Music AcademyResult of my research

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Audience ResearchAudience Profile

Questionnaire

Yr 11 students.

Audience Research is a research that builds up a picture of my target audience’s habits, likes, dislikes etc in order for me to produce a successful advert which appeals to them. It allows me to find out how aware they are with the Academy.

Audience Research

Audience Awareness

Vox Pops

Sixth Formers

Audience Research is a research that builds up a picture of my target audience’s habits, likes, dislikes etc in order for me to produce a successful advert which appeals to them. It allows me to find out how aware they are with the Academy.

Audience Research

Media Preferences

Questionnaire

How the audience access the media?

Audience Research is a research that builds up a picture of my target audience’s habits, likes, dislikes etc in order for me to produce a successful advert which appeals to them. It allows me to find out how aware they are with the Academy.

The results are above, 70% of the people I asked to fill out the questionnaire use the internet to access to music. 15% people of my research access the media through the radio.

Market Research

Similar Products

Red Bull Music Academy

Brit School

Market Research means researching into the current market, existing products and advertising effects. Market Research allows us to find out how successful others are, who they are, why they are successful, what makes them successful, and where they advertise for them to be successful.

Red Bull Music Academy

Market Research

Competitor Analysis

Chelsea music Academy

North London Music Academy

London Music School

Market Research means researching into the current market, existing products and advertising effects. Market Research allows us to find out how successful others are, who they are, why they are successful, what makes them successful, and where they advertise for them to be successful.

Market Research

Advertising Placement

Make an advert for my client to place it on the school website, internet or even a TV Channel.

Market Research means researching into the current market, existing products and advertising effects. Market Research allows us to find out how successful others are, who they are, why they are successful, what makes them successful, and where they advertise for them to be successful.

Production Research

Content Research

The people that will be in the video is the Academy, Teacher, Students.

Production Research helps with the production of media texts such as finance, locations etc..

Production Research

Resources

Location booking

Gear hiring

Production Research helps with the production of media texts such as finance, locations etc..

Production Research

Costs

Sony Z5 Shooting Kit

£400 for a week

This includes a camcorder, a radio mic, a shotgun mic, and a tripod

Production Research helps with the production of media texts such as finance, locations etc..

Production Research

Viability

Who am I going to check the viability with?

My Client- Glenthorne High School

Sending them drafts and fix ups

Production Research

Placement of Advert

Where am I going to advertise it?

Researched online to see which TV Channel is most suitable to advertise the academy on.

Storyboards

Shooting Schedule

SynopsisIdea One:

My first idea for the music academy advert will be photographs of music academy students working, the music instruments, past/current work and show the experience/workshops/trips that happened in the music academy flashing through the screen. As the photos are flashing through the screen, there will be a background music and logo of Glenthorne on screen throughout the advert. There will be around 9 or 10 photos in total. The camera will then zoom into the last photo of the music academy teacher and a video of the music academy teacher talking will be talking. He/She will be telling the audience what music academy at Glenthorne offers. The advert can’t be too boring and simple as they are targeting at students at the age of 14-16 and their parents. So the advert has to be entertaining showing the talents and why it is good to take music academy at Glenthorne.

Idea Two:

My second idea for the music academy advert will be of interviews with the music academy students and music academy teacher. Before that, the audiences are going to see the logo of Glenthorne at the beginning of the advert in full screen then it fades into another scene. The scene will be of students will be explaining what their thoughts are of music academy at Glenthorne, giving examples of performances or workshops they’ve been in. Teachers will be telling the audience how they are planning to develop the music academy in the future. The advert can’t be too boring and simple as they are targeting at students at the age of 14-16 and their parents. So the advert has to be entertaining showing the talents and why it is good to take music academy at Glenthorne.

Idea Three:

My third idea for the music academy advert will be of teacher introducing what music academy is and what it offers at Glenthorne. Throughout the advert, the logo of Glenthorne will be showed in one of the corners of the screen. Then it is going to flash to a scene of music academy class showing what a music academy class is like when teaching is gong on. It will then flash to student 1 giving their opinion upon music academy at Glenthorne. Then flash to student 2 giving their opinions and telling the audience what they’ve done and enjoyed most in the year. Lastly student 3 will be telling the audience of examples of performances and workshops they’ve took part in. Then the page of contact details, next open day, logo on full screen.

Final Idea

Idea Three:

My third idea for the music academy advert will be of teacher introducing what music academy is and what it offers at Glenthorne. Throughout the advert, the logo of Glenthorne will be showed in one of the corners of the screen. Then it is going to flash to a scene of music academy class showing what a music academy class is like when teaching is gong on. It will then flash to student 1 giving their opinion upon music academy at Glenthorne. Then flash to student 2 giving their opinions and telling the audience what they’ve done and enjoyed most in the year. Lastly student 3 will be telling the audience of examples of performances and workshops they’ve took part in. Then the page of contact details, next open day, logo on full screen.

Risk Assessment

Location Visit

Thank You forListening.