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Summer Internship Project Report On

Retailers Satisfaction level Regarding Dairy Products with

Special Reference to Reliance Dairy Food Products Ltd

RELIANCE DAIRY FOOD LIMITED

Submitted in partial fulfillment of the requirements for the Two Year Full

Time Post Graduate Diploma in Management

By: Under the Guidance of:

1. Faculty Mentors-

SANJEEV KUMAR PROF. Jitendara

Enrollment No: 13074 Vashishtha

I.T.S- IM Batch: 2011-13

2. Industry Mentors Name-Ajanish Sharma

Designation (ASM)

I.T.S- Institute of Management

Greater Noida

Session: 2011-13

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CERTIFICATE OF ORIGINALITY

I hereby declare that this Summer Internship Project is my own work

and that, to the best of my Knowledge and belief, it reproduces no material

previously published or written that has been accepted for the award of

any other degree of diploma , except where due acknowledgement has

been made in the text.

(Sanjeev Kr. Verma)

Enrollment No. 13074

Date:

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CERTIFICATE

This is to certify that Mr. / Ms. Sanjeev Kumar Verma PGDM (2011-13 Batch) a

student of I.T.S-Institute of Management, Greater Noida has undertaken the project on

Retailers Satisfaction Regarding DairyProducts with Special Reference to Reliance

Dairy Food Products Ltd.. The survey, data collection, & Analysis work for

preparing the project has been carried out by the student in partial fulfillment of the

requirements for the award of PGDM, under my guidance and supervision.

I am satisfied with the work of Mr. Sanjeev Kumar Verma

Date Faculty Mentors Name:

Prof.: Jitendra Vashishtha

(Signature)

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ACKNOWLEDGEMENT

Success of every Summer Internship Program and their Project depend largely on the self &

encouragement and guidance of many others. I take this opportunity to express my gratitude to the

people who have been instrumental in the successful completion of my Internship Program as well as the

Project Report.

First of all I would like to thank the management at Reliance Dairy Food Ltd for giving me the

opportunity to do my 45days Summer Internship Training in their esteemed organization and also for

providing me with valuable advice, data for project and endless supply of new ideas & support for the

Project.

I would like to thank my Industrial Mentor, Mr. Aanish Sharma (ASM) and Mr.Z.Abraham

(Marketing. Head) for providing practical exposure for project during training and his valuable guideline

during the Training Period.

I would also like to thank the Institutional Mentor Prof. Jitendra Vashishtha, ITS-IM, for his

guidance which helps me to pursue my training in a right and fruitful way.

At the last but not the least, I want to thank all the mentors i.e. both industrial and institutional , all

the people , Respondent, Retailers , Distributors and each &every person who support and help me in

Performing my Training Successfully and help in completing this Report directly or indirectly.

Thanking You

SANJEEV KUMAR.

ITS-IM/PGDM/13074/2011-13.

GREATER NOIDA.

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DECLARATION

I hereby declare that the following project report titled Retailers Satisfaction

Regarding Dairy Products with Special Reference to Reliance Dairy Food Products

Ltd at Reliance Dairy Food ltd. Greater Noida is an authentic work done by me. It is

to the best of my knowledge and belief. This is to declare that all my work indulged

in the completion of this Project Report such as research, competitor analysis and

sales promotion is a profound and honest work of mine.

Date: Signature

Mr. SANJEEV KUMAR VERMA

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7

SR.

No.

Subjects Page

No.

1 EXCUTIVE SUMMERY 08-10

2 INTRODUCTION 11-12

3 INRTODUCTION AND COMPANY PROFILE 13-19

4 OBJECTIVE AND SCOPE OF STUDY 20-21

5 RESEARCH METHODOLOGY 22-24

6 DATA PROCESSING AND ANALYSIS 25-40

7 FINDING AND CONCLUSION 41-42

8 RECOMMEDATION 43

9 REFERENCES 44

10 ANNEXTURE 45-47


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Executive summery-:

This Study has been done with an aim of determining the various factors which would Influencethe rate of Sale of the Dairy Product of the Reliance Dairy Food Ltd. and also to determine the method

or strategy to place the product in the new and existing market.

