BALDWIN SANDERS

500 Roselawn Ave., #2 Monroe, Louisiana 71201

Cellphone: (504) 495-7989 baldwin.sanders@gmail.com

DIGITAL MARKETING SOCIAL MEDIA TRAINING STAFF PROVEN EXPERIENCE

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EXPERTISE Familiarity with Traditional, Digital & Social Media Marketing, Data Analysis, and Client Relations. Coordinate

with decision-makers & VIPs. Able to design and deliver curriculum and training modules, mentor/coach staff,

educate clients on features and benefits, and ensure compliance with regulatory guidelines.

DIGITAL SKILLS Background in generating reports, Mac & PC desktop & mobile skills. Exposure to Social Media Marketing, Email

Marketing, MS Word, Excel, Power Point, and Outlook. Basic knowledge of Facebook, Google+, Twitter, LinkedIn,

Pinterest, Instagram, Snapchat, WordPress, YouTube, and Yelp.

Collect, analyze, and report data. Manage and measure promotional programs, pricing strategies, and brand standards.

Manage account communication strategies, marketing campaigns, and customer experience. Leverage the power of web-

based tools and customer relationships to boost loyalty and visibility. Serve as client and consumer advocate, leverage

brand image and reputation to generate maximum results, and exceed performance goals.

Build strong relationships with all levels of clients and customers. Use marketing research tools, competitive analysis, and

market penetration studies to measure consumer trends. Implement tactical marketing initiatives to increase customer

retention, image, margins, and market share. Generate reports, oversee marketing projects, and assist with strategic

planning and project tasks.

EEE MMM PPP LLL OOO YYY MMM EEE NNN TTT HHH III SSS TTT OOO RRR YYY Agency Trainer / Support Coordinator / Case Management, PEOPLE UNLIMITED, Monroe, LA 2014-Present

People Unlimited is a Louisiana private firm associated with Louisiana DHH & Office of OCDD

Currently serve as Agency Trainer (promoted 2016) reporting directly to the Executive Director. Accountable for training a

staff of 15-25, preparing and delivering a 32-hour curriculum, ensuring compliance with State regulations and guidelines,

and introducing learning modules designed to enhance team skills and abilities.

Teach and monitor the application of consumer-centered principles and practices to new support coordinators within the

agency. Conduct new and continued training, providing quality assurance to maintain caseloads within Department of

Health & Hospitals regulations, ensuring timelines are met for the developmentally disabled population.

As Support Coordinator, Case Management, worked closely with the Office of Citizens with Developmental Disabilities

(OCDD) to assist developmentally disabled consumers in gaining access to a full range of services offered by the

Department of Health & Hospitals. Serviced those with NOW, ADHC, CCW, SUPPORT, ROW, and Children's Choice waivers.

Served as liaison between health care providers and the Office of Citizens with Developmental Disabilities to ensure

timelines and requirements are met by all parties involved for caseload of up to 35 consumers. Created individualized

budget pages for each consumer and revisions upon immediate request of changes in service

Created and wrote Comprehensive Plans of Care that included detailed outline of services available to consumers. Traveled

to various locations within the State to attend quarterly and annual meetings in order to monitor and ensure compliance

with DHH standards and act as advocate for each individual in caseload.

BALDWIN SANDERS RÉSUMÉ, PAGE 2

Account Manager / Coordinator, RICHRELEVANCE, New York, NY 2012-2013

RichRelevance is the global leader in Omnichannel Personalization used by clients in 42 countries worldwide Served as Account Manager for Ad Operations with accountability for managing campaigns from initial IO stage through

completion. Created internal insertion orders for Traffic, scheduled and led kick-off calls with clients/Sales Rep / Designer, and communicated assets needed. Clients included P&G, Hasbro, Verizon, AT&T, and Comcast.

Determined direction for design of custom ad units and KPIs, assisted in developing graphic design concepts, discussed timelines, and proactively reached out to clients to ensure timely delivery of assets and launch. Worked with designer to create custom ad unit mocks and sent off to clients and e-retailers for feedback and approval.

Gave Traffic the green light to launch approved ad units, monitored campaign delivery, sought out areas for improvement, and made suggestions on strategies to improve performance, from moving out of poor performing platforms into increased spends within high-performing areas. Clients included Tide, Colgate-Palmolive, Procter & Gamble, Dove, and more.

At completion of campaigns, coordinated wrap-up deck, provided feedback, and shared with sales staff. Collected campaign data and presented to clients. Reviewed campaign objectives and KPIs to determine data points to request from Data team.

Analyzed raw data and sought out highlights to provide clients, using creative thinking to construct a positive story. Created PowerPoint decks with screenshots and metrics, featuring performance metrics such as brand lift, sales lift, and vertical data across retail sites such as target.com and homedepot.com, as well as suggestions for up-sell. Solicited feedback from Campaign Manager and Sales Rep, making necessary changes to presentations.

Associate Account Manager, DOUBLEVERIFY, New York, NY 2011-2012

DoubleVerify authenticates the quality of digital media, including mobile in-app viewability, for the world’s largest brands Accountable for monitoring client campaigns on a daily basis by creating custom reports showing partner non-compliance.

Communicated directly with clients by sending weekly reporting and data summary with insights and explanations as needed. Recommended remediation with ad networks and publishers on behalf of clients to ensure media plan compliance.

Took part in detailed, intensive report review calls with agencies, educating staff on how to read and analyze DoubleVerify reports and reviewing thresholds for remediating with partners. Worked closely with implementation department in order to ensure tags prepared in a timely manner.

Conducted in-depth analysis and real-time visualization to drive impression quality for digital media, and banner ads, ensuring that campaigns deliver and are viewable in mobile web and in-app environments.

PPP RRR EEE VVV III OOO UUU SSS PPP OOO SSS III TTT III OOO NNN SSS &&& III NNN TTT EEE RRR NNN SSS HHH III PPP SSS Touring Department Intern, Jazz at Lincoln Center, New York, NY (Spring 2011)

Props Assistant, Memphis Beat – TNT Comedy Television Series, New Orleans, LA (Summer 2010)

P.A., Red (Summit Entertainment), The Colony (Discovery), The Real World (MTV Series), New Orleans, LA (Spring 2010)

Painter/Assistant, Show Me the Door, Local Artist’s Business, New Orleans, LA (2009-2010)

Art Department Intern, Army Wives (Lifetime TV Drama Series), Charleston, SC (Summer 2009)

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Bachelor of Arts (B.A.) Degree; 2009

COLLEGE OF CHARLESTON; Charleston, SC

College of Charleston is a nationally recognized public liberal arts and sciences university founded in 1770 Major: Sociology Minor: Anthropology

Research & Activities: Completed a Senior Year Practicum Class and Quantitative-Qualitative Research & Analysis on the Sociological Effects of Text Messaging, a 20-Page Paper & Slide Show

High School Diploma; 2005

LOUISE S. MCGEHEE SCHOOL; New Orleans, LA

An award-winning, independent, college preparatory, non-sectarian school for girls in grades Pre-K-12 Honors & Activities: Elected Pro-Tem of Student Body, Volleyball, Softball