SAP Business Transformation Summit 2013 Value Partnership Community meets Business Transformation Academy September 11 - 12, 2013Four Seasons Hotel Washington D.C.

© 2013 SAP AG

© 2013 SAP AG

WELCOME

Please join us at the third annual Global SAP Business Transformation Summit 2013 being held on September 11-12, 2013 in the beautiful and historic city of Washington, DC. This exclusive thought leadership event is hosted by SAP Business Transformation Services (BTS) along with the Value Partnership (VPS) com-munity and the SAP affiliated Business Transformation Academy, an inter- and trans- disciplinary network of thought leaders practicing in the field of business transformation.

This exciting 1½ day executive event will bring together a select group of top industry executives, leading academics, SAP leaders and seasoned business trans-formation experts to exchange best practices on how to transform today’s businesses in an interactive conference where the theory and practice meet.

SAP is committed to helping our customers on their Business Transformation and Innovation journey as a partner and trusted advisor. This year the summit will focus on key areas of concern to all companies:

• Accelerating Transformations

• Improving Business Insights

• Innovating your Business model and

• Enabling the Digital Enterprise for competitive advantage

The interactive and engaging format of this event will provide much opportunity for you to network with your peer industry leaders and meet well know academics to share knowledge and to exchange ideas on how to create sustainable value, innovate your business today, and prepare for future challenges. When the theoretical and practical meet we will discover new and holistic approaches to core business transformation issues.

SAP invites you to this event and will provide a welcome reception, two nights of hotel accommodation, event catering & Wednesday night entertainment. As an invited guest you will not have to pay any event fees. The costs for traveling to Washington, DC are not covered by SAP.*

Register now for this unique event where theory and practice meet. Together we will discover new and holistic approaches to core business transformation issues and challenges.

We look forward to welcoming you to Washington, DC for the 2013 SAP Business Transformation Summit.

Sincerely,

Anand Eswaran, Lars Gollenia, Executive Vice President Global Services Global Head of SAP Business Transformation Services

*If you are unable to accept all or a portion of this complimentary invitation due to any applicable rules or policies within your organization and therefore would like to pay for your own expenses, SAP is happy to provide a reasonable market value and an invoice for your attendance upon your request.

© 2013 SAP AG

WELCOME RECEPTIONTuesday September 10, 2013 6:30 pm – 9:00 pm

Hosted by

Anand Eswaran Executive Vice President Global Services

Lars Gollenia Global Head of SAP Business Transformation Services

Greg MacKinnon NA Head of Business Transformation Services

© 2013 SAP AG

AGENDAWednesday September 11, 2013 – Part 1 of 3

Time Session Duration

Breakfast starts at 7:30 am

8:15 am Welcome and Session kick off (Salon A ) Anand Eswaran, Executive Vice President Global Services Rob Enslin, President of SAP Global Customer Operations and member of Global Managing Board

45 min

9:00 am Driving Co-Innovation with customers (Salon A) Prof. Ashish Nanda, Professor, Harvard University Law, Harvard University Business SchoolProfessor Ashish Nanda, Harvard Law School, will provide perspectives on how to identify and drive innovation through lasting business part-nerships. He will talk about elements required to establish trusted relationships that benefit and create value for all parties involved and create a sustained positive impact for customers.

60 min

10:00 am Internet of Things; The internet of the future (Salon A)Prof. Dr. Michael RosemannProf. Dr. Michael Rosemann, Queensland University of Technology, will offer insights into the internet of the future; a future where every day phy-sical objects can and will be connected to the Internet and able to identify themselves to other devices. He will present ideas and context around how this trend could play out radically differently by industry, and how emerging information patterns within and across adjacent industries will provide exponential insights into customer preferences and business innovation opportunity.

60 min

11:00 am Networking Break 15 min

11:20 am Group Collaboration via a World Café – Part 1 (Salon B)During this highly interactive session we will explore some of the characteristics of successful companies. We will use proven collaboration techniques focusing on defining the strategic elements of best-in-class digital enterprises. You will have to opportunity to explore several topics and build on the input from your peers, industry leaders, and world-class. The synthesis of the findings will be presented back to the group on September 12th.

60 min

12:20 pm Networking Lunch (Seasons Restaurant) 60 min

1:20 pm Group Collaboration Part 2 (Salon B)The World Café continues after lunch.