This study is fully based on the collection of Primary data through questionnaire method during the

Summer Internship Program which started from 16th April, 2012 till 2nd Jun. There our main objective is

to collect the order from the assigned market area and provide it to the distributer as well as to help him

in delivering the product at the required place. The reporting time is 06:30 AM sharp in morning till the

12:00 PM at noon.

Our responsibility is also to collect various complains of the retailer & the customer and make it

available before the respected authority i.e. ASM (Area Sales Manager) in order to resolve the problem.

This also involves processes to collect the data for completion of the project. The training also

include weekly report submit ion to the institutional mentor about the overall development of the work in

the past week as well as meeting with the head of the industry once in twenty day approx.

The exact scope of this project is given below:-

Help in finding out the various factors affecting the sales of the product of Reliance Dairy Food

ltd.

Help in sorting out the relationship and their level of extent on which they affect.

To overview the different ways to place the product of Reliance Dairy Food ltd.

To help in finding out the different demographic factors in executing the product placement and

their sales

ORGANIZATIONS AREA COVERED:-

In order to pursue this project report the following area has been covered:-

Marketing area of Reliance Dairy Food ltd.

Different territories where these product has been selling earlier.

New area to be covered during the summer internship program.

Sales Department of Reliance Dairy Food ltd.

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Distribution channel of Reliance Dairy Food ltd.

STATISCAL TOOLSFor the purpose of analysis, percentage methods are used for the calculation and the result was

interpreted with graph and Chi -square Test.

PERCENTAGE ANALYSIS:

Percentage refers to a special kind of ratio in making comparison between two or more data and

to describe relationships between the data. Percentage can also be used to compare the relative terms, the

distribution of two or more series of data.

Percentage= no of respondent/ total respondent100

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INTRODUCTION TO THE TOPIC :

The Topic of this project is Retailers Satisfaction Regarding Dairy Products with Special

Reference to Reliance Dairy Food Products Ltd.

The dairy industries companies run mainly on the factors such as availability, service

frequency, affordability, taste and marketing. Availability is plays a vital role because purchasing

power is depend upon availability of that product, in case distributors and retailers service matter a

lot. Retailing includes all the activity in selling goods or service directly to the customers or personal

nonbusiness use .A retailer or retail store is any business enterprises whose sales volume comes

primarily from retailing.

Retailers are the part of milk marketing channels and perform the work of moving goods from

producers to the customers. It overcomes the time, place and possession gap that separates goods

and service from those who needs or wants them. Retailers as member of marketing channel

perform a number of key functions. Some functions (physical, title, promotion) constitute a forward

flow of activity from the company to the customers; other functions (ordering and payment)

constitute a backward flow from customers to the company. Still others (information, negotiation,

finance and risk taking) in both directions.

The project delves into the workings from the distribution aspect of an FMCG organization, in

detail. Reliance, being an FMCG company, attaches a lot of significance to the distribution aspect of

its business. The distribution channel of Reliance holds a lot of potential in affecting the demand or

sales of Reliance products through delivery on time, delivery of variety of products, the retailer-

friendliness of the policies being set by the distributors and equitable distribution of products to all

the retail outlets in a particular region, to name a few.

So, In order to plan retail coverage we map out the positions of Reliance outlets, Reliance parlors,

and competitors outlets. This project was carried out in Greater Noida city. For analyzing and

presenting information that is tied to geographical location, we divided the city in different wards. By

analyzing geographical representation and sales data with spatial distribution Reliance outlets,

competitors outlets and the density of others in an area, we identify unexplored area and plan

location outlets to increase its market penetration. Using such research we can ascertain the quality

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and depth of retail Penetration in specific area.

