.Noticeboard 2.Advertisement



Web pages/Social media links displayed

Auto-translated to English

Detailed image of Noticeboard

App1

1.Noticeboard



1-Click ordering

Detailed image of Advertisement

App1

2.Advertisement

Web pages/Social media links displayed

Auto-translated to English



This application helps to view, analyze and predict the user’s activity (as when, where and whoaccessed the poster) in real-time and enables to enhancing the creation of effectivenoticeboards and advertisements designs. Also, this helps the business users (publishers) tostudy about each targeting location on posting these posters effectively.

Effective Analysis (Web app for business users)

Measuring real-time effect(Click-through count, CVR etc..)

Measuring based on location information(Comparing Average by Area)

Measuring based on user gender/age

App2


Business or Social IT Human Empowerment

Benefits and Outcomes

Targeting the local and global users

Publisher enabling the user have a chance to Order in real-time

Publisher can directly notify latest information for the interested users via push notifications.

Accurate effective information based on location, user information (age, gender etc.)

Minimal Design/Universal Design

Information can be exchanged without any language barrier.

Using AR, Information can be displayed as same as from perspective of reality .

Easy and simple navigation to access to webpages and social media, real- time forwarding orders (1-Click operation)

Enable to view browsing history

User can record the activity as in where and what kind of poster is accessed by going through the browsing history.

SAP HANA enabled, real--time information tracking & predictive analysis by machine learning.

Leading edge UX development, using iOS AR framework (accomplished by using SAP Cloud Platform Mobile Service and SDK for iOS)

Quick progress on Agile prototyping and app building using SAP BUILD


Architecture

iOS App Firewall

Cloud connector

MobileService

SAP Cloud Platform SDK for

iOS

SalesOrder

EndUser

SAP S/4HANASAP Cloud Platform

ARKit

HANA DB

BusinessUser

Machine Learning

SAP UI5App

Java AppSAP Cloud SDK

SAPBUILDb

OData


SAP technologies used:

Date Number of users

Deployment status

Deployment

If you have used one of the services or support offerings from SAP Digital Business Services during the implementation or deployment phase, please select with one or more of the following offerings:

SAP MaxAttention™

SAP Value Assurance

SAP ActiveAttention™

SAP Model Company

SAP Advanced Deployment

Others:

X

SAP Innovation Services SAP Innovative Business Solutions

October 2019 ~10 (Internal PoC)

PoC

SAP productDeployment status (live or proof of concept [POC]) Contribution to project

1 SAP Cloud Platform(Cloud Foundry) PoC

Development & Runtime Environment(Java runtime, WebIDE, Build, Mobile Service, SDK for iOS）

2 SAP HANA PoC Real-time data collection on user’s activity history, clustering & predictive analysis by machine learning

3 SAP S/4HANA PoC To be Sent order data from iOS Apps in near real- time.


The following advanced technologies were part of the project.

Advanced Technologies

Technology or use case Yes or No Contribution to project

1 3D printing No

2 Blockchain No

3 Internet of Things (IoT) YesTracking the user’s activity information in real-time with the location information, by using the iOS device location services sensor.

4 Machine learning or AI Yes Implementing effective publishment clustering and Predictive analysis, Using SAP HANA DB machine learning library

5 Conversational AI No

6 Robotic process automation No

7 Data anonymization Yes Personal and sensitive data including the location information will be protected by SAP HANA Data Anonymization

8 Augmented analytics Yes Proposing on using the SAP HANA Analytical Procedure to analyze the most accessed poster’s location.

sap innovation awards 2020 entry pitch deck · sap cloud platform (cloud foundry) poc: development...

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