sanhua automotive - umtri · sanhua holding group co., ltd . private owned, founded in: 1984 global...
TRANSCRIPT
Tiger LU
Sanhua Automotive USA, INC 637 E Big Beaver Rd. Suite 107, Troy, Mi 48083
Tel: 248 244 8870, Fax: 248 244 8875,
Sanhua Automotive
Automotive Components Expert
Company Brief
Sanhua Automotive in N.A.
2
Automotive Division Review
3
SANHUA HOLDING GROUP CO., LTD Private Owned, Founded in: 1984
Global Employee 2012: > 10,000; Revenue 2012: USD 2.1 Billion
Commercial & Residential A/C Components Division
Automotive Components
Division
Zhejiang Sanhua Automotive Components Co., Ltd.
Headquarter & Manufacture in
Hangzhou China
Sanhua Automotive Japan Co.
Sanhua Automotive
USA, Inc
Central Tech. Research &
Development Institute
Investment Division
Sanhua Organization Chart
Company Culture
4
Business Philosophy
5
Small products
Global Market
• Location: Hangzhou, Zhejiang • Employee: 1500 • Products: Automotive thermal management components
Zhejiang Sanhua Automotive Components Co. Ltd
6
0
20
40
60
80
100
120
2004 2005 2006 2007 2008 2009 2010 2011 2012
Sale /million US$
2004 05 06 07 08 09 10 Year
Sanhua Automotive Annual Sales
7
Sanhua Automotive Global Sales Network Map
China US / N. America Europe Japan Thailand Malaysia Korea
Regional center 7 1 1 1 1 N/A 1
Warehouse 7 1 1 1 1 1 1
Manufacture Plant 1 N/A N/A N/A N/A N/A N/A
Bangkok
Pusan
Tokyo
Columbus/OH
Stuttgart Detroit/,MI
Tokyo
Milano
8
9
Major Customers Global
Sanhua Automotive Business Development Strategy
In North America
10
First step • Enter NA TXV etc.
OEM Market • Establish Sales office
and Warehouse service
• Setup Sales Network
Second Step • Grow as a
competitive automotive components supplier in NA
• Establish basic local tech support capability in NA
Third Step • Become a major
TXV and automotive components supplier in NA
• Become a strategy components supplier with OEMs to develop new tech. products
• Establish an full capability tech support and manufacturing in NA.
Sanhua Current Automotive Products Overview
11
GM CCC supplier Of TXV
How did we grow up? Understand the market and customer’s needs
Focus on components and set up strategic products to enter and grow
Deliver Promises Provide service like local Good communication not only with customers also
with own China team
12
What’s our next Step?
13
Understand customer’s needs for tomorrow
Transaction from cost competitive to technology competitive
Become a strategic components supplier of OEMS to provide them the latest control technology in thermal management system
Set up local manufacturing capability
Thank You!
14