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The Organization in which the summer internship has been conducted is a subsidiary body of RelianceIndustries ltd. which deals with the production of dairy product known as Reliance Dairy Food ltd."Growth has no limit at Reliance. I keep revising my vision.

Only when you can dream it, you can do it."

Dhirubhai H. Ambani

Founder Chairman Reliance GroupDecember 28, 1932 - July 6, 2002

Dhirubhai Ambani founded Reliance as a textile company and led its evolution as a global leader inthe materials and energy value chain businesses.

He is credited to have brought about the equity cult in India in the late seventies and is regarded asan icon for enterprise in India. He epitomized the spirit 'dare to dream and learn to excel'.

The US$ 20 billion Reliance Group is a living testimony to his indomitable will, single-minded

dedication and an unrelenting commitment to his goals.

Board Committees

The Board has established the following Committees to assist the Board in discharging its

responsibilities:

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Audit Committee.

Remuneration Committee.

Shareholders'/Investors' Grievance Committee.

Finance Committee.

Health, Safety and Environment Committee.

Corporate Governance and Stakeholders' Interface Committee.

Functional Committee for Retail Business.

The Board has adopted charters setting forth the roles and responsibilities of each of the above

Committees as well as qualifications for Committee membership, procedures for Committee members'

appointment and removal, Committee structure and operations and reporting to the Board. The Board

may constitute new Committees or dissolve any existing Committee, as it deems necessary for the

discharge of its responsibilities.

The world, they say, steps aside for the man who knows where he is going

Our respected Chairman, Shri Dhirubhai Ambani was an exceptional human being and an outstanding

leader. A man far ahead of his times, he epitomized the dauntless entrepreneurial spirit. He dared to

dream on a scale unimaginable before in Indian industry. His life and achievements prove that backed by

confidence, courage and conviction, man can achieve the impossible.

From a humble beginning, he went on to create an enviable

business empire within a span of just 25 years. The US$ 54 billion

Reliance

Group is a living testimony to his indomitable will, single-minded

dedication and an unrelenting commitment to his goals.

Dhirubhai H. Ambani

Founder Chairman Reliance Group

December 28, 1932 - July 6, 2002

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Under Shri Dhirubhai Ambani's visionary leadership, the Reliance Group emerged as the largest

business conglomerate in India, and carved out a distinct place for itself in the global pantheon of

corporate giants. The Group's track record of consistent growth is unparalleled in Indian industry and

perhaps internationally too. Today, the Group's turnover represents nearly 3 percent of India's GDP.

Shri Dhirubhai Ambani was not just firmly rooted in traditional Indian values, but was also thequintessentially modern man, the man of the new millennium. This was clearly reflected in his passion

for mega-sized projects, the most advanced technology and the highest level of productivity. The corporate

philosophy he followed was short, simple and succinct - "Think big. Think differently. Think fast. Think

ahead. Aim for the best". He inspired the Reliance team to do better than the best - not only in India but in

the world.

Prestigious awards and titles were conferred on him by national and international organizations. He was

acclaimed as the top businessman of the twentieth century and lauded for his dynamic, pioneering and

innovative genius. His success story fired the imagination of the younger generation of Indian entrepreneurs,

business leaders and progressive companies. He was an icon for them, a role model to be emulated.

The number of revolutionary precedents set by Shri Dhirubhai Ambani is legion. His unique vision

redefined the potential of the Indian corporate sector as he challenged conventional wisdom in several areas.

He was probably the first Indian businessman to recognize the strategic significance of investors and

discover the vast untapped potential of the capital markets and channels it for the growth and development of

industry. He was supremely confident that finance would never be a constraint executing his projects

because, as he said proudly, Indian investors would provide him with the necessary resources and the

investors never let him down. Shri Dhirubhai Ambani succeeded in creating an investor base of historic

proportions for the Reliance Group. An unbreakable bond of implicit trust existed between him and the

shareholders. They placed their savings in his care and he worked with unflinching sincerity to get them the

best returns. He brought happiness and prosperity into the homes of millions of investors.

