Santa Clara City LibraryStrategic Plan

Created for LIBR 204Sarah Fihe – Team Leader

[name removed]– Researcher[name removed]– Action Plan Leader

Library History

Nestled in the heart of the Silicon Valley the Santa Clara City Library has grown and developed along with its city. The library was formed in 1903, 51 years after the city was charted. The library was given a permanent location in 1914 and its own building in 1955. This building is still a part of the library system. It houses the Mission Library and Family Reading Center. The Central Library was opened in 1967 and ,at 37,000 square feet, more than quadrupled the space of the library. As the city has grown so has the Central Library. At 80,000 square feet the library is now home to an extensive collection complete with wireless internet, computer training facility, local history section, children’s garden, fireplaces, a bookstore and a café.

External Environment

The Santa Clara City library is located in Santa Clara, California; a city of about 118,263 people. This is a community diverse in ethnicity, education and socioeconomic status. Santa Clara has no majority ethnicity and the library reflects this in its diverse holdings including material in several languages. Santa Clara is a city of both young families and aging seniors. The library runs extensive family programs while also supporting seniors with outreach programs that bring the library to the patrons. Being in the Silicon Valley, Santa Clara has a significant population of highly educated people, 21% with master degrees or higher. In the last 10 years there has been significant rise in these numbers and the trend seems likely to continue.

Internal Environment

The Santa Clara City Library is funded by the City of Santa Clara with support from the Library Foundation & Friends. The library has a generous budget of $6.7 million. This funding support 42 full-time staff who work in five departments: Administration, youth and extension services, adult services, collection services, and support services. The library is overseen by the City Librarian, Julie Passalacqua along with the Board of trustees. The library boasts a user base of over 110,000 patrons each month. The library has a vast collection of electronic resources and works to stay current with technology advancements. The welcoming and knowledgeable staff strives to meet all their customer’s needs.

City Manager

City Librarian

Administration

Support Services

Collection

Services

Adult Services

Youth and Extension Services

Mission and Vision

• MissionThe Santa Clara City Library exists to strengthen and fulfill the needs of a diverse and technological community by providing a mixture of services, programs and an extensive general collection supported by a knowledgeable and welcoming staff.

• VisionMaking personal goals and success attainable

SWOT Analysis

Internal Strengths:• Technology• Outreach program• Knowledgeable and

Welcoming Staff • Diverse collection

Internal Weaknesses:• Limited branches• Furniture cleanliness • Limited operational hours

External Opportunities:• Access to new technologies• Community support• Online communities

External Threats:• Budget cuts local and/or

state• Shifting global view of

libraries• Poor economy• Area crime rate

Strategic Outcomes

• Maintaining a diverse collection for a diverse community

• Maintain a strong social media presence • Staying abreast of all new technologies• Ensuring all are welcome to our collection and services• Operation hours meet the needs of the community• Assisting the community in reaching their goals and

finding success.• Staff must be knowledgeable about the library and all

that it entails.• Satisfying all student needs

Strategies and Support Statements

Social MediaStatement: We will maintain a strong social media presence as the technologic world is develop/revolutionized.

Community OutreachStatement: We will continue to support the community in the form of classes, operational hours and outreach programs to help people reach their career and personal goals.

Diverse CollectionStatement: We will maintain a diverse mixture of holdings in a variety of languages to satisfy all needs.

Customer ServiceStatement: We will provide a knowledgeable and well educated staff to assist our library users in hopes of making their visit a success.

TechnologyStatement: We will stay at the forefront as technology is improved and resources are developed, to provide the best possible experience and results for our library users.

Action Plan

The Santa Clara City Library is intended for the public’s use and is accessible to all. It especially welcomes those in the community that need a helping hand to fulfill their personal and career goals.

The action plan we have created will enhance the library’s services and make it more compatible to those that need it the most to get far in this world. To do this the library will continue to support its community members by providing a variety of programs and extending its hours to make these opportunities and their services available.

DaysCurrent

Hours  Cost

Monday:10 am to

8 pm

  1 hour extra$399.98

Tuesday:10 am to

8 pm  1 hour extra

$399.98

Wednesday:

10 am to 6 pm

  3 hours extra$ 1199.94

 

Thursday:10 am to

6 pm

  3 hours extra$ 1199.94

 

Friday:10 am to

6 pm

  3 hours extra$ 1199.94

 

Saturday:10 am to

5 pm  None

Sunday:1 pm to

5 pm  None

  11 hours extra4399.78 at

least

7 - Library Pages2 - Senior Pages2 - Technology Aides4 - level 1, Library Assistants2 - level 2, Library Assistants1 - Library Technology Assistant2 - level 1, Librarian1 - level 2, Librarian

Action Plan Resources

Boyle, M. (2012, Oct. 18). Telephone interview.