45 min

2:05 pm Networking Break 15 min

© 2013 SAP AG

AGENDAWednesday September 11, 2013 – Part 2 of 3

Time Session Duration

2:20 pm Breakout Session 45 min

Successfully Adapting Global Process to Local Markets (Dunbarton) Yves Gouret, L’Oréal KISS Program DirectorLearn how the successful transformation journey of L’Oréal’s Supply Chain has given new opportunities to adapt the design of processes and organization to doing global business on local markets.

Digital Capability Framework (Conservatory)Professor Dr. Jan vom Brocke, Professor Dr. Robert Winter, et al.Learn about the SAP Digital Capability Framework which supports companies in analyzing their business potential in order to leverage recent technical innovations and efficiently address stakeholders.

3:05 pm Networking Break 30 min

3:35 pm Breakout Session 45 min

Transformation Lessons Learned Customer Panel (Dunbarton) Hear from industry leaders from across the globe about their transformation journey, the obstacles they have encountered, how they succeeded, their lessons learned and the benefits they have achieved. We will have company representatives from multiple industries such as Oil & Gas, Utilities, Manufacturing, and Consumer goods.

What the banking industry learns from Automotive (Conservatory)Professor Dr. Hans-Gert Penzel, President of the ibi research center at University of RegensburgSince the beginning of the financial crisis, banks have not regained a truly stable and sustainable position for the future. Dr Penzel will share his investigation of how the automotive industry has successfully dealt with major crisis and what are the lessons learned that can be applied to banking.

4:20 pm Networking Break 30 min

© 2013 SAP AG

AGENDAWednesday September 11, 2013 – Part 3 of 3

Time Session Duration

4:50 pm Breakout Session 45 min

Business Transformation from Financial Point of ViewChristoph Baumer - Head of Global IT Sourcing, DHLThis session will focus on the financial management of major business and IT transformations initiatives. Learn about the critical success factors an organization must establish to pass the scrutiny of the executive board. Emphasis will be placed on the importance of financial and quality reviews and how best to structure those activities for success.

The Digital Strategy of the Berliner Philharmoniker (Conservatory)Mr. Robert Zimmermann, Managing Director Berliner PhilharmonikerLearn about successful digital strategy of the Berliner Philharmoniker.

5:45 pm Day One Wrap up (Salon A) 15 min

6:30 pm Dinner and Entertainment at the Smithsonian Air and Space Museum

© 2013 SAP AG

AGENDAThursday September 12, 2013

Time Session Duration

Breakfast starts at 7:30 am

8:30 am Day 2 Opening (Salon A) 15 min

8:45 am Enterprise Transformation and integration in a global logistics companyAmadou Diallo, CEO DHL Amadou Diallo, CEO DHL, will discuss their current business transformation and how they plan to incorporate technology to best inform future business knowledge using a Digital Capability lens to give direction to, shape and redefine their future business models.

60 min

9:45 am Management of Megaprojects, their Complexity and Risks (Salon A)Alexander Budzier, Senior Researcher Oxford UniversityVery large mega-projects tend to create their own “weather” with so much opportunity for chaos to break out that some experts believe it is not possible to control the inevitable chaos. Alexander Budzier will offer unique insights into this phenomenon, offering perspectives into why a hig-her number of black swans (high-impact events that are rare and unpredictable, but in retrospect seem not so improbable) appear in IT projects more so than any other large project types and how these risks can be avoided.

60 min

10:45 am Networking Break 15 min

11:00 am Business Transformation Award Presentation (Salon A)The prestigious BT Transformation award will be presented to one customer who has demonstrated excellence in becoming a digital enterprise.

30 min

11:30 am World Café Collaborative Feedback synthesis (Salon A)Professor Dr. Axel Uhl, Head of Business Transformation Academy at SAPDr. Uhl and his team will synthesize the collaborative input from the World Café session and present the conclusions and findings.