For him, his people were his most important asset. He scouted around for the best and most talented

professionals, nurtured them and continuously propelled them to aim for still higher goals. These highly

motivated people comprise the core of what he named: "The Reliance Family".

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Shri Dhirubhai Ambani visualized the growth of Reliance as an integral part of his grand vision for India.

He was convinced that India could become an economic superpower within a short period of time and

wanted Reliance to play an important role in realizing this goal.

The Bhagavad-Gita Gita states, "The actions of a great man are an inspiration for others. Whatever he does

becomes a standard for others to follow." This certainly applies to Shri Dhirubhai Ambani.

We are fortunate to have had a man of Shri Dhirubhai Ambani's stature in our midst. His sterling leadership

qualities, remarkable foresight, uncompromising pursuit of excellence, humility, prodigious capacity to

motivate and trust people will continue to guide and inspire future generations at Reliance. We are proud and

privileged to inherit this invaluable legacy.

Truly, men like Shri Dhirubhai Ambani are rare. They come gifted with the power and the vision to change

the destiny of nations, to alter the course of corporate history. They are the empire builders, the stuff that

legends are made of. The legend called Shri Dhirubhai Ambani will never die. His spirit will live on forever.

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What is milk- Composition?

Fat

-True fat, Vitamins, Carotene, Cholesterol and Lecithin.

Solids Not Fat (SNF)

- Lactose

- Proteins and Nitrogenous substances.

- Minerals

- Minor constituents

Pigments, Vitamins, Enzymes, Dissolved Gases

Water

WHOLESOME FOODS FOR ALL

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Objectives:

1) To check whether retailer is selling reliance product in Greater Noida city.

2) To find Is retailer satisfied with price packaging promotional scheme and

quality of reliance dairy product.

Scope of project:-

The study carried out in Greater Noida city so its scope mainly to Greater Noida

Its give information about the size of Retailers network. Its give information about the service given by company and distributors to their

retailers.

Its give information about competitors products.

It will serve consumer in better manner.

Its provide suggestions to company to improve their products sales

It give information about the sale promotion activities to improve the milk sale.

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RESEARCH METHODOLOGY:-

Research methodology is way to systematically solve the research problem. Research, in common terms

refers to a search for knowledge. Research methodology consists of different steps that are generally

adopted by a researcher to study the research problem along with the logic behind them.

RESEARCH DESIGN:

Research design is the plan, structure and strategy of investigation conceived so as to obtain

Answers to research question.

There are two types of research design. One is exploratory research and other is descriptive

research

Exploratory research:

We studied the company report, talked to the customers and employee of the company. W

identified that inspite of providing various opportunities customers may not be aware of

Reliance Dairy Products.

Descriptive research

Survey method was adopted for this research

DATA SOURCES:

The study is mainly based on the data collection from primary as well as secondary sources.

Primary data: Data collected for specific purposes in the form of questionnaire

Secondary data: Data existing in the form of Books, Internet, Catalogues etc.

SAMPLING DESIGN

Definition of population: All the Retailers of Dairy industry.

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Sampling procedure: A non probability sampling technique i.e. Convenient sampling procedure was

adopted.

Sampling size: A sample of 80 customers was selected from the target population for the study.

RESEARCH METHODOLOGY:

Research design : descriptive in nature.

Data source : data collected from primary and secondary sources.

Primary data : primary data is collected from the respondent through

these structured questionnaires.

STATISCAL TOOLS

For the purpose of analysis, percentage methods are used for the calculation and the result wasinterpreted with graph.

PERCENTAGE ANALYSIS:

Percentage refers to a special kind of ratio in making comparison between two or more data and

to describe relationships between the data. Percentage can also be used to compare the relative terms, the

distribution of two or more series of data.