 City of Santa Clara: Annual Budget & CIP. (2012, June 12). City of Santa Clara Annual Budget 2012-2013. Retrieved October 18, 2012, from http://santaclaraca.gov/index.aspx?page=220

 Duffy, K.R. (1996). Santa Clara City Library: Strategic Plan. Santa Clara City Library, California.

 Garcia, T. (2012, Oct. 17). Personal Knowledge.

 "Job Opportunities." City of Santa Clara . N.p., n.d. Web. 21 Oct. 2012. <http://agency.governmentjobs.com/cityofsantaclaraca/default.cfm?action=agencyspecs>.

SWOT Resources

StrengthsBaity, C.C., Chappell, P., Chow, A.S., Rachlin, D., Vinson, C., & Zamarripa, M. (2012). The Information Needs of Virtual Users: A Study of Second Life Libraries, The Library Quarterly 82(4), 477-510. doi: 10.1086/667436

Ashbrook, N. (2011). Serving the Unemployed in Today's Economy: Doing It Together!. Illinois Library Association Reporter, 29(3), 4-7.

Massis, B. E. (2010). Continuing professional education: Ensuring librarian engagement. New Library World, 111(5), 247-249. doi: 10.1108/03074801011044115

Breeding, M. (2012). Coping With Complex Collections: Managing Print and Digital. Computers In Libraries, 32(7), 23-26.

Robertson, G. (2011). Stealing from Library Patrons: A Helpful Introduction. Feliciter, 57(3), 106-109.

SWOT Resources

WeaknessesJones, W.H. (1966) The Role of the Branch Library in the Program of Metropolitan Library Service, Library Trends 14(4), 401-406.

Urbanska, W. (2009). A Greener Library, A Greener You. American Libraries, 40(4), 52-55.

Useful library hours. (2012). Library Journal, 137(9), 12.

OpportunitiesBreeding, M. (2012). New Library Collections, New Technologies: New Workflows. Computers In Libraries, 32(5), 23-25.

Gerding, S. (2003). Small Library, Big Fundraising: Community Support Is Way Above Par. Computers In Libraries, 23(2), 14-18.

Blankenship, E.F. & Hollingsworth, Y. (2009) Balancing both lives: issues facing librarians working in Second Life and real life worlds, New Library World 110(9), 430 – 440. doi: 10.1108/03074800910997445

SWOT Resources

ThreatsKelley, M., Schwartz, M., & Lee, M. (2012). ALA: U.S. LIBRARIES BATTLE BUDGETS, BOOK BANNING. Library Journal, 137(8), 11.

Fisher, M. (2007, June 22). Random Friday Question: Do we need libraries anymore? The Washington Post. Retrieved from http://blog.washingtonpost.com/rawfisher/2007/06/random_friday_question_do_we_n.html

Federoff, S. (2012, April 6). West Newton library lacks interest, money; could close, TribLive News. Retrieved from http://triblive.com/x/pittsburghtrib/news/westmoreland/s_790127.html#axzz29mTDEM69

Taylor, N., Jaeger, P., McDermott, A., Kodama, C., & Bertot, J. (2012). Public Libraries in the New Economy: Twenty-First-Century Skills, the Internet, and Community Needs. Public Library Quarterly, 31(3), 191-219.

County of Santa Clara (2012). Santa Clara County Violence Profile 2012. Retrieved from http://www.sccgov.org/sites/sccphd/en-us/Partners/Data/Documents/Final_Violence%20Profile%20Report_6%2021%2012_PHD%20FINAL.pdf

General Resources

Strategic PlanCottrell, J. R. (2011). What are we doing here, anyway? College & Research Libraries News, 72(9), 516-520.

Stevens, R. (2011). ALAs 2015 Strategic Plan. American Libraries, 42(5/6), 16.

MacKenzie, N. (2012). Strategic Planning: You Frame it, it Frames You. Feliciter, 58(5), 3-7.

OthersFernandez, J. (2009). A SWOT Analysis for Social Media in Libraries, Online 33(5), n.p.

Knapp, J., Snavely, L., & Klimczyk, L. (2012). Speaking Up Empowering Individuals to Promote Tolerance in the Academic Library. Library Leadership & Management, 26(1), 1-17.

Morgenstern, J., & Jones, R. (2012). Library Strategic Planning: Voyage of Starship Enterprise or Spruce Goose?. Feliciter, 58(5), 12-14.

Credits

Library photos used with permission of the City of Santa Clara

With thanks to the Santa Cara City Library for information provided and use of their library for our

project

Additional photos without copyright restrictionAdditional photos retrieved from Google Image