45 min

12:15 pm(Session Conclusion) – Summit Wrap-UpLars Gollenia, Global Head of SAP Business Transformation Services

15 min

12:30 pm Networking Lunch (Seasons Restaurant) 60 min

1:30 pm Official End

© 2013 SAP AG

SPEAKER OVERVIEW

Rob EnslinPresident of SAP Global Customer Operations and member of Global Managing BoardRobert Enslin is president of Global Customer Operations and serves on the SAP Global Managing Board. Robert leads the company’s field revenue and ena-blement efforts, working in tandem with development and support leaders. His global organization is responsible for all efforts spanning across regional sales and operations, expansion into fast growth markets, professional services, specialized sales units for banking, industry and line of business solution manage-ment, private equity, ecosystem and channels and all enablement functions that empower field success. As a member of the Global Managing Board, Robert provides direct input into the business strategy focused on research and development in five market ca-tegories, applications, analytics, mobile, cloud and database and technology. His leadership extends to creating and executing on all go-to-market efforts for the company’s expansive portfolio ranging across all market categories.

Professor Ashish NandaRobert Braucher Professor of Practice at Harvard Law School Professor Nanda is the Robert Braucher Professor of Practice at Harvard Law School. He is faculty director of Executive Education and research director at Program on the Legal Profession, where he leads the Case Development and International Internships Initiatives. Professor. Nanda’s research focuses on management, innovation, and change in professional service organizations with a highly educated employee base.

Dr. Michael RosemannProfessor and Head of the Information Systems School, Science and Engineering, Queensland University of Technology Prof. Dr. Michael Rosemann is Head of the Information Systems School, Science and Engineering Faculty, Queensland University of Technology, Brisbane, Australia. QUT’s Information Systems School received a ranking of ‘above world class’ in this area of research in Australia (ERA 2012) and includes QUT’s Business Process Management Discipline, one of the largest BPM research groups in the world.

Yves GouretL’Oréal Program DirectorAs KISS Program Director, Yves Gouret has managed a successful transformation of L’Oréal’s supply chain including the design of processes and organization for doing global business in local markets.

Anand EswaranExecutive Vice President Global ServicesAnand Eswaran is Executive Vice President of Global Services. In this role he is accountable for tactically ensuring execution of financial commitments while strategically creating the roadmap for a software services business model based on customer outcomes and adoption, by focusing on quality, continuously lowering Total Cost of Ownership (TCO), and industrialized IP - while maintaining best-in-class services status.

© 2013 SAP AG

SPEAKER OVERVIEW

Robert WinterProfessor of Business and Information Systems Engineering, University of St Gallen, (HSG)Professor Winter is the director of HSG‘s Institute of Information Management and founding academic director of HSG‘s Executive Master of Business Engineering program. His research areas include situational method engineering, information logistics management, enterprise architecture manage-ment, healthcare network management and corporate controlling systems.

Nils LabuschResearch Assistant at University of St.Gallen (HSG)Nils joined the group of Professor Winter at the Institute of Information Management in 2011 following graduate studies and work in Münster and New Jersey. His current research topics are related to the support of business transformations and the related decisions.

Christoph BaumerHead of Global IT Sourcing, DHLMr. Baumer has over 20 years’ experience in IT management and procurement, including leading roles in the rollout of large transformative projects.

Niz SafrudinPhD candidate and Research Associate at Queensland University of TechnologyMs Safrudin’s research is on Business Transformation Management (BTM) and is funded by SAP BTA. She is investigating how services from various management disciplines are composed and orchestrated in BTM, inspired by jazz music. Her background is in Business Process Management where her Honors study on process design won a best paper award at a BPM conference in the USA.

Professor Dr. Hans-Gert PenzelHonorary Professor, University of Regensburg, Germany; Director of IBI ResearchProfessor Dr. Hans-Gert Penzel holds lectures to the topic of “Strategic leadership and IT” and “Transformation in the banking sector and IT” at the chair of information systems research. He was formerly CIO of European Central Bank and thereby responsible for the Information Technology Committee coordinating the information technology activities of the 27 European Issue Banks.

Jan vom BrockeHilti Chair of Business Process Management (BPM)Director of the Institute of Information Systems, University of LiechtensteinProfessor vom Brocke has more than fifteen years of experience in BPM projects and has published more than 170 peer-reviewed papers in the pro-ceedings of internationally perceived conferences and renowned academic journals, including Management Information Systems Quarterly (MISQ). He is author and editor of Springer’s International Handbook on Business Process Management.