Percentage= no of respondent/ total respondent100

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Data analysis:

The data analysis has done area wise. It gives idea about the competitors of Reliance dairy

milk. It gives information regarding their market share and Retailers interest in sale of Reliance Dairy

Products, its also provides information of satisfaction level of Retailers regarding the Reliance Dairy

products.

1. Nature of shop classification.

Interpretation:

Above graph shows, only 13% of Confectionary retailers sale the Reliance dairy food products,25% of

Dairy Retailers sale the Reliance Dairy food Products And 56% of Grocery shop Retailers also 5%of

others shop sale the Reliance dairy food Products in Greater Noida.

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Nature No. of Respondent Percentage

Grocery 45 56

Dairy 20 25

Confectionary 10 13

Others 5 6


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2 - Quantity of Milk Selling.

Quantity No. of Respondent Percentage

Do Not Sale Milk 0 0

Less than 10 ltr 10 12

10 - 20 ltr 30 38

More than 20 ltr 40 50

Analysis:

Interpretation:

Above Graph shows that the Retailer who sales (12% less than 10 ltr, 38% 10 to 20 liter and 50% retailers

sale more than 20 liter)

3. Most Preferred Variety of milk.

Data:-

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Variety of milk No. of respondent Percentage

FCM 30 37

TM 20 25

DTM 20 25

Skimmed 10 13

Analysis:-

Interpretation :

Above graph shows that 37% Retailers preferred FCM milk, 25% Retailers TM milk, 25% TDM and

There is 13% preference of Skimmed milk in Greater Noida.

4- How much Butter milk you sale daily.


Do Not Sale Milk 0 0

Less than 10 ltr 40 50

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10 - 20 ltr 30 37

More than 20 ltr 10 13

Interpretation:

Above Graph shows that the Retailer who sales (50% less than 10 ltr, 37% 10 to 20 liter and 13% retailers

sale more than 20 liter) so not more demands of Butter milk in Greater Noida in compare of Milk.

5- Curd sale daily.


Less than 1 kg. 50 62

1 5 kg. 20 25

5 10 kg. 08 10

More than 10 kg. 02 03

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Interpretation:

Above Graph shows that the 62% Retailers who sale more than 10kg Curd, 25% 5 -10 kg, 10% 1- 5kg

and only 3% sale more than 10 kg curd in Greater Noida.

6- Daily single customer demand milk.


Less than 1 ltr. 30 37

1 2 ltr 20 25

2 3 ltr. 15 19

More than 3 ltr. 15 19

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Interpretation:

Above graph shows that maximum customers consume the milk only less than 1 ltr and 1- 2 ltr daily

In Greater Noida.

7- Satisfaction with Price of reliance dairy food products.

LevelNo. of Respondent Percentage

Highly satisfied 15 19

satisfied 25 31

neither satisfied nor

dissatisfied

20 25

dissatisfied 10 12

highly dissatisfied 10 13

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Interpretation:

Above graph shows that 31% Retailers are satisfied, 19% highly satisfied, 25% neither Satisfied nor

Dissatisfied and 12% dissatisfied, 13 % highly dissatisfied with Price of Reliance dairy products in

Greater Noida.

8. Satisfaction with delivery of reliance dairy food products.



satisfied 20 25


dissatisfied

25 31

dissatisfied 15 19


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Interpretation:


Dissatisfied and 19% dissatisfied, 13 % highly dissatisfied with Delivery of Reliance dairy products

In Greater Noida.

9- Satisfaction with Packaging of reliance dairy food products.



satisfied 21 26


dissatisfied

30 38

dissatisfied 15 19


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Interpretation:


Dissatisfied and 19% dissatisfied, 06 % highly dissatisfied with packaging of Reliance dairy products

In Greater Noida.

10- Satisfaction with schemes of reliance dairy food products.



satisfied 25 31


dissatisfied

20 25

dissatisfied 15 19


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Interpretation:


Dissatisfied and 19% dissatisfied, 13 % highly dissatisfied with schemes of Reliance dairy products In

Greater Noida.

