sandy's life sharing in ibm
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Sandy's Life Sharing in IBMTRANSCRIPT
Life Sharing
By: Sandy Wahyudi, MM, MA.
IBM – Practice Monday, May 17th 2010
2001
Civil Eng.
9 years ago …….
8 years ago…..
2002
First Love
7 years ago….
2003
Independent
5 years ago…
2005
Social
4 years ago…..
2006
Wedding
2007Branch
3 years ago….
Satelit Town Square
Ruko Panjang Jiwo Permai
Ruko Kenjeran Palace
2 years ago……
2008
Downgrade
1 year ago….
2009
Doctorate
NOW….
2010
BPU R. 203
Marketing Best Practices
STPTagline Branding
Segmenting
Demography Geography Psychographic
40%
30%
20%
10%
Jumlah penduduk Surabaya berdasarkan usia sekolah
4-8 thn
8-12 thn
12-16 thn
16-20 thn
40%
30%
20%
10%
Jumlah penduduk Surabaya berdasarkan usia sekolah
4-8 thn
8-12 thn
12-16 thn
16-20 thn
Targeting
TARGET
Offering 2
Offering 1
Positioning Competitive advantage
Tagline One statement of our competitive advantage.
Cost Focus
Cost Leadership
Differenti-ation
Focus Differenti-ation
Low cost High cost
All segment
Limitedsegment
QUIZ, what brand?
QUIZ, what brand?
BRANDING
Brand awareness
Brand image
Brand association
Brand identity
BRANDING
Brand extension
Brand family
Brand loyalty
Brand leader
Brand equity
How about You?? Food & Beverage industry:
Go Grill (barbeque) Si Neng (Indonesian
Food) Distributor Sari Jahe Mr. Polar (es krim
topping) SuVit (susu cup) krupuk made to order
catering Wang Kee (siomay
goreng, dll) Catering
Distributor Tahu Yong Fu
Es Deg2an (es degan)
Froyoholic (frozen yoghurt)
Fruits Armada (sirup)
Cookies Freeze Castle (ice
cream+bread) De Canteen Hare & Hatter
(Café, Tea, & Dessert)
Baby On Shopping (mainan bayi & man yee)
Rupa2:
Desain Sticker, Banner, Brosur, Album Foto, Namecard
Penjualan Gelas Mug Alas Kaki Internet Marketing Marset Percetakan Aksesoris Mobil Distributor Lampu Ditributor Genteng Metal Distributor Kerupuk
Fashion Industry:
Souvenir Online & Personal Selling Fashion & Shoes shop Online & Personal Selling Accessories shop Online & Personal Selling Hand painted Shoes shop Online & Personal Selling Hand painted Shoes shop Online & Personal Selling Gift shop Human Hair Extention Personal Selling Printed Fixtures Retail & Distributor Shoes Shop Online & Personal Selling Bag shop Gold jewelry shop Accessories dari kain flanel
Jasa:
Distribusi Susu & Beras curah Distributor snack (kacang, stick,dll) Distributor jelly & nasi telur asin Distribusi PopCorn Distribusi Beras & Head hunter Klinik / Laboratorium Event Organizer
