SAP Community Network

Mark YoltonSenior Vice PresidentGlobal Ecosystem and Partner Group

March 2010

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SAP Customer-Focused Ecosystem

Trusted and Relevant PartnerSolutions and Services Communities of Innovation

TechnicalCommunities

BusinessCommunities

CommunityEvents

PrivateCommunities

ChannelPartners

Software SolutionPartners

TechnologyPartners

ServicePartners

Customers

Stan

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Ope

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urce

Cus

tom

er &

Indu

stry

Valu

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orks

Customers

SAP EcoHub

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Customers

SAP DeveloperNetwork

SAP CommunityNetwork Business Process

Expert

Business ObjectsCommunity

EcoHub

University AlliancesCommunity

SAP Community Network – OnlineA Vibrant Global Network of Customer-Facing & Partner-Enabling Assets

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SAP Community Network (SCN) PortfolioCommunity 2x2 Matrix

Online community-poweredmarketplace to discover, evaluate,

and buy partner and SAPsolutions

Common business andtechnology standards for

lower-cost integration

Customer-driven SOAspecs for developmentand deployment in ESR

IT pros, developers, and enterprise architectsconfigure, install, run, optimize, innovate on the

SAP NetWeaver platform

Insights on businessintelligence and information

management

Business analysts andconsultants share best

practice business processes

Students and professorslearn, connect, collaborate

Companies Individuals

Bus

ines

sTe

chni

cal

UniversityAlliance

Community

BusinessObjectsCommunity

Business ProcessExpert Community

SAP Developer Network

Standardsand Open Source

SAP EcoHub

EnterpriseServices Community

Physical community event wheredevelopers, architects, and

consultants discuss, learn andcollaborate on SAP technologies

SAP TechEd & Tech Tour

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SAP Community NetworkA High-Profile SAP Success Story for Innovation & Leadership

Business and ITProfessionalswho work for

Customers, ISVs,Systems

Integrators,Consulting Firms,

and SAP

> 2 million members> 200 countries and territories~ 30,000 new members / monthSDN + BPX + BOC + UAC + EcoHubMembers

~ 1 million unique visitors / month> 2 million visits / month~ 20 million pages viewed / month

Traffic

> 200,000 have contributed> 70,000 last year alone> 8,000 highly active – lifetime> 4,800 bloggersContributors

~ 6,000 posts / day in 200+ forums> 1.5 million topic threads> 6 million total messages> 400,000 bi-weekly newsletter subscribersMomentum

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Downloads and ToolsCollaboration Content

SAP’s Online EcosystemConnect, Collaborate, Co-innovate with a Network of Experts

The

image

p

The

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Skills Development

The

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Marketplace

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Rich Content, Collaboration, Tools, Solutions…

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SAP TechEd and TechTour 2010~30,000 attendees at 4 regional and 40 local events worldwide

BangaloreNovember 17-19, 2010

ShanghaiDecember 1-2, 2010

BerlinOctober 12-14, 2010

Las VegasOctober 18-22, 2010

TechEd Events www.sapteched.comTech Tour Events www.sapteched.com/techtour

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Customers Gain More Value From SAPVia the SAP Community Network & SAP EcoHub

Speed – accelerate execution through access totechnologies, models, and a network of experts

Efficiencies – reduce wasted resources, cycles, andmoney, by re-using existing experiences and solutions

Impact – drive higher quality and better business resultsby leveraging the community and known best practices

Insight – innovate and differentiate with the benefit ofcollective wisdom and broad / diverse perspectives

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Open access to subject matter experts for fast implementation + issue resolutionMany support resources reduce customer operations costs (TCO)Increase knowledge and insightConnect with peers and partners; increase influenceCo-innovate by connecting experts for surprising results

Customers

Quick product/service adoption and market ramp-upSpeed, agility, better decision making, and risk reduction via rich insightsHigher customer satisfaction and loyalty; better retention, up-sell, and cross-sellImproved product and information quality with outside-in feedback on our products,services, processes, and customer experiencesSAP

Partners

Proof of strong commitment to ecosystem enablement and successLead generation for the ecosystem – SAP and partnersCo-innovation by connecting experts with others = leadershipGateway to solution certification, roll-out, ramp-up, and successOur Ecosystem

SAP Communities Drive Value to…

Subject matter experts for solutions, innovation, and market insightMany implementation and support resources reduce support costsDemonstrate expertise, generate leads to > 2M members globally

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Leading Practices and Solutions"How-to” Guides, Whitepapers, ArticlesNewsletters and eLearningEnterprise Services Definitions, BusinessMaps, and Implementation DocumentsSAP EcoHub Partner Solutions & ServicesMarketplace

Exclusive Content

Configuration andOptimization ExamplesAudio / Video Demos, eLearningWidgets, Wizards, EditorsPreviews, Trials, Add-On DownloadsTools, Analyzers, Development KitsSolution ComposerInnoCentive for Open Innovation

Rich Assets

Peer NetworkingMajor Conferences & Local EventsIndustry & Solution ForumsThought Leader BlogsCollaborative WikisExpert Discussion ForumsAccess to Influencers + Execs

Connectivity

Skills EnhancementMember-Granted PointsAwards ProgramAppreciation, Status, Awareness, VisibilityEducation, DevelopmentSkills CertificationSAP Mentor ProgramCareer Center Job Board

Career Enhancement

SAP Communities Deliver Value thru…

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Delivering Industry Best PracticesHeadlines from the Press and Analysts

SAP has set the standard — certainly within the tech industry — and offers a good example of thepotential. SAP is one of the leaders in the scale, diversity, and integration of its vast ecosystem.”John Hagel and John Seely BrownHow SAP Seeds InnovationBusiness Week, July 2008

“

“ SAP ranks in the top ten of "the world's most valuable brands based on how they leverage socialmedia to interact with customers.”Charlene LiThe World’s Most Valuable Brands. Who’s Most Engaged? Altimeter, August 2009

Many businesses can create stickiness by building user communities. Every year, … SAP hostsconferences where customers can meet with IT experts, software developers, and, most important,each other. These aren’t sales events per se, but you can be sure that attendees leave with a feelingof partnership with SAP.”

Jack and Suzy Welch, The Welch WayBusiness Week, September 2008

“THEWELCH WAY

SAP has elevated its community development into an entire practice…it allows the mostdedicated members of its community direct access to senior management to provide feedback onproducts, services, and strategy. This is the best way to stay customer-focused and relevant in arapidly changing competitive environment.”

Chris AndrewsFour Components of Successful Innovation, Forrester, April 2009

“

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SAP Community Network and SAP TechEdBuilding a Culture of Community – Online and In Person

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Contact…

Mark YoltonSenior Vice PresidentSAP Community Network

http://scn.sap.com

T 650-687-4656E mark.yolton@sap.comTwitter: @MarkYolton