H01: All the shops are not satisfied with delivery of Reliance Dairy food products at your shop.

AH01: All the shops are satisfied with delivery of Reliance Dairy food products at your shop.

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x7 * x15 Cross tabulation

Count

x15

TotalGrocery shop Dairy Confectionary other specify

x7 Highly related 10 0 0 0 10

related 20 0 0 0 20

neither related not unrelated 15 10 0 0 25

unrelated 0 10 5 0 15

Highly unrelated 0 0 5 5 10Total 45 20 10 5 80

Chi-Square Tests

Value df

Asymp. Sig. (2-

sided)

Pearson Chi-Square 105.333a 12 .000

Likelihood Ratio 109.940 12 .000

Linear-by-Linear Association 55.291 1 .000

N of Valid Cases 80

a. 13 cells (65.0%) have expected count less than 5. The minimum

expected count is .63.

Interpretation:

The value of chi square is 105.333 and significance level is .000 hence null hypothesis is accepted. That

Means all the shops are satisfied with delivery of Reliance Dairy food products at your shop.

HO2: All the shops are not satisfied with the price of Reliance dairy food product.

AHO2: All the shops are satisfied with the price of Reliance dairy food product.

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Count

x15


x8 Highly satisfied 15 0 0 0 15

satisfied 25 0 0 0 25


dissatisfied

5 15 0 0 20

Dissatisfied 0 5 5 0 10Highly dissatisfied 0 0 5 5 10

Total 45 20 10 5 80

Chi-Square Tests

Value df

Asymp. Sig. (2-

sided)




N of Valid Cases 80



Interpretation:


means all the shops are satisfied with the price of Reliance dairy food product.

HO3: All the shops are not satisfied with the packaging of Reliance Dairy food product.

AHO3: All the shops are satisfied with the packaging of Reliance Dairy food product.

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Count

x15





dissatisfied

15 15 0 0 30


Total 45 20 10 5 80

Chi-Square Tests

Value df

Asymp. Sig. (2-

sided)




N of Valid Cases 80



Interpretation:


Means all the shops are satisfied with the packaging of Reliance Dairy food product.

HO4: All the shops are not satisfied with various promotional schemes/ activities offered by Reliance Dairy

Foods products.

AHO4: All the shops are satisfied with various promotional schemes/ activities offered by Reliance Dairy

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Count

x15





dissatisfied

7 10 2 3 22


Total 45 20 10 5 80

Chi-Square Tests

Value df

Asymp. Sig. (2-

sided)




N of Valid Cases 80



Interpretation:


means the shops are satisfied with the Quality of Reliance Dairy food product.

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The project findings are:-

Reliance dairy products are mostly sold by the Grocery shops, Only few numbers of

Confectionary retailers are sold it.

Retailers have perceived that customers prefer Full cream milk, toned milk, double

Toned milk and skimmed milk respectively in Greater Noida.

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Curds selling of Reliance dairy food products ltd are very low.

Mostly retailers are satisfied and few retailers are dissatisfied with DELIVERY of

Reliance dairy food products ltd in Greater Noida.

Mostly retailers are satisfied and few retailers are dissatisfied with PRICE of Reliance

dairy products in Greater Noida.

Mostly retailers are neither satisfied nor dissatisfied and few retailers are dissatisfied

with PACKAGING of Reliance dairy products in Greater Noida.

Mostly retailers are satisfied with SCHEM of Reliance dairy products in Greater

Noida.

The project conclusion:-

After doing the project now conclusion is as we know Reliance is a popular company and

providing more products to the customers, Reliance dairy foods ltd company provides the dairy

products in some cities, and somewhere is more awareness and somewhere is low but during the

my summer internship in the Greater Noida the mostly Retailers are satisfied with Reliance dairy

foods ltd. So for sustain in the market company should keep continue this process with improving

the delivery systems and promotions.

As we know the total sales are depend on Retailers so:-

Company should improve in delivery systems.