© 2013 SAP AG

SPEAKER OVERVIEW

Robert ZimmermannCEO of Berlin Phil Media GmbH and initiator of the Digital Concert Hall of the Berliner PhilharmonikerRobert Zimmermann, management consultant and film producer with a long track record within the media industry, is the CEO of Berlin Phil Media GmbH and initiator of the Digital Concert Hall of the Berliner Philharmoniker. In this unprecedented online concert venue, all concerts of the Berliner Philharmoniker are broadcast live online and later become available within a video archive. This archive, a who is who of classical music, already hosts more than 190 concerts from five seasons.As manager and consultant, Mr. Zimmermann has worked on a wide variety of projects for prestigious clients such as Lufthansa, the World Bank Group and various international banks. He has held several posts as restructuring manager and is managing partner of eins54 Film GmbH.

Amadou DialloCEO of DHL Freight Mr. Diallo has an MBA in International Business and a Master of Science in Information Services & Process Management. He is responsible for the performance and long-term strategic development of the unit of Deutsche Post DHL, a member of DHL Global Forwarding, Freight Management Board, and a member of the Singapore Economic Development Board.

Alexander BudzierSenior Researcher Oxford UniversityMr. Budzier is conducting research on how to improve IT Megaproject performance by improving decision-making of project sponsors under the super-vision of Bent Flyvbjerg, at the BT Centre for Major Programme Management at the University of Oxford‘s Saïd Business School. Prior to joining Oxford he has worked as a Market Research Executive at T-Mobile International in London and most recently worked at McKinsey‘s Business Technology Office in Düsseldorf and Chicago, where he consulted banking and insurance clients on IT and operations projects.

Professor Axel UhlHead of Business Transformation Academy at SAPProfessor Uhl is a professor at the University of Applied Sciences Northwestern Switzerland (FHNW) since 2009. He received his doctorate in eco-nomics and completed his master in business information systems. Professor Uhl started his career at Allianz and has worked for DaimlerChrysler IT Services, KPMG, and Novartis. His main areas of research and interest are sustainability and IT, leadership, and business transformation management.

Lars GolleniaGlobal Head of SAP Business Transformation ServicesMr. Gollenia is the Head of SAP Business Transformation Services and a member of the SAP Services Delivery Executive team. He is the founder and sponsor of the Business Transformation Academy. He has held a number of positions in the management consulting space. Mr. Gollenia is a Graduate in Business Administration from the Friedrich-Schiller University of Jena, Germany and studied economics and international management at Harvard University in Boston, USA.

© 2013 SAP AG

ADDITIONAL INFORMATION

SAP VALUE PARTNERSHIP (VPS) Value Partnership (VPS) enables business leaders to increase the value from their SAP investments, achieve the desired busi-ness transformation outcomes, and to adopt SAP enabled innovation early. SAP Value Partnership enables customers to plan and execute strategies that fully leverage their SAP investments. This strategic engagement provides access to unique value management assets and applies a comprehensive business transformation management methodology in order to secure suc-cessful execution. SAP Value Partnership establishes a continuous SAP innovation process and builds the foundation of our end to end expertise on SAP solutions, embedded best practices, and innovation roadmap. For further information see SAP Value Partnership at www.sap.com/services/bts/vps.

SAP BUSINESS TRANSFORMATION ACADEMY (BTA) The aim of the BTA is to generate knowledge about the triggers and strategies for major business transformation projects on the one hand. On the other hand we develop methods, guidelines, and best practices to effectively manage transformation initiatives while running the day-to-day business. For this purpose the Academy coordinates and manages an interdisciplinary Thought Leadership Network. This international community of experts consists of senior management representatives from key SAP cus-tomers, leading academics from recognized business schools, and also experienced SAP subject matter experts. The results of BTA‘s ongoing research are being published quarterly in the “360° - The Business Transformation Journal“ and on the internet blog. For further information see www.bta-online.com and www.360-bt.com.

© 2013 SAP AG

The Business Transformation Summit will be held at the Four Seasons Hotel in Washington, DC.

2800 Pennsylvania Ave NW Washington, DC 20007 Phone: (202) 342-0444

HOTEL DETAILS

© 2013 SAP AG

REGISTRATION INFORMATION To register follow the link to the Event Site below.

FOLLOW US ON TWITTER: #sapbtsummit

2013 BT SUMMIT REGISTRATIONhttp://events.sap.com/business-transformation-summit-2013/en/home

CONTACT INFORMATION SAP event contact: Kathleen Gallo +1 650-387-6579 Email: Kathleen.gallo@sap.com

© 2013 SAP AG

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