SAP Helps Consumer Products Companies in Latin America Transform Their Businesses

Miami, FL - Offering solutions that address the most pressing business needs and end-to-end processes of the consumer products industry, SAP AG (NYSE: SAP) today announced a number of Latin American companies joining the growing list of enterprises worldwide that are gaining business clarity and efficiency with SAP® solutions. Leading consumer products companies in Latin America, including Argentina-based Molinos Río de la Plata, the Brazilian company Brasil Foods, Venezuela-based Empresas Polar and Coca-Cola FEMSA in Mexico, have selected SAP software to optimize their business processes, helping them to become more efficient, agile and productive.

Argentinean company Molinos Río de la Plata needed a single business intelligence (BI) platform to process and store data from multiple sources as well as eliminate manual data processing. The SAP® BusinessObjects™ portfolio of solutions provides the visibility needed to enable Molinos Río de la Plata to make well-informed business decisions.

Brasil Foods  is one of the largest food producers in Latin America, launching between 20 and 40 new products every year. SAP® Business Suite software, the SAP® Customer Relationship Management (SAP CRM) application and the SAP NetWeaver® technology platform help the company remain competitive in an increasingly demanding market by enabling them to produce precisely what is needed to meet customer demand while better managing inventory costs, maximizing production and increasing customer loyalty.

Empresas Polar , Venezuela's largest producer and distributor of food and beverages needed to improve the efficiency of its vehicle routing and customer service, as well as the productivity of its sales force. The SAP® Mobile Direct Store Delivery (SAP MDSD) application helped to integrate all

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its distribution models, and provide instant visibility into operations and customer interactions. Sales representatives and distributors are now

empowered with the information needed to make fast decisions and complete transactions in the field.

Coca-Cola FEMSA , the world's second-largest bottling company in terms of sales volume and the largest in Latin America, needed to standardize its business practices throughout the organization and align with the company's global practices. The company uses SAP Business Suite applications as well as solutions for the beverage industry and SAP MDSD to efficiently manage the large volumes of information associated with its operational and logistics processes.

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For customers interested in learning more about SAP products:

Contacts:Claudia Ochoa, +1 (786) 238 6494, claudia.ochoa@ celeritech.biz ESTEliana Limongi, +1 (786) 331-1281, eliana.limongi@ celeritech.biz EST

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