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Company should give the best schemes and offers to the retailers.

Company should give the profit to the Distributors.

And to increase the sales company should give incentives and compensation to the

employees.

Company should cover the more area and more Retailers in Greater Noida.

I want recommend to the company for make the best distribution channels.

Make the awareness of the products in the specific areas.

:

References

Reference refers to the sources through which information has been retrieved in my Project.

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Marketing Management.

By

( Philip Kotler.)

Marketing Management.

By

( S.A. Sherlekar)

Business Research Methodology

By

(Deepak Chawla, Neena Sondhi.)

Internet:

http://www.boarddairy.com

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http://www.boarddairy.com/http://www.boarddairy.com/


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Retailers Satisfaction Regarding Dairy Products with Special

Reference to Reliance

Dairy Food Products Ltd

1) How much milk you sale daily?

A) Do not sale milk . B) Less than 10 liter. C ) 10 liter to 20 liter. D) More than 20

2) How much Butter milk you sale daily?

A) Do not sale milk . B) Less than 10 liter. C ) 10 liter to 20 liter. D) More than 20 liter.

3) How much curd you sale daily?

A) Do not sale Curd. B) Less than 1 kg C ) 1 kg to 5 kg D) 5 kg to 10 kg

E) more than 10 kg

4) What is the most preferred variety of milk?

A) FCM B)TM C )DTM D) Skimmed

5) Howmuch is the daily demand of a single customer on an average?

A) Less than one liter B) 1 to 2 liter C ) 2 to 3 liter D) More than 3 liter

6) Do you sale reliance dairy products?

A) Yes B) No

7) Are you satisfied with the delivery of Reliance Dairy Food Products at your shop?

A) Highly related B) Related C ) Neither related not unrelated D) Unrelated

E) Highly unrelated

8) Are you satisfied with the Price of Reliance Dairy Food Products?

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A) Highly satisfied B) Satisfied C ) Neither satisfied nor dissatisfied D) Dissatisfied

E) Highly dissatisfied

9)Are you satisfied with the packaging of Reliance Dairy Food Products?



10) Are you satisfied with various promotional schemes/activities offered by Reliance Dairy Food

Products?



11) Are you satisfied with the Quality of Reliance Dairy Food Products?



12) How much milk you sale daily?

A) Reliance -.liter. B) Mother dairy- ..liter. C ) Amul-.Liter . D) Paras.Liter.

E) Others - .Liter. F) Loose MilkLiter.

13) Do you get the product replacement facility from Reliance Dairy Food Products?

A)Yes B) NO

14) Which other company offers the product replacement facility?

A) Amul B) Mother dairy C) Reliance D) Paras

E) If any other, Specify: - F) No one

15)Nature of shop?

A)Grocery shop B)Dairy C) Confectionary D) Others, Spe

16) Size of the shop?

A) Big B) Neither Big Nor Small C) Small D) Very small

17) General behavior pattern of the owner?

A) Good B) Very good C) Friendly D) Bad E) Very bad

18) Egg, bread, ice cream, and other milk product are also stocked

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A) Yes B) No

19) Doyou have proper refrigerator to store dairy products?

A) Yes B) No

20) What time will be appropriate for you to receive diary product?

A) 4.30 a.m. To 5.30 a.m. B) 5.30 a.m. To 6.30 a.m. C) 6.30 a.m. To 7.30 a.m.

D) 7.30 a.m. to 8.30 a.m.

21) What is your annual family income

A) 1,00,000 3,00,000 B) 3,00,000 5,00,000 C) 5,00,000 7,00,000

D) More than 7, 00,000

. 22) Personal Information:

A) Store Name

B) Year of Establishment..

C) Name of the Owner Mr. /Ms.

D) GenderMaleFemale.

E) Age Less than 20... 20-30... 30-40 40-50. more than 50

F) Location Urban. Rural.. Semi urban.

G) Phone..

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