sap crm internet sales application (isa) streamlined and automated sales process
DESCRIPTION
CRM ISA dramatically improved online sales by automating the flow of information. The new process involved a customer placing an order with a sales agent, and the agent would directly purchase the order online. The health care plan was then rapidly delivered to the sales agent and distributed to customers. YASH also conducted comprehensive end-user training with Health Net to increase the adoption rate of the new system.TRANSCRIPT
TM
Industry
Geography
Healthcare
USA
The Client
Health Net, Inc. is among the nation's largest publicly traded managed health care companies. Its mission is to help people be healthy, secure and comfortable. The company's health plans and government contracts subsidiaries provide health benefits to approximately 6.7 million individuals across the country.
®SAP CRM Success Story @ YASH
SAP CRM Internet Sales Application (ISA) Streamlinedand Automated Sales Process
Net wanted to enhance their customers' experiences with the Health Net's existing sales process involved customers placing company, while decreasing sales cycle times. They selected YASH their health plan orders with company agents, who would then Technologies to identify the best solution for their business physically visit or mail the orders to the regional home office. needs, based on YASH's customer-centric solutions and rapid A Health Net executive would then manually enter the data deployment methodologies.into the system and send the processed application and health
plan back to the sales agent to give to the customer.YASH designed an SAP CRM Internet Sales Application (ISA) solution for Health Net that would solve their immediate needs This time-consuming process resulted in lost applications, and provide the required stability, intuitiveness and scalability inability to track current order status, and created customer that was lacking in the current system.service issues that hindered growth opportunities. In order to
bolster their competitive advantage in the marketplace, Health
Inefficient Manual Processes Created Customer Service Issues
YASH Improved the Flow of Information with an Automated and Robust Solution
CRM ISA dramatically improved online sales by automating the flow of information. The new process involved a customer placing an order with a sales agent, and the agent would directly purchase the order online. The health care plan was then rapidly delivered to the sales agent and distributed to customers. YASH also conducted comprehensive end-user training with Health Net to increase the adoption rate of the new system.
Based on strict deadlines for this initiative, YASH utilized the Accelerated SAP (ASAP) methodology. ASAP streamlined the implementation, from project preparation to Go-Live and support, by providing templates, tools and accelerators built on best practices.
CRM Integration Provided Real Value to Customers
About YASH Technologies
Health Net realized a significant time reduction of the sales process within the first month. The volume of customer orders also increased in that time, solidifying the solution's ability to scale with the increasing volume of business. It strengthened the cooperation between the home office and branch offices, which increased employee productivity. The ability to track orders in real-time and expedite the sales process increased customer satisfaction and retention levels.
YASH Technologies focuses on customer success. As a leading enterprise business sand technology partner for medium and large global customers, we leverage technology and our flexible delivery models to drive performance and business value throughout a customer's enterprise. YASH's comprehensive service approach incorporates a holistic view of our customers that extends beyond delivery. This approach integrates enterprise solutions and services, proprietary best practice offerings, strategic application and maintenance outsourcing, as well as consulting and integration services. YASH is a SEI CMMI (Level 3) and an ISO 9001:2000 certified company with US and India headquarters and regional sales and development offices spread across 3 continents.
For More Information Email us: | Visit www.yash.com/sap
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“The CRM ISA enabled us to rapidly respond to our most valuable asset—our customers. We're very satisfied with the depth of functionality of our new automated process and the benefits it provides.”
—Branch Manager
YASH Technologies
Global Presence - USA | EU | MEA | APAC • California | Illinois | Massachusetts | Missouri | New YorkTexas | London | Bahrain | Hongkong | Singapore • Hyderabad | Pune | Mumbai | Bangalore | Indore
www.yash.com/contactus
World HQ: 605-17th Avenue East Moline IL 61244 USA | Toll Free: 877-369-YASH | Tel: 309-755-0433 | Fax: 309-796-1242EU: The Mille-II Floor 1000-Great West Road Brentford London TW89HH UK | Tel: 44-20-8261-4408 | Fax: 44-20-8261-4418India: 201-205 Bansi Trade Center 581/5 MG Road Indore MP 452001 India | Tel: 91-731-426-1100 | Fax: 91-731-420-6593
Current Process
SALES AGENT
EXECUTIVE
EXECUTIVEC
US
TO
ME
R
Customer places order with sales agent
Consolidated order sent by agent to executive
Entry made by executive to system
System process order & pass to executive
Executive sends products (health plans) consolidated to sales agent
Sales agent distribute product (health plan) to end customer
SALES AGENT
New Process
Figure - 1 Figure - 2
(After SAP CRM)(Before SAP CRM)
Customer places order with sales
Sales agent makes online bulk purchase
Product delivered to sales agent
Sales agent distribute product(health plan) to end customer
CU
ST
OM
ER